For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

Guam Request for Proposal: Tourism Destination Marketing Representation Services in Southeast Asia

by

The Guam Visitors Bureau (GVB), a public, non-stock, non-profit membership corporation, has issued a Request for Proposal (“RFP”) soliciting proposals from established marketing companies to act as GVB’s TOURISM DESTINATION MARKETING REPRESENTATION SERVICES IN SOUTHEAST ASIA to assist GVB in promoting Guam tourism and achieving visitor arrival goals in Southeast Asia.

RFP packages can also be downloaded at no cost  from GVB’s website at https://www.guamvisitorsbureau.com/news/rfps or obtained (in USB format) at the GVB Office, 401 Pale San Vitores Road, Tumon, Guam, 8:00 AM – 5:00 PM, Monday – Friday, excluding Guam holidays.  A non-refundable $25.00 fee is required for each packet picked up at the GVB office payable in US$ cash, bank wire transfer or major credit card (Visa, MasterCard, Discover, JCB).

Questions, if any, should be made in writing to the President and CEO, which can be dropped off at the GVB office; emailed to procurement@visitguam.org; or sent by fax to 671-646-8861 according to the timeline provided in the RFP.

GVB hereby notifies all offerors that it will affirmatively ensure that minority business enterprises will be afforded full opportunity to submit a response to this request for proposal and will not be discriminated against on the grounds of race, color or national origin in consideration for an award. 

GVB reserves the right to reject any or all proposals, waive any imperfection in the proposal, or cancel this solicitation all according to law in the interest of the bureau.  Direct or indirect contact with the GVB Management or Staff, Board Member, or any person participating in the selection process is prohibited. 

If you are interested in submitting a proposal, please note the deadline for submission is no later than 5:00 p.m. (Chamorro Standard Time) on Wednesday, January 15, 2020.

MEDIA CONTACT: GUAM VISITORS BUREAU, Office: (671) 646-5278, Mobile: (671) 686-4827, http://www.visitguam.org

Seychelles Tourism Board attending ILTM Asia-Pacific Fair

by

The Seychelles Tourism Board (STB) participated in the ILTM Asia – Pacific trade fair with a 4.5 sq. metres stand. The exhibition was held in Singapore from May 27, 2019 to May 30, 2019 at Marina Bay Sand.

Mrs. Amia Jovanovic Desir, the Director for India, South Korea, Australia and South East Asia attended the exhibition on STB’s behalf and Mrs. Elsie Sinon, the Senior Marketing Executive for these territories, accompanied her.

The concept of the fair comprised of pre-planned appointments and meetings. Several agents representing potential tour operating partners to discuss and conduct business. This year 573 companies combined with 540 international buyers participated in the exhibition.

The exhibition was inaugurated May 27, with a series of activities, which kicked off a panel discussion including some tourism-marketing experts as guest speakers, such as Dr Praga Khanna-who is a leading strategy advisor- and Ms Catherine Feliciano-Chon, Founder and Managing Director of CatchOn- marketing expert who is regarded as one of Asia’s leading executives.

In the ultimate aim of keeping the tourism trade participating exhibitors abreast of the continuous changes in the requirements of the travel trend.

Additionally, great emphasis was placed on the rise in the millionaire segment across South East Asia, which would be an advantage for destinations searching for new growth in both figures and revenue. Participants present were given marketing tips on how to connect and reach this specific and particular segment.

During the fair, which was spread over three days the STB team had 60 scheduled appointments including ad-hoc requests for meetings from tour operators were conducted. The agents met through the meetings were from a cross section market, which included Australia, China, Japan, India, Indonesia, Malaysia, Philippines, Russia, Singapore, Spain, South Korea, Taiwan and UK.

The various meetings pointed out that some destinations had reached saturation point or Deja Vu and influencing the demands from clients for new destinations to explore. Seychelles demarcates itself as a destination of choice, which matches their demand and interest.

Information gathered from the meetings pointed out that the destination’s lush vegetation and the different island characteristics, has an added value for the agent’s clientele base.

The visitors are looking for exotic high-end resorts. Through the detailed presentation presented to them, they were reassured of the wide range of products and attractions that Seychelles has to offer to such visitors’ segments.

