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BraytonHughes Design Studios Transforms Historic Downtown Napa Building

September 11, 2019 by PressEditor

AVOW restaurant brings the winery to the people in a new downtown setting

The internationally-acclaimed design firm  BraytonHughes Design Studios is pleased to announce AVOW Napa, a new hospitality project designed as a vow to bring luxury to everyday life. A collaborative effort by Copper Cane Wines and Provisions, Architectural Resources Group (ARG), BraytonHughes and Cello & Maudru Construction, the project is a labor of love of Joe Wagner, a native of Napa whose family’s legacy in the region stretches back across seven generations. Located at 813 Main Street, AVOW is a renovation of the historic Fagiani’s, one of downtown Napa’s most beloved landmarks. The new tri-level bar and restaurant officially opened its doors on July 10.

“With AVOW, we intend to bring an iconic landmark back to illustrious roots, mirroring the revitalization of old town Napa,” explains Copper Cane Wines & Provisions Owner, Joe Wagner, whose family founded the Caymus Vineyards in 1972 and whose own company crafts high-end wine brands such as Belle Glos and Quilt. “With the interior remodel, BraytonHughes opened up what was closed and created levels for memorable moments to unfold.”

Originally constructed in 1908, the building’s long and storied past, along with its charming Renaissance Revival architecture, inspired Wagner to acquire the property in 2016.

“We take pride in building significant structures that signal the evolution of The Valley,” says Bill Schaeffer, partner and operations manager at Cello & Maudru, a company whose first chapter began with the renovation of Napa’s historic Hess Collection Winery in 1987 and continues with planning and handcrafting beautiful places throughout the Bay Area. “AVOW is one of several projects we are planning and constructing for Copper Cane Wines and Provisions. Working closely with Joe Wagner and Jim Blumling, Copper Cane’s vice president of operations, we strived with Brayton Hughes and Architectural Resources Group to bring life to this historical space and look forward to its reestablishment as a downtown Napa landmark.”

The new restaurant, lounge and bar will be a high-end addition to the burgeoning downtown Napa area. Guests are invited to taste from the Copper Cane portfolio of wines and wines from Wagner’s friends and family.

The fresh materials and interiors by BraytonHughes echo the keen eye and creative vision of Joe, a winemaker and creator of some of the most sought-after brands, who was determined to bring a dynamic food and wine experience to an urban setting. Rather than a restaurant with a room or series of rooms with tables, chairs and food as the focal point of a repeatable experience, AVOW features flexibility in spaces and less static dining areas for a more effervescent experience. 

“We embraced the building and how its three levels lend themselves naturally to delicately layered interiors,” explains Towan Kim, principal at BraytonHughes Design Studios. “Playing with a palette of varying degrees of texture, color and porousness, we created a downtown Napa destination that suits guests of all types, with a range of experiences to choose from depending on occasion and mood. A place to discover a new wine, or enjoy an old favorite whether alone, on a date or with family or friends.”

Inspired by the Past, but Perfect for Present-Day Napa

A major part of the update including peeling off the tiled exterior façade, which darkened the interior, and returning the building back to its original structure, thus reviving the proper store front with windows that offered views from inside and out. The building’s new street-level windows along with two arched windows on the second level are welcoming and inviting, shedding ample light to enliven the scene within.

“AVOW is an extremely significant project for downtown Napa, and it was a great privilege to work with the amazing ownership, design and construction team as the historic architect responsible for the exterior restoration,” says ARG Principal, Naomi Miroglio, FAIA.  “Steeped in a complex history, the building at 813 Main Street illustrates both the neighborhood’s commercial boom of the late 1800s, through its Richardsonian Romanesque details, as well as Main Street’s era of working-class bars as evidenced by the much-loved Art Deco tile storefront installed in the 1940s.”

To provide a dynamic street presence for the new restaurant, ARG’s team worked to reconstruct the historic storefront while also honoring the memory of the family who owned the bar from 1940 – 2010 through interpretive displays/plaques.  Balancing this history and in homage of the team behind AVOW, the faces of Wagner’s family members and first twenty-five staff members of Copper Cane Wines & Provisions are plastered in molds mounted on the wall of the restaurant’s third floor.  BraytonHughes’ designers worked in very close partnership with the Copper Cane team to draw upon features of the original building while imbuing the space with new dynamism. The painted white brick wall was sandblasted back to its natural reddish orange color, hearkening back to the building’s original material. Tin ceilings showcase a color gradation that lightens with each floor, akin to the distinct guest experiences at every level. 

