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Sandals Resorts and ASTA reveal key travel trends ahead of summer rush

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In celebration of National Travel Advisor Day, Sandals® Resorts partnered on a research study with the American Society of Travel Advisors (ASTA) to examine travelers’ attitudes and behaviors ahead of the expected rush on summer travel.

The study, the first joint research project between Sandals Resorts and ASTA, provides key insights on travel advisor usage and explores destinations, trends, and travel preferences.

“Travelers are eager to make up for missed moments and get back to the fun of dreaming about and finally, taking their vacations. This research highlights the importance of trusted advice going hand in hand with trusted brands as part of their travel planning journey,” said Sandals Resorts Executive Vice President Global Sales & Industry Relationships Gary Sadler. “Expertise matters. We have long celebrated these pros whose guidance makes travel and traveling simply better, especially today.”

“Thanks to our partners at Sandals Resorts, this year we have good news to celebrate on National Travel Advisor Day,” said Zane Kerby, President & CEO of ASTA. “This research focuses on the changing landscape for travel with an eye towards helping advisors understand the importance of their role as advocates for their clients. The good news for travel advisors is that we’re seeing a strong increase in overall demand for travel and as a result – travelers are turning to the experts for advice.”

KEY FINDINGS

Use of Travel Advisors

•             More than one-fourth of travelers (27%) always or often used a travel advisor prior to the pandemic. 

  • The more trips a traveler took in the past three years, the more likely he/she used a travel advisor. Among those who took six or more trips in the past three years, 39% always/often used a travel advisor compared to 12% who took one or two trips.

•             After the pandemic is over, nearly half of travelers (44%) are more likely to use a travel advisor.

  • Not surprisingly, nearly all travelers (94%) who always/often used a travel advisor before the pandemic are likely to use one after the pandemic. Among those who sometimes or rarely used a travel advisor pre-pandemic, 44% are likely to use one after the pandemic.

•             People who always or often used a travel advisor are more ready to travel within the next three months (72%) compared to non-travel advisor users (47%).

•             People who use a travel advisor are more likely to: 

– Stay at an all-inclusive resort, 33% vs. 16%

– Go abroad as soon as they can, 35% vs 18% of non-travel advisor users. 

– Take a cruise, 36% vs 10%

Travel Preferences

•             45% of people who always use a travel advisor rank quality time without kids as a top priority compared to 13% of non-travel advisor users. 

•             70% of people who use a travel advisor rank ‘having a leisurely dinner’ as an important aspect of their next vacation compared to 51% of non-travel advisor users. When it comes to traveling with a significant other, travelers who use a travel advisor seem more inclined to focus on aspects of their trip that augment quality time and worry-free planning.

•             53% percent of travelers desire quiet time on the beach or by the pool. 

•             More than half of travelers are ready to travel now (29%) or within the next three months (25%). By the end of 2021, all but 19% of travelers will be ready to travel again.

– Among those who always/often used a travel advisor pre-pandemic, 72% will be ready to travel within three months.

– Among those who took six or more trips in the past three years, two-thirds (66%) will be ready to travel within 3 months.

Moving the needle with non-travel advisor users

•             Complimentary room upgrade. 55% of people who never use a travel advisor rank a complimentary room upgrade as important. This is a potential area of opportunity for travel advisors who are marketing to new clients. 

•             Free breakfast anyone? 72% of people who never use a travel advisor rank ‘free breakfast’ as an important amenity on their next trip. This is another area of opportunity for travel advisors’ marketing efforts. 

•             Large percentages of travelers also desire for gratuities be included (48%), to enjoy personalized experiences (44%) or to receive complimentary fine dining (44%).

•             Relationships and Trust: 55% of travelers who have never used a travel advisor are more likely to use one if it means they have access to the travel advisor’s special relationships and insider access. 51% of travelers who have never used a travel advisor are more likely to use one because the travel advisor puts the client’s interest above their own. 

Travel Destinations

•             The desirability of travel destinations has changed during the pandemic. Although nearly two-thirds of travelers (62%) desire going on vacation in the USA, nearly half (45%) would like to go to Europe, followed by 44% wishing to travel to the Caribbean. 

– This is in stark contrast to a survey of travelers conducted by ASTA in January 2020 where 75% of travelers planned to take a trip within the USA and 17% had Europe on their itinerary. 

– The 44% of travelers who want to take a trip to the Caribbean this year represent a 33% increase from January 2020.

