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Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.


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The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

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OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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Saudi tourism sector worth over $70 billion in 2019

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Saudi Arabia’s travel and tourism sector is expected to contribute $70.9 billion (SAR 263.1 billion) in total to the country’s GDP in 2019, according to data from the World Travel and Tourism Council, as exhibitors prepare to showcase what the Kingdom has to offer at this year’s Arabian Travel Market (ATM), which is being held at the Dubai World Trade Centre from 28 April – 1 May 2019.

According to data from ATM’s research partner Colliers, international arrivals to Saudi Arabia are expected to increase 5.6% per year from 17.7 million in 2018 to 23.3 million in 2023. Religious tourism is expected to remain the bedrock of the sector over the next decade, with a goal of attracting 30 million pilgrims to the Kingdom by 2030, an increase of 11 million from the 19 million Hajj and Umrah pilgrims that visited the country in 2017.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “At ATM, we are witnessing this growth first hand with the total number of delegates arriving from Saudi Arabia increasing 42% between 2017 and 2018, while 33% of delegates, exhibitors and attendees were interested in doing business with the Kingdom.

“More relaxed access to visas, through online portals such as the ‘Sharek’ and the growth of the Umrah plus market – combining religious and leisure travel – are expected to be key drivers in the growth of international tourism in the Kingdom.”

Vision 2030 has set aside $64 billion to invest in culture, leisure and entertainment projects over the next decade, which will significantly add to the attractiveness of the country as a touristic destination, according to a recent report from real estate firm Savills.

The first phase of the Red Sea project, which is estimated to grow the kingdom’s GDP by US$5.86 billion (SAR22 billion) and will consist of an airport, marinas, up to 3,000 hotel rooms and various recreational activities, is expected to complete during 2022.

Additionally, last year Saudi Arabia’s Public Investment Fund announced the development of Amaala, a new ultra-luxury tourism megaproject which is earmarked for completion in 2028. The development will add 2,500 hotel rooms – further boosting the accommodation offering for both domestic and international visitors alike.

“Saudi Arabia will see a vast expansion of its hotel and resort inventory during 2019, with over 9,000 keys of three, four and five-star international supply expected to enter the market despite major cities such as Riyadh and Jeddah experiencing an overall drop in ADR during 2018.

“While, this new supply will place additional competitive pressure on hotels performance across the country, the projected growth in visitor numbers in both the domestic and international markets is expected to boost occupancy levels throughout 2019,” added Curtis.

Looking ahead to ATM 2019, Saudi exhibitors, who will highlight what the Kingdom has to offer and the exciting developments in the pipeline, include The Red Sea Development Company, Saudia – Saudi Arabian Airlines, Makarem Hotels, AlfaOne Concierge – and of course the Saudi Commission for Tourism and National Heritage who will have a major presence too.

A focused seminar titled ‘Why Tourism is Saudi’s new ‘White Oil’ will take place on the Global Stage on Monday 29th April between 14.50 – 15:50.  The session will discuss Saudi Arabia’s tourism potential as the Kingdom undergoes a period of rapid economic diversification and forges ahead with its Vision 2030 blueprint.

The upbeat tourism forecast is also being driven, by domestic tourism with the number of local tourist trips inside Saudi Arabia exceeding 47 million in 2018. The latest research from Colliers forecasts this figure to increase 8% per year to 70.5 million by 2023.

“Plans are already afoot in Saudi, to achieve the projected increase in domestic visitors, with the Kingdom’s Vision 2030 blueprint forecast to double the number of UNESCO heritage sites and increase household spending on cultural and entertainment activities inside the country from 2.9% to 6%.

“Meanwhile, the Quality of Life Vision Realisation Programme (VRP) and the General Entertainment Authority are both working to create new attractions and recreational activities within the country,” added Curtis.

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

Brand new for this year’s show will be the launch of Arabian Travel Week, an umbrella brand comprising four co-located shows including ATM 2019, ILTM Arabia, CONNECT Middle East, India & Africa – a new route development forum and new consumer-led event ATM Holiday Shopper. Arabian Travel Week will take place at Dubai World Trade Centre from 27 April – 1 May 2019.

