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Seychelles Tourism Board Strengthens Relationship with its Partners in Singapore

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Partners on the Singapore market met with the designated Seychelles Tourism Board (STB) representative for their region for a series of meetings earlier in December.

The sales call conducted by Mrs. Amia Jovanovic- Desir, the Director for India, Australia and for South Asia, is in line with the STB’s marketing strategy to increase the destination’s visibility through the training of partners.

Mrs. Jovanovic- Desir met with several tour operators on the market including representatives from Fuzzie Pte Ltd, Zipan Resort Travel Pte Ltd, Fascinating Holidays Pte Ltd, UOB Travel and Luxury Retreats and carried an extensive series of meetings and destination training sessions to better equip to sell Seychelles to their clients.

Speaking of her work mission in Singapore, the Director for India, Australia and South Asia mentioned that she is very happy to have had the opportunity to showcase Seychelles as the ultimate tourist destination everyone must encounter in a lifetime.

“This visit to the Singaporean partners is so we remain consistent with our strategic approach to continuously train our partnering agents and to keep Seychelles visible on the different markets, thus positioning it both in the mind of the consumers and trade,” said Mrs. Jovanovic- Desir.

To conclude the training sessions participants received Seychelles destination brochures, materials, which contain information about the 115- islands paradise and a special Seychelles local/branded gifts as a souvenir.

During her time in Singapore, the STB Director for India, Australia and South Asia had the opportunity to be introduced with Mr. Hanif Nomanbhoy, the newly appointed Honorary Consul of Seychelles in Singapore.

The meeting was the perfect occasion to initiate discussions on future joint collaboration between the STB and the office of the Honorary Consul in Singapore to increase destination awareness to both the tourism trade, consumers and media, about the uniqueness of Seychelles in Singapore.

Mrs. Amia Jovanovic- Desir also met with Ms. Alis Shehdek, the Senior Sales Executive of/ GSA for Srilankan Airlines LTD and Ms. Crystal Sim, the CEO of Albatross World Travel and Tours Pte, who was recently in Seychelles on an educational trip familiarization.

With the growing interest for unspoiled nature-based destination and the demand from the diverse market segments, Seychelles will slowly increase its market share from the Singaporean market, added Jovanovic-Desir.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles shines at Modetour Travel Mart 2019

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The Seychelles Tourism Board (STB) participated for the first time in the sixth Mode Tour Travel Mart exhibition from the September 5 to September 8, 2019, at COEX exhibition center, in Seoul South Korea. 

The four-day exhibition for the trade and consumers garnered the participation of 57 destinations, with 550 booths from 420 organizations and companies, including tourism boards, airlines and hotels.

Mrs. Amia Jovanovic Desir, the STB Director for India, South Korea, Australia and South East Asia and Mrs. Judy Yun, Account manager of the STB Office in South Korea represented Seychelles at the exhibition.

The STB Director mentioned that the STB’s presence at the South Korean trade event follows the warm welcome received in the country as the STB team conducted a sales visit in June this year.

Team Seychelles had a prime marketing opportunity to market the destination to South Korean trade partners on the first event day, which was Business-to-Business event. 

As part of its strong strategic approach to further encourage selling the destination at the event, the STB team launched the sales contest; an initiative to reward the top three agents who have sold the most packages between October 1, 2019 and January 31, 2020 with an opportunity to conduct an educational familiarization trip to Seychelles.

The concept was received successfully as numerous partners and travel professionals who visited the STB stand showed strong interest to join the contest.

 The South Korean agents present at the exhibition also received a copy of the list of the Destination Management Companies, (DMCs) in Seychelles.

The last three days of the fair were dedicated for individual consumers. Reiterating the success encountered on the first day with the trade partners, the STB team witnessed with pleasure positive response on the consumer Spinning Roulette Event initiative organized at the STB stand to catch the attention of visitors.

 The fun based initiative require for each participant to say the word “Seychelles” out loud and spinning the roulette to receive a branded item from STB including a water bottle or sports towels.

As members of the public waited to spin the roulette, they had the chance to view Seychelles destination videos as well as the different promotional materials, which the team distributed to them.

