For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

Myth-Mania: Stories of men, heroes and indigenous world at MarTa

by

The National Archaeological Museum of Taranto (MarTa) celebrated the return of important finds back home. Myth-Mania, rediscovered stories of men and heroes, speaks of objects taken from necropolises by grave robbers, and illegally smuggled out of the country.

Fourteen precious finds – Apulian red-figure vases, now displayed at the MarTa, have been returned to Italy by the Paul Getty Museum in Malibu, the Cleveland Museum of Art, the Museum of Fine Arts in Boston and the Metropolitan in New York, thanks to the investigative work of the Command of the Carabinieri for the Protection of Cultural Heritage, and diplomatic negotiations of the MiBAC in synergy with the State Attorney and the Ministry of Foreign Affairs.

The vases were produced on the turn of the fourth century BC in ancient Apulia, destined to satisfy the claims of refinement of the natives, who populated the lands around the Greek cities of southern Italy.

The volute krater- a vase originally intended for the symposium – at a time when men, according to the Greek fashion, at the end of the banquet mixed wine with water, honey and spices in this container and then poured it into the cups – it was used later for grave goods and testified to the wealth and sophistication of the burial owner.

Even the subjects that decorate the sides of the vases are funerary subjects. At the center of one of the two sides there are often stelae or small temples with statues, which reproduce the funerary monuments most in use at the time in Apulia.

The images painted on the vases can go back to telling stories of men and heroes who use the language of myth not for a simple “mania”, as the title of the exhibition provocatively suggests, but as a tool for sharing values and building identities among Greeks.

The director of MarTa highlighted the work she carried out for two years for the restoration of the vessels, following their finding in the MarTa’s museum storage shortly after taking office in 2016:

“Our museum is a great tourist attraction, explains the director. It boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese. Thanks to European funds (2.5 million euros), we are working at the Marta 3.0 project, which concerns the digitalization of the cataloging of over 40 thousand open data and open source exhibits, which means making an archaeological and artistic heritage available to all among the largest and most valuable in the world.

A FabLab is also being set up to allow the most representative works to be reproduced in 3D prints, thus activating valuable merchandising that will be supported by our internal boutique”.

Next to the exhibition of vases is the entire museum structure which on three floors houses exhibits of rare beauty: one above all the athlete’s sarcophagus.

A tourism promotion project.

The image of Taranto, always identified as an industrial and military (Navy) city, was destroyed following the environmental disasters caused by the Ilva industry.

For the last two years, the city has been experiencing a period of rebirth, explains the director Eva Degl’Innocenti, and in the absence of a tourism plan, the need to involve local authorities and private entrepreneurship to create a system for tourist reception with the revival of itineraries of Magna Graecia, involving Paestum, Naples and Reggio Calabria has become apparent.

The MarTa, is one of the richest archaeological museums in Italy, especially with regard to finds from the Greek-Roman period, including the famous collection of gold and silver found in the province of the famous city of Magna Grecia (Taranto) between the IV and the 1st century BC.

Having remained dormant for many years, the MarTa has implemented a revival by hosting highly successful exhibitions. Today museum is a great tourist attraction and boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese.

Travel News | eTurboNews

How Emirates is supporting and preserving biodiversity

by

Taking its environmental responsibilities seriously and championing wildlife conservation across different corners of the planet, the Emirates Group is playing its part to support and preserve biodiversity.

The Dubai Desert Conservation Reserve and Emirates One&Only Wolgan Valley in Australia both illustrate the Group’s long-standing focus on protecting fragile ecosystems and support for sustainable tourism in very different parts of the world.  Both conservation reserves protect valuable ecosystems and at the same time provide unique and sustainable experiences for visitors from around the world.

