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Centara identifies technological and social trends that will shape the hospitality industry in the next 10 years

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Global hospitality is at a crossroads. In the last 20 years, technology has transformed every aspect of the guest journey, from online bookings to in-room services to post-stay feedback. But as technology continues to evolve and advance, what will the hotel industry look like 10 years in the future?


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In the past, digitalization was largely driven by companies, as new solutions were introduced to enhance efficiency and target customers more effectively. In the modern era however, it is customers who are demanding greater connectivity. This is especially true in the hotel industry, which is driven by modern lifestyle trends and the “always-on” mindset of millennial travelers.

In light of these trends, Markland Blaiklock, Centara’s Deputy Chief Executive Officer, explains his vision for the future of the hospitality industry in the next decade:

“Ten years from now, I’m sure we will look back and see that the hospitality industry changed much more than predicted, and Asia will continue to be a major catalyst for change. This evolution will be part social and part technological, but the overall goal will be the same: to meet and exceed guests’ expectations,” he commented.

According to Mr. Blaiklock, Centara foresees three significant trends shaping its business, and the entire industry, going forward:

Travel and work life will become inseparable thanks to improved technology and faster connectivity. This trend will occur in all countries but will be led by China and the rest of Asia, which are currently driving the growth in overseas travel. The launch of Centara’s new “Meetings Redesigned” MICE initiative will help to accommodate this shift, by allowing companies to be more flexible and creative with their event agendas.

Robotics and artificial intelligence will create hyper-connected hotel experiences. The Internet of Things (IoT) will seamlessly connect every hotel touchpoint, which will be personalized to the unique preferences every guest. In addition, big data insights will enable hotel staff to improve service quality in real time.

Delivering emotional experiences will be the ultimate goal of hotels. As technology takes over, many guests will go in search of authenticity, human interaction and genuine hospitality. The ability to predict and identify human emotions will be key to the success of hotels in the coming decades.

The big question for hoteliers now and in the future will be: how do we successfully integrate technology to improve the guest’s entire journey, whilst also retaining our distinct personality and brand loyalty?

For Centara Hotels & Resorts, Thailand’s leading hotel operator, this balance is at the core of its strategic vision. In the coming years decades, the group will focus delivering warm Thai hospitality in line with the latest social and technological trends to create exceptional customer experiences.

Centara has proven adept at developing new brands that embrace innovation. The most recent example is COSI, which caters for young-minded and tech-savvy travelers with friendly, simple and affordable accommodation and state-of-the-art amenities like smartphone integration, self-service check-in and a 24-hour lifestyle café concept. It is no surprise that this contemporary concept, which made its debut in Koh Samui in 2017, is now a key driving force behind Centara’s expansion strategy.

In many ways, COSI represents the future of hospitality. Its combination of connectivity, comfort and convenience enables guests to blend business and leisure travel, a key trend identified by Mr. Blaiklock. Across all of Centara’s six brands however, the group continues to roll out innovative new digital experiences.

Recent initiatives range from revamping the Centara website and mobile app for a seamless online experience, to launching a new central reservation system and revenue management system for global coordination. The new Chinese language, China-hosted website, social media pages and payment solutions are also positioning Centara to compete successfully in the world’s largest travel market.

Technology, however, is only one element of a successful strategy. Hotel guests will always be human beings, and the majority of humans visit a destination to experience its charm and culture, not to look at a screen. For Centara, the ability to deliver authentic Thai hospitality is something that can never be replaced by technology. By harnessing big data and personalization tools however, hoteliers can enhance every human interaction. Intuitive and rewarding loyalty programs like CentaraThe1 will play a major part in anticipating and delivering tailored experiences.

So digitalization really is the key; by using smart technology to identify and satisfy guest preferences, the hoteliers of the future will be able to create truly bespoke experiences for every guest.

