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COSI Samui Chaweng Beach helps bring creative arts to Koh Samui

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Centara Hotels & Resorts, Thailand’s largest hotel operator, is helping bring the creative arts to life at its COSI Samui Chaweng Beach resort on the island of Koh Samui through the recently launched Samui Art Destination Project.

The project, which is co-sponsored by the Central Group’s CPN Property Development and Investment subsidiary and Central Festival Samui, brings six established and emerging Thai and international artists to Samui, providing each with a venue on the island for them to create new wall-sized original artworks.


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While Koh Samui is well known for world-class beaches and scuba diving locales, the island offers a great diversity of attractions. The Samui Art Destination Project will transform the city into a huge art gallery, where leading artists from across the globe express their creative visions freely and boldly while driving tourism to the island.  

Famous Thai singer, Pod Thanachai, from the band ModernDog recently created a larger-than-life-size painting depicting the island’s wildlife on an interior wall provided by COSI Samui Chaweng Beach. International artists participating in the project include Alex Face, Patricio Oliver, Shinichiro Kotai and Baron Ueda.

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MEDIA CONTACT: Pornchanok Thongrungrot (Pao), Corporate Public Relations Manager – International, Centara Hotels & Resorts, Tel. +66 (0)2769 1234 Ext. 6733, Email: pr.centara@chr.co.th

Centara Unveils New Brand Ad Campaign “Centara – The Place to Be.”

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Campaign connects Thai family values with unique guest experiences

Centara Hotels & Resorts, Thailand’s leading hotel operator, is launching a new brand advertising campaign this week in line with its revitalized brand essence, “Centara – The Place to Be.” The new campaign is aimed at consumers and travel industry professionals in Thailand and around the world and will appear in a variety of traditional and digital media formats along with the company’s social media, mobile and online platforms.

“Centara’s defining qualities are the unique combination of Thainess and Family Values,” said Thirayuth Chirathivat, Centara CEO. “They form the backbone of all things Centara, from our company’s heritage and service style through to our product and design, but most importantly, to the distinctive guest experiences we provide for our customers. We believe the new campaign captures the essence of that in a compelling and memorable way.”

The new campaign, represents the culmination of an extensive internal review and research process that helped identify the unique and authentic essence, and refine the positioning, of Centara Hotels & Resorts, both from a customer point of view – be that a guest, trade or business partner – and in the eyes of its people. That process brought clarity by identifying the Thai family values of Belonging, Caring and Sharing as the core qualities that define the Centara experience. Through these values, places are created, and experiences inspired, that evoke a true sense of belonging.  Whether as a place to enjoy a family holiday or a romantic break, to do business, to wine and dine, celebrate, build a career or form a business partnership, Centara is “The Place to Be”. And whilst this message will serve as the theme of Centara’s upcoming advertising and communications, the essence and tagline which are so genuine to Centara, will long outlive the campaign.

“We wanted to align our brand positioning to truly reflect the authentic characteristics of Centara’s DNA. The new campaign celebrates the shared values that connect our brand and our customers in a way that is upbeat and relatable. It was important that we created a message that is very simple and memorable yet also rich in meaning. ‘The Place to Be’ is clearly rooted in the philosophy and heritage of our company, our warm, genuine and personal service approach, and the continued focus we place on creating environments where people want to be, and in which they feel they truly belong.” commented Tom Thrussell, Centara VP – Brand, Marketing & Digital.

Along with the new advertising campaign, the company is introducing newly refreshed visual identities for two of its core brands – the upper upscale Centara Grand, and the upscale Centara. The brand update serves to create distinction between the two hotel brands and the group’s corporate masterbrand, as well as to rejuvenate and better reflect their brand personalities. The new identities are being progressively rolled out to all Centara Grand and Centara properties in Thailand and worldwide. Centara also plans to announce its first luxury brand in early 2020.

For further information, please visit centarahotelsresorts.com

ABOUT CENTARA

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 76 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, Myanmar, China, Japan, Oman, Qatar, Cambodia, Turkey, Indonesia and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centres and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

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MEDIA CONTACTS:

pr.centara@chr.co.t

Pornchanok Thongrungrot (Pao)

Corporate Public Relations Manager – International Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6733

Puntira Cherdboonmuang (Gam)

Corporate Public Relations Manager – Thai Media, Centara Hotels & Resorts
Tel. +66 (0)2769 1234 Ext. 6922

Unique forum on Thailand, The Greatest Story in Global Tourism HiSTORY

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The upcoming 60th anniversary of both Tourism Authority of Thailand and Thai Airways International, the two founding pillars of Thai tourism, in 2020 will be a good opportunity for some serious reflection on the past, present and future of what is now the kingdom’s leading job-creating industry.

In Thai and Asian culture, the auspicious completion of the 5th cycle of life marks a “Coming of Age”. But it is also a time for “soul-searching” on how to manage the realities of “ageing”.