From the meetings held with the agents, the STB team is looking at redefining its strategy including slowly developing some of the markets in South East Asia identified as having high potential for growth.

Mrs. Amia Jovanovic Desir, the Director for India, South Korea, Australia and South East Asia expressed her appreciation towards the various trade partners on the Asian continent.

“As a small destination with limited resources, we rely greatly on the support and trust of our local partners to join us on some of the promotional events which we organise in these territories. We believe that there are potential results to be acquired from penetrating this market region. The agents are thirsty for information about our island. We need to be patient and put some trust in the market. That is why we encourage continuously training of agents, which we believe is of paramount importance if we want to keep Seychelles visible and in the mind of the consumers on some of the markets. We need time to develop the market and to build the trust and a strong relationship with the agents,” said Mrs. Amia Jovanovic Desir.

All the agents were given general brochures of the destination, as well as a copy of the list of the local Destination Management Companies, DMCs and a Seychelles brand token as souvenir.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

The place to visit today is Thailand: Happy Songkran 2019

by

If there was a better time to explore the uniqueness of Amazing Thailand, the Thai New Year, known as the Songkran Festival from April 13 to 16 is an event where an all-out water battle and ancient traditions somehow blend in an annual celebration. The country is coming to a business standstill, turning into a national party.

It’s unlike anything else in the world. And it’s wet. Venturing out onto Thailand’s streets on April 13 is an open invitation to have a bucket of water thrown at you or a loaded water super-soaker aimed in your direction. You WILL get wet.

For tourists, the event offers a huge water party breaking out in the streets of Thailand’s towns and villages. For locals, it is a time when they can spend moments with their families and visit temples to  make merit – and then get involved in the water fights as well.

This Songkran 2019 the Tourism Authority of Thailand has organized celebrations in three  tourist destinations – Tak, Mukdahan and Ranong – and is supporting activities in eight other provinces (Bangkok, Samut Prakan, Sukhothai, Chiang Mai, Lampang, Ayutthaya, Phuket and Songkhla).

 

 

 

 

 

Songkran is the Thai New Year’s national holiday. Songkran is 13 April every year, but the holiday period extends from 14 to 15 April. In 2018 the Thai cabinet extended the festival nationwide to five days, 12–16 April, to enable citizens to travel home for the holiday. In 2019, the holiday will be observed 12–16 April as 13 April falls on a Saturday. The word “Songkran” comes from the Sanskrit word saṃkrānti ,literally “astrological passage”, meaning transformation or change. The term was borrowed from Makar Sankranti, the name of a Hindu harvest festival celebrated in India in January to mark the arrival of spring. It coincides with the rising of Aries on the astrological chart and with the New Year of many calendars of South and Southeast Asia, in keeping with the Buddhist/Hindu solar calendar.

Travel News | eTurboNews

Malaysian airline Firefly signs agreement with Sabre

by

Sabre Corporation today announced a new content distribution agreement with Firefly, a leading regional carrier in Southeast Asia, and a subsidiary of Malaysia Airlines. As average tourism growth in Southeast Asia continues to exceed international averages, Firefly will take advantage of Sabre’s extensive global travel marketplace to enhance their presence throughout the region.

“Firefly plays an instrumental role in introducing travelers to the wonders of Southeast Asia. Joining Sabre’s leading Global Distribution System (GDS) will enable us to reach our growth objectives, and to improve our distribution metrics, beyond the markets where we’ve been operating in recent years,” said Philip See, CEO, Firefly.

Based out of the Penang and Subang hubs in Malaysia, Firefly provides connections to various points within Malaysia, Southern Thailand, Singapore, and Indonesia. Under this agreement, Firefly will further strengthen its alignment with the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) agenda, a cooperation initiative to accelerate economic and social transformation across the three countries. The increased presence that Firefly will enjoy by joining the Sabre GDS will certainly deliver benefits to international travelers and travel agents alike.