Centara Hotels & Resorts is Thailand’s leading hotel operator. Its 68 properties span all major Thai destinations plus the Maldives, Sri Lanka, Vietnam, Laos, China, Oman, Qatar and the UAE. Centara’s portfolio comprises six brands -Centara Grand Hotels & Resorts, Centara Hotels & Resorts, Centara Boutique Collection, Centra by Centara, Centara Residences & Suites and COSI Hotels – ranging from 5-star city hotels and luxurious island retreats to family resorts and affordable lifestyle concepts supported by innovative technology. It also operates state-of-the-art convention centers and has its own award-winning spa brand, Cenvaree. Throughout the collection, Centara delivers and celebrates the hospitality and values Thailand is famous for including gracious service, exceptional food, pampering spas and the importance of families. Centara’s distinctive culture and diversity of formats allow it to serve and satisfy travelers of nearly every age and lifestyle.

Over the next five years Centara aims to double its size with additional properties in Thailand and new international markets, while spreading its footprint into new continents and market niches. As Centara continues to expand, a growing base of loyal customers will find the company’s unique style of hospitality in more locations. Centara’s global loyalty program, Centara The1, reinforces their loyalty with rewards, privileges and special member pricing.

For more information about Centara, please visit centarahotelsresorts.com.
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Wings Travel Management Appoints Chief Operating Officer: Asia Pacific based in Singapore

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Wings Travel Management , a leading global travel management company providing business travel services to clients in the finance, construction, security, energy and marine sectors, has appointed Sonja Hamman to the newly-created role of Chief Operating Officer – Asia Pacific, based at the company’s office in Singapore. The move reflects the importance of the region and its potential for growth, since Wings established an operation in Singapore in early 2018 after acquiring Olympia Travels & Tours.

Sonja Hamman first joined Wings in 2001, and her impressive 18-year career with the global travel management company has spanned diverse operational, senior management and project-led roles in the UK, South Africa, Brazil, Nigeria and Angola.

Most recently, she has held the London-based position of Director of Global Strategic Partners & Yield Management during which time she has been instrumental in expanding Wings global supplier relations portfolio, focussing on supplier negotiations, NDC solutions and content..

Prior to this role, Hamman was Director of Global Projects, managing major initiatives such as the launching the Wings’ wholly-owned operation in Lagos, Nigeria; the acquisition and integration of Michelle’s Travel in South Africa; and establishment of Wings’ IATA and ticketing functionality in Angola – a non BSP region.

Her robust understanding and experience of Wings’ business has also been honed by setting up the company’s UK operation in 2002 in the role of Director – Operations – UK & Europe. This was Wings’ first office outside South Africa, where the company was founded in 1992. Hamman grew the UK business from the ground up, to a total of three offices. From here she moved to become Director – Oil & Gas Division with the remit to grow and expand Wings’ global energy business. While in this role, she also worked closely with the company’s Learning and Development team to establish the Energy Academy™, a unique in-house educational programme giving Wings’ travel consultants an in-depth understanding of how the oil and gas sector operates, in order to service their clients more insightfully.

“I am delighted that Sonja has taken up this strategic role – her extensive experience in opening and operating new regions coupled with her Wings DNA, places her as the perfect candidate to consolidate our operations in Singapore, and build a platform to grow our business in the Asia-Pacific region,” said Tony Sofianos, CEO, Wings Travel Management

“Wings is strategically and uniquely positioned to service existing global customers, but also capitalise on the growth opportunities across the corporate, energy and marine sectors thanks to our unique value proposition and wholly owned global operations” added Sofianos

Sonja Hamman stated: “I am very pleased to be joining Wings’ Asia-Pacific region as it’s such an exciting market with many opportunities. As well as ensuring the Wings brand becomes a recognised market leader in Singapore, I also look forward to driving the development and execution of our growth strategy for Asia-Pacific.”

