For Immediate Release

Where press releases are breaking news

New rhino born at Ziwa Rhino Sanctuary

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On 19th April, Ziwa Rhino Sanctuary, located north of Uganda’s capital, Kampala registered the latest rhino birth.

According to Angie Genade, Executive Director of the Rhino Fund Uganda (RFU) and Ziwa Rhino Sanctuary, the newly born rhino is second generation to be born at the Sanctuary. It was sired by dad Agustu and Mom Malaika, both born at the sanctuary to Nandie a donation from Disney’s Animal Kingdom, USA and father, Taleo from Kenya. This brings the total number of Southern White rhinos to 27, following their reintroduction into the country in 1997, since the Northern White Rhino and her cousin the Black Rhino were driven to extinction in the country in the late 70’s and early 80s.

In 2015, the, the Ministry of Tourism Wildlife and Antiquities (MTWA) launched a ten year Rhino Strategy as part of species-specific management plans and strategies including for Shoebill and Crested Crane.

Ziwa Rhino Sanctuary is an ideal stopover for tourists traveling or returning from Murchison Falls or Kidepo Valley National Parks, on a weekend break or excursion to track the two-ton beasts. Amuka Lodge nestled within the sanctuary also provides rustic accommodation for visitors.The sanctuary also hosts prolific birdlife including habitat to the rare Shoebill Stork, oribi, bushbuck, Uganda kob, hippo, and 15 mammalian species.

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Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.

The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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SBC Travel Group announces new Chief Digital Officer

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SBC Travel Group, a technology company, has officially appointed Chief Digital Officer Anthoney Jayasekera. He steps into this role with more than 18 years of experience within the hospitality sector, having worked in digital marketing and online distribution for several leading global brands including Minor Hotels, Crown Melbourne and Aitken Spence Hotels where he was in charge of driving digital strategies.

“SBC Travel excites me as they have a passion for embracing new technology and building solutions for travel,” Mr. Jayasekera says. “Being with hospitality and travel for the last 18 years, I’ve been able to see the paradigm shift from traditional to digital platforms.  It’s exciting to see the transformation from then to now. However, there’s still more opportunity to improve and disrupt current processes so they can be secure, faster, novel, and cost-effective with the use of new advancements in technology.”

In his new role with SBC Travel Group, Mr. Jayasekera will direct the overall digital strategy for all business units within SBC Travel, manage the website and social presence and manage all digital marketing initiatives.

For more information on SBC Travel, please visit sbctravel.io.

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UNWTO World Forum on Gastronomy Tourism to analyze sector’s potential

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The countdown begins for the 5th World Forum on Gastronomy Tourism to be held on 2 and 3 May in Donostia-San Sebastián, organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC). International experts will analyze and discuss the influence and capacity of gastronomy tourism to create employment and promote entrepreneurship and how to increase its potential in the future. Registration to attend the forum is still open here.

Stimulating employment

The Forum will explore how the most favorable frameworks can be created in order to stimulate job creation and entrepreneurship throughout the gastronomy tourism value chain. In addition, the speakers will try to identify the most relevant skills for this type of tourism, which should foster synergies among emerging companies, promote the inclusion of disadvantaged groups and take full account of digitalization. The event will bring together speakers and experts from all regions of the world, as well as internationally renowned Basque chefs such as Elena Arzak, who is a UNWTO Ambassador for Responsible Tourism and joint head chef of the restaurant Arzak, and Andoni Luis Aduriz.
In addition, the event will host the presentation of the UNWTO/BCC Guidelines for the Development of Gastronomy Tourism.

Sessions and startups

The forum will open with a high-level panel with ministers and secretaries of state from countries that have included gastronomy tourism as part of their strategies, such as Cyprus, Slovenia or Spain, among others. Under the theme, “Public policies as key ingredients to promote gastronomy tourism”, the participants will discuss the necessary political framework for the development of gastronomy tourism as well as its capacity to create jobs and promote entrepreneurship.

