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Indian travelers expected to spend $136 billion by 2021

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The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

Travel News | eTurboNews

How does India travel? Let us count the 94 billion ways

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Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

Travel News | eTurboNews

IMEX to deliver surprise and creativity with new Discovery Zone

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Holograms, robots, magic, music and art are among the surprises set to inspire and delight attendees at IMEX in Frankfurt, taking place 21- 23 May.

The show’s new Discovery Zone is packed with education and experiences to fire up the imagination of event planners and exhibitors alike. It’s designed to help them to question the conventional and explore fresh approaches to business events, with a strong emphasis on ‘experiential’.

Carina Bauer, CEO of the IMEX Group, explains: “There are some surprises in store for attendees this year! We don’t believe in ‘business as usual’ and are always evolving and looking for new and engaging ways to encourage innovation in the industry – our new Discovery Zone is the perfect way to do this.”

Robots and holograms

Many innovations at the Discovery Zone turn conventional thinking on its head. Think a piano is played using hands? Think again! ‘Mister Piano’ is a walking piano played using the feet and attendees can put their fancy footwork to the test to hit the right notes. Attendees can also go hands-on and tap into their inner artist at a painting party, craft their own bespoke luggage tags and even take part in fire-infused magic tricks. A talking robot, holographic show and 360degree photography booth are also among the engaging experiences this year.

Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed program of sessions at The ZEUS Innovators Club. Attendees will also find the Inspiration Hub – the show’s learning powerhouse – in the Discovery Zone, with sessions covering hot topics such as sustainability and diversity to business skills and creative learning.

Tap into your creative streak at the new Discovery Zone

Fresh green grass and a swing

Prepare for sensory overload and explore the great outdoors while dining indoors at the show’s food court – this has been transformed into Central Park, complete with trees, grass and even a swing! Attendees can also kick back with table football, table tennis and other games for some purposeful rest and relaxation.

Carina Bauer continues: “We know our show delivers significant business benefit to buyers and exhibitors. We also know it’s important for them to have the time and space to experiment, discover new experiences and gather fuel for fresh, innovative ideas. Our new Discovery Zone is set to deliver a huge dose of creativity, with a few surprises along the way. Inspired by this year’s Imagination Talking Point, we asked….what if we wove more experiential and fun elements into the show? What if that translated into more business benefit for everyone attending?”

As well as exploring the new corners of the show, attendees can explore new corners of host city, Frankfurt, thanks to a new interactive accommodation booking map. The map on the IMEX website, powered by Stay 22, provides a simple and efficient overview of many of the independent accommodation options in and around the German city.

Some of the IMEX team took an extended day trip to Frankfurt earlier this year to sample hidden coffee shops, bars, museums and parks in the city. They share memories and tips here.

IMEX in Frankfurt takes place 21 -23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday, its pre-show day of learning and development, is on 20 May (no charge to attend) at Kap Europa next to Messe Frankfurt. 

 

Travel News | eTurboNews

Pakistan establishes 19 Integrated Tourism Zones to promote tourism

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Pakistan’s Prime Minister Imran Khan on Thursday chaired a meeting in Islamabad on development and promotion of tourism in the Country, at which it was apprised that Integrated Tourism Zones are being established to promote tourism while simultaneously ensuring eco-tourism, biodiversity and natural beauty of tourist resorts.

The meeting was attended by the Minister for Information Chaudhry Fawad Hussain, the Prime Minister’s Special Assistant Sayed Zulfiqar Abbas Bukhari, the Chairman Board of Investment (BOI) Haroon Sharif, the Punjab Minister for Tourism Yasir Humayun, the Khyber Pakhtunkhwa Minister for Tourism Atif Khan, and the Secretary Tourism Khyber Pakhtunkhwa Rashid Mehmood Langrial.

During the meeting, the prime minister was briefed about new initiatives being taken to promote tourism in the Country.

It was apprised that as many as 11 Integrated Tourism Zones are being set up in Khyber Pakhtunkhwa and eight Zones are being established in Punjab to promote tourism in the Country.

