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Italian Exhibition Group returns to China to promote international tourism

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Italian Exhibition Group (IEG) is returning to China to promote international tourism business. The appointment is at the Shanghai World Travel Fair (SWTF), one of the major tourism industry expos of Eastern China, the 16th edition of which is being held from 18th to 21st April.

Over 750 exhibitors from 53 countries and regions of the world are awaited at the Shanghai Exhibition Center.

SWTF, co-organized by Europe Asia Global Link Exhibitions (EAGLE) – joint venture created by Italian Exhibition Group (IEG) and VNU Exhibitions Asia – and Shanghai International Convention & Exhibition Corp. Ltd (on behalf of Shanghai Municipal Administration of Culture and Tourism), offers the sector’s trade members a unique business platform and, for the general public, an all-round insight on tourism products, all in the largest tourism region of the Chinese market, Eastern China (China is the world’s largest outbound tourism market, with 149.72 million outbound journeys and a 14.7% increase in 2018).

With over 15,000 trade members expected and a public of 50,000 visitors, the 2019 edition of SWTF will host a busy calendar of appointments and new features. Visitors will explore tourist destinations from all over the world, including Argentina, Australia, Bulgaria, Cuba, Gabon, Germany, Italy, Japan, Kenya, Madagascar, Morocco, Papua New Guinea, Peru, Russia, Sri Lanka, South Korea, Tanzania, Turkmenistan and Vietnam. SWTF will highlight the entire tourism chain, starting with tourist offices, travel agencies and tour operators, OTA, hotel, airlines, theme parks and resorts, as well as travel services and insurance companies.

On a professional level, SWTF reconfirms its role as a great opportunity for matching to all effects. Over 3,000 B2B appointments with selected buyers from all over Eastern China will take part in the events and the panel scheduled on the latest trends in outbound tourism, organized in cooperation with China Travel Agent. Regarding this, an exclusive B2B area has been realized, which will be accessible to the sector’s trade members exclusively via a face detection system, in order to ensure the quality of the meetings with international suppliers.

Emerging destinations, digital marketing, developments on visa policies and MICE, are just some of the issues that will be covered in the panels by the sector’s opinion leaders, ready to share their successful case histories with the public. Plus, among the speakers, there will also be representatives of the top management of companies such as Ctrip, Tuniu, Uzai, Spring Tour and Tongshen Group, as well as the directors of the Tourism offices of New Zealand, Switzerland and Serbia with branches in Shanghai.

Travel News | eTurboNews

Strong interest in Guam grows at travel fair in Malaysia

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GVB

Guam continues to generate strong interest in Malaysia and was one of the newer and popular destinations featured at the country’s top consumer travel fair.

The Malaysian Association of Tour and Travel Agents (MATTA) Fair is a bi-annual travel fair that ran from March 15-17, 2019 in Kuala Lumpur. Over 1,300 booths took up about 95,000 feet of exhibition space in seven halls at the Putra World Trade Centre. Guam was among the 272 organizations that were present to include travel and tour agencies, national tourism organizations, hotels, resorts, theme parks, cruises and other businesses. Organizers estimated this year’s fair to exceed over 110,000 visitors and sales of over $51 million. This is Guam’s second time having a presence at the event.

Mayor Robert Hofmann, committee chairman of the Guam Visitors Bureau’s North America and Pacific Market, noted that as an emerging market for Guam, Malaysian visitors are intrigued they can travel to the island visa-free.

“I think there’s huge interest in Guam from not only the Malaysia population, but also people that travel to Malaysia from countries like Singapore, the Middle East, and India,” said Hofmann. “It’s great to see they’re excited about Guam. It’s exotic to them and it’s a new destination they’re looking forward to seeing. They don’t know much about our history, but they are a culture similar to ours. We should start to learn more about their culture because we have so many commonalities and could retrace some of our steps to Southeast Asia where the CHamoru people came from.”
GVB
North America and Pacific Marketing Manager Mark Manglona conducts a Guam product presentation to Philippine Airlines and travel agents in Malaysia.
GVB
Team Guam takes a group photo at the Guam booth in the 2019 MATTA Fair.
GVB
A look at some of the 1,300 booths that were at the 2019 MATTA Fair in Kuala Lumpur.