In addition to shedding light on the competencies needed to meet the demands of gastronomy tourists, the sessions will encourage the creation of environments that stimulate entrepreneurship, that connect emerging companies and better integrate disadvantaged groups in the labour market. Issues related to local communities or to under-represented groups, such as women, youth and persons with disabilities, will also be discussed. In addition, topics such as the digitalization of the sector will also be analyzed in order to identify the new opportunities they offer to companies. In addition, the latest advances in the creation of the necessary framework to stimulate entrepreneurship will be presented, connecting the different ecosystems with the startups that are part of the value chain of gastronomy tourism.

In this context, the five finalist startups of the First Global Gastronomy Tourism Startup Competition, organized by the UNWTO and the BCC, will present the most innovative projects in line with the UNWTO’s strategy and the contribution of gastronomy tourism to the sustainable development goals.

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Turkish Airlines adds Marrakech to flight schedule

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Starting on April 15, Istanbul – Marrakech – Istanbul direct flights will be commenced five days of a week as Turkish Airlines reinforces its title of flying to more international destinations than any other airline.

Successfully completing its “Great Move” process and transferring all of its passenger operations to its new hub, Istanbul Airport, Turkish Airlines now adds Marrakech, tourist city of Morocco, to its flight network. As the national flag carrier’s first inaugural flight from its new home, Marrakech became Turkish Airlines’ the second destination in Morocco while becoming its 308th destination globally.

The inaugural flight from Istanbul Airport, landed in Marrakech Menara Airport, was welcomed by the customary water cannon salute in a formal ceremony, to which attended by the executives both from the global carrier and Marrakech Menara Airport, and press members as well.

Commenting on this inaugural flight, Turkish Airlines Chief Marketing Officer (CMO), Ahmet Olmuştur stated that; “With Istanbul Airport, a new era has begun in the global aviation. Our new operation center offers an important opportunity for us to develop our globally unparalleled flight network performance even further. Thus, we are working on new strategies to capitalize on this opportunity. Marrakech will always hold a special place for us as it is the first destination we added from our new home. We are happy to carry our passengers to this crimson city with our privileged travel experience.”

Known as the “Crimson City” due to the color of its soil, Marrakech offers tourists and travelers the opportunity to experience the entire allure of North Africa in a single location. Bringing historical buildings, famous mosques and colorful flower gardens together at the foothills of Atlas Mountains, Marrakech is well on its way to become one of the favorite tourism centers of the world. As the first capital of Morocco, whose name means “Land of God” in the Berber language, Marrakech’s streets are teeming with the historical heritage of various cultures.

Passengers, travelling to Marrakech with the privileged travel experience of Turkish Airlines, will be able to visit various significant locations for cultural tourism while experiencing different activities such as nature and wildlife tours.

Istanbul – Marrakech – Istanbul scheduled flight times beginning from 15th April 2019;

Flight No. Days Departure Arrival
TK 619 Monday, Wednesday, Friday, Saturday, Sunday IST 11:30 RAK 14:30
TK 620 Monday, Wednesday, Friday, Saturday, Sunday RAK 15:25 IST 22:05

All times are in LMT.

To view the flight schedules, please visit turkishairlines.com or contact the call center at +90 212 444 0849 or visit any TK sales office.

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Spain-Holiday.com has new owners

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The Spanish holiday rental platform, Spain-Holiday.com, has new owners from the 1st of April. The company’s founder and sole owner until the end of March, Claus Sorensen, will be sharing ownership in equal conditions with Jan Dal Lehrmann, Kenneth Andersen and Jannich Friis Petersen.

  • Jan Dal Lehrmann, Kenneth Andersen and Jannich Friis Petersen have become the new co-owners of the holiday rental platform together with Claus Sorensen, founder and former sole owner, owning 25% shares each.
  • This ownership change will strengthen the activity of Spain-Holiday.com in the Spanish holiday rental industry thanks to the input and knowledge provided by the new co-owners: experience in digital businesses, unique know-how and strategic vision.