•             Desired traveler activities have also changed during the pandemic. The most desirable activities involve visiting historical places (53%), pristine beaches and sunsets (49%) or unique dining experiences (47%). Only 29% say they would like to visit a big city. 

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MEDIA CONTACT: 1-888-SANDALS, [email protected]

Brexit has not deterred business travelers in the UK

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UK’s 2018 Hotels Market Report shows that the UK regional capitals are performing strongly with overall room nights booked growing by 8% across the top 250 UK cities.

London continues to be business travelers’ favorite capital for work trips with 663,000 room nights booked in 2018, an increase of 5% when compared to 2017. But Edinburgh experienced the highest level of growth in 2018 with room nights booked increasing by 16%, Belfast was up 13% and Cardiff up 5%.

The 2018 Hotels Market Report analyses data from corporate hotel bookings made between January and December 2018 by Advantage’s TMC members, who represent around 40% of the UK business travel sector, highlighting business travel trends and booking behaviour.

The report also shows significant growth for cities in the Midlands and North East, with Derby seeing the highest growth with 31% more booked room nights compared to 2017, while York, Nottingham and Gateshead also saw double-digit percentage increases.

Top Ten UK Cities – Booked Room Night Percentage Increase (year-on-year), January – December 2018

1. Derby – 31%
2. York – 22%
3. Plymouth – 21%
4. Inverness – 20%
5. Nottingham – 18%
6. Edinburgh – 16%
7. Reading – 15%
8. Belfast – 13%
9. Norwich – 11%
10. Gateshead – 10%

Global Results

The business world continues to travel widely, with the 2018 Hotels Report recording that hotel demand remains strong in many international cities with New York, Auckland, Wellington, Houston, Paris and Sydney topping the Advantage Top Cities list. In total, worldwide volume grew by over 393,000 room nights, a total increase of 8.74% compared to 2017, indicating that SME (Small and Medium Enterprise) corporate accounts, in which Advantage TMCs specialise, continue to perform strongly.

The total number of bookings made by Advantage business travel members in 2018 saw similar growth – up 8.76% – while the average length of stay remained constant, at 1.87 nights. Increased demand and higher occupancy globally meant hotel rates have increased by US$2 to an average daily rate (ADR) of US$169.41.

The report also looks at trends on bookings and ADR for cities and locations around the world, with New York once again topping the list as the highest volume worldwide city outside the UK, with 90,799 room nights booked at an average rate of US$395.97 per night. Increases were also seen in Bangalore (up 54%), Kuala Lumpur (up 36%) and Boston (up 27%).

The corporate hotel sector continues to grow, with another significant increase in bookings year-on-year, made by independent TMCs. Despite continued uncertainty in both the global and UK economies including Brexit, hotel room night demand is at record levels in many destinations. Although not all destinations in Britain saw an increase in room nights booked, ADR remained strong.

The report is representative of hotel bookings made across most of the major international and independent hotel groups including: Accor, Apex Hotels, Choice Hotels, Citadines, Clayton Hotels, Design Hotels, The Doyle Collection, Edwardian Hotels, glh Hotels, Hallmark Hotels, Hilton, HotelREZ, Hyatt, House of Daniel Thwaites, IHG, Jurys Inn & Leonardo Hotels, Loews Hotels, Macdonald Hotels, Maldron Hotels, Melia Hotels International, Millennium Hotels & Resorts, The Montcalm Hotels, NH Hotels, O’Callaghan Collection, Omni, Park Plaza, Pegasus, QHotels, Quest, Rotana, Radisson Hotel Group, Sabre Hospitality, Small Luxury Hotels, TravelClick, Travelodge, Village Hotels Club, WorldHotels Collection and Wyndham Hotel Group.

Travel News | eTurboNews

The Travel & Adventure Show San Francisco, USA

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The Seychelles Islands marked its presence through its marketing body Seychelles Tourism Board (STB), as it exhibited at the Travel & Adventure Show 2019 edition.

The event took place in the city of San Francisco, in Northern California, on March 21-22, 2019.

The STB team was represented by the Regional Director for Africa & the Americas, David Germain, was present at the Show on the organisation’s behalf to showcase Seychelles as an extraordinary holiday destination to the 9,500 consumers, travel trade and Media who visited the exhibition at the Santa Clara Conference Center.

Mr. Germain mentions STB’s participation to the event is in line with its marketing efforts in the USA for increased arrivals from North America in 2019.