About Wings Travel Management:

Wings is an award-winning global travel management company which has carved a niche in the market as a trusted travel provider for clients in the finance, construction, security, energy and marine sectors where travel is an integral part of their business model. Founded in 1992, Wings’ global reach spans North America, South America, UK/Europe, Asia, Africa, and the Middle East, where the company has wholly owned and managed regional offices. Wings Travel Management employs over 400 people around the world and has a global turnover of around US$325M. Wings is known for its unique expertise in navigating complex and challenging business travel, as well as generating cost savings without compromising on traveller safety. The company’s advanced, customizable technology solutions are all seamlessly accessible over a standardized global platform. www.wings.travel

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Brexit uncertainty, but LHR is doing well

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Despite Brexit uncertainty, Heathrow remains a bright light for the UK, with the role we play in keeping people and products moving evident. Our new domestic connections will be pivotal in linking more regions and nations to global opportunities, benefiting all corners of this great country and we look forward to announcing many more of these as part of the expansion programme,”  Heathrow CEO John Holland-Kaye said

  • Heathrow’s passenger numbers continued to climb in March, with over 6.5 million passengers travelling through the UK’s only hub airport, ringing in the 29th consecutive month of record growth for the airport. Notable spikes in the previous month were St Patricks and Mother’s Day, attitudes towards travel remain strong despite ongoing uncertainty around Brexit’.
  • Africa performed especially well over the past month, increasing by 6.2% compared to the same time last year. Domestic connections also saw a slight uplift (+0.2%) with British Airways launching its 2nd service to Inverness and Flybe growing their loads by more than a fifth (23%) with an inaugural flight to Cornwall on March 31.
  • More than 149,000 metric tonnes of cargo travelled through the UK’s biggest port by value, further demonstrating the importance of Heathrow in a post Brexit world.
  • Both Latin America and Africa saw remarkable double digit growth with the former up 23% on 2018 due to additional services to Brazil and increased volumes to Mexico. Freight to and from Africa grew by 11%, thanks to Virgin’s growth on routes to the continent.
  • Two of Heathrow’s Terminals made it into the top five globally, with Terminal 5 taking top spot. In addition, Heathrow was voted amongst the world’s top 10 airports overall and won “Best airport in Western Europe” and “World’s Best Airport Shopping”.
  • In March, Heathrow launched the airport’s new Innovation Prize to fund ideas and solutions addressing aviation environmental impact. The prize is sponsored by Heathrow’s new Centre of Excellence for Sustainability, which connects experts and offers Heathrow as a living laboratory to test and develop ideas that encourage sustainable aviation.
  • The expansion project reached another significant milestone, as the names and locations of the 18 shortlisted sites in the running to become offsite construction centres for Britain’s new runway were revealed. Shortlisted sites will now pitch to airport bosses for their chance to become one of the final four construction centres, to be announced early next year.
  • Heathrow announced the launch of their 10th domestic route. The route is operated by Flybe and links the hub airport to Cornwall in Newquay for the first time since 1997.

Heathrow CEO John Holland-Kaye said:

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Antigua and Barbuda strengthens its partner relations for win-win solutions for the upcoming cruise season 2019/2020

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Antigua & Barbuda’s Tourism Delegation led by the Hon. H. Charles Fernandez held a series of meetings with the country’s critical cruise line Partners  at Seatrade Cruise Global, the cruise industry’s largest annual conference being held at the newly rebuilt Miami Beach Convention Center.

The annual Seatrade Cruise Global Conference presented Antigua and Barbuda with a not to be missed opportunity to showcase its products and services to the cruise industry buyers and decision makers. It provided unique networking opportunities with industry leaders from all facets of the industry, and exposed its tourism executives to the conference’s educational industry programs, which allows participants to stay ahead of the curve.

The Country’s vibrant destination booth was a hub of activity as Antigua and Barbuda tourism officials conducted a series of one-on-one meetings, and media interviews.

In its communication to the major cruise lines the destination provided updates to its industry partners on its recently announced partnership with Global Port Holdings (GPH) and the Government’s strategic plans to expand the St. John’s Port facilities, to position the destination to take advantage of the growing industry trend towards larger cruise ships.

GPH also used the opportunity to announce its partnership with its two new Caribbean destinations Antigua and Barbuda and the Bahamas at a gala reception attended by over 600 cruise industry stakeholders.

