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African Tourism Board is now in business

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African Tourism Board Chairman Cuthbert Ncube today officially declared the African Tourism Board open and operational after less than 2 years in the making and more than 400 members included in 36 African and 25 non-African countries.

It is a New Dawn for the Continent as we usher in the voice of Africa by Africa in Africa, Chairman Mr. Cuthbert Ncube announced.


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It’s the birth of the African Tourism Board (ATB)  whose mandate is to drive the vision and the aspirations of more than 1,323,568,478 people in Africa.

ATB is ready to represent our Nations whose pride is vested on its untapped resources. Africa arises and synergies your efforts.

ATB is officially at your disposal as the only tool and voice that will unify our efforts and bring hope and change to the masses through sustainable tourism projects.

As we embark on this journey I am honored to be working with a team who have vested their energy and expertise with a wealth of experience in the Travel and Tourism sector in fulfilling the objectives of ATB.

May I take this time to invite our strategic partners, Affiliate Members, and all Tourism Bodies across the continent to join hands with us as we fulfill the mandate of people.

Leading ATB as the Chairperson my mandate is to serve with humility and uncompromising the integrity of our diverse societies, my conviction is ATB in Africa for Africans by Africans together we can go a long way yet segmented we might go faster and limit our destinations.”

African Tourism Board started as an initiative by the International Coalition or Tourism Partners (ICTP)under chairman Juergen T Steinmetz.

Steinmetz said: “Many of you know me as the Publisher of eTurboNews. African Tourism Board started with an idea. The idea developed into a project and grew way beyond this in a very short time frame.

I am so proud to witness and be part of the amazing progress of this new organization and hear the excitement among our motivated team and members. This excitement is echoed across the African continent and beyond.

I am also so grateful to my all African colleagues on the Executive Board allowing me to stay on as your CMCO.

We are inviting members to present projects and ideas to us and will be introducing communication groups.

I am also excited to announce the creation of African Tourism and Convention Marketing (ATCM).

The African Tourism and Convention Marketing (ATCM) is an independent corporate entity based in the United States and other countries.
Services are exclusively available to benefit members of the African Tourism Board. ATCM is working with members for members.
ATCM may sometimes reach out to third-party contractors if no members are available to provide needed services. 

Get ready for the ride!”

COO Simba Mandinyenya said:

The new kid, African Tourism Board (ATB) is up and running. Based on the plans being crafted by the Board, Africa’s tourism space will soon be enjoying some fantastic hospitality events and projects that will have an immediate impact on the continent’s tourism development trajectory.

ATB will soon be sharing with Stakeholders ( private and public, big and small) these plans. We invite you to keep watching this space.

ATB is established in response to the right move by the continent’s political leadership to move the emancipation agenda from the political to the economic front.

ATB is all about wholesome sustainable development of tourism on the beloved continent.

Engagement with key Africa tourism development partners is at an advanced stage.

If this is exciting to you, please come join us and be part of a revolution that will forever change tourism in Africa, One Destination of Choice in the World.

CEO Doris Wörfel said:

It is a great pleasure for me to announce the launch of the African Tourism Board and its marketing company, African Tourism and Convention. Africa has long been waiting for an institution that connects the public sector with the private sector to facilitate, advance and promote tourism growth and development on a Continental level.

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African Tourism Board was soft-launched in April 2019 at WTM Africa in Cape Town, and since then has been restructured by a new strategic framework:

ATB is an Africa-based company to benefit Africa and its people and is perfectly positioned to provide the strategic platform for any topics of common interest relating to the tourism sector.

The aim of the African Tourism Board is not only to further grow and sell well-known and established tourism destinations, but also to benefit the many underdeveloped regions with the highest tourism potential.

Strategic partnerships between private sectors are the key for ATB to sustainable growth and development in the African tourism sector to improve the livelihood of African people by job creation.

A unique tool adds more value to ATB: To productively promote Africa to the Global Source Markets, the African Tourism Board is affiliated with the marketing orientated company, “African Tourism and Convention Marketing” to implement events, programs and projects related to promoting tourism on the Continent.