•Integrated Tourism Zones are being developed at places like Gabeen Jabba, Swat, (elevation 9,200 ft,) Mankyal, Swat (8,700ft), Bayon, Swat (11,000 ft), Bir Mughlasht, Chitral (9,000 ft), Golain, Chitral (10,400), Qaqlasht, Chitral (7,500 ft), Burwai, Naran (10,000 ft) and Mahaban, Buner (6,600 ft).

The prime minister was also briefed in detail about the draft of Khyber Pakhtunkhwa Tourism Act 2019. He was told that internationally successful models are being followed for promoting tourism.

In remarks, the prime minister said that the private sector will play a leading role in development of tourism while the government will provide an enabling environment and will act as a facilitator.

The prime minister said that new initiatives being undertaken under Khyber Pakhtunkhwa Tourism Act 2019 to facilitate tourists and tap huge existing potential in the tourism sector. He said that tourism is exploding in Pakistan.

Imran Khan directed that a comprehensive website be launched immediately identifying all newly Tourist zones being set up and providing detailed information about these placed to the local as well as foreign tourists.

Travel News | eTurboNews

Russia prepares for OTDYKH International Travel Market and UNWTO General Assembly

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Two landmark events in the Russian travel industry – which take place this September – mark not only an important development in Russian travel but also a fantastic opportunity for companies in the travel industry looking to take advantage of the lucrative Russian market.

All eyes in the travel industry will be on Moscow and St. Petersburg this fall, as Russia’s capital gets ready to host the OTDYKH 2019 and Russia’s second major city prepares to host the General Assembly of the World Tourism Organization, at which representatives from 156 countries will participate. It is the first time that this biennial event is being hosted by the Russian Federation.

St. Petersburg is the first Russian city to sign a cooperation memorandum with UNWTO, which was signed in July last year in order to facilitate the development of cultural, winter and medical tourism as well as technological advances related to the travel industry.

Visitors can conveniently attend both events, as Moscow and St. Petersburg are connected by a high-speed train which travels between the two cities in just 4 hours.

OTDYKH International Travel Market is Russia’s leading B2B travel and tourism event. Since 1995, OTDYKH Leisure is a traditional meeting spot for travel professionals, including tour operators, private companies as well as national and regional tourism agencies.

In an exciting development in the run-up to OTDYKH, the Republic of Komi and the Republic of Crimea have decided to increase their stands this in order to showcase even more information at the upcoming expo. The expo also welcomes several new-comer Russian regions which are the Republic of Buryatia and the Kemerovo Region – both located in Siberia – the Primorsky Region in the Far Eastern Federal District, and Russia’s largest island, Sakhalin.  In addition to this, 23 other Russian regions have already confirmed their participation in the expo, with many more expected to sign up in the coming months. These include the Republic of Karelia, home to the beautiful Kizhi Island, and the Republic of Tartarstan, of which the capital Kazan receives over a million tourists every year. Last year 44 Russian regions displayed at the expo.

OTDYKH is excited to announce the Hosted Buyers Program 2019. Once again, suppliers will have the opportunity to network with a select group of hosted buyers in the interest of forging valuable working relationships. Last year the expo invited 40 hosted buyers from across 32 cities in Russia to meet the exhibitors.

In addition to the Russia regions, among the 900 participants featured in the expo will be Indonesia, Cuba, the Dominican Republic, India, Spain, Greece, Serbia, China, Thailand, Sri Lanka etc. will also be participating. It is the perfect opportunity for travel and tourism related companies to take advantage of the Russian market.

Over 38,000 visitors attended the expo in 2018, as well as 287 media attendees from 80 media partners. This year will feature multiple conference halls with guest speakers and exclusive live performances. The business program will combine all relevant sectors of the tourism value chain, from MICE and Luxury Travel to Health and Gourmet Travel.

Exhibitors are invited to participate and celebrate the 2019 OTDYKH Leisure trade fair and celebrate 25 years of the expo’s continued success. Early-bird offers are available on a first-come-first serve basis to those looking to seize the opportunity to tap-into the Russian travel industry.