Speaking about the success of the three consumer days, Mrs. Jovanovic Desir mentioned that the STB stand received over 1500 visitors including families, couples and children, who enjoyed the roulette and at the same time got the chance to learn about Seychelles.

“We had an opportunity to engage visitors planning to visit and explore our islands on their next holiday, they had the opportunity to seek additional information and queried of how to best to organize their visit. It is essential to add that there is a broad range and balance of segmented interest, apart from the usual thinking that Seychelles is only a honeymoon destination for the South Koreans,” said the STB Director at the event.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel

Seychelles participates in 23rd Edition of Borsa Mediterranea del Turismo in Naples, Italy

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The Seychelles Tourism Board (STB), together with its partner and Italian representative, Tsogo Sun, provided destination Seychelles with more visibility at the Borsa Mediterranea del Turismo (BMT), in Naples, Italy.

The 23rd edition of BMT took place from March 22, 2019 to March 24, 2019; was the perfect platform and a great opportunity for our STB team meet with the visiting travel agencies and reinforce the tourism board’s partnerships with tour operators.

Representing STB was Director for Italy, Turkey, Greece and the Mediterranean, Ms. Monette Rose and STB Marketing Executive, Ms. Yasmine Pocetti. The STB team accompanied by the Italian representative of Tsogo Sun, and Paradise Sun Hotel and Maia, Ms. Simona Bonetti.

BMT saw the participation of the most important tourism players in Italy, including tour operators such as Nicolaus, Idee per Viaggiare, Naar, I Viaggi dell’Airone or Alidays and airlines such as Turkish Airlines. Top tour operators and travel agencies official association, Uvet and Astoi, were present as well.

Further establishing itself, Seychelles was also featured on the stand of I Viaggi dell’Airone, launching a dedicated brochure, and giving visibility to the archipelago through the mega screen of the stand displaying STB promotional video.

The Naples based tour operator organized a dinner with the top partners including STB at famous Ristorante Stella on the Gulf of Naples.

STB Director for Italy, Turkey, Greece and the Mediterranean, Ms. Monette Rose mentioned that the STB presence at the BMT in Naples contributed not only in showcasing Seychelles as a destination but also reaffirmed the relationship with various partners.

“BMT featured very many important players on the Italian market and in tourism world, partnership is crucial. It was a good time for us to be present and build our networks and most importantly ensure the good position of the destination and what it has to offer to our partners and their clients,” said Ms. Rose.

Several workshops were also organized during the event including with 120 international buyers, incentive, wellness tourism and others.

The media had a strong presence with many journalists from the trade and consumer magazines and newspapers.

Naples is a key hub for Southern Italy with great potential and with many international flights and airlines departing from Capodichino airport. For Seychelles, the most important is Flydubai, connecting the city to the UAE, and Turkish Airlines with its direct flights to Istanbul.

Travel News | eTurboNews

“Seychelles Discovered Roadshow” marches north in the UK

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UK-based travel agents are now better equipped to attract clients as they learn more about destination Seychelles through the Seychelles Tourism Board’s (STB) “Seychelles Discovered Roadshow” hosted from March 12, 2019 to March 14, 2019.

The group, led by STB Director for UK and Ireland, Ms. Christine Vel, took to Chester in the north of England, and Glasgow and Aberdeen in Scotland, to promote the tropical island nation. Onboard the team was also Marketing Executive, Ms. Eloise Vidot and other local partners.

The three-city roadshow, saw the presence of 115 agents, all interested in learning more about the destination famously know for its beaches and sustainable tourism.

Few of the agents present have already visited Seychelles and are actively selling the destination; the three-day roadshow was the perfect opportunity to provide the agents with as much information about the Seychelles islands.

A networking cocktail was organised at the start of the evening, in each city, allowing the local partners to go around and chat to the agents before taking them on a journey of the amazing Seychelles islands and its products.

Some lucky winners also won a week’s holiday in the Seychelles sponsored by the various hotel partners represented on the tour.

Representing Coco de Mer hotel & Black Parrot suites was Mr. Ash Behari, Crystal cruises saw the presence of Mr. Jon Schofield, from Denis Island & Carana Beach, Ms. Bessie Etienne, The H Resort Beau Vallon Beach was represented by Mr. Sherif El Mansoury.