“Sabre is pleased to develop a strategic alliance with Firefly, who have selected us as their first GDS. By connecting the airline to our rich global travel marketplace, reaching over 425,000 Sabre-connected agents around the world, this new agreement will directly contribute to expanding the airline’s presence across the region and the globe,” said Rakesh Narayanan, vice president, regional general manager, South Asia and Pacific, Travel Solutions Airline Sales.

Travel News | eTurboNews

New GM appointed at Le Meridien Kota Kinabalu

by

Le Méridien Kota Kinabalu announced the appointment of Mr. Kanit Sangmookda as the new General Manager responsible for all areas in the Malaysian hotel including product development, financial performance, brand compliance, and guest satisfaction.

Born in Thailand, Mr. Kanit holds a master’s degree in International Business Management majoring in Management and Economics from Wollongong University in Australia. He brings with him more than 19 years of experience, working in leading international chain hotels including Marriott International, Minor Hotel Group and former Starwood Hotels and Resorts. His first taste of the hospitality industry was as a Reservation Agent in JW Marriott Hotel Bangkok. Through continuous learning and self-development, he has proven himself to be proficient and competent with his appointment as the Director of Revenue Management at Bangkok Marriott Resorts & Spa and The Westin Kuala Lumpur, as well as the Regional Director of Revenue Management for Starwood Hotels & Resorts – Southeast Asia.

Mr. Kanit is no stranger to the hospitality industry in Sabah where he served as the General Manager of Four Points by Sheraton Sandakan for almost three years. Prior to his appointment at Le Méridien Kota Kinabalu, Mr. Kanit was the General Manager for Le Méridien Jakarta where he spearheaded the renovation of the hotel rooms and their lobby lounge as well as the migration to Marriott International after the acquisition of Starwood.

Passionate, articulate and personable, Mr. Kanit is a creative leader who believes the success of an organization comes from a competent and innovative team. He drives his team to efficiently achieve their business goal by mentoring them to fulfill their full potential both professionally and personally.

Besides the dedicated contribution to the internal companies, his team and hotel owner, Mr. Kanit is also passionate in serving the tourism and hospitality industry in almost every market he presented as he believes in giving back to community and pay it forward to the next generation. Back in Thailand, he spent his weekend being part time lecturer at Hotel Management Faculty of Assumption University. During his time in Sandakan, he was part of the pioneer Executive Committee team of Sandakan Tourism Association (STAN) which established in 2015. While at the same time, he also represented Sandakan hotels as Executive Committee in Malaysia Hotels Association (MAH) – Sabah/Labuan chapter as well. When he moved to Jakarta, Indonesia; he also joined Jakarta Hotel Association as Executive Committee which he spearheaded Education and CSR sector and driven multiple activities for the organization.

As the new General Manager, Mr. Kanit looks forward to bringing new ideas and initiatives to revive the existing Le Méridien Kota Kinabalu to a new level. “With a different pair of eyes and my experiences, some things are better when seen from a new perspective,” he said.

When not on hotel grounds, Mr. Kanit is a family man who enjoys music, sports and fitness activities as well as photography.

Travel News | eTurboNews

Marriott has a 2020 vision when it comes to expansion in Asia

by

From the 15th Hotel Investment Conference – South Asia, Marriott International  today announced its continued expansion plans in Asia-Pacific with its 2020 vision — an aggressive target to have 1000 hotels open by the end of 2020. This vision also could create up to 50,000 more job opportunities for the region. In 2019 alone, the company expects to add close to 100 new hotels or close to 20,000 rooms in the region, with several brand debuts in Australia, Hong Kong, The Philippines, Nepal and India. Marriott International’s portfolio in Asia Pacific currently encompasses over 710 properties in 23 countries and territories, operating under 23 of the company’s 30 global brands.

“The breadth and depth of Marriott International’s footprint means that we are able to offer travelers opportunities to experience more destinations, brands and experiences, especially through Marriott BonvoyTM, our industry-leading travel program,” said Craig S. Smith, President and Managing Director, Marriott International Asia Pacific.

“As important as our size is our commitment to deliver seamless and quality experiences for our guests at on-brand properties. Today’s traveler demands authentic, personalized and transformative experiences, whether for work or for pleasure, as a way of broadening their individual horizons and achieving a deeper understanding of the world. As the world’s leading hospitality company, it is in our DNA to strive to be part of our guests’ favorite moments and memories. We are dedicated to Marriott International remaining Asia Pacific’s favorite travel company.”