For Claus Sorensen this is a step “that will strengthen Spain-Holiday.com’s ability to set a strategy for strong performance in the coming years. With the incorporation of Jan, Kenneth and Jannich to the company we will be able to strengthen our brand value and attribution in Spain and we’ll have the opportunity to develop a more ambitious expansion plan”.

Each one of the new owners provides an important professional value to the management of the company and share the same objective of achieving the long term goals planned for Spain-Holiday.com. The four of them add up many years of experience in managing online businesses in Europe, the knowledge of developing niche and new markets and the development of B2B-B2C strategies.

The new owners of Spain-Holiday.com

Jannich Friis Petersen is 45 years old and is the current CEO for Spain-Holiday.com and with this acquisition, he states that “I have defined even more my commitment and dedication to this company that now has even more potential to offer the best holiday homes in Spain for European travellers. We’ll live exciting years in the holiday rental industry and Spain-Holiday.com will make a landmark”.

Jan Dal Lehrmann is 50 years old and has, after successful exits of Bilbasen (Co-founder) and Benjamin Media (Investor and CEO) devoted the past 8 years of his life to investing in startups, helping them with everything from common sense, strategy, scaling and internationalization via an active non-executive role. Previous investments and exits include Bilbasen, Autobutler, Bazoom and Benjamin Media. For Jan, “the potential of Spain-Holiday.com attracted me since the first time I spoke to Claus and I am sure that we will take the company to the next level”.

Kenneth Andersen is 47 years old and founder and owner of several online businesses, having a portfolio of more than 50 websites. Former Head of motors in eBay Classifieds Northern Europe and CEO of Bilbasen.dk, the leading motors vertical in Denmark. Has been working with building digital business since 1999, both as CEO and investor. Has been a member of the board in Spain-Holiday.com since 2017.

Claus Sorensen is the founder of Spain-Holiday.com and, until the end of March, its sole owner. Currently, he owns 25% of the company and since 2018 he has been developing other new projects in Denmark and Spain.

This change will not affect the normal activity of Spain-Holiday.com, which has its headquarters in Malaga (Spain) since 2002 and has 35 employees. Now, the four owners of Spain-Holiday.com will focus on providing the platform user with a unique experience when renting out or booking a holiday home in Spain, consolidating its activity in the tourism industry and setting up future expansion plans.

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Islands & climate change: Storm surges & coral bleaching affecting tourism

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Since Greta Thunberg, a Swedish schoolgirl and climate activist, brought the topic of climate protection onto the political and social agenda with her strikes, the negative effects of climate change have been discussed more and more. While climate change affects all areas of life, rising sea levels combined with storms that are steadily increasing in severity pose a direct threat to islands. Recently, the World Meteorological Organization (WMO) has announced that the average sea level in 2018 was 3.7 millimeters above that of the year before and has reached the highest level since satellite measurements.

In recent years, rainfall, storms, floods, and coastal erosion have increased in intensity and frequency due to climate change. While not all islands are affected to the same extent by the shifting weather patterns, most are aware of significant changes – including the Green Pearls® Island Partners. Instead of sitting idly by and waiting for the land to literally be washed away from under their feet, they are actively working to protect their homelands and their fragile ecosystems from the effects of climate change.

Climate Neutral in the North Sea

The North Sea island of Juist has set itself an ambitious yet necessary goal: to be completely climate-neutral by 2030. Even today, the consequences of climate change are already being felt on Juist. The increasing number of dikes intended to protect the land from storm surges is a tangible measure, and the island is also actively avoiding greenhouse gases by switching to car-free transport. For some time now, the city has been offering projects and activities that bring the concept of climate protection closer to visitors, both young and old, such as the “Juistus Climate Saver” program and the “University for Children.”

Colorful Coral Gardens for the Maldives

Climate change has also left its mark on the Indian Ocean. According to marine biologist Smrutica Jithendranath, responsible for the underwater world around the Reethi Faru eco-resort, rising sea levels have so far had little impact on the Maldives. However, the consequences of climate change can be clearly seen in the corals. In particular, rising water temperatures and increasingly fierce storms are causing severe damage to these tiny, sensitive animals, leading to coral bleaching and even coral death.