On June 14, 2019, for the first time, a unique Forum will be organised at the Arnoma Grand Bangkok, to reflect on how Thai travel & tourism reached the current lofty heights and the challenges it faces.

According to forum organiser and chief presenter Imtiaz Muqbil, Executive Editor of Travel Impact Newswire, Thailand is the Greatest Story in Global Tourism HiSTORY. However, Thai tourism is now an “ageing industry” in search of ways to reinvent and reposition itself in an era of intense competition and mind-boggling change.

Mr Muqbil, who has been reporting on Thai tourism since 1981, will be sharing his unmatched archives of reports, studies and notes on Thai tourism, how it has grown and overcome many global, regional and local crises.

Says Mr Muqbil, “Over the next many months, dozens of seminars, forums and conferences will be held to assess the state of play. Many will be “official”, sponsored events with the usual congratulatory back-thumping. My forum will be more realistic, honest and balanced.”

The Forum, to be conducted in English, is an independent, non-sponsored event designed to ensure maximum freedom of independent discussion. It is perfectly targeted at the emerging generation of young Thai tourism leaders, expatriate travel & tourism executives (especially those newly arrived in Thailand), investors, diplomats, civil society activists, UN and other multilateral agency representatives, marketing consultants, and Chambers of Commerce members.

New emerging destinations in Asia and Africa, especially states, provinces and cities, will find it a good opportunity to learn from the successes and failures of the Thai tourism experience.

As the forum is meant for serious connoisseurs and students of Thai tourism history, attendance is being capped at 25. Please drop Imtiaz Muqbil an email <imtiaz@travel-impact-newswire.com> or call +662 2551480, +662 2537590 for further details on costs and other arrangements.

Further details:

http://premierthailand.com/110factors/
June 14, 2019: First Forum on The Greatest Story in Global Tourism HiSTORY

Dusit International makes its grand debut in Qatar

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With a view to capture major market share in Qatar’s hospitality sector, Dusit International, one of Thailand’s leading hotel and property development companies, is set to make its Qatar debut with the launch of Dusit Doha Hotel on 25 April 2019.

Located in the heart of Doha’s vibrant West Bay area, adjacent to the breezy Corniche, Dusit Doha Hotel is a five-star modern oasis only 20 minutes by car from Hamad International Airport, and just a five-minute walk from Doha Exhibition and Convention Centre, the City centre Mall and The Gate Mall, making it a perfect stopover for business and leisure travellers alike.

Designed to provide luxury experiences at excellent value, the full-service property comprises 261 well-appointed guestrooms and suites and 96 elegant apartments for short- and long-stay guests. Dusit’s unique brand of Thai-inspired gracious hospitality, honed and developed over more than 70 years, ensures guests can expect memorable, personalised service delivered with genuine care, warmth and respect. Rooms and suites at Dusit Doha Hotel are designed to provide the utmost in comfort and convenience, with expansive living areas ranging in size from 41 sq m for a Superior Room to 131 sq. m for a Suite. Apartments are available in one-to three-bedroom configurations and provide spacious living areas ranging from 95 to 193 sq. m.

Leisure and recreation facilities include a rooftop swimming pool, children’s pool, and a sundeck area offering panoramic views of West Bay. Guests will also find a wealth of dining outlets to choose from, including three restaurants, a classic French café, and a relaxing rooftop lounge.

Ready to welcome guests by the hotel’s opening date is Taste, a contemporary all-day dining restaurant serving tantalising dishes from around the globe and also hosting regular theme nights. This will soon be joined by Dusit’s signature Thai restaurant, Benjarong, which serves Royal Thai cuisine made using the finest local and imported ingredients.

Other upcoming outlets include Antoinette’s Café, bringing a taste of Europe to Doha via fresh French pastries and other baked treats, and The House, offering premium steaks and seafood.

Ideal for weddings, corporate meetings, and memorable social gatherings, the hotel also offers a versatile 574 sq. m ballroom which can accommodate up to 500 people. Spacious and bright with abundant natural light, this atmospheric venue features its own private terrace and can be divided into two smaller venues, each with a separate entrance.

Dusit’s signature Devarana Spa is also set to open at the hotel, offering a wide range of luxury massage therapies and wellness treatments conducted in elegant, private treatment rooms. Designed to promote maximum relaxation, the elegant spa will occupy the entire 29th floor of the hotel, offering separate male and female sections.

“A modern oasis for people to meet, dine, stay and relax, Dusit Doha Hotel delivers the ultimate in luxury and comfort for locals and international visitors alike,” said Mr Gerhard Stutz, Cluster General Manager, Dusit Doha Hotel. “Qatar is one of the fastest growing countries in terms of tourism, and its reputation as a destination of choice is only set to be cemented further when the FIFA World Cup is held here in 2022. As such, there could not have been a more opportune time to launch Dusit Doha Hotel. We now look forward to delighting guests with our unique brand of Thai-inspired gracious hospitality while positioning the hotel as the market leader in Doha.”

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The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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