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IMEX exhibitors invited to make Sustainable Exhibiting Pledge

April 24, 2019 by Forimmediaterelease

IMEX in Frankfurt has invited exhibitors at this year’s show (21 -23 May) to make a Sustainable Exhibiting Pledge as it continues to increase its commitment to demonstrating and leading through best practice in sustainability.

Carina Bauer, CEO of the IMEX Group, said: “Our approach to sustainability is to lead by example, to encourage others to aim higher and to shine a spotlight on key industry campaigns. This year I’m inviting exhibitors to make a sustainable exhibiting pledge, to implement three simple green initiatives to help reduce their environmental impact at the show. A list of ideas on how to do this features in our IMEX in Frankfurt 2019 Sustainable Exhibiting Guide.”

In January the IMEX Group highlighted its commitment by making sustainability the third ‘pillar’ of this year’s IMEX Talking Point “Imagination.”

Carina Bauer explained: “We’re asking everyone in the global meetings industry to imagine a new beginning: to ask what if we all really committed to cutting down waste?

“We’ve continued to improve our own sustainability performance at both of our shows each year and we’re proud to say that our Frankfurt show is now 100 per cent hydro-powered. Thanks to our waste donation program plus the responsible recycling systems at Messe Frankfurt, we now send zero waste to landfill. This is virtually unheard of in the exhibition business!

“Our work to reduce and recycle more waste generated by both exhibitors and visitors is explained in our first ever IMEX in Frankfurt sustainability report which joins our annual IMEX America sustainability report.”

In line with its determination to lead the industry forward, IMEX was a launch partner when the Events Industry Council introduced its Principles of Sustainable Events in January after hosting two forums at IMEX in Frankfurt and IMEX America in 2018 when these principles were formulated.

A further element of its commitment to leading the industry, the IMEX team believes in sharing what it knows and has learned through experience. At IMEX in Frankfurt, learning about sustainability will feature prominently throughout the show. Starting on EduMonday, 20 May, there will be more than 20 opportunities to learn about sustainability among the 250 plus sessions in the extensive education program at the Inspiration Hub. What’s more, the first ever Sustainability Policy Round table, supported by Edmonton, will bring together industry leaders and experts to share insights at the InterContinental Frankfurt on 21 May.

Furthermore, in partnership with the Events Industry Council (EIC), IMEX will salute an organization making a significant commitment to reducing its environmental impact by announcing the winner of the IMEX-EIC Innovation in Sustainability Award at the IMEX Gala Dinner on 22 May.

Carina Bauer, CEO of the IMEX Group, says: “At both shows we continue to work closely with our partners including Meet Green, EIC, The Venetian®| The Palazzo® and the Sands Expo®, Messe Frankfurt and GES. We are wholeheartedly committed to providing education, inspiration and leadership on sustainability issues. The business events industry still has a long way to go before thinking green is the first thought, not the last.”

Travel News | eTurboNews

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Indian travelers expected to spend $136 billion by 2021

April 24, 2019 by Forimmediaterelease

The Indian traveler has come of age, spending approximately $94 billion in 2018, on around 2 billion domestic and international trips, helping the Indian travel and tourism industry achieve unprecedented scale.

The momentum is expected to continue and the industry will grow at a 13 percent CAGR to $136 billion by 2021, according to a report, ‘How Does India Travel’. The report outlines how India spends on travel, the influence of online channels in their purchase journey and potential growth opportunities for travel businesses till 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing. The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travellers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalised marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorised each against their online research behavior:

Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.

Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.

Experience-oriented traveler: Around 70 percent of their bookings were done online and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.

Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.

Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

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How does India travel? Let us count the 94 billion ways

April 17, 2019 by Forimmediaterelease

Bain & Company and Google India are together launching a report on “How Does India Travel.” According to the report, the Indian traveler has come of age, spending approximately $94 billion in 2018 on around 2 billion domestic and international trips. This has helped the Indian travel and tourism industry achieve unprecedented scale, and the momentum is expected to continue with the industry growing at a 13 percent CAGR to $136 billion by 2021, according to a report.

Fueled by digital, Indian travelers are expected to spend an additional $24 billion on online travel bookings over the next 3 years. The report outlines how India spends on travel, the influence of online channels in their purchase journey, and potential growth opportunities for travel businesses until 2021.

Deep diving into the $136 billion spends, the report cites a 12 percent growth in transportation ($50 billion), 13 percent growth in lodging ($21 billion) and consumption, which includes spends on shopping, recreation and food, to grow at 13 percent ($65 billion) over the next three years. Additionally, as more people come online, smartphone penetration improves and use of digital payments goes up, the report estimates that Indian travelers will spend an additional $24 billion on online travel bookings over the next three years, a growth from 25 percent in 2018 to 35 percent in 2021.