Departing from the former heavily fortified building, AVOW now includes a street-level bar that offers a large, open, social area and wine lounge for Wagner’s showcase of favorite wines; a polished restaurant and oyster bar on the second level; and an active bar/lounge and patio on the third.

A Spectrum of Experiences from Floor to Floor

BraytonHughes allowed windows, nooks, entrances and passageways on each level to guide the design, listening to the possibilities suggested by each space. Though tones may or may not change subtly from floor to floor, with darker features on the lower level, medium tones on the second, and airy spaces with lighter-toned features on the third, the common denominator across all three levels are the tin ceilings, original, refinished wood floors, and oak and brick texture on the walls.

The main level bar features marble, dark wood, dark leather and bronze finishes to accentuate the clean, sophisticated décor. Toward the back of the building, and accessible by what feels like a secret passageway, a lounge affords intimate conversations and wine tastings. BraytonHughes infused a speakeasy theme into this space with layers of quiet, appropriately placed lights, comfortable sofas and lush fabrics, and charcoal grey ceilings.

An oyster bar is the focal point of the second-level restaurant, where guests can see the shucking and catch glimpses of kitchen staff behind a translucent screen made with glass. Playing with levels of visibility and the interplay of open and intimate spaces, BraytonHughes designed the screen to suit the fine dining occasion, creating a backdrop for the end of the dining room that reflects back to the glazed, arched street-facing windows.

The second-floor restaurant décor is glamorous, with a sophisticated color palette lightened by the generous use of wood. The room features an array of booths made with white oak wood with a cerused grey finish and leather upholstery along with four-top tables constructed of solid walnut tops with metal bases. The large, channel-tufted booths create nooks for smaller groups while a racetrack chandelier with resin-like crystals adds a suspended grace note over the four-top tables. In a glass cabinet above the booths, a large scale showcased alongside a collection of wines calls to mind the balance a wine achieves when all components are working in harmony.

Proceeding to the rooftop deck on AVOW’s third floor, guests will find a terrace equipped with Iroko wood lounge seating, indoor bar height custom tables with brass and bronze plated finishes, and a centered firepit.

About BraytonHughes Design Studios

BraytonHughes Design Studios is an internationally acclaimed design firm based in San Francisco, California. Established in 1989, BraytonHughes has developed the design of hospitality, commercial, corporate, institutional and residential projects into a comprehensive practice recognized for design excellence. Today, BraytonHughes Design Studios has dozens of diverse projects spanning five continents. The firm’s philosophy of “total design” encompasses space, interior architecture, furniture, art, and decorative objects designed or chosen with an artistic sensibility. Each project is created to convey a unique sense of place, created through a common foundation of exacting detail and carefully crafted materials.

For more information, visit bhdstudios.com.

About Architectural Resources Group

With offices in San Francisco, Los Angeles, and Portland, Oregon, Architectural Resources Group’s practice helps people realize opportunities in the historic built environment to create great places, enhance investment, and enliven community. The firm’s services include new design in historic settings, adaptive reuse, rehabilitation, seismic strengthening, sustainable design, restoration, programming and facility master planning, feasibility studies, and interior design. ARG was founded in 1980 and is a women-owned business.

For more information, visit argsf.com.

About Cello & Maudru Construction

Cello & Maudru Construction began when Kris Cello and Bill Maudru teamed up to renovate Napa’s historic Hess Collection Winery in 1987. Since then, it has joined with inspired owners and visionary designers to plan and handcraft hundreds of beautiful places throughout the Bay Area. The company specializes in long-imagined estate residences, wineries, boutique resorts, museums, and restaurants.

For more information, visit cello-maudru.com.

About Copper Cane Wines & Provisions

Founded in 2014, Copper Cane has redefined the modern winery with their unique approach to the winemaking process. When grapevine canes begin to lignify, or turn to winter hardy wood, they take on a copper hue. This color shift signals that the green character and harsh tannins have been purged from the vine (and therefore the wine). Only then are the grapes ready for harvest. For Copper Cane’s founder, Joseph Wagner, this patience is essential. While most growers pick their grapes as sugar content hits a certain mark, Wagner waits for physiological maturity to ensure consistency year to year. The result is a wine full of rich, ripe fruit flavors—a style Wagner and his family have always loved. Representative brands include Elouan, Belle Glos, Napa Valley Quilt, and Böen. In addition to his many brands of wines, Joseph also owns the premium cigar line Avrae and the Napa Valley restaurant AVOW.

