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Disney Cruise Line and Captain Minnie Mouse inspire future female ship captains

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With a collection of new initiatives, Disney Cruise Line is aiming to inspire the next generation of female leaders in the maritime industry. The debut of Captain Minnie Mouse, new youth programs and the funding of scholarships are designed to empower girls and young women to pursue careers in the cruise industry and chart a course for success.

Inspiring Youth through the Magic of Captain Minnie Mouse

Disney characters delight and inspire children around the globe, and Disney Cruise Line is counting on the power of the mouse – Minnie Mouse – to spread the message of exploring new horizons, both by land and by sea.

Captain Minnie Mouse, in her crisp new uniform with smart white trousers or skirt and a bold red jacket emblazoned with captain’s insignia, will make the rounds on all Disney ships starting in April.

Empowering Women through Maritime Scholarships

In 2019, Disney Cruise Line will sponsor four scholarships at the LJM Maritime Academy in The Bahamas for female cadets who aspire to be ship captains and shipboard leaders. The scholarships, one for each of the ships in the Disney Cruise Line fleet, will include tuition to the three-year program. The scholarships will include two years of study at the academy and one year of service aboard a Disney ship.

“Our Disney characters have a unique ability to inspire and connect with children, and we know Captain Minnie will encourage young girls around the world to consider a career in the maritime industry,” said Jeff Vahle, president of Disney Cruise Line. “We are excited to work with LJM Maritime Academy to offer scholarships for young women who are pursuing their passions and following their dreams in our industry.”

Nautical Fun for Children at Sea

Onboard Disney Cruise Line ships later this year, Captain Minnie Mouse will appear in an all-new youth activity where young captain hopefuls practice STEM (science, technology, engineering and math) skills in a fun maritime-themed activity. Children will hone their STEM and problem-solving abilities – skills that play an important role in the maritime industry – in a series of engaging, hands-on activities.

The interactive experience will be a journey of discovery, exploration and imagination that will be offered in Disney’s Oceaneer Lab aboard all Disney ships.

Why Knot – Taking Nautical Fun Ashore

As part of a commitment to encourage future generations to pursue careers in the maritime industry, Captain Minnie Mouse will visit children in some of Disney Cruise Line’s homeports and ports of call.

Children will have an opportunity to meet Captain Minnie Mouse and be inspired by her “can do” qualities and ability to tackle any goal she sets her mind to.

As part of these local community visits, Captain Minnie Mouse will be accompanied by a female Disney Cruise Line officer or crew member to showcase their roles in the maritime industry and raise awareness about career choices for women aboard a cruise ship.

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Marriott International official hotel sponsor of Brand USA United Stories international campaign

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Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

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Visitors to Walter E. Washington Convention Center encouraged to ask Alexa

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Through a strategic partnership between Events DC, the official convention and sports authority for the District of Columbia, and Volara, the voice hub for the hospitality industry, visitors to the Walter E. Washington Convention Center are finding their way around the facility and hosted events easier than ever before through an ever-familiar voice.

The new voice-based wayfinding solution atop Amazon Alexa is powered by Volara’s market-leading enterprise-grade conversation management technology. Inside the 2.3 million-square-foot building sits wayfinding kiosks that host the voice assistant. Visitors are encouraged to ask Alexa about happenings within the convention center and ask where to find meeting spaces, food-and-beverage outlets, the closest shoe shine, the business center and more. More than 50 kiosks featuring the Volara-powered solution on Amazon Alexa will greet visitors, and voice commands will extend outside the facility to local businesses, services and attractions.

“At the Walter E. Washington Convention Center, we aim to provide our customers with a memorable experience,” said Samuel Thomas, senior vice president and general manager of Events DC. “Most people are tech savvy, and they want to have real-time access to the information they need in a format they are most accustomed to using. We partnered with Volara to provide wayfinding on voice command. Now event goers can get their questions answered quickly without having to seek out staff; it’s quick and efficient. We aren’t replacing face-to-face employee interaction – customer service is our core value and the reason we engaged in this project. This voice technology enables us to scale personal service and gives our customers the option to get information their way. It’s exciting.”

Wayfinding is just the first step. Thomas said his team is working with Volara to add more commands to the voice assistant with the goal of personalizing experiences for visitors. Show organizers can customize or brand kiosks strategically placed in their event locations. Volara’s conversation management engine will then be leveraged to respond to voice prompts for each event. The convention center is considering selling kiosk sponsorships as a value-added service. An automobile manufacturer, for example, may want to sponsor all kiosks in the Convention Center during The Auto Show, providing a good revenue stream for the facility and making the event more interactive, informative and fun.