Based on these observations, the Reethi Faru Resort has launched a coral conservation project on Filaidhoo. In specially created underwater gardens, the resort propagates corals and plants them back into the house reef after about a year. The underwater gardens and house reefs also provide protection for the beaches and prevent them from being washed away. Within another of the many atolls of the Maldives, the North Malé Atoll, guests from the eco-resort Gili Lankanfushi can plant young corals under water in the gardens themselves and actively participate in the resort’s Coral Lines Project. After the guest’s departure, they also have the opportunity to follow the development of their corals on the resort’s blog.

Koh Samui Against Climate Change

The sustainable resort The Tongsai Bay on Koh Samui focuses on strategies to avoid greenhouse gases including non-motorized water sports, bicycle rental for island tours, carpooling, and avoiding cars on the hotel grounds. The resort has also supported the Green Island Foundation since its inception ten years ago. The organization’s main objectives are to protect the island’s climate and valuable ecosystems. For example, the Green Island Foundation has already organized car-free weeks on Koh Samui with the help of partners, such as The Tongsai Bay, to raise awareness of the need to reduce greenhouse gas emissions.

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Viking and China Merchants Group to build cruise line for Chinese cruise market

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Viking Cruises and China Merchants Shekou, representing China Merchants Group, announced they have signed a memorandum of understanding to form a joint venture focused on building a cruise line with worldwide cruise offerings for the Chinese cruise market.

This will be a wide-ranging partnership covering from product development to sales and marketing. Further, China Merchants Group’s shipbuilding subsidiaries will partner with the joint venture to design and build new ocean cruise ships dedicated to the Chinese market.

“China is a dynamic outbound tourism market, and we are pleased to be partnering with China Merchants Group in this joint venture to drive the development of the cruise industry – we see Viking’s way of cruising less as a trip and more as a lifestyle,” said Torstein Hagen, Chairman of Viking. “For more than 20 years, we have led the industry in developing a fleet of ships and a range of cruise itineraries that we believe provide guests with the most comfortable and enriching way to explore the world. Our partnership with China Merchants Group will allow us to bring this Viking travel lifestyle to more Chinese travelers more quickly, satisfying the Chinese market’s unmet demand for a greater choice of sophisticated travel.”

“China Merchants Group treasures this cooperation with Viking. This is a full scale, multi-dimensional cooperation that covers all three main business sectors of China Merchants group,” said Gangfeng Fu, president of China Merchants Group. “Viking has gained tremendous experience in cruise operations and branding strategies during its 20 years of rapid growth. We sincerely hope that the alliance of the two powerful brands will create synergies and innovative business models that will lead the cooperation into a market-leading cruise brand.

Viking operates a current fleet of 78 vessels, offering scenic cruising on rivers and oceans around the world. China has been a part of Viking’s destination portfolio since 2003, and since setting up local operations in China in 2016, the company has seen strong momentum in its European river cruise product tailored for Chinese-speaking guests.

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How safe is travel to Africa? African Tourism Board appoints SaferTourism

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African Tourism Board, (ATB)  has travel and security on its top agenda when attracting visitors to the continent.

At the upcoming ATB Launch on April 11, the organization will be announcing their appointment of SaferTourism.com to provide support and guidance to keep African Tourism Safe.

The man behind SaferTourism.com is no other than one of the best global experts available in this field.

Dr. Peter Tarlow, seen as a world-renowned expert in travel and tourism will be the keynote speaker at the African Tourism Board Launch Event on April 11.

ATB members and WTM visitors will be able to meet Dr. Tarlow at the African Tourism Board Stand (AP 12). His goal is to provide proactive guidance and hands-on approach to keep African destinations, hotels and attractions safe and available specifically for North American Visitors.