Join us on the journey to become this unique, extraordinary, and fascinating Continent ONE Tourism Destination of Choice in the World! I am looking forward to welcoming you on Board!

About African Tourism Board:

  • Philosophy:
    Tourism as a Catalyst for Unity, Peace, Growth, Prosperity, Job Creation for the People of Africa
  • Vision:
    Where Africa becomes ONE tourism destination in the WORLD
  • Code of Ethics:
    ATB supports the UNWTO Global Code of Ethics for Tourism which highlights the “decisive and central” role of UNWTO, as recognized by the General Assembly of the United Nations, in promoting and developing tourism with a view to contributing to economic development, international understanding, peace, prosperity, and universal respect for, and observance of human rights, and fundamental freedoms for all without distinction and without any form of discriminations.
  • The  Board provides leadership and counsel on an individual and collective basis to its member organizations.
  • The African Tourism Board provides an effective platform for both the public and private sector to engage and reach out.

More information on African Tourism Board is available on https://africantourismboard.com/association/

More information on African Tourism and Convention marketing is available on: https://africantourismboard.com/association/

Download a PDF brochure: https://africantourismboard.com/wp-content/uploads/2019/07/ATBFLYER.pdf

Download the ATB charter as a PDF : https://africantourismboard.com/wp-content/uploads/2019/08/ATBCharter2019.pdf

Contact ATB at https://africantourismboard.com/contact/

Join African Tourism Board at https://africantourismboard.com/join/

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Bartlett eyeing St. Mary for Sustainable Tourism Development 

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The parish of St. Mary has been earmarked by Jamaica Tourism Minister, Hon. Edmund Bartlett, as another potential area for sustainable tourism development under the reimaging exercise. Rich in cultural history ranging from Jamaica’s Taino and maroon heritage, St. Mary also offers several elements that can be used to develop the area into a mini destination.

Speaking during a tour of the parish on the weekend, Minister Bartlett said, “As part of our commitment to reimagine destination Jamaica, we are committed to building out new experiences east of Oracabessa towards Port Antonio.

“The purpose of the tour has been to take a good hard look at Robin’s Bay, Golden Eye, beaches and rivers and all the public assets in St. Mary, to determine the potential of the area to become a lifestyle tourism destination.”

The technical team from the Ministry and various agencies, led by Permanent Secretary Mrs. Jennifer Griffiths, took part in the tour as part of the initial assessment of the area.

Minister of Tourism (C) in discussion with Permanent Secretary, Mrs. Jennifer Griffith (L) and General Manager of Robin’s Bay Village and Beach Resort, Janet Lee during a tour of the resort on the weekend. Minister Bartlett announced that St. Mary would become part of the reimaging exercise to build out new tourism experiences.

“What we envisage for this side of the island is of course low density and low carbon footprints to ensure minimal impact on the environment. This means using more environmental-friendly approaches to creating a more boutique type tourism experience.

“We think that Port Antonio would be the big center for that lifestyle tourism with strong eco-tourism values and then this lifestyle tourism can go all the way to Oracabessa,” said Minister Bartlett.

The reimaging exercise began earlier this year under the instructions of Minister Bartlett. Permanent Secretary, Mrs. Jennifer Griffith, who leads the team, began carving out a destination development plan for Negril. Other areas that will be included are St. Thomas, Clarendon, Port Antonio and most recently St. Mary.

“The area has huge geophysical assets in terms of its beaches, waterfalls and rivers that can definitely be converted into tremendous experiences for tourism and the time is now for us to capitalize on this potential,” concluded Minister Bartlett.

MEDIA CONTACT:                                                                                                      

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Kingston 5

Tel: (876) 920-4926-30

Fax: (876) 906 1729

Expression of interests launched for new carrying-capacity studies for La Digue, Mahe and Praslin

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The Seychelles Ministry for Tourism, Civil Aviation, Ports and Marine have recently launched 2 expression of interests for carrying capacity studies to be undertaken on La Digue as well as Mahe and Praslin. The aim of the studies is to determine the current status of the islands and the acceptable amount of tourism development that can occur while still remaining sustainable, and assist the government in taking informed decisions on all future tourism development projects.