In meeting after meeting Cruise-line executives reconfirmed their support for the initiative taken by Antigua & Barbuda to improve its infrastructure to offer the best possible service to cruise passengers. This more than anything else will ensure it remains well positioned as a premier cruise destination of choice within the Caribbean on many of the cruise line itineraries.

A major increase for the destination comes from a Key European cruise line partner TUI Cruises whose new ship the Mein Schiff 2, will increase calls to the destination after an absence of three years. Mein Schiff 2 will visit the destination on its inaugural call on November 6th with a total of 13 calls for season 2019/20 bringing over 37,000 passengers.

Another key Partner Norwegian Cruise Lines will return with the Norwegian “Epic” which was a diversion that has now become permanent, along with the Norwegian “Bliss” in the breakaway plus class. This ship will make its inaugural call on December 9th with over 4,000 passengers.

Royal Caribbean Cruise Lines (RCCL) one of the Country’s key partners confirmed that larger ships will be serving the destination this upcoming season and we will see an increase to approximately 250,000 passengers this year from its various lines. Antigua and Barbuda continues to record strong customer satisfaction scores of 8.8 out of a maximum of 10 with RCCL guests.

MSC cruise lines the world’s fastest growing cruise line, indicated Antigua is and will continue to be a key port of call as the company has 10 new ships on order and will be increasing its fleet to 29 ships with the delivery of one new ship per year up to 2027.

In a joint meeting with representatives for all the Carnival Corporation Cruise Lines the commitment was given at the highest level by all the attendee member lines to continue to work together with Antigua and Barbuda to our mutual benefit.

The Country’s presence at Seatrade also facilitates local stakeholder partners to also meet cruise line executives to increase their tours and excursion business. Local partners included Wadadli Cats, South American Ventures Ltd, The Rendezvous Company and Tropical Adventures.

Minister of Tourism the Hon. Charles Fernandez in all meetings thanked our cruise line partners for their support over the years and reconfirmed our commitment to work with all partners for win-win outcomes as the country continues on its development path to be a premier port of call for all cruise lines visiting the Caribbean.  “The Industry leaders have  reported that 2018 was the best year for profitability and have forecasted that, with a record orderbook for 70 new ships over the next three years and a record 25 million set to cruise in 2019, the Caribbean continues to be the world’s number one cruising destination. The renewed focus on improving our infrastructure by the Government has now positioned the destination to increase its share of this business,” said Minister Fernandez.

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Malaysian airline Firefly signs agreement with Sabre

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Sabre Corporation today announced a new content distribution agreement with Firefly, a leading regional carrier in Southeast Asia, and a subsidiary of Malaysia Airlines. As average tourism growth in Southeast Asia continues to exceed international averages, Firefly will take advantage of Sabre’s extensive global travel marketplace to enhance their presence throughout the region.

“Firefly plays an instrumental role in introducing travelers to the wonders of Southeast Asia. Joining Sabre’s leading Global Distribution System (GDS) will enable us to reach our growth objectives, and to improve our distribution metrics, beyond the markets where we’ve been operating in recent years,” said Philip See, CEO, Firefly.

Based out of the Penang and Subang hubs in Malaysia, Firefly provides connections to various points within Malaysia, Southern Thailand, Singapore, and Indonesia. Under this agreement, Firefly will further strengthen its alignment with the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) agenda, a cooperation initiative to accelerate economic and social transformation across the three countries. The increased presence that Firefly will enjoy by joining the Sabre GDS will certainly deliver benefits to international travelers and travel agents alike.

“Sabre is pleased to develop a strategic alliance with Firefly, who have selected us as their first GDS. By connecting the airline to our rich global travel marketplace, reaching over 425,000 Sabre-connected agents around the world, this new agreement will directly contribute to expanding the airline’s presence across the region and the globe,” said Rakesh Narayanan, vice president, regional general manager, South Asia and Pacific, Travel Solutions Airline Sales.

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