China, India and Southeast Asia as Marriott International’s Growth Drivers in the Region

Marriott International is well positioned to capitalize on global travel trends in China, India, and Indonesia, three of the world’s four most populated nations.

China continues to be the strongest growth driver for Marriott International in Asia Pacific, with more than 300 hotels in the pipeline. This accounts for more than 50 percent of the company’s pipeline in Asia Pacific. This year alone, Marriott International targets to open more than 30 hotels in China, including the first JW Marriott Marquis Hotel in China, the 515-room JW Marriott Marquis Hotel Shanghai Pudong featuring 6 food and beverage outlets; and the first Renaissance Hotel in the Fujian province with the planned opening of Renaissance Xiamen Resort & Spa in the fourth quarter of 2019. Outside of mainland China, the St. Regis brand is set to debut with the opening of St. Regis Hong Kong located in the historic Wanchai district.

With its recent 100th Marriott International hotel milestone celebrated in 2018, India continues to be the company’s second fastest growth engine in Asia Pacific with more than 50 properties in the pipeline. Marriott expects to reach more than 30,000 rooms open in India by end 2023. Given India’s robust economy and rising middle class, the country continues to present exciting growth opportunities, leveraging strong demand for Marriott’s select-service brands and growing demand for its upper upscale and luxury portfolios. The company expects to debut the Tribute Portfolio brand in India, with the opening of Port Muziris, Kochi, a Tribute Portfolio Hotel slated for the second quarter of 2019.

At the recent ASEAN (Association of Southeast Asian Nations) Tourism Forum, the ASEAN National Tourism Organizations revealed their collective efforts to marketing initiatives to inspire travel to Southeast Asia. Marriot International is poised to welcome these travelers, with over 140 signed hotels in its Southeast Asia pipeline, with Indonesia leading growth, meeting the growing demands of travel and tourism. In the Philippines, the company expects to more than triple its hotel portfolio by 2023. Sheraton, Marriott International’s most global brand, recently debuted in the country with the opening of Sheraton Manila Hotel. 

Marriott International continues its growth momentum in the Pacific region, with 50 hotels anticipated to be open by 2020. Australia should see several brand debuts in coming years, including The Luxury Collection and The Ritz-Carlton. The Tasman, a Luxury Collection Hotel, expects to open in Hobart in late 2019, and the 205-room The Ritz-Carlton Perth is slated to open in June 2019.  Element Hotels, Marriott International’s eco-conscious brand, is expected to debut in Australia with the opening of Element Melbourne Richmond in Q3 this year.

Marriott International Eyes New Destinations in Asia Pacific with Marriott BonvoyTM

Earlier this year, Marriott introduced Marriott BonvoyTM  — Marriott International’s travel program replacing Marriott Rewards®, The Ritz-Carlton Rewards®, and Starwood Preferred Guest®(SPG).  With Marriott BonvoyTM, travelers can experience the company’s newly introduced Asia Pacific website featuring rich experiential and user-generated content and offering inspiration for the next adventure in Asia Pacific. The company continues to focus on bringing new hotels to unchartered destinations sought out by our guests, with Marriott International’s first foray into Myanmar planned for 2020 with the opening of Sheraton Yangon Hotel.

As the Company Expands, Culture Remains a Bedrock For Success

Marriott International’s Asia Pacific vision could create up to approximately 50,000 new job opportunities in Asia Pacificby the end of 2020. Travel and tourism provide opportunities for experienced people or those new to the hospitality industry.  Research by the World Travel and Tourism Council (WTTC) highlighted that 1 in 5 new jobs created globally are attributable to travel and tourism.

As the company continues to grow, this also means that there is an increased opportunity for our associates to develop their careers and thereby improve their livelihoods. This is another way that Marriott International takes care of its associates. With a culture that empowers associates to live their best lives — putting people first has been the company’s core value since Marriott was founded more than 90 years ago. Marriott has built its business on taking care of its associates, who in turn take care of our guests. The company believes that creating a diverse and inclusive environment strengthens culture and community and drives competitiveness. Marriott International has won Aon Hewitt’s best employer for five consecutive years in Asia Pacific.