Online is a significant source of research

Elucidating the planning journey of Indian travelers, both for business and leisure, the report calls out five phases of a customer journey – Interest, Research, Booking, Experience and Sharing.  The report states that during key research-heavy phase of interest, research and experience, digital plays a pivotal role with over 86 percent of consumers being influenced by online channels. During this phase, travelers spend their maximum time on search, travel tour provider websites, price comparison websites, and travel articles. Online video too plays a significant role with 21 percent of travelers being influenced by this platform. In the booking and sharing phase, the report states that nearly 60 percent of customers book transport and lodging online, and over 50 percent share feedback online with social media being the dominant platform.

Talking about the market opportunities for online travel players, Vikas Agnihotri, Country Director – Sales, Google India said, “New users perceive that online channels are geared towards the more frequent flyers and experience-oriented travelers; and existing travelers research online but the lack of trust in payments and booking experience make them end up booking offline. If travel players tap these online users through personalized marketing, messaging and travel plans, they can further augment online travel bookings. This can be done by adopting digital technologies to influence customers early in the journey and moving from one-time engagement to ongoing relationships to have a positive impact.”

“There is a perception amongst consumers that online channels are geared towards premium customers, along with a marked distrust around payment and pricing terms. It is imperative for businesses to address these concerns in order to effectively tap into the growing base of users.” Arpan Sheth, partner Bain & Company said.

Decoding the Indian travelers

The report further identified the five cohorts of travelers in India, across business and leisure travel, and categorized each against their online research behavior:

  • Frequent flyers: Nearly 70 percent of them booked online, cumulatively spent $17 billion in 2018. They make their choices based on convenience, availability, brand preference and past experiences.
  • Budget business traveler: 86 percent of them researched online whereas only 60 percent book online, cumulatively spent $20 billion in 2018. This cohort makes their decisions based on cost of travel, availability and consultation amongst their personal business network.
  • Experience-oriented traveler: Around 70 percent of their bookings were done online. and cumulatively spent $22 billion in 2018. They extensively research both online and offline for ‘authentic’ experiences and convenience of options; display high loyalty towards preferred brand of airlines or hotels and actively share experiences.
  • Budget group traveler: 90 percent researched online and 55 percent booked online, cumulatively spent $29 billion in 2018. They make multiple decision-makers in the process and take the final decisions based on minimal cost.
  • Occasional travel visiting friends/relatives: 92 percent researched online but only 60 percent booked online, spent $6 billion in 2018. They maximize family convenience within a budget and believe online terms and conditions are restrictive.

However, challenges remain in meeting the expectations of these travelers. Customers perceive online channels geared towards premium cohorts (frequent flyer and experience-oriented traveler), while mass cohorts, with $55 billion in spending, remain underpenetrated. There are about 160 million non-transacting active Internet users in India with only 5 percent of online travelers from Tier-2 or Tier-3 cities. There is a significant (20 percent) difference between the booking rates of premium cohorts and mass cohorts, the latter being also dissatisfied with online channels (~33 percent satisfied) vs. premium cohorts (~42 percent). The second challenge is in penetrating existing users who exhibit a marked distrust in use of online channels to make bookings, especially around payment and pricing terms and booking experience compared with offline channels. Consequently, their online usage drops between the research (>86 percent online influence) and booking phases (~40 percent offline bookings).

How travel businesses need to adapt to the needs of online consumers

The report cites five major shifts that marketers need to make to market to the online travelers – First, alleviate consumer concerns by improving the booking and payment experience to build a trusted brand and increase adoption. Second, they need to address the negative customer perception issues by mass customization to drive higher share in the segment. They also need to utilize consumer technology to penetrate mass segments (standardize, enable sharing), reach non-transactors (build offline presence), and create new user access.  Moreover, they need to find innovative and frugal ways to package the experience to increase both adoption and retention.  Finally, they need to create a robust digital backend to adapt to customer needs across the purchase journey.

“The contribution of travel and tourism’s spend in India has reached developed market levels, from 6.7percent of GDP in 2013 to 9.4 percent in 2018. This growth, combined with a rapidly growing internet user base and adoption of online bookings will lead to $24 billion in incremental revenues through online channels by 2021. In order to benefit from this trend, businesses need to actively increase new user adoption and increase penetration in the existing user base across the purchase journey.” Joydeep Bhattacharya, partner Bain & Company said.

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IMEX to deliver surprise and creativity with new Discovery Zone

April 15, 2019 by Forimmediaterelease

Holograms, robots, magic, music and art are among the surprises set to inspire and delight attendees at IMEX in Frankfurt, taking place 21- 23 May.

The show’s new Discovery Zone is packed with education and experiences to fire up the imagination of event planners and exhibitors alike. It’s designed to help them to question the conventional and explore fresh approaches to business events, with a strong emphasis on ‘experiential’.

