The Seychelles Tourism Board (STB) participated for the first time in the sixth Mode Tour Travel Mart exhibition from the September 5 to September 8, 2019, at COEX exhibition center, in Seoul South Korea.
The four-day exhibition for the trade and consumers garnered the participation of 57 destinations, with 550 booths from 420 organizations and companies, including tourism boards, airlines and hotels.
Mrs. Amia Jovanovic Desir, the STB Director for India, South Korea, Australia and South East Asia and Mrs. Judy Yun, Account manager of the STB Office in South Korea represented Seychelles at the exhibition.
The STB Director mentioned that the STB’s presence at the South Korean trade event follows the warm welcome received in the country as the STB team conducted a sales visit in June this year.
Team Seychelles had a prime marketing opportunity to market the destination to South Korean trade partners on the first event day, which was Business-to-Business event.
As part of its strong strategic approach to further encourage selling the destination at the event, the STB team launched the sales contest; an initiative to reward the top three agents who have sold the most packages between October 1, 2019 and January 31, 2020 with an opportunity to conduct an educational familiarization trip to Seychelles.
The concept was received successfully as numerous partners and travel professionals who visited the STB stand showed strong interest to join the contest.
The South Korean agents present at the exhibition also received a copy of the list of the Destination Management Companies, (DMCs) in Seychelles.
The last three days of the fair were dedicated for individual consumers. Reiterating the success encountered on the first day with the trade partners, the STB team witnessed with pleasure positive response on the consumer Spinning Roulette Event initiative organized at the STB stand to catch the attention of visitors.
The fun based initiative require for each participant to say the word “Seychelles” out loud and spinning the roulette to receive a branded item from STB including a water bottle or sports towels.
As members of the public waited to spin the roulette, they had the chance to view Seychelles destination videos as well as the different promotional materials, which the team distributed to them.
Speaking about the success of the three consumer days, Mrs. Jovanovic Desir mentioned that the STB stand received over 1500 visitors including families, couples and children, who enjoyed the roulette and at the same time got the chance to learn about Seychelles.
“We had an opportunity to engage visitors planning to visit and explore our islands on their next holiday, they had the opportunity to seek additional information and queried of how to best to organize their visit. It is essential to add that there is a broad range and balance of segmented interest, apart from the usual thinking that Seychelles is only a honeymoon destination for the South Koreans,” said the STB Director at the event.