For more information, visit coppercane.com.

Media contacts:  Hwee Peng Yeo, Marguerite Munoz, Grecia Corleto or Lauren Cardey at Glodow Nead Communications, 415-394-6500, [email protected].

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Filed Under: Travel & Tourism Tagged With: Brayton, Copper Cane Wines, designers, Napa, spaces, Wagner, winter

Art Gallery or Hotel? Hotel Oriental Express in Tokyo Ginza

April 24, 2019 by Forimmediaterelease

Hotel Oriental Express in Tokyo Ginza is scheduled to open on July 26, 2019.

The concept of Hotel Oriental Express Tokyo Ginza is the “Art Gallery Hotel” where guests can experience an extraordinary stay in the whimsical atmosphere of Ginza artworks generated in collaboration with art galleries in Ginza. The hotel also aims to play a role for Japan based young talented artists to express their artworks to guests from all over the world.

The lobby and rooms, which are themed in white with an accent of silver or in Japanese, “Gin” for “Ginza,” are decorated with carefully selected wall art which express the four seasons of Japan. The lobby doubles as a gallery space, featuring beautiful artworks from partnered galleries in Ginza. Hotel guests can purchase their favorite artworks on the spot.

Experience the town of art Ginza

The lobby and rooms, which are themed in white with an accent of silver or in Japanese, “Gin” for “Ginza,” are decorated with carefully selected wall art which express the four seasons of Japan. The lobby doubles as a gallery space, featuring beautiful artworks from partnered galleries in Ginza. Hotel guests can purchase their favorite artworks on the spot.

  • Wall art designTop left: Wisteria in full bloom in early summer, gently blowing in the breezeTop right: Goldfish scooping at a summer festival; Fireworks reflecting on the water surface Bottom left: Melting snow ice, awaiting spring
  • Examples of wall art design in partnership with Nada Art Gallery
  • Wall Art Artist: Ms. Maya Ogata

Ms. Maya Ogata began her art career with a graphic design company after graduating from university. While working for this company, Ms. Ogata  was actively engaged in numerous solo and group exhibitions as a wall art artist. Ms. Ogata has painted walls of guest houses, stores, and event spaces as well as presented her art in live performances nationwide.

Revive Your Senses

Breakfast: On a daily basis, the breakfast buffet offers five types of seasonal soups. The hotel’s chef recommends this simple but nutritious breakfast to revive your senses and to start your day. The soups can also be made to go, so guests can enjoy their breakfast at their convenience.

Cafe: During the daytime, the restaurant area is exclusively open to all hotel guests to be used at their leisure. Guests can freely relax and enjoy their time surrounded by artworks, with a drink of their choice from the hotel’s selection of coffee, herbal tea, green tea etc.

Enhance your sensitivity

Music: All guest rooms are equipped with a Bluetooth speaker and embellished with carefully selected wall art depicting beautiful flowers of each season in Japan. Guests can look, feel, and embrace the art and sounds while spending a relaxing time in their room.

https://tokyoginza.hotelorientalexpress.com/

 

Travel News | eTurboNews

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Akaryn Hotel expansion: Aleenta Mountain Retreat in Bali and Akyra resort in Hoi An

April 22, 2019 by Forimmediaterelease

Akaryn Hotel Group, a Thailand based boutique hotel specialist, is preparing to expand into international markets for the first time, with the launch of its pioneering hospitality brands in Indonesia and Vietnam.

In the coming months, two of the group’s hotel concepts will make their international debuts. Aleenta, the original barefoot luxury brand that first launched in Thailand in 2004, will be introduced to Bali, Indonesia’s “Island of the Gods”, and akyra, the trend-setting boutique brand, will arrive in Hoi An, the UNESCO World Heritage-listed port town in central Vietnam.