“Destination awareness and visibility is central to all we endeavor to do as Seychelles Tourism to grow our country’s market share in North America, and on the entire continent,” said Mr. Germain.

The annual participation by the STB at the Travel and Adventure shows in different cities of the United States each year, allow the STB to showcase Seychelles to a wide audience of consumers in the United States, creating awareness of the destination.

Viewed as one of North Americas largest consumer show for tourism and leisure, it is the place for holidaymakers to find information and offers about the latest travel trends, new destinations, among others.

In the prospect of raising the destination’s profile, the STB continues to increase its marketing efforts in North America during 2019, with marketing activities in different major cities in the United States during the year.

Mr. Germain further mentioned that as part of the marketing activities planned for the market for the year, media trips and agent’s familiarization visits to Seychelles would take place during the year, in collaboration with airline partners.

Mr. Germain explained that through the current available flight connectivity between North America and most major airlines, the destination has become even more accessible with easy connections to the archipelago via either Africa, Europe or the Middle East.

“Through our constant presence on the United States Market, Seychelles is today more known to the affluent North American travellers than in the last decade and the current visitor arrival figures from the Americas to the archipelago confirm that the North American market is one with great potential” said David Germain.

For the past 15 years, the Travel & Adventure Show has conducted more than 80 events in the major cities of the United States of America, connecting over 1.5 million travel enthusiasts, with over 3,700 unique travel professionals, facilitating face-to-face dialogue, which has resulted in more than 2.1 billion dollars in travel bookings worldwide.

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Marriott has a 2020 vision when it comes to expansion in Asia

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From the 15th Hotel Investment Conference – South Asia, Marriott International  today announced its continued expansion plans in Asia-Pacific with its 2020 vision — an aggressive target to have 1000 hotels open by the end of 2020. This vision also could create up to 50,000 more job opportunities for the region. In 2019 alone, the company expects to add close to 100 new hotels or close to 20,000 rooms in the region, with several brand debuts in Australia, Hong Kong, The Philippines, Nepal and India. Marriott International’s portfolio in Asia Pacific currently encompasses over 710 properties in 23 countries and territories, operating under 23 of the company’s 30 global brands.

“The breadth and depth of Marriott International’s footprint means that we are able to offer travelers opportunities to experience more destinations, brands and experiences, especially through Marriott BonvoyTM, our industry-leading travel program,” said Craig S. Smith, President and Managing Director, Marriott International Asia Pacific.

“As important as our size is our commitment to deliver seamless and quality experiences for our guests at on-brand properties. Today’s traveler demands authentic, personalized and transformative experiences, whether for work or for pleasure, as a way of broadening their individual horizons and achieving a deeper understanding of the world. As the world’s leading hospitality company, it is in our DNA to strive to be part of our guests’ favorite moments and memories. We are dedicated to Marriott International remaining Asia Pacific’s favorite travel company.”

China, India and Southeast Asia as Marriott International’s Growth Drivers in the Region

Marriott International is well positioned to capitalize on global travel trends in China, India, and Indonesia, three of the world’s four most populated nations.

China continues to be the strongest growth driver for Marriott International in Asia Pacific, with more than 300 hotels in the pipeline. This accounts for more than 50 percent of the company’s pipeline in Asia Pacific. This year alone, Marriott International targets to open more than 30 hotels in China, including the first JW Marriott Marquis Hotel in China, the 515-room JW Marriott Marquis Hotel Shanghai Pudong featuring 6 food and beverage outlets; and the first Renaissance Hotel in the Fujian province with the planned opening of Renaissance Xiamen Resort & Spa in the fourth quarter of 2019. Outside of mainland China, the St. Regis brand is set to debut with the opening of St. Regis Hong Kong located in the historic Wanchai district.

With its recent 100th Marriott International hotel milestone celebrated in 2018, India continues to be the company’s second fastest growth engine in Asia Pacific with more than 50 properties in the pipeline. Marriott expects to reach more than 30,000 rooms open in India by end 2023. Given India’s robust economy and rising middle class, the country continues to present exciting growth opportunities, leveraging strong demand for Marriott’s select-service brands and growing demand for its upper upscale and luxury portfolios. The company expects to debut the Tribute Portfolio brand in India, with the opening of Port Muziris, Kochi, a Tribute Portfolio Hotel slated for the second quarter of 2019.

