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WTTC: South Africa Africa’s largest Travel & Tourism economy in 2018

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Travel & Tourism in South Africa contributed 1.5 million jobs and ZAR425.8 billion to the economy in 2018, making it the largest tourism economy in Africa, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released today.


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For over 25 years, WTTC, which represents the global private sector of Travel & Tourism, has compared the Travel & Tourism sector across 185 countries. The 2018 research shows that the South Africa Travel & Tourism sector:

• Contributed ZAR425.8 billion to the country’s economy – the largest of any country in Africa. This represents 8.6% of all economic activity in South Africa

• Generated 1.5 million jobs, or 9.2% of total employment

• Was primarily driven by leisure travelers: 64% of the travel economy was generated by leisure visitors and 36% from business travelers

• Is roughly balanced between international and domestic travel: 44% of the tourism spend came from international travelers and 56% from domestic travel

Commenting on the numbers, Gloria Guevara, WTTC President & CEO said: “Travel & Tourism contributes more to the South Africa economy than in any other African country. In total our sector contributes ZAR425.8 billion and 1.5 million jobs which makes it a formidable part of the economy.

“South Africa has long grasped the potential of Travel & Tourism to drive economic growth, create jobs and promote social development and I would like to acknowledge the leadership of Minister of Tourism, H.E. Derek Hanekom. That is why we welcome President Ramaphosa’s ambition to double the number of people directly employed in T&T in South Africa.

“Looking to the future, I believe that Travel & Tourism is South Africa’s greatest resource and the country’s strategy for expansion which priorities regional integration, environment sustainability and putting the community at the heart of decisions will make for a successful combination.”

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Botswana tourism now accounts for one in seven dollars in the economy

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Botswana’s Travel & Tourism economy grew 3.4% to exceed $2.5 billion in 2018, and now contributes nearly one in every seven dollars in the country’s economy, according to the World Travel & Tourism Council’s (WTTC) annual review of the economic impact and social importance of the sector released today.

The WTTC research which compares the Travel & Tourism sector across 185 countries, shows that in 2018 the Botswana Travel & Tourism sector:

• Grew at 3.4%, just nudging above the Sub-Saharan African average of 3.3%

• Contributed US$2.52 billion to the country’s economy. This represents 13.4% of all economic impact in Botswana – or nearly one in every seven dollars in the economy

• Supported 84,000 jobs, or 8.9% of total employment

• Was primarily driven by leisure travellers: 96% of the Travel & Tourism spending in the economy was generated by leisure visitors and just 4% from business travelers

• Is strongly weighted towards international travel: 73% of spending came from international travelers and 27% from domestic travel

Commenting on the numbers, Gloria Guevara, WTTC President & CEO said: “Botswana is a jewel in the crown of Sub-Saharan Africa’s Travel & Tourism sector. It is home to some of the most iconic tourism sites in Africa, such as the Okavango Delta, Chobe National Park and the Central Kalahari Game Reserve.

“I am delighted to see that Botswana recorded another year of growth ahead of the regional average, reflecting the excellent work of WTTC Member, Myra T. Sekgororoane, CEO of Botswana Tourism Organisation, WTTC’s first African Destination Partner.

“The county has long grasped the potential of Travel & Tourism to drive economic growth, create jobs and promote social development.”

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WTTC: African tourism sector booming

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Travel & Tourism in Africa is booming, growing 5.6% in 2018 compared to the global average of 3.9% and the broader African economy rate of 3.2%. This places Africa as the second-fastest growing tourism region behind only Asia-Pacific.

Such growth is partly explained by North Africa’s rebound from security crises as well as the development and implementation of policies that promote travel facilitation.