Travel News | eTurboNews

New Executive Chef at Westin Langkawi Resort & Spa Malaysia

by

Guests dining at The Westin Langkawi Resort & Spa’s signature Eat Well menu, as well as its array of local and international cuisine, are in for a healthier, heightened culinary experience with the appointment of Glen Roberts as the 5-star resort’s Executive Chef.

Glen’s primary emphasis will be on overseeing and enhancing the Eat Well program at The Westin Langkawi, which provides guests with nutritious dishes sourced responsibly and created thoughtfully. The program, offered at Westin Hotels & Resorts worldwide, focuses on accommodating individual dietary preferences and needs without compromising on flavour, taste or satisfaction.

“The Eat Well program is a unique initiative based on the belief that feeling good starts with the right nourishment,” said Glen. “It’s an honour to be part of a stellar team that operates on a wellness-first philosophy, and I’m eager to acquire local insights and exchange knowledge on how best to provide guests a thoughtful, nutritious yet appealing culinary experience.”

Alongside his team from The Westin Langkawi, the widely-travelled food connoisseur will also be in charge of elevating culinary offerings at the Langkawi International Convention Centre (LICC), the island’s leading and largest centre of its kind.

Glen arrives in Langkawi after a stint at the 5-star Emerald Palace Kempinski Dubai, where he was part of the pre-opening team. Prior to his spell in the United Arab Emirates, he spent two years, from 2016, as the Executive Chef at the Shangri-La in Surabaya. His culinary adventures, however, began almost 5,000 kilometres and 40 years ago in Australia.

He began his love affair with food in Australia in the mid-1980s before honing his culinary skills in London and New Zealand. Glen returned to Brisbane and progressed to become second in charge to the Executive Chef of the Hyatt Regency Coolum in Queensland, overseeing 10 food outlets and multi-banquet facilities. He later moved to the Park Hyatt in Canberra, where his tenure as Senior Executive Sous Chef saw him attending to HRH Queen Elizabeth and Prince Edward, Earl of Wessex during their visit there in 2002.

Seeking new horizons, Glen was part of the team that launched the Grand Hyatt Dubai. He then set his sights on the Sheraton Grand Laguna Phuket in Thailand, where he celebrated his first stint as Executive Chef in 2003. Two years later, he found himself in East Malaysia at the Shangri-La Rasa Ria Resort. Whilst there one of the many highlights was to be the key driver behind the production of the “Taste of Borneo” cookbook, which focused on the preparation of 5-star cuisine using local products from Sabah.

In 2010, Glen was an integral part of the team behind the successful renovation and reopening of the Shangri-La Rasa Sentosa Resort in Singapore. He continued to spearhead the resort until 2013, when he moved to the Shangri-La Fijian Resort and Spa as their Executive Chef.

Longing to once again step back into Southeast Asia, he made his way to Thailand’s InterContinental Hua Hin Resort in 2015. Glen was involved in developing and opening the resort’s Roof Top bar and BluPort Wing, which features 40 guest rooms, an all-day dining restaurant, meeting rooms and ballroom.

“Food is my passion, and I’ve also missed this lovely region,” laughs Glen. “By combining the two, I hope to tantalize guests at The Westin Langkawi with some of the healthiest, tastiest cuisine in Southeast Asia while maintaining our international-class standards of service, quality and hospitality.”

Centrally located on 104 acres of lush, Langkawi tropical gardens bordered by the Andaman Sea, The Westin Langkawi Resort & Spa comprises 221 spacious, fully-appointed rooms and suites. The resort also features 20 ultra-luxury Ocean View Pool villas complete with personal pools as well as the award-winning Heavenly Spa by Westin, the only Heavenly Spa in Malaysia.

For more information on The Westin Langkawi Resort & Spa, visit

www.westinlangkawi.com or follow us on Twitter, Instagram and Facebook.