Aleenta Retreat Bali will be a spiritual sanctuary in the island’s mountainous north, an hour’s drive from Ubud. Designed in a classical low-rise Balinese style, this serene wellness retreat will feel a million miles away from the busy tourist resorts in the island’s south. Nestled in the lush, jungle-clad hills, this exquisite hideaway will allow guests to relax and reconnect with each other in paradise. The 50 rooms will be large and luxurious, whilst also exuding authenticity and being equipped with the latest amenities.

A spa village and yoga resort, Aleenta Retreat Bali will feature an extensive Ayurah Wellness centre, where guests can unwind with an array of soothing treatments, including traditional Balinese massages and natural therapies. An outdoor yoga area will overlook reflective ponds and a fitness centre will allow guests to enjoy an invigorating workout in paradise.

A choice of restaurants will focus on fresh, organic ingredients, while the Pool Bar will serve refreshing drinks during the day and after dark. Local handicrafts will be available at the Galleria boutique, and guests will have plenty of opportunities to head out and discover the local area, including Ubud, Bali’s cultural capital. Aleenta Retreat Bali will also provide an elegant setting for weddings and functions, with a choice of indoor or alfresco event spaces.

“Aleenta was our first brand and our pioneering resorts in Phuket and Hua Hin have become hugely popular among guests. Every Aleenta property is designed to reflect the timeless charm and character of its destination, featuring large living spaces and world-class facilities while also operating in harmony with the environment. Aleenta Retreat Bali will be a fantastic addition to our portfolio; secluded, spiritual and sensual, this sublime sanctuary will allow guests to discover the true essence of the Island of the Gods,” said ,” said AKARYN Hotel Group’s Founder and Managing Director, Anchalika Kijkanakorn.

Also opening its doors in 2019 will be akyra Hoi An, unique waterfront resort nestled midway between Hoi An’s historic town centre and golden China Beach. Located on the banks of the Thu Bon estuary, this low-rise boutique retreat will be accessible either by car or by boat and many of the 110 stylish rooms and pool villas will sit on the water’s edge.

Guests can soak up this stunning setting with a morning yoga class, a spa treatment at the Ayurah Wellness centre, a dip in the onsen or a workout in the modern fitness centre. Alternatively, they can simply plunge into the inviting outdoor infinity pool. Young guests will be kept entertained at the kids’ club, and all ages can discover delectable Vietnamese and international cuisine at a choice of two restaurants and a pool bar.

akyra Hoi An will provide the perfect balance between cultural exploration and tropical relaxation; the enchanting port town of Hoi An, with its diverse heritage and alluring architecture, is just a short distance away, while the golden sand and azure sea of Vietnam’s central coast is also easily accessible. It will also provide a spectacular setting for events and dream weddings.

“With its peaceful and picturesque waterfront setting, halfway between the city and the sea, akyra Hoi An will allow visitors to discover everything this charming destination has to offer. Guests who have experienced akyra’s hotels and resorts in Bangkok, Phuket and Chiang Mai will be familiar with the brand’s trend-setting style. We look forward to introducing guests to a new era of contemporary, cutting-edge hospitality in this idyllic location,” Anchalika added.

AKARYN Hotel Group currently operates a collection of captivating boutique hotels and resorts across Thailand, including Aleenta Hua Hin-Pranburi, Aleenta Phuket-Phang Nga, akyra Beach Club Phuket, akyra Manor Chiang Mai, akyra Thonglor Bangkok and the most recent addition to its portfolio, akyra TAS Sukhumvit Bangkok. The group will continue to introduce its luxurious and personalised style of Asian hospitality to even more destinations across the region in the months and years ahead.

Travel News | eTurboNews

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Top 10 sustainable places to stay around the world revealed

April 19, 2019 by Forimmediaterelease

Travel is not just about seeing the wonders of the earth but understanding our impact upon it. With increasing frequency, people are looking to make the shift from “tourist” to “conscious traveler” by finding ways to maximize positive impacts on the locations they visit. Making thoughtful choices about how, when, and where you go on a vacation can make a significant difference. So, this Earth Day, travel experts analyzed over eight million traveler reviews from last year to find the key hot spots for eco-travelers.

Delving deep into sentiment, the global data showed the 10 best places to stay around the world, as reviewed by Expedia travelers. From boutiques with beehives and resorts with rainwater recycling, to grand urban retreats with solar cell power, many of these amazing places show that luxury and sustainability are not mutually exclusive.
Additionally, the experts highlighted the top countries with the best reviewed eco-conscious accommodations, with the USA topping the charts.