The Dubai Desert Conservation Reserve

The Emirates Group funds the operations of the 225 square kilometre Dubai Desert Conservation Reserve (DDCR), an inland desert habitat that has been protected by government mandate since 2003. This is the largest piece of land that Dubai has dedicated to a single project and aims to preserve Dubai’s unique desert environment for future generations. The DDCR plays an important role in ecological research, actively collaborating with both local and international universities. The findings and results of the research studies help to enhance knowledge of the desert ecosystem, gather scientific data around rare and endangered desert species, monitor its balance and preserve its natural environment.

The reserve is also a focal point for conservation programmes aimed at restoring populations of some of the UAE’s wildlife, such as the Arabian gazelle, sand gazelle and Arabian oryx. Since their reintroduction into the DDCR, the antelope species have thrived, and their populations have significantly increased, triggering the process of looking into relocating some oryx and gazelle species to other protected areas within the region. Over 250 endangered Macqueen’s bustard (houbara) were also released this year with 25 of them fitted with tracking devices to monitor their movement and breeding progress.

In 2018, the DDCR was visited by more than 285,000 tourists, through Arabian Adventures, various Emirates partner tour operators, and the Al Maha Desert Resort. The DDCR offers low-impact desert experiences in addition to desert clean-up activities in coordination with Arabian Adventures. During 2018 the DDCR was accepted as a candidate for the IUCN Green List for Protected and Conserved Areas, a global standard for the world’s most effectively managed Protected Areas.

Emirates One&Only Wolgan Valley

Emirates has been supporting the protection of Australia’s extraordinary wildlife and plant life for over 10 years, through the conservation-based Emirates One&Only Wolgan Valley in New South Wales. The property was the first luxury resort in the world to receive an internationally-recognised carbon neutral certification from New Zealand based CarboNZero, undergoing a comprehensive greenhouse gas emissions assessment. Emirates One&Only Wolgan Valley also conducts regular research to identify opportunities and challenges for endangered species conservation. Efforts have also been underway to help restore vital vegetation and tree planting activities, which have helped to re-establish habitats for vital bird populations, essential for their long term survival.

Emirates and Emirates One&Only Wolgan Valley jointly funded the development of the WomSAT app and website in collaboration the University of Western Sydney to help researchers identify opportunities for wombat conservation. Wombats are threatened by sarcoptic mange, an unpleasant and often fatal skin disease that afflicts Australia’s largest burrow builder. The tool is used to record wombat sightings and track population health to help treat wombats afflicted by sarcoptic mange. Emirates One&Only Wolgan Valley is also spearheading a number of other conservation projects, such as the Wolgan River Restoration Project, an ongoing weed management programme, and supporting research projects with Western Sydney University.

United for Wildlife and The Buenos Aires Declaration

Since 2015, Emirates has continued its strong support for actions to stem the illegal trade in wildlife and wildlife products, which is having devastating consequences for endangered animals and the environment in many parts of the world. In 2018, the Emirates Group also signed the Buenos Aires Declaration on Travel and Tourism and Illegal Wildlife Trade, an effort led by the World Travel & Tourism Council (WTTC) to reach a billion travellers with messages to fight the illegal wildlife trade and work with communities to develop sustainable tourism that provides livelihoods and protects wildlife. The WTTC and World Wildlife Fund are developing guidelines to eliminate illegal wildlife trafficking from the travel and tourism supply chains.

The Emirates Group has also adopted a zero-tolerance policy to wildlife trafficking and has set up training for its employees to identify and look out for warning signs of smuggled wildlife products during cargo transportation and screening. Emirates will not carry banned species, hunting trophies or any products associated with illegal wildlife activities.

Using its brand power to raise awareness around the illegal trafficking of endangered wildlife, Emirates emblazoned four of its A380s with special wildlife decals. Since then the aircraft have flown millions of kilometres across 48 cities in 29 countries on close to 6,000 flights taking this important message around the world and spurring conversation around wildlife preservation.

dnata Wildlife Conservation and Nature

dnata recently signed an MOU with the University of Pretoria in South Africa to support their research and rehabilitation projects. Under dnata4good, the partnership aims to safeguard wildlife and the environment by strengthening and enhancing research, veterinary training and awareness, increasing involvement through volunteer opportunities and ensuring needed measures are taken to care for injured animals and rehabilitate them to go back into the wild. The initiative will be partially driven by employee participation to protect fragile biodiversity in South Africa and to maintain balanced ecosystems.