“When we tell customers about this voice initiative, they get really excited,” Thomas said. “We are always trying to find ways to reinvent ourselves and provide better services for customers, and technology is at the core. Recently we added smart furniture to the public areas that contain USB ports or standardized plugs to keep people connected. We are one of the first convention centers to offer free WiFi. And, through our strategic partnership with Digital Conventions, we now have the most robust digital signage program in the country. This voice project with Volara is yet another added service that we are providing to our customers. With the flexibility of Volara’s software, the sky is the limit.”

Lasan Coger, general manager of Digital Conventions, said he was intrigued when Thomas approached him about the wayfinding by voice command initiative. “A collaborative team from Events DC, Digital Conventions and Volara met and put our minds together to see how we could launch this program. It was challenging to get to where we are today, but everyone involved loved the challenge, and more importantly, we love the product. When we see the responses from attendees at our events, it validates what we are doing, and we can’t wait to expand this program.”

Volara provides platform agnostic voice-based conversation management software and a secure integrations hub to the hospitality venues. Its software turns the leading consumer voice assistants (Amazon Alexa, Google Assistant and IBM Watson) into a business tool that drives more efficient customer service, influences visitors’ behaviors, and improves net promoter scores. Volara is a launch partner for both Google Assistant Interpreter Mode and Alexa for Hospitality.

“We are thrilled to bring wayfinding on voice command to the Walter E. Washington Convention Center,” said David Berger, Volara CEO. “We see Convention Centers, Casinos, Malls, Stadiums, Amusement Parks or any venue that can benefit from wayfinding as an exciting vertical for Volara. This successful deployment is proof that Volara-powered voice assistants can make a venue more visitor friendly, easier to navigate and more efficiently operated. Today we have a waiting list of convention centers that are eager to deploy our solution. The interest is overwhelming.”

To learn more about Volara-powered voice assistant programs, visit volara.io.

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Tourism for Tomorrow Awards: WTTC makes the 2019 announcement

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The World Travel & Tourism Council (WTTC) is delighted to announce the 2019 leaders in sustainable tourism at the Tourism for Tomorrow Awards ceremony. The Awards, now in their 15th year, took place at a special ceremony during the WTTC Global Summit in Seville, Spain, to celebrate inspirational, world-changing tourism initiatives from around the globe.

The 2019 WTTC Tourism for Tomorrow Award Winners are highly commended and recognized for business practices of the highest standards that balance the needs of ‘people, planet and profits’ within the Travel & Tourism sector. Our 2019 Winners promote inclusive growth and illustrate a strong commitment to supporting change and transformation in business practices and consumer behavior towards a more environmentally conscious sector.

The Winners of the 2019 Tourism for Tomorrow Awards are:

  • Climate Action Award – Bucuti & Tara Beach Resort, Aruba
  • Investing in People Award – Lemon Tree Hotels Limited, India
  • Destination Stewardship Award – St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • Social Impact Award – Awamaki, Peru
  • Changemakers Award – SEE Turtles, USA

The Awards are judged by a panel of independent experts, led by Prof. Graham Miller, Executive Dean, Professor of Sustainability in Business, University of Surrey.  The panel included academics, business leaders, NGO and governmental representatives who narrowed down the list of 183 applications to just fifteen finalists. The three-stage judging process included a thorough review of all applications, followed by on-site evaluations of the Finalists and their initiative.

The Winner of each category was determined by the WTTC Tourism for Tomorrow Awards 2019 Winners’ Selection Committee, chaired by Fiona Jeffery OBE, Founder & Chairman, Just a Drop, and composed of Wolfgang M. Neumann, Non-Executive Director and Strategic Advisory, Global Hospitality, Travel & Tourism Sector; John Spengler, Akira Yamaguchi Professor of Environmental Health and Human Habitation, Harvard T.H. Chan School of Public Health; and Louise Twining-Ward, Senior Private Sector Specialist, Global Tourism Team, World Bank.

WTTC represents the global private sector of Travel & Tourism. Its Global Summit is the most important event in the sector worldwide each year.

Gloria Guevara, President & CEO, WTTC, commented: ‘The finalists in this year’s Tourism for Tomorrow Awards showcase the many ways in which our industry is dedicated to sustainable growth. In 2018, the Travel & Tourism sector contributed 10.4% of global GDP and supported 319 million jobs across the world. It is therefore essential that we continue to grow in the most sustainable and responsible way possible. The new award categories for this year are aligned with WTTC strategic priorities and illustrate that all members of this industry play a key role in driving the sector forward to a more responsible future. I congratulate them all on their fantastic accomplishments and leadership.’