For more news about ATM, please visit: https://arabiantravelmarket.wtm.com/media-centre/Press-Releases/.

About Arabian Travel Market (ATM)

Arabian Travel Market is the leading, international travel and tourism event in the Middle East for inbound and outbound tourism professionals. ATM 2018 attracted almost 40,000 industry professionals, with representation from 141 countries over the four days. The 25th edition of ATM showcased over 2,500 exhibiting companies across 12 halls at Dubai World Trade Centre.  Arabian Travel Market 2019 will take place in Dubai from Sunday, 28th April to Wednesday, 1st May 2019. To find out more, please visit: www.arabiantravelmarket.wtm.com.

MEDIA CONTACT: NATHALIE VISELE, Director, Shamal Communications, Arjaan Office Tower, Dubai Media City, Dubai, United Arab Emirates, Tel: +971 4 365 2711 | Mobile: +971 50 457 6525, E-mail: nathalie.visele@shamalcomms.com , Website: www.shamalcomms.com

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Heart of Europe Travel Summit set for Dubai this month

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In a combined effort, Atout France’s travel trade workshop, Marhaba, will kick off its two-day event on April 24 while the national tourist boards of Germany, Switzerland, and Austria will take over on April 26 and host the Heart of Europe Travel Summit at Sofitel, The Palm Resort & Spa, Dubai.

Demonstrating their commitment to the Gulf region, the European national tourist boards of Germany, Switzerland, Austria, and France are hosting an exclusive networking event in Dubai this April, ahead of Arabian Travel Market (ATM).

More than 40 tourism suppliers from France and 80 from Germany, Switzerland, and Austria ranging from local tourist boards, hotels, destination management companies, airports, shopping facilities, and transport companies as well as medical clinics are looking forward to developing knowledge about the destinations, and also providing travel trade from the GCC with the opportunity to source products to enhance their holiday offerings for the summer season and beyond. The four tourism boards expect an attendance of over 100 buyers from the GCC region.

Highlighting the importance of the travel trade industry in the Gulf region, Sigrid de Mazieres, Director–Gulf Countries, German National Tourist Office, said, “We are excited to collaborate with our European neighboring countries, and to facilitate business relations between our touristic partners and the local travel trade through this new innovative platform.”

The travel trade workshops will include pre-scheduled B2B appointments, cutting-edge presentations and extensive social programs to experience the destinations’ hospitality and networking opportunities with participating decision-makers.

“We believe that one of the many challenges facing the travel trade industry today is to keep abreast of the growing and changing needs of travelers from the region. This joint and unprecedented event is a direct response to assist the travel trade in selling our countries,” explained Karim Mekachera, Regional Director, Atout France Middle East.

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Jamaica is PATWA’s Destination of the Year

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Tourism Minister, Hon. Edmund Bartlett and Director of Tourism, Donovan White accept the Pacific Area Travel Writers Association’s (PATWA) International Travel Award for Destination of the Year, which was given to Jamaica

Jamaica was today presented with the Pacific Area Travel Writers Association’s (PATWA) International Travel Award for Destination of the Year, in Berlin, Germany.

Speaking at the ceremony, Tourism Minister Hon. Edmund Bartlett said, “Jamaica is truly honoured to once again receive a prestigious award from the internationally recognized PATWA organization.

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Our country has been continuously creating innovative initiatives aimed at improving the destination, as well as bolstering our marketing efforts in new and emerging markets. I am very happy that we have been recognized for our hard work, during this event, among other leading destinations.”

The Pacific Area Travel Writers Association (PATWA), a professional organisation of travel writers, which was founded in 1998, organizes the event. The awards recognize individuals and organisations that have excelled and/or are involved in the promotion of tourism from different sectors of the travel trade and service providers related directly or indirectly to the industry.

The Minister also noted that locally, the industry continues to break records for arrivals and revenue earned, making it a critical industry in the country’s growth agenda.

“Destination Jamaica has been performing exceptionally well. I am very proud to say that each year we continue to see an increase in the number of visitors to our shores – most of which have been to our island at least once before. This I am sure can be credited to our beautiful attractions and of course friendly people, who have also been able to earn from the industry,” he said.