Top 10 eco-friendly stays

1.Sandos Caracol Eco Resort, Mexico
2.Nomad Hotel Roissy CDG, Paris, France
3.Siloso Beach Resort, Sentosa, Singapore
4.Habitat Suites, Austin, Texas
5.Pakasai Resort, Krabi, Thailand
6.PARKROYAL on Pickering, Singapore
7.The Green House, Bournemouth, UK
8.Listel Hotel, Vancouver, Canada
9.Hotel Verde, Cape Town, South Africa
10.Sherwood Queenstown, Queenstown, New Zealand

Top 10 sustainable countries around the world

1.USA
2.Mexico
3.Canada
4.Australia
5.UK
6.Costa Rica
7.Thailand
8.New Zealand
9.France
10.Italy

Sustainable travel is the perfect opportunity to show Mother Earth and fellow inhabitants how much you care.

1. Sandos Caracol Eco Resort – Playa del Carmen, Mexico

Situated between dense jungle and the blue of the Mexican Caribbean coast, this Rainforest Alliance-certified destination is among the highest-rated by travellers for the multitude of positive impacts it offers.

•Extensive policies governing waste management, resource consumption and natural conservation

•Opportunities for guests to engage in ecologically sustainable practices: eco-tours, cruelty-free animal interactions and beach meditation

•A commitment to the community, reflected in celebrations of local indigenous culture, on-site markets that support local artisans, and local partnerships to improve area schools

2. Nomad Hotel Roissy CDG – Paris, France

Located five minutes by car from Charles de Gaulle airport, the Nomad Hotel Roissy CDG boasts Scandinavian-inspired design, tech-enabled customisable room layouts and a mission to “to reduce the ecological impact of these buildings to a minimum, at every stage of life, from design to operation”—making it the perfect accommodation for digital nomads with green leanings.

•Rigorous standards for creation/loss of heat and a low total annual energy consumption, supported by green (living) exterior cladding, solar panels, air handling units

•Proactive efforts to neutralize water impact through use of rainwater collectors

•Use of sustainable materials, including PEFC wood, carpets made from recycled fishing nets, recycled stone and glass shower units

3. Siloso Beach Resort, Sentosa – Singapore

Just off Singapore’s south coast lies Sentosa Island, a haven whose southwest coast is the home to the Siloso Beach Resort. Steps from the sandy beaches of the South China Sea, this award-winning eco-resort has taken special care to integrate the surrounding habitat into its design by prioritizing open spaces and preserving established natural features like mature trees and flowing springs. The result? A uniquely organic take on a luxurious beach resort experience.

•200 original trees preserved (and 450 planted) on-site; landscape pool fed by underground waters and built according to natural terrain formation

•72% of the resort is open-air—and activities including cycle tours, hikes and other eco-adventures

•Operations keep ecological impacts top-of-mind, emphasizing locally-sourced foods, limited use of plastics, and reduced energy consumption

4. Habitat Suites – Austin, TX, USA

Habitat Suites, a sustainable gem in the heart of Texas’ most progressive city, boasts a 30-year track record of forward-thinking environmental stewardship. Habitat Suites has been a charter member of the Green Hotels Association since 1991—and won an Austin Green Business Leader Gold Award in 2018.

•Widespread use of alternative energy, including solar panels, solar thermal and electric vehicle charging
•On-premises organic fruit and herb gardens; clean, local and organic food options

•Use of plant-based, zero harsh chemical detergents for cleaning; bio-safe guest shampoos and detergents; hypoallergenic suites that include live potted plants and windows that open for access to fresh air

5. Pakasai Resort – Krabi, Thailand

Spa treatments, boxing and cooking classes plus plenty of space for lounging by the pool—the Pakasai Resort delivers on everything you’d expect from a tropical Thai resort, then sweetens the deal with an impressive list of sustainability efforts. “Krabi’s Greenest Resort” was the first in the area to win an ASEAN Green Hotel Award (2014).