Carina Bauer, CEO of the IMEX Group, explains: “There are some surprises in store for attendees this year! We don’t believe in ‘business as usual’ and are always evolving and looking for new and engaging ways to encourage innovation in the industry – our new Discovery Zone is the perfect way to do this.”

Robots and holograms

Many innovations at the Discovery Zone turn conventional thinking on its head. Think a piano is played using hands? Think again! ‘Mister Piano’ is a walking piano played using the feet and attendees can put their fancy footwork to the test to hit the right notes. Attendees can also go hands-on and tap into their inner artist at a painting party, craft their own bespoke luggage tags and even take part in fire-infused magic tricks. A talking robot, holographic show and 360degree photography booth are also among the engaging experiences this year.

Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed program of sessions at The ZEUS Innovators Club. Attendees will also find the Inspiration Hub – the show’s learning powerhouse – in the Discovery Zone, with sessions covering hot topics such as sustainability and diversity to business skills and creative learning.

Tap into your creative streak at the new Discovery Zone

Fresh green grass and a swing

Prepare for sensory overload and explore the great outdoors while dining indoors at the show’s food court – this has been transformed into Central Park, complete with trees, grass and even a swing! Attendees can also kick back with table football, table tennis and other games for some purposeful rest and relaxation.

Carina Bauer continues: “We know our show delivers significant business benefit to buyers and exhibitors. We also know it’s important for them to have the time and space to experiment, discover new experiences and gather fuel for fresh, innovative ideas. Our new Discovery Zone is set to deliver a huge dose of creativity, with a few surprises along the way. Inspired by this year’s Imagination Talking Point, we asked….what if we wove more experiential and fun elements into the show? What if that translated into more business benefit for everyone attending?”

As well as exploring the new corners of the show, attendees can explore new corners of host city, Frankfurt, thanks to a new interactive accommodation booking map. The map on the IMEX website, powered by Stay 22, provides a simple and efficient overview of many of the independent accommodation options in and around the German city.

Some of the IMEX team took an extended day trip to Frankfurt earlier this year to sample hidden coffee shops, bars, museums and parks in the city. They share memories and tips here.

IMEX in Frankfurt takes place 21 -23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday, its pre-show day of learning and development, is on 20 May (no charge to attend) at Kap Europa next to Messe Frankfurt. 

 

Travel News | eTurboNews

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Arab Hotel Investment Conference is back: Why it’s so amazing

April 11, 2019 by Forimmediaterelease

Last year, the move of the 14th Arab Hotel Investment Conference (AHIC) from Dubai Jumeirah Madinat to the neighboring Emirate Ras Al Khaimah (RAK) was a huge challenge.

Ras Al Khaimah is where? It is one-hour drive from Dubai Airport.

Arriving at midnight at Dubai Airport, and driving  on a sheer endless straight highway through the desert, it certainly was an entirely new experience: no skyscrapers, no traffic jams, nothing but a totally  empty highwa  which is normally clogged up during the day, with only some camels walking along enroute during the night.

After the one-hour drive, all of a sudden there was a wake-up call as lights of a monumental building like a Fata Mogana (mirage) emerged from the horizon. Getting closer, it was not a Fat Mogana but the newly-opened Waldorf Astoria Hotel.

Photo © Elisabeth Lang

As the function rooms at the Waldorf Astoria hotel were not big enough to host the AHIC event with  nearly 2,000 delegates, a gigantic fully-airconditioned tent was built just for this event and only for the 3 days of the conference.

We are talking about a cost of nearly 2 million dollars set in the sand for a humongous fully-equipped tent with the latest technologies – Wi Fi, a TV broadcasting studio, and a revolving stage. Just amazing!

BBC Hard Talk presenter Stephan Sackur, who had just arrived from ice-cold Moscow, was interviewing Russia’s Foreign Secretary, Sergej Lavrov, and then found himself on the beach on a revolving stage the next day with a colorful audience and an outside temperature of 45 Celsius (113 degrees Fahrenheit).

Photo © Elisabeth Lang

A red carpet was rolled out for the rulers and dignitaries of Ras Al Khaimah and the entire region with people rushing towards the AHIC village on the beach.

Ras Al Khaimah is the most authentic and UAE’s second-smallest emirate and is quietly boosting its tourism, free zones, and real estate.

Despite being the second smallest emirate in the UAE with a population of just 400,000, strong real estate and hospitality sectors, as well as corporate giants such as RAK Ceramics and Gulf Pharmaceutical Industries (Julphar) have helped RAK avoid the oil-related economic crisis of its neighbors.

During AHIC 2019’s opening, the Ras Al Khaimah ruler launched a contest to create a “unique” resort.