The total visitor arrivals for 2016 stood at 3,837,243 with 2,181,684 being stopovers. In 2017, total arrivals broke the 4 million mark to end the year at 4,276,189. The record-breaking streak continued into 2018 when the country welcomed 4,318,600 visitors.

The statistics show that last year stopover arrivals exceeded the previous year by 5.1 percent but when compared to 2016, growth was a whopping 13.3 percent. The USA market in particular, grew by 7.5 percent in 2018 over 2017.

Preliminary figures for airport arrivals for the period of January 1 to February 17 2019 show Montego Bay recording 275,902 and Kingston 44,400 for a total of 320,602. That is 31,172 or 10.2 percent increase in arrivals over the 2018 corresponding period.

The country also welcomed 469,000 cruise passengers, last month, which is 43,000 more tourists compared to the corresponding time last year

Projected figures for the 2018/19 fiscal year show gross earnings at US$3.334 billion, an 8.8 percent increase over the last fiscal year. Stopover arrivals are also projected at 2.713 million, which is a 6.2 percent increase.

The ceremony forms part of ITB Berlin, which is the largest tourism tradeshow in the world – the foremost business platform for global touristic offers and a prime marketplace and driving force behind the international tourism industry. It highlights hotels, tourist boards, tour operators, airlines among others related to the travel industry. ITB is also the ideal forum for establishing new customer contacts and conducting business.

The Minister is joined by Director of Tourism, Donovan White and the Jamaica Tourist Board’s Events Manager, Lorna Robinson. He will return to the island on March 9, 2019.

Jamaica Tourism Minister Bartlett to address delegates at ITB Berlin

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Jamaica Tourism Minister Hon. Edmund Bartlett departs the island today to participate in the International Tourism Bourse (ITB), in Berlin, Germany, where he has been invited to be a guest speaker at the ‘International Seminar on Global Tourism’s Trends and Challenges.’

The event is organized by the Pacific Area Travel Writers Association (PATWA), a professional organisation of travel writers which was founded in 1998. The International Seminar on Global Trends and Challenges is an annual signature event.

The seminar will feature key stakeholders and global leaders in tourism such as the Secretary General of the United Nations World Tourism Organization, Mr. Zurab Pololikashvili; Mr. Geoffrey Lipman, President of the International Coalition of Tourism Partners; and Mr. Alain St. Ange, Deputy Secretary-General of the Forum of Small Medium Economic AFRICA ASEAN, among others.

“It is an honour for Jamaica to once again participate in this very important tradeshow. I am looking forward to engaging tourism stakeholders and investors to share best practices, and forge solutions to create a more resilient industry,” said the Minister.

ITB Berlin is the largest tourism tradeshow in the world – the foremost business platform for global touristic offers and a prime marketplace and driving force behind the international tourism industry.

The event highlights hotels, tourist boards, tour operators, airlines among others related to the travel industry. ITB is also the ideal forum for establishing new customer contacts and conducting business.

ITB this year will feature a Jamaica Night event on March 7 which will highlight the county’s attractions, food and culture.

“Jamaica Night is a great marketing opportunity for us in Germany. Last year we welcomed over 34,000 stop-over visitors from that country, which is a 14.7% increase over the same period in 2017,” said the Minister.

He also noted that during the last ITB, Berlin event, Eurowings officials announced their once weekly scheduled nonstop flights between the German city of Munich and Montego Bay, which began last summer.

“The new Eurowings route has been a welcomed addition to our industry, as Munich is one of the largest and wealthiest cities in Europe with a population of a population of 13 million. We have already seen an increase since and hope to further strengthen our marketing efforts to see an even greater increase,” he said.

The Minister is joined by Director of Tourism, Donovan White and the Jamaica Tourist Board’s Events Manager, Lorna Robinson. Minister Bartlett will return to the island on March 9, 2019.

MEDIA CONTACT: Alyssa Taffe, Public Relations Officer, Ministry of Tourism, 64 Knutsford Boulevard, Kingston 5, Tel: (876) 920-4926-30, Mobile: (876) 441-5055, Fax: (876) 906 1729