For further information please contact Ms. Anna Huber at a.huber@euroexpo-vienna.com International office: +43 1 230 85 35

Travel News | eTurboNews

Thank you for flying TAP Air Portugal: Welcome to Tel Aviv

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Israel has about 9 million inhabitants and annually receives more than 4 million visitors. TAP Air Portugal landed its inaugural flight between Lisbon and Israel on time on Sunday night at Ben Gurion airport in Tel Aviv.

With this new route, TAP will offer connecting service from the United States via its Lisbon hub. Like all TAP’s “beyond Portugal” destinations, Tel Aviv qualifies for the airline’s stopover program en route.

TAP’s daily flight leaves Lisbon at 2:20 pm and arrives in Tel Aviv at 9:30 pm. From Tel Aviv, flights depart at 5:05 am, arriving in Lisbon at 9:00 am.

One of Israel’s main tourist attractions is the city of Jerusalem, where one can visit holy sites of various religions. Within walking distance are the Holy Sepulcher (Christian), the Wailing Wall (Jewish) and the Mosque of Al-Aqsa (Muslim).

But Tel Aviv, Jaffa, Nazareth, Tiberias, Caesarea, Haifa, the Dead Sea region, and in the Palestinian part, Bethlehem and Jericho, among other points, also have many attractions.

The Portugal Stopover comprises a network of more than 150 partners who provide exclusive offers for Stopover customers for hotels discounts and complimentary experiences such as tuk-tuk tours, visits to museums, dolphin watching in the River Sado and food tastings – even a free bottle of Portuguese wine in participating restaurants.

Travelers can also enjoy a stopover in Lisbon or Porto even if their final destination is in Portugal, such as: Faro (Algarve); Ponta Delgada or Terceira (the Azores); and, Funchal or Porto Santo (Madeira).

Furthermore, Stopover passengers can also create a multi-destination journey, making it will be possible to travel to one destination and return from another. For example, people may choose to fly to Barcelona then return from Seville, but they will still qualify for a stopover in Lisbon or Porto on either their outbound or return travel. Stopover visits are now also available on just one-way travel to Europe or Africa.

TAP will receive 37 new aircraft by the end of this year — and 71 by 2025 — thus becoming the operator of one of the most modern fleets in the world. This renewal and growth of the fleet has allowed TAP to announce new routes and more frequencies. From the United States, new service from San Francisco, Washington DC, and Chicago start in June. TAP has also announced new routes including Naples, Tenerife, Dublin, Basel and Conakry for 2019.

Travel News | eTurboNews

Love to travel? Like to eat? Why Portugal should be on your bucket list

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The gastronomy scene in Portugal is booming with the food scene finally stepping out of the shadow of Spain. While neighboring Spain often steals the limelight as a foodie destination, Portugal shouldn’t be overlooked.

Michelin has recently awarded 3 restaurants in Portugal with their first star. The country now boasts 20 restaurants with one star, and 6 with 2 stars, demonstrating that exceptional cuisine is served in restaurants across the nation.

To give travelers a taste of the country’s gourmet cuisine, the national airline TAP Air Portugal has introduced a “Taste the Star” program through which Michelin star chefs create exceptional local cuisine which is served to business class passengers.

Now is the time to visit as the best culinary destinations become tourist hotspots. Some of the finest foodie options in the country include exquisite codfish tasting menus in Aveiro to typical Portuguese snacks, known as petiscos, in Alentejo.

Portuguese cuisine hinges on 5 icons. First, the best fish in the world in the opinion of many renowned international chefs. Their habitat and specific geomorphological location in the Atlantic give the fish unique conditions for birth and growth that enable them to acquire a taste and texture hard to match elsewhere.

Second is the cataplana, a utensil that is the delight of gourmets and those who like to conjure up all the senses around the table. Cataplana is the word for both the food dish and the spherical pot it’s cooked and served in. This pork and seafood stew is found in the Algarve in Portugal.

The third icon of Portuguese cuisine is Port wine, considered both sumptuous and sensual. Its unique characteristics come from the soil, man’s hard work, and the sunshine that ripens the fruit. This region was classified as a World Heritage site by UNESCO, as well as the Lodges in Gaia where these wines age.