The ruler, Sheikh Saud bin Saqr Al Qasimi of Ras Al Khaimah, launched the Grand RAK Project competition which is open to delegates registered at the event.

Photo © Elisabeth Lang

Sheikh Saud said: “We support projects and concepts that spark creativity and place Ras Al Khaimah at the forefront of the tourism sector which aims to create a new resort that is unique to the emirate.

“Sustained growth is already the hallmark of Ras Al Khaimah’s tourism industry, and we seek to ensure this continues by utilizing our strategic tourism plan to reach well-defined targets.”

Working in teams combining hotel designers and operators, entrants will have 3 months to prepare a preliminary concept vision supported by a high-level feasibility appraisal.

The winning project will be allocated a coveted beachfront location.

Photo © Elisabeth Lang

The judging panel for the Grand RAK Project includes Abdullah Al Abdooli, Managing Director and CEO, Marjan; David Daniels, Director of Architecture, SSH; Filippo Sona, Managing Director, Global Hospitality, Drees & Sommer; and Kevin Underwood, Principal, HKS Hospitality Group.

While the UAE remains RAK’s strongest market, representing about 40 percent of total visitors, Europe is gaining ground. The number of German tourists to RAK grew by 53 percent last year, followed by 28.5 percent growth from the UK, 25 percent from India, and 4 percent from Russia.

The Government of Ras Al Khaimah has an established history in the tourism sector commencing with the opening of the first internationally-branded hotel back in 2001 and is galloping forward on a large scale.

Photo © Elisabeth Lang

With the launch of the first Arabian Hotel Investment Conference last year, the spotlight shone on Ras Al Khaimah. The program, featuring more than 100 speakers from around the world, has been curated around this year’s theme with a focus on addressing the current tensions in the owner-operator relationship, uncovering innovative approaches to business, analyzing future market demand trends, and fostering harmonious relationships between all stakeholders in order to sustain growth and prosperity

In his speech, Jonathan Worsley, Chairman of AHIC, said:

“It is evident to me that we are going through transformational change within the Middle East’s hotel investment market. As more supply comes online and the market becomes increasingly competitive, the dynamic of the owner-operator relationship has shifted. As the landscape becomes more competitive it is key that all parties are working together towards the same goals. With this backdrop in mind, together with our advisory board and partners at Insignia, we concluded that evolution in 2019 is not about creating disruptive moves but about finding constructive steps that create an environment of clarity and collaboration. Hence, we came to our 2019 theme, Synchronized for Success.

“Synchronicity not just in relationships but in the alignment of business strategy with what is happening in the broader macro-economic environment as some of the most ambitious projects of our generation are announced and social transformations, technical innovations, and shifting consumer behavior are changing the hotel investment landscape at a staggering pace.”

How can business be synced with these new dynamics?

The visionary industry leader, Stardom Speaker Sebastien Bazin, Chairman & CEO of ACCOR, will address the AHIC community on “What is your compass during times of disruption, innovation, and global turmoil?”

Conference Chair Stephen Sackur will take a break from his day job as host of HARDtalk and head back to the beach as he has been assigned one job at AHIC 2019 – to ask the questions the industry wants addressed the most so that attendees walk away with the insights they need.

Synchronized for success? Three owners and three operators will sit down with Stephen Sackur to discuss how they are “Syncing for Success.” Never in the history of the hotel industry has there been such a rapid build-up of hotel rooms. How does the industry cope and what business models are evolving that will help retain and attract more owners and investors? Stephen Sackur will present these tough questions to the operators.

Who else is there? Among the speakers are:

The Managing Director & CEO of Marjan responsible for creating and designing Ras Al Khaimah’s key freehold master plans including the spectacular Al Marjan Island, a world-class tourism development offering excellent opportunities for investors.

Abdullah Al Abdouli, Head of Investment & Finance, The Red Sea Development Company which is creating an exquisite ultra-luxury destination within a pristine 28,000 km² area that includes an archipelago of more than 50 unspoiled islands, volcanoes, desert, mountains, nature, and culture.

Jay Rosen, Chief Executive Officer, Public Investment Fund, Amaala, and ultra-luxury development that is part of an integrated approach to developing Saudi Arabia’s Red Sea coast focusing on wellness, healthy living, and meditation. The development will cover an area of more than 3,800 sq. km. and will target more than 2,500 hotel keys.

The Chief Executive Officer of RAK Properties has drawn regional and global interest for launching state-of-the-art luxury hotels, resorts, and malls. With more than $540 million worth of available capital, the company is behind the Anantara Mina Al Arab, Ras Al Khaimah, and the 350-key InterContinental Ras Al Khaimah Mina Al Arab Resort.

The AHIC 2019 is taking place from April 9-11 at the AHIC Village, Ras Al Khaimah.

This copyright material, including photos, may not be used without written permission from the author and from eTN.

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