•Resource conservation efforts include rainwater capture and greywater recycling, energy efficient lighting, biogas production and reduction of plastic use

•Careful attention given to reducing carbon emissions through waste minimization program and collaboration with the local community and local organizations

•Guests are encouraged to make their stay even greener by joining the #GreeningPakasai campaign, which incentivizes visitors to make low-carbon choices around food, transportation, linen services and local activities

6. PARKROYAL on Pickering – Singapore

With 15,000 square metres of greenery and a cutting-edge design, the PARKROYAL is equally impressive in what it does and doesn’t do. This LEED-certified masterpiece saves 32.5 Olympic-sized swimming pools’ worth of water annually and could power an estimated 680 households with the energy saved by its conservation efforts.

•Highly regulated resource consumption through employment of light, motion, and rain sensors

•Solar cells and rainwater collection mean zero-energy maintenance of the 15,000 m2 sky gardens

•Thoughtful construction processes reduced concrete (and associated waste and energy expenditure) use by more than 80%

7. The Green House – Bournemouth, UK

Equally suitable for weddings, self-care weekends and romantic getaways, every detail of this eco-hotel has been designed to help guests feel great while doing good. That ethos touches every facet of The Green House, from the building’s renewable energy production and Forest Stewardship certified, UK-crafted furnishings to the on-site restaurant’s adherence to local sourcing and high animal welfare standards—the company car even runs on bio-fuel from the kitchen’s old cooking oil!

•The use of earth-friendly cleaning products and efforts toward energy conservation

•Staff are trained in the ethos of sustainability and are encouraged to find new ways to improve the Green House’s efforts

•Environmental efforts extend to the exterior grounds, including bird and bat boxes (to provide a safe place for breeding) and rooftop beehives that produce honey

8. The Listel Hotel Vancouver – Vancouver, BC, Canada

The Listel Hotel dedicates itself to both environmental responsibility and the arts. The hotel provides a location to elevate local and international artists—including a gallery dedicated to First Nations artists from the Northwest Coast—while participating in the city of Vancouver’s “Corporate Climate Leader” program, setting an example for sustainable tourism efforts across the globe.

•Responsible food practices including membership in Vancouver Aquarium’s Ocean Wise sustainable seafood program and a commitment to offering local and sustainable food and wine

•Conservation efforts including 20 solar panels, a state-of-the-art heat capture program (reducing the hotel’s natural gas use by 30%) and water reduction and air quality programs

•Adherence to a 100% Zero Waste policy since August 2011

9. Hotel Verde – Cape Town, South Africa

“Sustainable by design, stylish by nature” is the modest motto of Cape Town’s Hotel Verde. The first hotel in Africa to offer 100% carbon-neutral accommodation and conferencing, the Cape Town Verde has earned an extensive list of international accolades (LEED Platinum certification and a 6-star rating from the Green Building Council of South Africa) for its extensive adherence to sustainable practices.

•Restoration of the surrounding wetlands now supports indigenous water-wise vegetation and a healthy population of Cape honeybees—as well as an ecotrail, outdoor gym, and eco-pool for visitor use, plus on-site edible food gardens and aquaponics

•Energy efficiencies include photovoltaic panels on the roof and north-facing facades, wind turbines, energy-generating gym equipment and geothermal heat

•Commitment to social responsibility through sustainable procurement practices, waste management and community involvement

10. Sherwood Queenstown – Queenstown, New Zealand

Sustainability and connection with nature are behind every detail you’ll encounter at the Sherwood Queenstown, a boutique hotel perched on three acres of alpine hillside overlooking Lake Wakatipu. The Sherwood operates based on the belief that “a simple respect for nature lies at the heart of any sustainable practice”. The hotel’s orchards and kitchen garden supply its award-winning restaurant; most rooms offer sweeping mountain or lake views, and all are outfitted with South Island wool blankets and locally-sourced beverages. Mornings start with optional yoga sessions, followed by hiking, mountain biking, skiing or snowboarding.

•A focus on materiality selection that integrates the building with the landscape, while employing upcycled fixtures, fittings and furnishings

•Conscious choices about energy generation—the Sherwood is one of the largest private solar installs in New Zealand and currently generates enough electricity to return surplus to the grid

•Selection of food, wine, beer, spirits, and other consumable products that are local, natural, healthy, ethical, seasonal and sustainable in their production and use

Travel News | eTurboNews

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Tallest modular hotel in the world will be built in New York City

April 18, 2019 by Forimmediaterelease

The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

Travel News | eTurboNews

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