 

 

 

Travel News | eTurboNews

Destinations need new resources to tackle the “invisible burden” of tourism

by

A report published today by the Travel Foundation, Cornell University’s Centre for Sustainable Global Enterprise and EplerWood International describes how destinations must uncover and account for tourism’s hidden costs, referred to as the “invisible burden,” to protect and manage vital destination assets worldwide. Failing to do so puts ecosystems, cultural wonders, and community life at increasing risk, and places the tourism industry on a weak foundation that could crack under its own weight.

The range of costs not currently accounted for include those needed to:

  • upgrade infrastructure beyond resident needs, to meet tourism demand;
  • manage and protect public spaces, monuments, the environment and natural habitats;
  • mitigate exposure to climate change risks; and
  • address the needs of locals affected by rising real estate prices, driven by the demand from tourism.

Either residents are left to pay these costs, or they are simply not paid, increasingly leading to environmental crises, spoiled tourism assets, and growing dissatisfaction among local residents. Destination authorities urgently need access to new resources, systems and expertise to ensure that, as tourism grows, the true costs of every new visitor are fully covered.

Amid increasing concern about “overtourism” and calls from within the travel industry for improved destination management, the report, Destinations at Risk: The Invisible Burden of Tourism, was commissioned by the Travel Foundation to better understand the challenges and constraints that national and municipal authorities face. It provides a thorough review of the risks that destinations face and the solutions urgently needed, including:

  • New local accounting systems that capture the full range of costs stemming from the growth of tourism, in place of an incomplete set of economic impact measures.
  • New skills and cross sector collaboration, underpinned by data and technology, to achieve effective spatial planning, manage demand for public utilities and services, and evaluate the availability of vital, local resources.
  • New valuation and financing mechanisms to redress debilitating underinvestment in infrastructure and local asset management and enable the transition to low-carbon destination economies.

Principal report author, Megan Epler Wood, said: “The Earth’s greatest treasures are cracking under the weight of the soaring tourism economy.  New data-driven systems to identify the cost of managing tourism’s most valued assets are required to stem a growing crisis in global tourism management.  With the right leadership, finance and analysis in place, a whole new generation of tourism professionals can move forward and erase the invisible burden while benefiting millions around the globe.”

Salli Felton, CEO of the Travel Foundation, said: “The invisible burden goes a long way to explain why we are now witnessing destinations failing to cope with tourism growth, despite the economic benefits it brings. It’s not enough to call on governments and municipalities to manage tourism better, if they don’t have access to the right skills and resources to do so. Destination managers need support to develop new skills and new ways of working that will enable them to move beyond tourism marketing.”

Dr Mark Milstein, co-author of the report, said: “This is a challenge of investing for the long-term health of a critical global economic sector. Future success will require collaboration among business, government, and civil society so that destinations are managed as the valuable, yet vulnerable, assets that they are.”

The authors conclude that some destinations are more vulnerable to the invisible burden and should be prioritised. For instance:

  1. Where there is a high risk of climate change impacts (which would disproportionately affect a visitor economy) – for instance, island states.
  2. Where the rise of the global middle class is driving tourism growth at unsustainable levels – for instance, in Southern and Southeast Asia.
  3. Where there is a high percentage of economic dependence on tourism – for instance, in the Caribbean.
  4. Where the ability of local government to manage tourism growth is low, in terms of budgets and human capital – a problem that has been found in both advanced and emerging economies.

The analysis draws upon academic literature, case studies, expert interviews and media reports, and provides a wealth of examples of the invisible burden.  Cases are drawn from Thailand, Mexico, and the Maldives, as well as Europe, Africa, and Latin America. The report also gives insights into types of data-driven systems, such as GIS mapping tools and the Smart Cities concept, which can address growth issues and facilitate new forms of investment.

The free report is available at invisibleburden.org.

Travel News | eTurboNews

PATA: Indian tourism to Asia Pacific will increase by 5.4 million in next 4 years

by

India is set to generate an incremental increase of 5.4 million visitor arrivals between 2018 and 2023, according to a latest report by PATA’s Asia Pacific Visitor Forecasts 2019-2023.