The Carrying-Capacity Study for La Digue dates back to 2013 and the results have led to the policy directive of setting a moratorium on the development of tourism accommodation establishments to 5 rooms per developer. This moratorium is supposed to be valid for a period of five years and the time has come to commission a new Carrying-Capacity Study.

Moreover, in 2018 the President announced that La Digue would be a model of sustainability as part of the National Vision 2033.  An eco-tourism strategy specific to the island for the next 15 years has been developed and the Carrying-Capacity Study on La Digue will aim to align with the established vision and provide recommendations to policy makers pertaining to future development on the island in view of assuring its sustainable development.

As for Mahe and Praslin, the Carrying-Capacity Study was commissioned in 2016 and set to be reviewed in 2020.  The results of the Carrying-Capacity Study has led to a number of policy directives and a set moratorium on the number of rooms that can be developed per promoter which is 20 rooms for Northern Mahe and 24 rooms per promoter for  the rest of Mahe and Praslin.

The carrying-capacity analysis will determine the ability of the ecosystem of La Digue, Mahe and Praslin and the various segments thereof to withstand all impacts of additional tourism development activities. The studies will apply the perspectives of Physical carrying capacity, Ecological carrying capacity, Social carrying capacity and Economic carrying capacity in order to develop a balanced overall assessment.

Consultants interested to undertake the study have to submit their expression of interest to the Department of Tourism by Friday, April 26, 2019 by 1500 hours. Results of the two carrying capacity studies will determine whether or not to maintain the moratorium currently in place on La Digue, Mahe and Praslin.

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Sri Lanka Tourism Development Authority, U.S. and British Authorities warn in response to terror attacks

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The Sri Lanka Tourism Development Authority in a statement released urges hotels in Sri Lanka to take maximum measures to strengthen security as Hotels have been one of the main targets. Please assist us in spreading the word and let us not forget to help tourists who are currently in Sri Lanka.”

The Sri Lanka travel industry is bracing for the impact of the horrific attack Easter Sunday in the nation’s capital Colombo and in Negombo, where the airport is located.

Sri Lanka received 2.1 million tourists in 2017 and had set a target to double that number this year. Free visas to visitors from 30 countries including the U.S.,UK, EU and Thailand are part of this strategy.

Currently, Sri Lanka is quiet. It’s a curfew and all roads are closed.

The U.S. embassy raised the level of travel advisory for Sri Lanka to level 2: The embassy warned terrorist groups to continue plotting possible attacks in Sri Lanka. Terrorists may attack with little or no warning, targeting tourist locations, transportation hubs, markets/shopping malls, local government facilities, hotels, clubs, restaurants, places of worship, parks, major sporting and cultural events, educational institutions, airports, and other public areas.

The White House issued a statement, that the United States condemns in the strongest terms the outrageous terrorist attacks in Sri Lanka that have claimed so many precious lives on this Easter Sunday. Our heartfelt condolences go out to the families of the more than 200 killed and hundreds of others wounded. We stand with the Sri Lankan government and people as they bring to justice the perpetrators of these despicable and senseless acts.

In the meantime, Sri Lanka arrested 13 alleged suspects. Another attack on the airport was prevented. 215 people including foreign tourists were killed, more than 500 injured in a series of planned and coordinated attacks on Easter Sunday.

The UK Foreign Department is telling British Citizens:

On 21 April 2019 bombs were used to attack three churches and three hotels in Sri Lanka, in central Colombo; in the northern suburb of Colombo Kochchikade, and in Negombo roughly twenty miles north of Colombo; and in the east of the country in Batticaloa. There have been significant casualties. If you are in Sri Lanka and you are safe, we advise that you contact family and friends to let them know that you are safe.