Ms. Rizwana Hamayun represented Kempinksi Seychelles, Mr. Gerhard Louw was from Maia & Paradise Sun and representing The Hilton Seychelles hotels were Ms. Devi Pentamah and Mr. Anthony Smith.

Ms. Vel mentioned her satisfaction to see that the destination remains very popular on the UK market; she commended the active participation of the Tour Operators and Travel Agents present at the events.

“Once again this year we had an amazing turn out of agents wanting to broaden their knowledge of our destination,” said Ms. Vel.

‘Seychelles Discovered Roadshow’ is held twice annually in March and October. The next edition for 2019 will be held between October 28 to October 31.

Travel News | eTurboNews

Strong destination presence noted on the Germanic front as the Seychelles Tourism Board participates actively in several travel fairs

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The Seychelles Tourism Board (STB) office in Frankfurt started the year on a high note as the team attended various trade fairs in Germany and two German-speaking bordering countries including Switzerland and Austria.

The office took part in the Ferien-Messe Wien- Austria’s largest holiday and STB Senior Executive, Ms. Natacha Servina, represented, Seychelles at the travel show fair, which was held from January 10, 2019 to January 13, 2019. The Ferien-Messe Wien- Austria saw the participation of 800 exhibitors from 80 countries. It recorded the presence of 155,322 visitors, a new attendance record in the fair’s 43-year history.

STB Director for the Germany, Switzerland and Austria, Ms. Hunzinger was in Stuttgart, the affluent southwestern part of Germany also the hometown of Porsche and Mercedes. Ms. Hunzinger represented destination Seychelles at the 51st edition of the CMT Fair, which run for a full nine days, from the January 12, 2019 through the January 20, 2019 and recorded 260,000 visitors.

From Stuttgart, Ms. Hunzinger was off to Zurich, where she attended FESPO from the January 31, 2019 through to February 3, 2019. During the four-day Swiss fair, the Director for the Germany, Switzerland and Austria was positioned at the Seychelles’ stand alongside Rolira Young Marketing Executive and Chris Matombe Director for Digital Marketing both based at Headquarters. The FESPO showcased 250 destinations including Seychelles and attracted 65,000 visitors.

Destination Seychelles through its participation to the three fairs reached nearly half a million potential visitors in just four weeks. At all the fairs, Seychelles, with its traditionally eye-catching stand, had secured a prominent position that enticed visitors to see, browse, and engage in conversation with the staff.

The overall impression was that Seychelles continues to attract interest and attention, and that many of the stand visitors had serious intentions to visit the country in the near future.

This impression is confirmed by the fact that travelers from the three countries are honoring STB’s efforts by visiting Seychelles. In the first eight weeks of 2019, nearly 12,698 visitors from Germany have already touched down in the Seychelles, keeping the market at the head of visitor arrivals in the country.

Talking about the exposure obtained by the Island nation during this active month of participation in several fairs. Ms. Hunzinger mentioned that participation in trade fairs remain a key part in the Frankfurt office’s strategy to win the hearts and minds of consumers.

The STB Director further mentioned that personal contact with potential visitors remains an important factor when selling the destination, even in this high-tech day and age.
“Marketing a destination has always been, and remains, a people orientated business. Our ongoing success as the leading source market for the Seychelles is in no small part due to our continued visibility to the consumer at fairs like these,” said Mrs. Hunzinger.

She added that together with her team, she perceives the personal contact as a contributing factor to engage potential visitors.

The Director of the STB office in Frankfurt also personally flew to Seychelles to assist a television crew working for ZDF, Germany’s largest nationwide public broadcaster, on an episode of the long-running documentary series, Terra X: Faszination Erde (“Terra X: Fascination Earth”).

The program, entitled “Seychelles: Guardian of Lost Treasures,” will focus entirely on environmental aspects and is hosted by one of Germany’s most renowned and respected TV documentary filmmakers, Dirk Steffens. It is the 84th episode of the award-winning nature series, which is currently in its 25th season.
The episode was aired on February 17, 2019, and was repeated on February 18. It will also be available on ZDF’s catch-up service, ZDF Mediathek and can be viewed anytime.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, [email protected]  www.seychelles.travel