Give a Ghaf

Emirates Group employees living in Meydan Heights (UAE) will be taking part in a Ghaf Tree planting event on 27 April in partnership with Goumbook. The event aims to raise awareness about the importance of conserving the living desert, with a specific focus on the Ghaf tree. The Ghaf is a drought tolerant, evergreen tree which can withstand harsh desert environments, and can be used for greening purposes whilst saving water.

Travel News | eTurboNews

Tourism stakeholders presented with Destination 2023

by

Following the consultative process to review and update the Tourism Master Plan 2012-2020 in May 2018, it was seen necessary that a concrete action plan to guide the Tourism sector be developed. Last Friday, at the STC Conference Room, the Minister for Tourism, Civil Aviation, Ports and Marine, Mr. Didier Dogley launched the validation workshop for Destination 2023, a tourism strategy which will guide the tourism sector for the next 5 years.

The aim of the validation workshop was to discuss, validate findings and present recommendations as well as provide clarifications, prior to finalising the strategy document. This strategy has been drafted following meetings conducted with more than 300 persons across both private and the public sector, including but not limited to, tour operators, hoteliers, restaurant owners, as well as boat and yacht charter operators during  a period of 1 and  a half year.

The workshop was also attended by the Principal Secretary for Tourism, Anne Lafortune, Principal Sectary for Finance, Damien Thesee, the Attorney General and representatives from both Public and private sector.

In his opening remarks, Minister Dogley said: “Destination 2023, is the strategic tool elaborated to galvanise our efforts towards a common national vision and strategic goals and provide us with clear and specific steps necessary to achieve our set objectives and targets. It is the blue print for our tourism industry for the next 5 years.”

The consultants commissioned for the Tourism Master Plan, Mrs. Daniella Larue of Valsen Consulting and Mr. Guy Morel presented the 8 priority areas that should be collectively achieved by 2023. This include Driving brand development, Investing in market penetration and development, Improving product diversification, Addressing Seychelles competitiveness as a Tourism Destination, Investing in local talent development and management, Increasing Investment in Sustainable Tourism Practices, Delivering key enabling factors and Increasing Capacity of Government Agencies to facilitate tourism.

The consultants were commended by the Trade and the Principal Secretary for Tourism in her closing remarks for presenting a clear guiding strategy that will act as a roadmap for the sector’s sustainable growth. Following its validation by the Trade, the Destination 2023 strategy will be submitted to the Government for final approval.Once approved, the Department of Tourism will develop detailed action plans with monitoring measures and ensure its implementation to meet the set goals and objectives of the strategy.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Travel News | eTurboNews

Ninja Museum to open in Odawara Castle Park

by

A new attraction complex “Odawara Castle NINJA Museum” in Odawara Castle Park will be open on April 20th, 2019. This complex will utilize a refurbished exhibition area of the former museum “Rekishi-Kenbunkan Museum,” offering visitors a hands-on experience to play the role of feudal-era secret agent “Fuma ninja.” Fuma ninja is said to have served the five successive lords of the Odawara Hojo clan known as “Hojo Godai” during the warring states period in the 15th to 16th centuries.

Odawara Castle NINJA Museum Overview

Through an experience-based exhibition utilizing visual displays and digital technologies, this new facility can be enjoyed by a variety of visitors from children to foreign tourists.

In the entrance, you will learn about the history of Odawara Castle and will grasp the mind-set of Fuma ninja through wall illustrations and tool displays.

In the first zone called Warring States Theater, while learning the history and achievement of the Hojo Godai through a 3-minute movie, you will be handed a mission to save Odawara Castle from the warlord Toyotomi using ninjutsu (ninja skills).