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For over 25 years, the World Travel & Tourism Council (WTTC), which represents the global private sector of Travel & Tourism, has produced the authoritative research on the economic contribution of the sector. Our research also shows that in 2018:

  • Travel & Tourism contributed $194.2 billion to the region’s economy, representing 8.5% of the continent’s GDP
  • The sector contributed 24.3 million African jobs, or 6.7% of total employment.
  • 71% of tourism spending across Africa was leisure-driven and 29% business
  • Domestic spending accounted for 56% of the tourism economy versus 44% for international
  • International tourism spending comprised 9.6% of the region’s total exports, worth $58.5bn

Ethiopia stands out not only as Africa’s fastest growing travel economy but indeed the world’s, growing by 48.6% last year to be worth $7.4bn. Notably, international Travel & Tourism spending made up a massive 61.0% of exports in the country. This stunning growth can be attributed, in part, to Ethiopia’s improved connectivity as a regional transport hub and to recent visa relaxation policies.

Then, Egypt’s tourism sector has demonstrated considerable resilience, growing by 16.5% last year with international visitor spending accounting for 27.3% of exports. This follows huge safety improvements in the country and in key destinations such as Sharm El-Sheikh, helping to entice international tourists back to the northern coast.

WTTC President & CEO Gloria Guevara commented, “In 2018, the World Travel & Tourism Council hosted its first ever Africa Leaders Forum in Stellenbosch, South Africa, recognising the increasing significance and power of this great region’s travel economy.

“We commend the tourism leaders in Africa who are helping to boost connectivity, promote travel facilitation and ensure traveller safety – all of these measures make for supreme growth; the kind of growth that we are now witnessing across the continent and that provides millions of good jobs.”

WTTC is the body which represents the Travel & Tourism private sector globally. Members consist of CEOs of the world’s Travel & Tourism companies, destinations, and industry organisations engaging with Travel & Tourism.

WTTC has a history of 25 years of research to quantify the economic impact of the sector in 185 countries. Travel & Tourism is a key driver for investment and economic growth globally. The sector contributes US$8.8 trillion or 10.4% of global GDP, and accounts for 319 million jobs or one in ten of all jobs on the planet.

For over 25 years, WTTC has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses, who bring specialist knowledge to guide government policy and decision-making and raise awareness of the importance of the sector.

WTTC Brexit Warning: 700.000 travel tourism jobs at risk in Europe

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Gloria Guevara, President and CEO, WTTC

Over 300,000 jobs could be at risk in the Travel & Tourism sector in the United Kingdom and almost 400,000 in Europe if the UK leaves the EU without a deal on 29 March, according to a new analysis from the World Travel & Tourism Council released today.

A “No Deal” Brexit would have a damaging impact on one of the UK’s most important economic sectors.

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According to WTTC, which represents the private sector of Travel & Tourism globally, the industry contributes more than €1.5 trillion to the EU’s GDP (10.3% of total) and supports 27.3 million jobs (11.7% of total). In the UK, the sector contributes £213.8 billion to GDP (10.5% of total) and supports four million jobs (11.6% of total).

The WTTC analysis models the impact on the Travel & Tourism sector over the next decade, based on the 7.7% forecasted fall in economic activity across the wider UK economy modelled by the International Monetary Fund (IMF). In this situation, a No Deal Brexit would result in:

  • A loss of 308,000 jobs in the UK economy
  • A loss of 399,000 jobs in the rest of the EU
  • A loss of £18.6 billion in GDP to the UK economy
  • A loss of £22.0 billion in GDP to the economies of the rest of the EU

To minimize the impact, it is crucial that:

1. The UK should continue to have access to the Single Aviation Market

2. Visa-free travel between the UK and EU should be maintained and the movement of people should be as seamless as possible while maintaining security

3. The mobility of labor for Travel & Tourism employees across the UK and EU should continue

4. Security co-operation to avoid hard border checks and lengthy delays are paramount

Gloria Guevara, President & CEO, WTTC said, “The UK is the fifth largest Travel & Tourism economy in the world. Given its importance to the UK economy, it is now clear that a No Deal Brexit would have a dramatic impact on one of the UK’s most significant sectors.”

“If the IMF prediction on the wider economy is realised, there would be a total cost across Europe of over £40 billion and over 700,000 jobs compared to our projections. Our Members are already seeing an impact on their businesses and workforce.”