If you are in Sri Lanka and have been directly affected by the attacks, please call the British High Commission in Colombo: +94 11 5390639, and select the emergency option from where you will be connected to one of our consular staff. If you’re in the UK and worried about British friends or family in Sri Lanka caught up in the incidents, please call the FCO switchboard number: 020 7008 1500 and follow the same steps.

Security has been stepped up across the island and there are reports of ongoing security operations. if you are in Sri Lanka, please follow the advice of local security authorities, hotel security staff or your tour company. The airport is operating, but with increased security checks. Some airlines are advising their passengers to arrive early for check-in, in light of increased security screening.

The Sri Lankan authorities have declared a nationwide curfew. You should limit movements until this has been lifted, following the instructions of the local authorities and your hotel/tour operator.

The Sri Lankan authorities have confirmed that, if you need to catch a flight from Colombo airport, you are able to travel to the airport provided you have both passport and ticket valid for travel that day. They have also confirmed that arrangements have been put in place for arriving passengers.

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Africa Tourism Leadership Forum: Next stop Durban

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Themed “Stimulating intra-Africa Travel through thought leadership,” the 2019 Africa Tourism Leadership Forum (ATLF) is the only Pan-African public-private tourism leadership dialogue platform that is convened, led, and hosted by Africans in Africa. The African Tourism Board is a strategic partner for the event.

The 2019 ATLF and Awards will be hosted by Durban KwaZulu-Natal Convention Bureau in Durban, under the auspices of the Provincial Government of KwaZulu-Natal, South Africa from August 29-30, 2019. It is convened by African Tourism Partners with the support of its key strategic partners including BDO South Africa, NEPAD, Africa Travel Associations (ATA) and Voyages Afriq.

According to Mr. Sihle Zikalala, Provincial Minister for Economic Development, Tourism and Environmental Affairs in the KwaZulu-Natal, gatherings like ATLF allow thought leaders in Africa to bring into the limelight exceptional industry developments and inspiring stakeholders who work hard to build a sustainable African travel and tourism industry.

“As the proud host of ATLF 2019, we look forward to welcoming all stakeholders from across the continent and the rest of the world, not only this innovative event but, also to experience what South Africa and our beautiful Province offer the world. ATLF is an African Project that we must all be part of and support,” says Mr. Zikalala.

The 2018 ATLF and Award edition was held in Accra in Ghana. It was hosted by the Government of Ghana through Ghana Tourism Authority and its parent Ministry of Tourism, Arts and Culture. This was attended by Tourism Ministers as well as over 500 public and private sector executives. These included representatives of UNWTO, NEPAD, Diplomatic Corps, Directors-General, global hotel brands, travel management companies, associations, regional executives of airlines, tour operators, educational institutions, researchers and many other industry professionals.

Kwakye Donkor, Africa Tourism Partners’ (ATP) CEO congratulates KwaZulu-Natal Province for winning the bid to host the 2019 ATLF and Awards. “The Provincial Leadership has truly exemplified true values of thought leadership by aiming to bring together industry leaders in Africa to Durban, to once again advance their commitment to promote intra-Africa travel, dialogue and recognize change-makers in Africa’s tourism development as a collective,” says Donkor.

Among the key focus areas of dialogue during the 2019 ATLF and Awards are:

  • The present and future imperatives of Visa Openness, E-visas and Air Connectivity
  • Outlook on the impact Business and MICE Tourism on national economies
  • What it takes for Africa to harness the multi-level Chinese outbound travel market
  • How to embrace and optimize disruptive technological innovation for intra-Africa travel
  • Delivering critical travel and tourism infrastructure with Development Finance Institutions
  • Spotlight on wildlife and biodiversity conservation as strategic tourism assets in Africa
  • Skills Development and Capacity Building across the sector value chain and more
  • Practicalities of Measuring the Return on Destination Marketing Investment

The Africa Tourism Leadership Awards recognizes the best African travel and tourism industry change-makers and innovators. For strategic partnerships, attendance or more information, please contact Ms. Nozipho Dlamini at: nozipho@africatourismpartners.co.za and +27 81303 7030.

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