In the second zone Ninjutsu Experience, you will enjoy a number of attractions including how to quickly walk across lotus leaves on an artificial pond, then sneak into a “karakuri yashiki” (ninja trick house) with secret doors, stairs, swords, walking as quietly as possible through the corridors. In the “hiding tactic” attraction, you will enjoy the method to hide yourself so that enemies are unaware of your presence with “konoha-gakure (hiding behind tree leaves),” “kusaba-gakure (hiding behind grass),” and “uzura-gakure (quail hide).”

In the final zone Fighting, you will fight enemy ninjas appearing on a screen and prove your skills from what you have learned in the previous zones by using on-screen shuriken (throwing stars).

Odawara Castle NINJA Museum

・Open Date: April 20th, 2019
・Business Hour: 9:00 a.m to 5:00 p.m (Admission until 4:30 p.m). Closed on December 31st, January 1st.
・Address: 3-71, Odawara Castle Park, Odawara-City, Kanagawa, Japan
・Access: 10-minute walk from Odawara Station East Exit

Odawara City is in southwest Kanagawa Prefecture, a short train trip from Tokyo. It is best known for the beautiful Odawara Castle, where the Hojo family, rulers of the Kanto region during the Sengoku Period (the warring states period) resided. Odawara is a compact seaside city with a rich history, many cultural sites, and delicious foods to experience. Odawara is also a transportation hub for the area, where major railways such as the JR Tokaido Shinkansen Line, the Odakyu Line, and Hakone Tozan Line all meet. It is also the gateway to the Hakone hot springs resort area, and the Fuji-Hakone National Park.

Travel News | eTurboNews

Qatar Airways partners with Rolls-Royce to trial its Virtual Reality training tool

by

Qatar Airways is proud to be the global launch partner of Rolls-Royce’s new Virtual Reality training tool. Recognized for its ongoing commitment to innovation, Qatar Airways is the first airline to trial the ground-breaking new technology as part of its engineering training plan.

The new tool is designed to provide engineers with Rolls-Royce Trent XWB refresher training in a virtual environment without the need for a physical engine to work on. Qatar Airways engineers will be the first in the industry to experience this cutting-edge technology.

The Trent XWB, which powers the Qatar Airways A350 fleet, is Rolls-Royce’s largest engine and must be separated before engineers can transport it for maintenance and repair. Using HTC Vive equipment, engineers will be immersed in the process, using sight, sound and touch to separate the two parts of the engine in a virtual setting, without the complexity and cost of a real engine.

Qatar Airways Group Chief Executive, His Excellency Mr. Al Baker, said: “Qatar Airways is an airline of the future, and we constantly strive to deliver innovation in every area of our business. Our ultimate goal is to provide our customers with a quality on-board experience every time they travel, and by adopting the latest technology in our engineering department, we aim to ensure that they arrive at their destination smoothly and without disruption. We are very excited about the new Virtual Reality training tool offered by Rolls-Royce and we are proud that they have chosen Qatar Airways as their global launch partner.”

Rolls-Royce, President – Civil Aerospace, Mr. Chris Cholerton, said: “At Rolls-Royce we are designing, testing, and maintaining engines in the digital realm, so it makes sense that we bring cutting-edge technology to our training programmes. In the same way pilots complete elements of their training in a simulator, certain engineering tasks can be taught through Virtual Reality. Qatar Airways was the first customer to take delivery of the Trent XWB, and their forward-thinking vision across their business makes them the perfect launch partner for this technology.”

The Rolls-Royce Virtual Reality training platform trial follows Qatar Airways’ first venture into the world of Virtual Reality when it became IATA’s global launch partner of RampVR™ in August 2018. The award-winning system, pioneered by IATA, utilises the latest virtual-reality technology to simulate real air-side conditions for ground handling and ground service operator training. The RampVR™ system is being used by Qatar Airway’s Talent Development department to train their ground operations teams.

