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Seychelles highlighted in Reunion Senior Trade Fair

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The destination was featured in Reunion’s 3rd edition of the distinguished Senior Trade Fair held in Reunion between May 31 to June 2, 2019.

The Seychelles Tourism Board’s (STB) participation in the 3-day consumer event focused on reinforcing Seychelles as a leisure destination for group travelers. The event, which regrouped over 100 exhibitors including service-providing experts in leisure, travel, and technologies under one roof, is viewed as the fundamental event in Reunion.


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The Senior Trade Fair designed for group travelers – 50 and above – remains an opportunity for the STB to make its presence significant in increasing the number of tourism arrivals from the Reunion territory.

In their approach to the Reunion public, STB and Thomas Cook did not only share a co-branded stand to promote Seychelles as a holiday destination, the Reunion Travel Trade professional partner also proposed to all visitors special promotional offers for Seychelles. The features of the promotion custom-made a package specifically for this segment of travelers.

In addition, Thomas cook collaborated with its Destination Management Company in Seychelles, Mason’s Travel offering 2 nights at Indian Ocean Lodge and 2 nights at Carana Beach hotel in a draw held during the 3-day stand. Mason’s Travel also offered other prizes such as excursions and transfers.

Speaking about  the importance of STB’s participating to the Senior Trade Fair, STB Senior Marketing Executive based in Reunion, Ms. Bernadette Honore mentioned the remarkable turnout which will provide increased visibility for Seychelles as a destination that can be explored by group travelers for leisure

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“Firming up our continued collaboration with Thomas Cook on this annual consumer trade fair highlighted the desire of Reunion Travel Trade professionals to grow this segment market to Seychelles. Reunion elderly population continued to be on the increase. Travelling is also one of their preferred hobbies. STB plans to continued working with this group travelers for leisure ensuring Seychelles capture part of this business,” said Ms. Bernadette Honore.

The STB representative also mentioned presence of important media such as Le Quotidien and Reunion Première at the Seychelles stand providing added visibility to the destination.

According to information gathered on an annual basis, 50 years and above are among one of the key potential travelers for leisure in Reunion, representing one quarter of Reunion population or around 62,000 people.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Pride Month continues in the heart of the Mediterranean with Malta Pride Week

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What better place to celebrate Pride than in Malta, the No.1 European LGBTQ+ travel destination? Malta has been awarded an outstanding 90% in recognition of the laws, policies and lifestyles of the LGBTQ+ community out of a total of 49 European Countries. Since Pride Month is just around the corner, it’s time to continue the momentum and start planning for the famous Malta Pride Week. With over 15 events planned, LGBTQ+ travelers will be sure to have an amazing time.

Malta Pride week has a week full of events in every category including fashion, art, film and sports.

  •      Fashion Night – September 6
  •      Drag Lip Sync Battle – September 7
  •      Gbejniet Frisky (Pride in Gozo) – September 7
  •      WomenSpace – September 7
  •      Drag Lip Sync Battle – September
  •      Pride Boat Party –  September 8
  •      LGBTQ+ Community Discussion – September 9
  •      Film Night – September 10
  •      Malta Pride Soccer Tournament – September 11
  •      Orpheum Cabaret – September 12
  •      Tats for Pride Fundraiser – September 12
  •      Opening Pride Party – September 13
  •      Human Rights Conference – September 13
  •      Pride March – September 14
  •      Malta Pride Concert – September 14
  •      Pride After Party – September 14
  •      Queer Open Mic Night – September 15

For more information on Pride Week Events, visit:

https://www.gaymalta.com/prideweekevents2019

Michelle Buttigieg, North American Representative for the Malta Tourism Authority, said: “Malta has once again been showcased as the number one destination for LGBTQ travelers in Europe. The Maltese, known for their warm Mediterranean hospitality, welcome all visitors including the LGBTQ travelers. Malta is especially attractive to the LGBTQ travelers because in addition to its 7000 years of history, it is known for its diverse culinary experiences, beaches, water sports and great nightlife.”

For more information, visit: www.visitmalta.com, http://www.visitmalta.com/en/isle-of-mtv

About Malta

The sunny islands of Malta, in the middle of the Mediterranean Sea, are home to a most remarkable concentration of intact built heritage, including the highest density of UNESCO World Heritage Sites in any nation-state anywhere.  Valletta built by the proud Knights of St. John is one of the UNESCO sites and the European Capital of Culture for 2018. Malta’s patrimony in stone ranges from the oldest free-standing stone architecture in the world, to one of the British Empire’s most formidable defensive systems, and includes a rich mix of domestic, religious and military architecture from the ancient, medieval and early modern periods. With superbly sunny weather, attractive beaches, a thriving nightlife and 7,000 years of intriguing history, there is a great deal to see and do. www.visitmalta.com

Media Contacts:

