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Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

April 11, 2019 by Forimmediaterelease

Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand USA’s marketing efforts are generating a high return on investment (ROI) and driving significant incremental international visitation and spend, which is helping to fuel the nation’s economy. The report shows Brand USA has consistently driven strong results over the past six years, including record results in Fiscal Year 2018 (FY2018) for incremental international visitor spending, tax revenues generated, and total economic impact.

Highlights of the study show Brand USA’s marketing efforts in FY2018 alone (October 1, 2017 – September 30, 2018) helped drive:

• 1.13 million incremental international visitors to the USA who spent
• $4.1 billion on travel and fare receipts with U.S. carriers, and generated
• $1.17 billion in federal, state, and local taxes and
• $8.9 billion in total economic impact, and supported
• 52,305 incremental U.S. jobs

The resulting FY2018 marketing ROI was 32:1—meaning that every $1 Brand USA spent on marketing generated $32 in spend by international visitors.

The study also shows that the cumulative results of Brand USA’s marketing efforts over the past six years (FY2013 through FY018) has helped bring:

• 6.6 million incremental visitors to the USA who spent
• $21.8 billion on travel and fare receipts with U.S. carriers, and generated
• $6.2 billion in federal, state, and local taxes, and
• $47.7 billion in total economic impact, which has supported, on average,
• Nearly 52,000 incremental U.S. jobs each year

The six-year results equate to an average marketing ROI of 28:1.

“International visitation is an important driver for the nation’s economy—benefiting a wide range of industries well beyond travel and tourism,” said Christopher L. Thompson, president and CEO of Brand USA.

According to the U.S. Department of Commerce, international travel to the United States is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.

“The FY2018 ROI study reinforces the effectiveness of our promotional campaigns and how our efforts are supporting communities and employment throughout the country. The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.

Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.S. economy and enhance the image of the USA with worldwide travelers.

Brand USA also collaborates with federal partners to communicate U.S. visa and entry policies and correct misperceptions about those policies as required by the Travel Promotion Act.

The Oxford Economics study includes an analysis of Brand USA’s work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization’s total impact in other international markets where Brand USA’s marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.

Travel News | eTurboNews

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St. Kitts shines in US Roadshow 2019

April 10, 2019 by Forimmediaterelease

A signature activity in US, the St. Kitts Tourism Authority conducted its 2nd annual Destination St. Kitts & Nevis US Roadshow 2019 from Monday, March 25 to Friday, March 29. The week-long series of 6 events were held in New York, New Jersey, Atlanta, Houston, Farmer’s Branch (Texas) and Dallas in order to grow visitor arrivals from these gateway markets and supporting flow markets. These events were designed to educate travel agents, tour operators, MICE buyers, wedding and honeymoon planners, media and experiential lifestyle consumers about everything the destination has to offer both business and leisure travelers.

“This year’s US Roadshow was a resounding success with record numbers of attendees for each event,” said the Hon. Lindsay F.P. Grant, Minister of Tourism for St. Kitts & Nevis. “Having attracted the sheer number of travel agents, MICE buyers, media and more who sell or publicize business and/or leisure travel demonstrates that there is growing interest and demand in these gateway markets for the tourism product that St. Kitts & Nevis has to offer.”

The first event was a brunch held at The Castle Hotel & Spa in Tarrytown, New York, an affluent suburb north of New York City on Monday, March 25. The second event was a dinner held at the Pleasantdale Chateau in West Orange, New Jersey, an upscale neighborhood in the northern part of the state, also on March 25. On Tuesday, March 26, the third event was a dinner held at the Westin Buckhead, located in an affluent suburb just north of Atlanta. The fourth event was a luncheon held on Wednesday, March 27, at the Hess Club in Houston. A cocktail reception held on Thursday, March 27 at the Brookhaven Country Club in Farmer’s Branch, an affluent suburb of Dallas, Texas, was the fifth event in the Roadshow, while the sixth and final event was a luncheon held at III Forks Restaurant in Dallas.

All events supported St. Kitts’ non-stop flights and attracted a total of 300 attendees combined, all of whom were travel agents, MICE buyers, tour operators, wedding and honeymoon planners, media or experiential lifestyle consumers. Attendees were top travel professionals representing some of the most respected organizations in the business, including Maritz Travel, Cox Enterprises, Pro Travel International, Meetings Plus, Valerie Wilson Travel, Houston Style Magazine, Frosch, Questex LLC, Travel Impressions, and Westchester magazine.

“Developing lasting relationships with top travel professionals in our key gateway markets is a key component of our overall marketing strategy for the destination and our Roadshow provides us with the opportunity to connect with these individuals face-to-face,” added Racquel Brown, CEO of the St. Kitts Tourism Authority. “In order to continue growing arrivals, we need to maintain and expand our base of sellers to help fill our non-stop flights as we continue to build out new and increased airlift from the US.”