Travel News | eTurboNews

Visitors to Walter E. Washington Convention Center encouraged to ask Alexa

by

Through a strategic partnership between Events DC, the official convention and sports authority for the District of Columbia, and Volara, the voice hub for the hospitality industry, visitors to the Walter E. Washington Convention Center are finding their way around the facility and hosted events easier than ever before through an ever-familiar voice.

The new voice-based wayfinding solution atop Amazon Alexa is powered by Volara’s market-leading enterprise-grade conversation management technology. Inside the 2.3 million-square-foot building sits wayfinding kiosks that host the voice assistant. Visitors are encouraged to ask Alexa about happenings within the convention center and ask where to find meeting spaces, food-and-beverage outlets, the closest shoe shine, the business center and more. More than 50 kiosks featuring the Volara-powered solution on Amazon Alexa will greet visitors, and voice commands will extend outside the facility to local businesses, services and attractions.

“At the Walter E. Washington Convention Center, we aim to provide our customers with a memorable experience,” said Samuel Thomas, senior vice president and general manager of Events DC. “Most people are tech savvy, and they want to have real-time access to the information they need in a format they are most accustomed to using. We partnered with Volara to provide wayfinding on voice command. Now event goers can get their questions answered quickly without having to seek out staff; it’s quick and efficient. We aren’t replacing face-to-face employee interaction – customer service is our core value and the reason we engaged in this project. This voice technology enables us to scale personal service and gives our customers the option to get information their way. It’s exciting.”

Wayfinding is just the first step. Thomas said his team is working with Volara to add more commands to the voice assistant with the goal of personalizing experiences for visitors. Show organizers can customize or brand kiosks strategically placed in their event locations. Volara’s conversation management engine will then be leveraged to respond to voice prompts for each event. The convention center is considering selling kiosk sponsorships as a value-added service. An automobile manufacturer, for example, may want to sponsor all kiosks in the Convention Center during The Auto Show, providing a good revenue stream for the facility and making the event more interactive, informative and fun.

“When we tell customers about this voice initiative, they get really excited,” Thomas said. “We are always trying to find ways to reinvent ourselves and provide better services for customers, and technology is at the core. Recently we added smart furniture to the public areas that contain USB ports or standardized plugs to keep people connected. We are one of the first convention centers to offer free WiFi. And, through our strategic partnership with Digital Conventions, we now have the most robust digital signage program in the country. This voice project with Volara is yet another added service that we are providing to our customers. With the flexibility of Volara’s software, the sky is the limit.”

Lasan Coger, general manager of Digital Conventions, said he was intrigued when Thomas approached him about the wayfinding by voice command initiative. “A collaborative team from Events DC, Digital Conventions and Volara met and put our minds together to see how we could launch this program. It was challenging to get to where we are today, but everyone involved loved the challenge, and more importantly, we love the product. When we see the responses from attendees at our events, it validates what we are doing, and we can’t wait to expand this program.”

Volara provides platform agnostic voice-based conversation management software and a secure integrations hub to the hospitality venues. Its software turns the leading consumer voice assistants (Amazon Alexa, Google Assistant and IBM Watson) into a business tool that drives more efficient customer service, influences visitors’ behaviors, and improves net promoter scores. Volara is a launch partner for both Google Assistant Interpreter Mode and Alexa for Hospitality.

“We are thrilled to bring wayfinding on voice command to the Walter E. Washington Convention Center,” said David Berger, Volara CEO. “We see Convention Centers, Casinos, Malls, Stadiums, Amusement Parks or any venue that can benefit from wayfinding as an exciting vertical for Volara. This successful deployment is proof that Volara-powered voice assistants can make a venue more visitor friendly, easier to navigate and more efficiently operated. Today we have a waiting list of convention centers that are eager to deploy our solution. The interest is overwhelming.”

To learn more about Volara-powered voice assistant programs, visit volara.io.

Travel News | eTurboNews

Tourism plays a major role in poverty alleviation, says PM Imran Khan

by

Calling the tourism industry as a major role in poverty alleviation and one of his top priorities, Prime Minister of Pakistan Imran Khan has unveiled his vision and features of the Tourism Policy of Pakistan to develop tourism as an industry in the country.