Of the 210 million additional foreign arrivals into Asia Pacific generated between 2018 and 2023, 73.7 percent will come from Asian origin markets.

The strongest Asian generators of additional visitor arrivals between 2018 and 2023 will be led by China and Hong Kong SAR with respective increases of 49.2 million and 30.8 million. These markets will be supported by Korea (ROK), Malaysia and India. The Asian Average Annual Growth Rate for tourism receipts between 2018 and 2023 is expected to be around 9.1 per cent, with Northeast and Southeast Asia showing even stronger average growth.

“The growth momentum of Asia Pacific as both a receiver and a generator of international visitors – not just into Asia Pacific but globally – and the receipts that they both receive and generate, is set to continue to at least 2023,” said Dr Mario Hardy, CEO, PATA. “As is always the case, growth in international arrivals across Asia Pacific and indeed globally, is often unequal, with subtle changes and shifts occurring as travellers tune into new experiences and the destinations that offer them,” he said.

Travel News | eTurboNews

Strong interest in Guam grows at travel fair in Malaysia

by

GVB

Guam continues to generate strong interest in Malaysia and was one of the newer and popular destinations featured at the country’s top consumer travel fair.

The Malaysian Association of Tour and Travel Agents (MATTA) Fair is a bi-annual travel fair that ran from March 15-17, 2019 in Kuala Lumpur. Over 1,300 booths took up about 95,000 feet of exhibition space in seven halls at the Putra World Trade Centre. Guam was among the 272 organizations that were present to include travel and tour agencies, national tourism organizations, hotels, resorts, theme parks, cruises and other businesses. Organizers estimated this year’s fair to exceed over 110,000 visitors and sales of over $51 million. This is Guam’s second time having a presence at the event.

Mayor Robert Hofmann, committee chairman of the Guam Visitors Bureau’s North America and Pacific Market, noted that as an emerging market for Guam, Malaysian visitors are intrigued they can travel to the island visa-free.

“I think there’s huge interest in Guam from not only the Malaysia population, but also people that travel to Malaysia from countries like Singapore, the Middle East, and India,” said Hofmann. “It’s great to see they’re excited about Guam. It’s exotic to them and it’s a new destination they’re looking forward to seeing. They don’t know much about our history, but they are a culture similar to ours. We should start to learn more about their culture because we have so many commonalities and could retrace some of our steps to Southeast Asia where the CHamoru people came from.”
GVB
North America and Pacific Marketing Manager Mark Manglona conducts a Guam product presentation to Philippine Airlines and travel agents in Malaysia.
GVB
Team Guam takes a group photo at the Guam booth in the 2019 MATTA Fair.
GVB
A look at some of the 1,300 booths that were at the 2019 MATTA Fair in Kuala Lumpur.


A culture at the forefront

Fairgoers witnessed multiple performances from Guma Taotao Tano at the three-day event as they shared Guam’s unique CHamoru culture through song and dance.

“Malaysia is a very rich cultural place,” said Guma Taotao Tano musician Vince San Nicolas. “I believe that our 4,000-year-old history is vital to share with them in person. Bringing out the re-identification and resurgence of the CHamoru culture is very important to share with the rest of the world so that we’re known as the CHamorus from Guam and the Marianas.”

Airline and travel agents create Guam packages

While in Kuala Lumpur, GVB met with Philippine Airlines and other travel agents for a Guam product presentation to further develop the Malaysia market.

Philippine Air offered special fares from Malaysia to Guam via Manila during the MATTA Fair.  Travel agents, such as Apple Vacations and Golden Tourworld Travel,  have also been promoting six-day packages to Guam.  The agents have already confirmed Guam is scheduled to welcome group travelers from Malaysia in the coming months.

“We’ve been making great leads and strides in promoting Guam in the region,” said GVB North America and Pacific Marketing Manager Mark Manglona. “We’ve developed key partnerships with travel agents who have put up all-inclusive travel packages and we also have a very good relationship with Philippine Airlines. They’ve been very supportive and connected us with travel agents.  There is a tremendous opportunity to promote Guam in Malaysia and we look forward to growing and developing this new market.”

The next MATTA Fair will be in September 2019.

Travel News | eTurboNews