Next are the sweets of Portuguese cuisine, and they are divine. In the old days, nuns would prepare their recipes of sugar, eggs, and almond in the seclusion of their cloisters. The result of the balance between flavor, creaminess, and crispiness is another icon of Portuguese cuisine, considered a truly heavenly sweet – the pastel de nata (custard tart).

The fifth icon of Portuguese cuisine lies in the human factor. The country’s chefs are increasingly talented and winning more prizes, revolutionizing the richness of Portuguese cuisine with their creativity, boldness, and good taste. Currently, Portugal is proud to have a host of chefs who work at the highest levels of cuisine, using old-established recipes or more unusual methods that often enhance the flavor and quality of local products.

Along with these cultural food icons, are a number of other products that also help to distinguish what is eaten in Portugal. The Protected Denomination of Origin (DOP) meats from local breeds – Bísaro pig and black pig, Arouquesa, Maronesa, Mertolenga, Barrosã and Lafões beef, Barroso kid (charnequeiro and transmontano), Terrincho and Bragançano lamb – whose producers work hard to maintain their succulence and flavor.

Fresh fruit and vegetables are the basis of Portuguese cuisine and of its more Mediterranean characteristics, typical of a healthy, simple, and varied cuisine. They are the product of a fertile land, which is adopting the new organic production processes that are friendly to both consumers and the environment.

For seasoning, there is pure aromatic olive oil that is conquering international markets with every passing day. Fish, soups, salads, and cheeses are all seasoned with it.

And, surprise – there are wonderful mountain cheeses produced in Portugal that the world has yet to discover. The creamy, oily, or dry goat and sheep cheeses will make foodies bless the heavens.

Meia Tigela restaurant in Portugal

To accompany all this, there is one more delightful secret that is just beginning to be revealed – excellent table wines. Created from a new generation of winemakers and producers with a new vision for the cultivation of vines, Portuguese wines are exactly the right drink to accompany meals with great quality according to the region of the country in which you are dining.

Now all you foodie travelers need to do is plan your trip, and when you arrive sit down at a table and enjoy the food and wine as you toast your delightful experience.

Travel News | eTurboNews

Things first-time travelers to Jordan should know

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Award-winning Canadian novelist, Colin McAdam, once said, “The best advice I heard before going to Jordan was ‘don’t read anything about it’.” It is indeed true because however much you do your research nothing will prepare you for the overwhelming beauty of this country. Jordan is proud of its rich culture and heritage, warm and welcoming to its tourists, offering them an experience of a lifetime. It is so magnificent that you will need multiple Jordan vacations to get a feel of this land, its culture, lip smacking food, and everything else that it has to offer. Here are some tips for first-time travelers to Jordan which can make their trip a little smoother.

Dress appropriately

Jordan is a Middle Eastern country and contrary to popular notion, it is not a hot desert all year round and to be honest, weather can be quite fickle. Even light snow is not uncommon in the colder northern parts of the country. Therefore, watch out for the weather predictions around your time of visit and pack your clothes accordingly. Certain religious places might require you to dress conservatively, and it is a good thing to be respectful of the culture. Therefore, irrespective of gender, try to carry a few conservatives, clothes covering your legs, chest and arms, to wear when you visit religious spots. Always carry a scarf on you to drape around yourself in case you are required to cover up. Although it is a popular tourist spot and thus, there are no dress codes or restrictions at large, it is a smart idea to be respectful and ditch your skimpy outfits.

Vegetarian options are limited

Food here in Jordan is simply mind blowing and you will fall totally in love with the rich delectable, lip smacking cuisine here. It is a paradise for food lovers, and you are bound to go back home with a few extra kilos. But if you are a vegetarian or vegan you might find your options slightly limited as the entire country is absolutely in love with its various forms, kinds and preparations of meat. Most popular dishes in Jordan are made with some form of animal product or other which is why you have to do a little bit of research to find items which do not contain any form of animal product else you might end up with a seemingly vegetarian dish and it comes out to contain meat.

