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Seychelles’ Best recognized at World Travel Awards in Mauritius

June 4, 2019 by PressEditor

Seychelles’ best performing tourism related businesses have been recognized at the 26th Edition of the World Travel Awards (WTA) in Mauritius  on June 1, 2019 in a ceremony held at the at the Sugar Beach- A Sun Resort.

During the same ceremony, the destination was crowned Indian Ocean’s Leading Sustainable Tourism Destination 2019; Mrs. Sherin Francis Seychelles Tourism Board (STB) Chief Executive collected the prize on behalf of the destination.

Minister Didier Dogley, Minister for Tourism Civil Aviation Ports and Marine and Mrs. Anne Lafortune Principal Secretary for Tourism also represented Seychelles at the ceremony; Mr. Ronny Brutus Seychelles Ports Authority (SPA) CEO accompanied them.

Speaking about the various companies rewarded WTA; Minister Dogley mentioned his satisfaction that Seychelles is appreciated for its commitment to excellence in service, he further mentioned that he is confident that the service industry in Seychelles will keep on flourishing.

In the Indian Ocean region, Air Seychelles was crowned Leading Airline – Economy Class 2019, while Port Victoria was named Indian Ocean’s Leading Cruise Port 2019 and Constance Hotels & Resorts topped as Indian Ocean’s Leading Hotel Brand 2019 in their respective categories.

Prizes on a national level were as follows; Le Château de Feuilles was rewarded as Seychelles’ Leading Boutique Hotel 2019 and Hertz made it for Seychelles’ Leading Car Rental Company 2019.

Eden Bleu Hotel, Constance Ephelia, The H Resort, Beau Vallon Beach were named Seychelles’ Leading Conference Hotel 2019,Seychelles’ Leading Family Resort 2019 and Seychelles’ Leading Green Resort 2019 respectively, while Constance Lémuria Seychelles was acknowledged as Seychelles’ Leading Hotel 2019.

The Three-Bedroom Beach Suite @ Four Seasons Resort Seychelles claimed the title for Seychelles’ Leading Hotel Suite 2019; Seychelles’ Leading Luxury Hotel Villa 2019 category was picked up by Two Bedroom Oceanfront Pool Villa @ Hilton Seychelles Northolme Resort & Spa

Four Seasons Resort Seychelles at Desroches Island was capped Seychelles’ Leading Luxury Resort 2019 and finally Seychelles’ Leading Resort 2019 rewarded JA Enchanted Island Resort as best performer in its category.

“Once again Seychelles as a destination with world class hotel establishments providing excellent service to their clients has shined.  The accolades received by Seychelles through its airline, sea port and also the top hotels clearly confirms that hard work, dedication and an unwavering strive towards excellence is what is required to sustain and grow our tourism industry.  I congratulate all the awardees,” said Minister Dogley.

World Travel Award celebrates its 26th anniversary year in 2019. Its annual programme is renowned as the most prestigious and comprehensive in the global industry. In 2019, World Travel Awards Grand Tour features regional gala ceremonies in North America & the Caribbean (Jamaica), Middle East (Abu Dhabi, UAE), Africa & the Indian Ocean (Mauritius), Europe (Madeira, Portugal), Latin America (La Paz, Bolivia), and Asia & Oceania (Phu Quoc, Vietnam). Regional winners then compete head to head in in the corresponding world categories. The winners will be announced on the night of the World Travel Awards Grand Final in Muscat, Oman in November 2019.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

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Filed Under: Travel & Tourism Tagged With: CEO, Indian Ocean, leading, Mauritius, Seychelles, Sun Resort, World

Maldives Tourism: Changes needed say local travel industry leaders

March 27, 2019 by Forimmediaterelease

The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

Travel News | eTurboNews

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