Former cricketer, Imram Khan, published a pictorial “A journey through Pakistan” in the early 80s to promote Pakistan among his international followers as one of the top starts of the Cricket world. He brought several European celebrities to Pakistan during the 80s and 90s to show the beauty of Pakistan among such celebrities as the late Lady Diana, Princess of Wales, and the mother of Prince William, Duke of Cambridge, and Prince Harry, Duke of Sussex.

The Prime Minister, while addressing the Pakistan Tourism Summit on Wednesday, was of the view that Pakistan is one of the most beautiful lands on Earth, and still has virgin places offering explorers exceptional adventures, reported the DND News Agency.

His view of developing tourism is based on his view that the role of the state is to facilitate tourists by providing them infrastructure and security, and the rest should be done by private sector.

He believes that poverty has decreased due to tourism in the Khyber Pakhtunkhwa and that tourism can be a major tool for poverty alleviation in Pakistan.

He stated that his government has opened its first International Information Tourist Corner in Belgium to introduce Pakistan as a tourism destination where tourists can get information about its unique culture, exceptional natural beauty of its northern areas, and the traditional lifestyle of its mountain people.

He stated that while collaborating with a Dutch Company, the Tourist Corner established in Brussels is the first-ever initiative by the Pakistani mission in Belgium to promote tourism products of Pakistan.

He stated that his government already started online visa processing for residents from 175 countries, and an e-visa facility is playing a role in attracting tourists.

Travel News | eTurboNews

Developing safety and security for children during travel

by

Safety and security are always a concern of the travel industry, no matter who the traveler might be. A major issue when dealing with children is their safety and security. In the case of young travelers, the situation becomes even more difficult and emotional. There are many reasons for this heightened need for safety and security.  Among these are:

1)   Children are perceived to be more vulnerable

2)    Most people tend to be highly protective of children

3)    The legal ramifications of injury to a child may be even more severe

4)    Children evoke emotional reactions, and these emotions may crowd out rational thinking

Child safety and security tends to become the responsibility of three groupings:

1)   The child or young adult

2)   The parent of guardian of the child

3)   The host institution

The following is a partial list of precautions that all of us need to take when dealing with the child segment of the travel market. To help provide a safer ambiance for family vacations, consider some of the following.

Just as in the case of marketing efforts, tourism security efforts need to segment the market into at least four age brackets. Some suggested brackets might be: (1) new borns-2 years, (2) 3-7 years, (3) 7-12 years, and (4) teenagers until the legal age of 18. The essential issue is to realize that while both a 17 year old and a 2 year old are legally both minors, from a safety, security, and sociological standard, they operate in a very different ways and require very different guidelines. To help maintain these various groups safe and sound Tourism Tidbits offers the following suggestions. It should be noted that these are only a few suggestions of the many that are needed, and final decisions should be made by an onsite professional.

– Keep video cameras going. In case a child is lost (or Heaven forbid kidnapped), a video camera may be an excellent tool in locating the child.

– In places where adults and children mix, consider the use of ID bracelets being offered at the time of ticket purchase. You can use the ID bracelet either as a check-in/check-out device or give them away as a souvenir. In either case, should the child be lost, the security agent will have a name and phone number to call.  It is a good idea to place both the local and home number on the bracelet.

– In areas that have special young people’s sections, make sure that it is only children who enter. Adults should not be allowed into a children’s section. If an adult is needed there in case of an emergency, he/she should only be allowed to enter accompanied by a trained security agent.

– Develop policies on older children or unaccompanied minors. Younger children may be less of a problem than older children (12-17 years of age). These are guests who are legally still minors but can often do a great deal of damage or may demand that they be treated as adults even though such treatment is against the law. Make sure that all personnel are familiar with your business regarding minors’ safety and behavior of and with minors. Employees need to know:

–      policies and laws that specifically deal with people under the legal age of maturity

–      how to handle an angry or non-compliant minor

–      how to handle someone who may be making a scene

–      -when to actively intervene or call for additional help

–      how to check IDs without offense – a person’s ID is checked and questioned as to the whereabouts of his/her parents

In the hour before closing, it is very important to make sure that unsupervised young people are accounted for. In cases where the young person falsely believes that he/she is grown-up, ask for both a driver’s license and a social security number.