Try to avoid rush hours

Rush hours in Jordan are mostly during the office hours but traffic jams reach their peak around 2-5pm. Although the yellow cabs of Jordan are super affordable, you might like to avoid taking a cab during these hours in order to avoid higher fares and being stuck. Sometimes taxi drivers are also hesitant or they even tell you honestly that it is better to avoid a certain area due to the jams. If possible, plan your travel accordingly and try to avoid longer distance travel during this time and instead opt for walking around.

Be careful about the water you drink

The weather here, especially around summer can present you with sweltering heat and intense perspiration which demands you to stay hydrated, more so during your sightseeing around Petra, Wadi Rum and other hotter places. You cannot drink water straight out of a tap as tap water here is not potable water and has to be filtered to be drinkable. Avoid drinking water from a source you are unsure of. It is advisable to rely only on packaged drinking water to save yourself from stomach upsets. When you go for sightseeing make sure you carry your own bottle of water to keep yourself hydrated. If you feel dehydrated, opt for ORS for quick re-hydration.

Jordan is a beautiful country steeped in a beautifully ancient culture, where the modern life is growing rapidly, coexisting with the ancient, so that the past in not wiped out by the future. The people are friendly, helpful and kind enough to help you around with directions or guidance so feel free to ask around. It is also quite safe, making it perfect for solo and family vacation alike.

Travel News | eTurboNews

OTDYKH Leisure to mark 25 years of success

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OTDYKH Leisure

OTDYKH Leisure is back September 10-12 2019 with its 25th edition of the world-renowned travel expo. The expo will showcase an impressive 900 exhibitors from over 80 countries and Russian regions, providing a fantastic opportunity for international companies in the travel industry looking to tap-in to the flourishing and lucrative Russian travel market.

The Russian tourist industry has faced a difficult few years due a number of factors including the 2014 devaluation of the Russian ruble which increased foreign travel costs by over 20%. However, government statistics show that Russian outbound tourism has grown exponentially and has now almost reached peak pre-crisis levels, with Russian travellers making close to 40,000 trips abroad in 2017.

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Turkey has firmly regained its position as Russia’s favourite tourist destination with the number of visitors rising by 25% in 2018. In 2017 alone, Turkey received 4.72 million Russian visitors, with total statistics for 2018 expected to stand at six million.

Other top tourist destinations for Russian holiday-makers include Greece, Cyprus, Tunisia, Spain, Italy, France and the United Arab Emirates.

Domestic tourism also heavily increased last year when Russia hosted the 2018 World Cup. An estimated seven million tourists visited Russia from hundreds of countries all over the world, strengthening Russia’s international profile and breathing new life into the country’s tourism industry.

At the heart of the Russian travel industry, and a major driving-force behind the growth in the market is the annual world-renowned OTDYKH fair, which celebrates its 25th anniversary this year. The name OTDYKH means “leisure”, and since the expo’s inception that has been the focal point of the annual event. The OTDYKH Leisure trade fair was founded in 1994 in order to facilitate networking between businesses and representatives in the tourism industry, and to showcase the potential in the Russian market. In 2008 the OTDYKH Leisure trade fair was awarded a Quality Label by the Russian Union of Exhibitions and Fairs (RUEF), cementing its status as Russia’s leading travel and tourism event.

Last year’s expo was a resounding success with over 38,000 visitors over the three days, and 287 media attendees from 80 media partners, expertly combining the B2B areas of Leisure Travel, Medical, Spa and Health Tourism and Luxury Travel including Gourmet & Wine tourism.

The Dominican Republic – a major winter holiday destination with over 240,000 Russian tourists visiting in 2017 – were the proud partners of the 2018 OTDYKH leisure trade fair. The Ministry of Tourism for the Dominican Republic and thirteen co-exhibitors hosted a 200m² stand (twice the size of 2017) delighting visitors with a series of cultural and artistic performances, traditional music, dances and Caribbean cuisine.

This year the expo promises dozens of exciting events across multiple conference halls, hundreds of expert guest speakers and thousands of visitors from across the travel industry.

Exhibitors are invited to participate and celebrate the 2019 OTDYKH Leisure trade fair and celebrate 25 years of the expo’s continued success. Early-bird offers are available on a first-come-first serve basis to those looking to get involved in this extraordinary event, a veritable cornerstone of the Russian travel industry.