Dr. Tarlow is leading SaferTourism’s  Visitor Surety approach, meaning:

• The providing of a safe and secure environment for visitors and for those who work in its visitor industry
• Protection of tourism sites and infrastructure
• Perceptions, including how these perceptions impact its reputation
• The Protection of the economy vis-à-vis its tourism industry

Dr. Tarlow has been working on projects around the world and is known to include feedback from the US State Department in many of his international projects.

Dr. Peter Tarlow will be a speaker at the ATB Launch event on April 11,2019 during WTM Cape Town.

He is a world-renowned speaker and expert specializing in the impact of crime and terrorism on the tourism industry, event and tourism risk management, and tourism and economic development.  Since 1990, Tarlow has been aiding the tourism community with issues such as travel safety and security, economic development, creative marketing, and creative thought.

Tarlow has worked with numerous US government agencies including the US Bureau of Reclamation, US Customs, the FBI, the US Park Service, the Department of Justice, the Speakers Bureau of the US Department of State, the Center for Disease, US Supreme Court police, and the US Department of Homeland Security.  He has worked with such US iconic locations as the Statue of Liberty, Philadelphia’s Independence Hall and Liberty Bell, the Empire State Building, St. Louis’ arch, and the Smithsonian’s Institution’s Office of Protection Services in Washington, DC.

Tarlow has been a keynote speaker for governors’ tourism conferences around the nation including those for Illinois, South Carolina, South Dakota, Washington State and Wyoming.

He has addresses large-scale US government meetings for such agencies as:

  • The Bureau of Reclamation
  • The US Center for Disease Control
  • The US Park Service,
  • The International Olympic Committee

On the international scene, he has addressed conferences such as:

  • The Organization of American States (Santo Domingo, Dominican Republic, Panama City, Panama),
  • The Latin American Hotel Association (Quito Ecuador, San Salvador, El Salvador and Puebla, Mexico),
  • The Caribbean Chiefs of Police Association (Barbados),
  • The International Organization for Security and Intelligence – IOSI  ((Vancouver, Canada),
  • The Royal Canadian Mounted Police, Ottowa
  • The French Hotel Association CNI-SYNHORCAT (Paris)

Additionally, Tarlow is a featured speaker for numerous US embassies and with foreign tourism ministries around the world. For example, in his role as an expert in tourism security he has worked with:

  • Vancouver’s Justice Institute  (2010 Olympic games)
  • The police departments of the state of Rio de Janeiro (2014 World Cup Games)
  • The Royal Canadian Mounted Police,
  • The United Nation’s WTO (World Tourism Organization),
  • The Panama Canal Authority,
  • Police forces in Aruba, Bolivia, Brazil, Curaçao, Colombia, Croatia, Dominican Republic, Mexico, Serbia, and Trinidad & Tobago.

In 2013 the Chancellor of the Texas A&M system named him his Special Envoy.  In 2015 the Faculty of Medicine of Texas A&M University asked Tarlow to “translate” his tourism skills into practical courses for new physicians.  As such he teaches courses in customer service, creative thinking and medical ethics at the Texas A&M medical school

In 2016 the international engineering firm Gannet-Fleming appointed Tarlow its Senior Security and Safety Specialist  Also in 2016, Governor Gregg Abbot of Texas named Tarlow as the Chairman of the Texas Holocaust and Genocide Commission. As such he has wide experience in dealing with protest marches and other public events that touch upon that theme.

Tarlow organizes tourism security conferences around the world, including the International Tourism Safety Conference in Las Vegas along with conferences in St. Kitts, Charleston (South Carolina), Bogota, Colombia, Panama City, Croatia, and Curaçao

Tarlow lectures and trains tourism professionals and security personnel in multiple languages on a wide range of current and future trends in the tourism industry, rural tourism economic development, the gaming industry, issues of crime and terrorism, the role of police departments in urban economic development, and international trade.  Some of the other topics about which he speaks are: the sociology of terrorism, its impact on tourism security and risk management, the US government’s role in post terrorism recovery, and how communities and businesses must face a major paradigm shift in the way they do business.