– Be aware of child abandonment/abuse. A form of child abuse is abandonment of a child. Train personnel to be on the lookout for all forms of child abuse. For example, if an adult is hanging around other people’s children asking for that person’s ID, turn security cameras on the person and attempt to get the license number of the vehicle being driven. The more information you have, the easier it will be for the police to act should there be a problem. Do not assume that a child abuser will return the next day. It may be weeks or months, or never, until that person returns.

– Develop cooperative information centers. Work with local police departments, hotel associations, and other attractions so that information can be passed between security departments rapidly and easily.  Remember people judge a locale on just one negative incident. When something goes wrong in one place, it can affect the entire local tourism community.

– Be careful of safety concerns.  Do a safety analysis; look for and correct such things as: glass doors against which inadvertently a child may run into, issues of food safety, or balconies over which a child may climb and jump.

Dr. Peter Tarlow is part of the Safer Travel Program by eTN. More information
www.safertravel.com 

Travel News | eTurboNews

Facing the Demographic Challenge through Tourism and Innovation

by

Facing the Demographic Challenge through Tourism and Innovation”, opening event today was attended by Spanish Prime Minister Pedro Sánchez; Spain’s Minister of Industry, Trade and Tourism, María Reyes Maroto; the President of the Junta de Castilla y León, Juan Vicente Herrera; the Mayor of Segovia, Clara Isabel Luquero; and UNWTO Secretary-General, Zurab Pololikashvili.  The forum was held in Segovia Spain by the World Tourism Organization.

Tourism and innovation were highlighted as key solutions to address the depopulation being suffered by the rural environment at the forum entitled “Facing the Demographic Challenge through Tourism and Innovation” in Segovia, which gathered together more than one hundred people with the objective of finding solutions from the tourism sector to combat this phenomenon.

“The UNWTO wants to work alongside Spain to turn the discussion on the challenge of rural depopulation into a conversation about the opportunities that the rural environment represents,” said UNWTO Secretary-General Zurab Pololikashvili, showing the United Nations agency’s  support in searching for solutions through tourism. He added: “The 2030 Agenda is committed to leaving no one behind, including rural areas and their inhabitants.”

Likewise, he pointed out that as a sector that represents one of every ten jobs in the world—in 2019, the UNWTO is dedicating the year especially to education, the development of professional skills and employment—quality training in tourism and innovation are very necessary to face these challenges and ensure the survival of the rural environment.

The Prime Minister of Spain, Pedro Sanchez, highlighted the efforts being made by the UNWTO and advocated the creation of opportunities in the interior regions of Spain through rural tourism, digital transformation and new models of economic activity. He announced that the Government would review the guidelines of the National Strategy to address the demographic challenge. He said that in the Strategy, “the tourism sector is a key driver”, adding that Spain is “a global power with a large margin for improvement in the interior of the country”, said Pedro Sánchez, Prime Minister of Spain.

During the event, leading figures from the political, business and cultural spheres addressed the challenges posed by the gradual loss of population in rural areas. In addition, many experts in the field discussed the role of rural tourism as a tool for socio-economic revitalization, sustainability and territorial rebalancing.

Thus, the first round table, moderated by Asís Martín de Cabiedes, President of Europa Press, discussed on the challenges of overcoming the depopulation of rural areas in developed countries. For her part, Spain’s High Commissioner for the 2030 Agenda, Cristina Gallach, moderated a second panel of experts focused on the relevance of the tourism sector for sustainability and territorial rebalancing.

Furthermore, various successful cases of public-private collaboration were analysed, with SEGITTUR providing insights into the field of smart destinations.

Travel News | eTurboNews