Malta Tourism Authority

Michelle Buttigieg

Tel: (212) 213-0944

Fax: (212) 213-0938

E-mail: michelle-margaret.buttigieg@visitmalta.com

MTA US Editorial Contact

The Bradford Group

Karen Hoffman/ Bianca Pappas

Tel: (212) 447-0027

Fax: (212) 725 8253

E-mail: info@bradfordglobalmarketing.com

Israel Loves Africa: African Tourism Board and Rwanda Air Take Action

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African Tourism Board representative in Israel Mr. Dov Kalmann, has sent his congratulations to H.E. Ambassador Joseph Rutabana of Rwanda to Israel:

“In the name of the African Tourism Board, please accept our warmest congratulations as a result of this important development which will have a major impact for both the Israeli and Rwanda tourism industry, Israel is a nation with booming outbound and incoming tourism figures. The Israelis are excited to explore new amazing travel destinations whereas Israel has such a wide variety of tourism products to offer to the African travelers. The importance of this new series of flights is far beyond the scope of Rwanda only and will be felt by the whole region. We salute Rwandair for this decision and will be at your disposal for creating the brand awareness of Rwanda in Israel.”

Rwandair will start operating direct flights connecting Kigali in Rwanda with Tel Aviv, Israel starting on June 26, 2019. This is according to an agreement signed by the Ministry of Transport Israel Katz and the Ambassador of Rwanda Rutabana . Each country is entitled to operate up to 7 weekly scheduled flights between the countries, without any limitations regarding equipment or type of aircraft

Last month Dov Kalmann was appointed in Cape Town as the Israeli representative for the African Tourism Board.  He gave an extensive overview of the booming Israeli outbound travel industry and the huge potential for the Africa travel industry to promote to Israeli travelers.

He explained: Israel has a  population of less than 9 million. In 2018 Israeli tourists went on almost 8 million trips, compared to less than 3.5 million trips in 2010.  During the WTM Africa, at least 4 more African airlines approached Dov with news about their intention to operate direct flights to Tel Aviv.  All of them want to work with the African Tourism Board to create brand awareness of these destinations in Israel.

African Tourism Board Marketing Chairman Juergen Steinmetz said: “We encourage airlines with services to Africa to join the African Tourism Board and work with us on our vision to promote Africa as one tourist destination.”

Founded in 2018, the African Tourism Board an association that is internationally acclaimed for acting as a catalyst for the responsible development of travel and tourism to, from the African region.

Dov Kalmann operates Pita Marketing in Tel Aviv. African Tourism Board is currently working on a promotional plan for ATB Members interested in promoting their destination or tourism business in Israel. More information and to join visit www.africantourismboard.com

MEDIA CONTACT:

TravelMarketingNetwork

954 Lexington Ave. #1037

New York, NY 10021 USA

PH: (+1) 718-374-6816

marketing@travelmarketingnetwork.com   

Seychelles Tourism Board strengthens trade relations in Pune, Bangalore and Chandigarh through workshops

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Seychelles Tourism Board (STB) successfully conducted a series of workshops in 3 major cities in India between February and May, to provide training for potential travel trade partners and equip them with detailed information about various offers in Seychelles.

The workshops conducted by STB representatives in India, were held in Pune, Bangalore and Chandigarh on February 21, March 19 and May 9, 2019 respectively.

The training initiative is in line with the STB’s strategic plan to increase visibility for the destination and its reach to potential clients.

The sessions enabled the STB team in India to many potential travel agents in the three cities and lay the groundwork for future sales visits with potential operators. These workshops included a destination presentation, question and answer round followed by networking session that was attended by around 45 – 50 tour operators in each of the three cities.

Commenting on the success of the workshops STB representative in India Ms. Lubaina Sheerazi, said, “Seychelles has so much to offer beyond its beautiful beaches and has gained immense popularity among Indians in the past couple of years. Taking a step further, our focus has been to widen our outreach beyond the metro cities as we see a lot of potential travelers in tier two cities. Conducting workshops and trainings have helped us to create awareness about Seychelles, build relationships with travel agents in new regions, understand real challenges of travelers from different cities and offer customized solutions. Looking at the great response we received from these cities, we plan to conduct similar trainings in tier two cities like Raipur and Nagpur as well.”

STB Chief Executive Mrs. Sherin Francis commented on the consistency of the Indian market as an important source market. She further mentioned her satisfaction to see that our trade partners in India are motivated towards promoting the destination.

“Through our recent media partnerships in the Indian press we have generated the people’s interest, we now are placing agents around various strategic parts of India so that our potential audience can reach a selling point and concretise the Seychelles dream,” said Mrs. Francis.

Visa on arrival, direct flight connectivity along with scenic views, uncrowded beaches, tropical weather throughout the year and many exotic experiences makes Seychelles an ideal destination for Indians.  The country has seen a steady growth in tourist arrivals from India this year and ranks India as the top 6th source market for Seychelles.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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