At the recent ASEAN (Association of Southeast Asian Nations) Tourism Forum, the ASEAN National Tourism Organizations revealed their collective efforts to marketing initiatives to inspire travel to Southeast Asia. Marriot International is poised to welcome these travelers, with over 140 signed hotels in its Southeast Asia pipeline, with Indonesia leading growth, meeting the growing demands of travel and tourism. In the Philippines, the company expects to more than triple its hotel portfolio by 2023. Sheraton, Marriott International’s most global brand, recently debuted in the country with the opening of Sheraton Manila Hotel. 

Marriott International continues its growth momentum in the Pacific region, with 50 hotels anticipated to be open by 2020. Australia should see several brand debuts in coming years, including The Luxury Collection and The Ritz-Carlton. The Tasman, a Luxury Collection Hotel, expects to open in Hobart in late 2019, and the 205-room The Ritz-Carlton Perth is slated to open in June 2019.  Element Hotels, Marriott International’s eco-conscious brand, is expected to debut in Australia with the opening of Element Melbourne Richmond in Q3 this year.

Marriott International Eyes New Destinations in Asia Pacific with Marriott BonvoyTM

Earlier this year, Marriott introduced Marriott BonvoyTM  — Marriott International’s travel program replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG).  With Marriott BonvoyTM, travelers can experience the company’s newly introduced Asia Pacific website featuring rich experiential and user-generated content and offering inspiration for the next adventure in Asia Pacific. The company continues to focus on bringing new hotels to unchartered destinations sought out by our guests, with Marriott International’s first foray into Myanmar planned for 2020 with the opening of Sheraton Yangon Hotel.

As the Company Expands, Culture Remains a Bedrock For Success

Marriott International’s Asia Pacific vision could create up to approximately 50,000 new job opportunities in Asia Pacificby the end of 2020. Travel and tourism provide opportunities for experienced people or those new to the hospitality industry.  Research by the World Travel and Tourism Council (WTTC) highlighted that 1 in 5 new jobs created globally are attributable to travel and tourism.

As the company continues to grow, this also means that there is an increased opportunity for our associates to develop their careers and thereby improve their livelihoods. This is another way that Marriott International takes care of its associates. With a culture that empowers associates to live their best lives — putting people first has been the company’s core value since Marriott was founded more than 90 years ago. Marriott has built its business on taking care of its associates, who in turn take care of our guests. The company believes that creating a diverse and inclusive environment strengthens culture and community and drives competitiveness. Marriott International has won Aon Hewitt’s best employer for five consecutive years in Asia Pacific.

Travel News | eTurboNews

Travel Trends Index: International and domestic travel growth projected to dwindle

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Travel to and within the U.S. grew 3.2% year-over-year in February, according to the U.S. Travel Association’s latest Travel Trends Index (TTI).

However, the predictive Leading Travel Index (LTI) continues to project a slowdown in both international and domestic travel growth, as both segments could continue to feel the effects of rising trade tensions, volatile financial markets and weakening business and consumer confidence. These factors have the potential to stunt travel growth and dull American competitiveness at a time when the U.S. is seeking to reverse its declining share of the global international travel market.

Though international inbound travel grew for the ninth consecutive month, the segment grew only 1.4% in February. Domestic travel increased 2.8% year-over-year in February, with growth in both the business and leisure travel segments. Domestic business travel outpaced the leisure segment for the first time since October 2018, registering slightly above its six-month moving average with a 3.0% growth. Leisure growth fell slightly below its six-month moving average with a more tepid 2.6% growth rate.

Looking ahead, domestic and international inbound travel are both projected to grow, but at a moderate pace.

Said U.S. Travel Senior Vice President for Research David Huether: “Growth is expected to decelerate in the case of domestic travel while international inbound travel is projected to remain soft. This is consistent with an expectation of stable-yet-moderating economic growth both in the U.S. and globally.”

U.S. Travel economists caution that this decelerated growth rate will make it even more difficult for the U.S. to regain its diminishing share of the global international travel market. Acting on certain legislative initiatives—such as Brand USA’s long-term reauthorization and the rebranding and expansion of the Visa Waiver Program—can help the U.S. increase competitiveness in the global travel market.

The TTI is prepared for U.S. Travel by the research firm Oxford Economics. The TTI is based on public and private sector source data which are subject to revision by the source agency. The TTI draws from: advance search and bookings data from ADARA and nSight; airline bookings data from the Airlines Reporting Corporation (ARC); IATA, OAG and other tabulations of international inbound travel to the U.S.; and hotel room demand data from STR.

Click here to read the full report.

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