 Fiona Jeffery, OBE, Chair, WTTC Tourism for Tomorrow Awards, said: ‘The aim of the WTTC Tourism for Tomorrow Awards is to showcase some of the most exceptional examples of sustainable tourism practices in the world, and inspire and encourage our industry to make a positive impact for both current and future generations. Over 15 years, we have seen the industry make great strides towards achieving these goals and we can see positive change happening. Our recent survey results show that 67% of travellers would consider a travel company’s sustainability agenda when booking a trip, whilst 48% of travellers would now pay more money to travel sustainably. Whilst there is still more to be done, we must harness the momentum for change to protect the product that sustains our very own industry.’

Jeff Rutledge, President and CEO, AIG Travel, Headline Sponsor of the Awards, stated: ‘From socially-inclusive employment initiatives to establishing one of the first rewilding projects in the Philippines, this year’s WTTC Tourism for Tomorrow Awards finalists have proved to be an incredibly diverse group of changemakers from around the world. They have demonstrated that, regardless of the size or purpose of business, all members of the Travel & Tourism industry can afford to make sustainability a priority, and become part of our collective journey towards a greener future.’

For more information on the Tourism for Tomorrow Awards and all the Winners, please visithttp://wttc.org/t4tawards

Full list of Winners and Finalists:

Climate Action Award, for organisations undertaking significant and measurable work to reduce the scale and impact of climate change:

  • WINNER: Bucati & Tara Beaach Resort
  • FINALIST: The Brando, Tetiaroa Private Island, French Polynesia
  • FINALIST: Tourism Holdings Limited, New Zealand

Investing in People Award, for organisations demonstrating leadership in becoming an exciting, attractive, and equitable employer in the sector:

  • WINNER: Lemon Tree Hotels Limited, India
  • FINALIST: Reserva do Ibitipoca, Brazil
  • FINALIST: Shanga by Elewana Collection, Tanzania 

Destination Stewardship Award, for organisations helping a place to thrive and bring forward its unique identity for the benefit of its residents and tourists: 

  • WINNER: St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • FINALIST: Grupo Rio da Prata, Jardim and Bonito, Brazil
  • FINALIST: Masungi Georeserve, Philippines

Social Impact Award, for organisations working to improve the people and places where they operate:

  • WINNER: Awamaki, Peru
  • FINALIST: Intrepid Group, Australia
  • FINALIST: Nikoi Island, Indonesia

Changemakers Award, this year focused on organisations fighting the illegal wildlife trade through sustainable tourism: 

  • WINNER: SEE Turtles, USA
  • FINALIST: Kelompok Peduli Lingkungan Belitung (KPLB), Indonesia
  • FINALIST: The Cardamom Tented Camp, Cambodia

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Climate Resilience Program for Travel & Tourism announced at WTTC Global Summit

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Speaking today at the WTTC Global Summit in Seville, Professor Geoffrey Lipman, SUNx Co-founder and President of the International Coalition of Tourism Partners (ICTP), a travel and tourism coalition of global destinations committed to quality service and green growth, announced the launch of a Lifetime Learning program to support the Tourism sector as it transforms to Climate Friendly Travel. He said:

“Deep down, most people know, Travel & Tourism must respond to the eXistential challenge of Climate Change, must fully align with the Paris Agreement targets, and must play a leading role in the Green New Deal paradigm shift. Our sector is a central part of the human activity – social, economic and environmental: its influence and impact are growing: its role in development is fundamental. Mobility is a part of our DNA.”

SUNx – a legacy program for Maurice Strong, the father of sustainable development – has crafted the start of a response. “Plan For Our Kids” will create 100,000 STRONG Climate Champions in all UN States by 2030.”

Alongside Professor Lipman were program partners Robin Ingle CEO of leading Canadian-based global travel risk management and travel insurance provider Ingle International Inc., and Hamish Keith, CEO of South Asia Travel specialist EXO Travel Group.

Working with Ingle International as its first global sponsor and EXO Foundation as the first regional sponsor, SUNx want to help prepare the next generation of decision makers, as well as help companies and communities connect with them.

Just 50 STRONG Climate Champions in each State, every year for the next decade will see a global movement of 100,000 by 2030. They will be from the Greta Thunberg generation. They will have the same vision, commitment and tenacity.  They will help to build the thinking; drive the behaviour, identify innovations and influence the fundamental government and industry actions needed to deliver Climate Friendly Travel.

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