In addition to being treated to a meal and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from hotel stays to bottles of St. Kitts’ own Brinley Gold Shipwreck rum that were provided by participating local island tourism stakeholders. In addition, attending travel agents were offered a special $150 incentive for booking clients’ air only on the non-stop flights to St. Kitts or air in combination with a hotel reservation at participating destination hotels, all offering special Summer Sunsation rates, between now and May 17, 2019 for clients’ travel through August 17, 2019 when they log their productivity on St. Kitts’ website or via the Destination Specialist program with Travel Agent University. As a result, many attendees are now adding St. Kitts & Nevis as a featured destination they will sell to their clients.

The delegation from St. Kitts inclded: the Hon. Lindsay F. P. Grant, Minister of Tourism for St. Kitts & Nevis; Racquel Brown, CEO of the St. Kitts Tourism Authority; Ambassador Jonel Powell, Chairman of the Artist Selection Committee for the St. Kitts Music Festival; Annie Sinzinger, US Marketing Manager for the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Shayna White, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; and Candice Kimmel, CEO and Founder of Adams Unlimited, PR & Marketing Agency in North America for the St. Kitts Tourism Authority.

A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Troy Hendrickson, Carib Journey Masters; Tawanna Wigley, Sales Representative, Ocean Terrace Inn; Richard Berridge, General Manager, Kayanjet; Jaana Kuntonen, Sunlinc; Christine Marshall, Sales Manager, Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Tim Thuell, Nisbet Plantation; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.

Travel News | eTurboNews

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Hyatt expanding to include Thompson Hotels, Joie de Vivre, Alila and Destination Hotels

March 27, 2019 by Forimmediaterelease

Hyatt Hotels and Resorts is on an expansion spree. Booking Thompson Hotels will be getting guests credit on the World of Hyatt reward account soon.

Thompson Hotels is the first of the program’s new brands.  Thompson Hotels explains their brand as a luxury design is an ethos, rather than a rulebook, Thompson is a boutique hotel collection that hand-selects the likes of Gachot Studios, Tara Bernerd, Martin Brudnizki, Studio Gaia, Yabu Pushelberg, and Jim Walrod to give each of our properties an experience tailored to the location.

Altogether four distinctive brands will be added to World of Hyatt over the coming months: participating Thompson Hotels (starting March 28), Joie de Vivre (starting May 15), Alila and Destination Hotels coming soon.

More than 60 hotels will be added to World of Hyatt, across more than 20 new destinations including Zihuatanejo, Mexico; Vail, Colorado among others. The resort collection will expand by 60% and include legendary destinations such as Resort at Squaw Creek in California and Alila Seminyak in BalYou can enjoy 40+ new spas, 20+ new golf courses and 10 new ski destinations.

Travel News | eTurboNews

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International Happiness Day: How Abu Dhabi Airports celebrates

March 20, 2019 by Forimmediaterelease

In celebration of International Happiness Day on March 20, Abu Dhabi Airports has announced the results of the Abu Dhabi Airport’s “happiness index” for 2018. The company’s happiness indicator revealed that 82% of passengers were happy with their experience at Abu Dhabi International Airport (AUH) last year. In addition, 89% of passengers reported their happiness with the airport’s services in March 2018, and 88% in October 2018, which are exceptionally high monthly figures for an international aviation hub.

Abu Dhabi Airports also measures its customers’ satisfaction through its implementation of the Airports Council International’s (ACI) Airports Service Quality (ASQ) survey program since 2006. The company officially started measuring happiness in October 2017 with the implementation of the Interactive Feedback system and additional surveys, where both results are combined and averaged with the aim of achieving a passenger happiness rate of more than 75% by 2019.

Abu Dhabi Airports records the happiness of its customers by requesting their input at feedback mounts installed throughout Terminals 1 and 3 at AUH, in addition to conducting monthly surveys in the terminals. Both the feedback mounts and surveys ask passersby if they are happy or unhappy with their overall experience at the airport.

Bryan Thompson, CEO of Abu Dhabi Airports, said: “Providing our customers and passengers with an exciting experience and making sure they are happy with our services and their overall travel experience is among our foremost priorities. We continue to launch initiatives to ensure the happiness and comfort of our passengers and staff, as this is an important part of our commitment to excellence and forms a part of our vision of becoming the world’s leading airports group.”

Abu Dhabi Airports is committed to enhancing its customer experience by celebrating national holidays, providing travellers with special services and the opportunity to win prizes, and making available exceptional offers at its retail and food and beverage outlets. Furthermore, the company launched last year its Customer Happiness Ambassador Program designed to showcase Abu Dhabi’s unique brand of Arabian Hospitality.

In addition, Abu Dhabi Airports continues to ensure a seamless travel experience through the provision of premium and exclusive services such as ultra-fast Super-Fi internet access, remote check-in, and U.S. Customs and Border Protection pre-clearance services, available exclusively in the region at Abu Dhabi International Airport.

Travel News | eTurboNews

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