A culture at the forefront

Fairgoers witnessed multiple performances from Guma Taotao Tano at the three-day event as they shared Guam’s unique CHamoru culture through song and dance.

“Malaysia is a very rich cultural place,” said Guma Taotao Tano musician Vince San Nicolas. “I believe that our 4,000-year-old history is vital to share with them in person. Bringing out the re-identification and resurgence of the CHamoru culture is very important to share with the rest of the world so that we’re known as the CHamorus from Guam and the Marianas.”

Airline and travel agents create Guam packages

While in Kuala Lumpur, GVB met with Philippine Airlines and other travel agents for a Guam product presentation to further develop the Malaysia market.

Philippine Air offered special fares from Malaysia to Guam via Manila during the MATTA Fair.  Travel agents, such as Apple Vacations and Golden Tourworld Travel,  have also been promoting six-day packages to Guam.  The agents have already confirmed Guam is scheduled to welcome group travelers from Malaysia in the coming months.

“We’ve been making great leads and strides in promoting Guam in the region,” said GVB North America and Pacific Marketing Manager Mark Manglona. “We’ve developed key partnerships with travel agents who have put up all-inclusive travel packages and we also have a very good relationship with Philippine Airlines. They’ve been very supportive and connected us with travel agents.  There is a tremendous opportunity to promote Guam in Malaysia and we look forward to growing and developing this new market.”

The next MATTA Fair will be in September 2019.

Travel News | eTurboNews

The Seychelles Islands displayed at the MATKA Nordic Travel Fair 2019

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The Seychelles Tourism Board team in the Nordic Regions brought some sunshine to cold Finland as the Seychelles destination was represented at the MATKA Nordic Travel Fair 2019.

The Matka trade show, which is the largest travel fair in the Nordic Region, was held in Messukeskus Helsinki from January 17 to January 20, 2019. It’s the main travel platform in the region where everyone meets to conduct business.

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During the 4-day event, the Seychelles Island stand, which consisted of the Seychelles Tourism Board (STB), team members alongside other trade partners was located in the ‘Sun & Sea’ themed area together with other exotic destinations. The opportunity allowed the team to actively entice visitors to get to know the Seychelles Islands.

The delegation comprised of STB Marketing Director for Nordics, Ms. Karen Confait and Marketing Executive from STB headquarters, Ms. Melissa Samardzija, Mr. Ash Behari from Coco de Mer Hotel & Black Parrot Suites and Ms. Amy Michel representing Mason’s Travel.

The other participating partner on the STB stand included Finnish Tour Operators “Mr. Travel”, who was also present to assist with the promotion of the destination and offer their services to Nordic customers willing to visit Seychelles.

Several other operators also provided flyers with special offers, which were important as clients were looking for prices and packages.

The first two days of the trade show were mainly dedicated for trade professionals (B2B), whereas the remaining days saw a high attendance of the public in general. Ms. Confait mentioned that they noticed that many visitors who visited the STB stand for information, had already booked their trip to Seychelles, while others were shopping around to decide on their next holiday destination.

On the first day of the fair, STB in partnership with Emirates hosted the main Finnish trade partners to a networking dinner, a small token to thank them for their continued support on the market and to encourage them to keep Seychelles in mind while proposing holiday destinations to their clients.

Talking about Seychelles participation at Matka 2019, STB Marketing Director for Nordics, Ms. Karen Confait mentioned that the STB team took the opportunity to meet several regular collaborators including Qatar Airways, Emirates and Turkish Airlines as well as our main trade partners from both Finland and Sweden. She also commented on her satisfaction at the volume of people visiting the stand this year.

“It is very encouraging to see that the destination is thriving in the Nordics. Each year we have seen the growing interest and Matka is the ideal platform for us to meet our main partners at the beginning of the year to discuss the action plans for the year as well as to continue to build and strengthen our relationship with the travel trade” said Ms. Confait.

The Matka Trade Show 2019 recorded a total number of 64,589 visitors compared to 63,599 visitors in 2018, showing an increase of 1.56% in the number of visitors attending the show this year.