Tarlow publishes extensively in these areas and writes numerous professional reports for US government agencies and for businesses throughout the world.  He has been asked to be an expert witness in courts throughout the United States on matters concerning tourism security and safety, and issues of risk management.

As a well-known author in the field of tourism security, Tarlow is a contributing author to multiple books on tourism security and publishes numerous academic and applied research articles regarding issues of security including articles published in The Futurist, the Journal of Travel Research and Security Management.  Tarlow’s wide range of professional and scholarly articles includes articles on subjects such as: “dark tourism”, theories of terrorism, and economic development through tourism, religion and terrorism and cruise tourism.  Tarlow also writes and publishes the popular online tourism newsletter Tourism Tidbits read by thousands of tourism and travel professionals around the world in its English, Spanish, and Portuguese language editions.

Among the books that Tarlow has authored are:

  • Event Risk Management and Safety (2002).
  • Twenty Years of Tourism Tidbits: The Book (2011)
  • Abordagem Multdisciplinar dos Cruzeiros Turísticos (co-written 2014, in Portuguese)
  • Tourism Security: Strategies for Effective Managing Travel Risk and Safety (2014)
  • A Segurança: Um desafío para os setores de lazer, viagens e turismo, 2016 published (in Portuguese) and republished in English
  • Sports Travel Security  (2017)

At numerous universities around the world Tarlow lectures on security issues, life safety issues, and event risk management. These universities include institutions in the United States, Latin America, Europe, the Pacific Islands, and the Middle East.  Tarlow earned his Ph.D. in sociology from Texas A&M University.  He also holds degrees in history, in Spanish and Hebrew literatures, and in psychotherapy.

Tarlow has appeared on national televised programs such as Dateline: NBC and on CNBC and is a regular guest on radio stations around the US.   He is the recipient of the International Chiefs of Police highest civilian honor in recognition for his work in tourism security.

Tarlow is a founder and president of Tourism & More Inc. (T&M).  He is a past president of the Texas Chapter of the Travel and Tourism Research Association (TTRA).  Tarlow is a member of the International Editorial Boards around the world.

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Zanzibar sets for second, Grand Tourism Show in September

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After a successful and the first international tourism show held in Zanzibar last year, now the Indian Ocean Island is organizing a second premier exhibition that is scheduled to take place in September this year.

An organizing committee that will oversee the preparations of the second Zanzibar Tourism Show, scheduled to take place between September 26 and 28 this year has been formed.

Zanzibar Tourism Minister, Mahmoud Thabit Kombo said when launching the committee that the exhibition was expected to be bigger this year than the previous one held in October last year  and which had attracted over    4 000 visitors, 150 tourism companies and 100 international buyers from 17 countries.

He said that the organizing committee he had launched would ensure that the exhibition was successful. The committee would also be involved in advertising the exhibition both locally and internationally, to motivate tourists to visit the island, now the fast growing tourist destination in East Africa.

The show is part of the Zanzibar government’s strategy to promote tourism in Zanzibar, which is famous for beach and marine tourism.

The Zanzibar Tourism Show is the leading tourism business platform that showcases current tourism offers, first-hand expert knowledge from industry players and significant networking opportunity to all participants.

Zanzibar is aiming to increase the number of international tourists annually, from the current 376,000 to 500,000 by 2020, as tourism accounts for more than 80 percent of the Island’s foreign revenue collections.

The Island strides well in tourism sector after the government embarked on economic reforms and transformation, thus shifting from mono-crop economy to more diverse economies.

“The Zanzibar Tourism Show is part of promotional strategies in tourism sector initiated by the government of Zanzibar in collaboration with the private sector  to  promote  Zanzibar destination in its sustainable positioning in global market”, Mr. Kombo said.

He said that the contribution of tourism to economic well-being of the Island is immense. Zanzibar depends on the quality of services provided to international class tourists and the scale of promotion of its tourist products and services to global holidaymakers.

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