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Italian Exhibition Group returns to China to promote international tourism

April 17, 2019 by Forimmediaterelease

Italian Exhibition Group (IEG) is returning to China to promote international tourism business. The appointment is at the Shanghai World Travel Fair (SWTF), one of the major tourism industry expos of Eastern China, the 16th edition of which is being held from 18th to 21st April.

Over 750 exhibitors from 53 countries and regions of the world are awaited at the Shanghai Exhibition Center.

SWTF, co-organized by Europe Asia Global Link Exhibitions (EAGLE) – joint venture created by Italian Exhibition Group (IEG) and VNU Exhibitions Asia – and Shanghai International Convention & Exhibition Corp. Ltd (on behalf of Shanghai Municipal Administration of Culture and Tourism), offers the sector’s trade members a unique business platform and, for the general public, an all-round insight on tourism products, all in the largest tourism region of the Chinese market, Eastern China (China is the world’s largest outbound tourism market, with 149.72 million outbound journeys and a 14.7% increase in 2018).

With over 15,000 trade members expected and a public of 50,000 visitors, the 2019 edition of SWTF will host a busy calendar of appointments and new features. Visitors will explore tourist destinations from all over the world, including Argentina, Australia, Bulgaria, Cuba, Gabon, Germany, Italy, Japan, Kenya, Madagascar, Morocco, Papua New Guinea, Peru, Russia, Sri Lanka, South Korea, Tanzania, Turkmenistan and Vietnam. SWTF will highlight the entire tourism chain, starting with tourist offices, travel agencies and tour operators, OTA, hotel, airlines, theme parks and resorts, as well as travel services and insurance companies.

On a professional level, SWTF reconfirms its role as a great opportunity for matching to all effects. Over 3,000 B2B appointments with selected buyers from all over Eastern China will take part in the events and the panel scheduled on the latest trends in outbound tourism, organized in cooperation with China Travel Agent. Regarding this, an exclusive B2B area has been realized, which will be accessible to the sector’s trade members exclusively via a face detection system, in order to ensure the quality of the meetings with international suppliers.

Emerging destinations, digital marketing, developments on visa policies and MICE, are just some of the issues that will be covered in the panels by the sector’s opinion leaders, ready to share their successful case histories with the public. Plus, among the speakers, there will also be representatives of the top management of companies such as Ctrip, Tuniu, Uzai, Spring Tour and Tongshen Group, as well as the directors of the Tourism offices of New Zealand, Switzerland and Serbia with branches in Shanghai.

Travel News | eTurboNews

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African Tourism Board : First three source markets revealed

April 2, 2019 by Forimmediaterelease

The African Tourism Board is active in promoting the African Continent as one destination in the United States, Israel, and India. ATB invited three PR and marketing experts from these three source markets to speak at the ATB launch event on April 11 during WTM in Cape Town.

African Tourism Board Members will be invited to receive a full fledge representation through ATB offices in New York, Tel Aviv and Delhi on a national, regional or local basis Stakeholders including CVB’s, hotels and safari/ tour operators can also participate independently.

In addition,  ATB is already talking to partners in various European countries and China.

Services will include a phone hotline, effective media outreach,  sales missions, and local events. Each office will have the capacity to start with at least 10 African companies or destination and can expand as needed. Acceptance is based on a first comes first basis.

The cost-sharing concept should lower the investment for up to 90% compared to current models of independent and competing marketing representations. It would allow medium to smaller companies and destinations to stay competitive.

“The idea is not only to save money but also to offer Africa tourism without borders.  We are not planning to compete with national tourism offices, but like to enhance services and offer an effective outreach also for those that didn’t have the opportunity due to budget restraints.

Our connection with media, trade, and influencers is a win-win for Africa. We are excited,” said interim Chairman Juergen Steinmetz.

For more information on the African Tourism Board and on how to join or participate at the launch go to www.africantourismboard.com

Travel News | eTurboNews

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