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Message by Jamaica’s Minister of Tourism, Hon. Edmund Bartlett for World Tourism Day 2019

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My fellow tourism workers and stakeholders in the industry, today we join the world in celebrating World Tourism Day, under the theme: ‘Tourism and Jobs: a better future for all.’

World Tourism Day is commemorated each year with celebrations led by the United Nations World Tourism Organization (UNTWO). Its purpose is to foster awareness among the global community of tourism’s social, cultural, political and economic value and the contribution the sector can make in reaching the Sustainable Development Goals.

According to the UNWTO, tourism is a major source of employment globally because of its labor-intensive nature and the significant multiplier effect on employment in related sectors. It is estimated that one job in the core tourism sector creates about one-and-a-half additional or indirect jobs in the tourism-related economy. Overall tourism accounts for one in ten jobs worldwide.

Tourism is regarded as the fastest growing industry, contributing a great deal to economies around the world. In fact, tourism accounts for 11 per cent of global GDP, second only to the finance and banking industry’s 19 percent.Jamaica’s tourism growth mirrors the growth globally. Tourism is our top foreign exchange earner, a major job creator and a driving force for economic growth. Locally it contributes 9% to the country’s gross domestic product (GDP) and about 20 percent of GDP, in terms of revenue.

Earnings in the tourism sector also increased from US$3 billion in 2017 to US$3.3 billion in 2018. It is currently increasing at 8.4 percent and is expected to reach US$3.7 billion in 2019.

It is also important to note that, as of January 2019 the tourism sector employed 120,500 people, or nine percent of Jamaica’s labor force, while generating indirect jobs for another 250,000 persons, or one in every 5 Jamaicans.
These jobs are linked in sectors such as technology, agriculture, the creative industries, manufacturing, transportation and other services.

Employment in hotels and restaurants rose by four percent between January 2017 and January 2019 — this represents about 5,000 more jobs created, than in the previous two-year period. Central to this growth is you, the workers of the industry.

This tourism growth underscores the invaluable worth of the sector as a powerful driver of economic and social development. The continued growth of the tourism sector in Jamaica will depend on the right people with the right skills being available to meet the new human capital demands of the sector.

The tourism industry has been changing globally, with technology being a driving force in knowledge and innovation. Technology is changing the way in which business models were being conducted and changing the way in which we understand things.

Therefore, we have been building the capacity of our workers to better meet the needs of the industry in this new ‘internet of things’. We want to appeal to our people who are deeply interested in uniting the new values that this technology will bring to make us fit for purpose and more so, remain fashionable and relevant.

The Tourism Linkages Network is one such initiative within the Ministry, which continues to find creative ways to ensure that the benefits of tourism filter down to the average Jamaican and foster economic growth.

They have developed a number of business-to-business initiatives such as Speed Networking, Christmas in July and Agri-Linkages Exchange (ALEX), Jamaica Suppliers Directory and the National Community Tourism Portal, which allow smaller players in the industry to get a slice of the tourism pie.

Through the Tourism Enhancement Fund, we have created, the Jamaica Centre of Tourism Innovation (JCTI), which is a pathway institution that provides international accreditation for our workers who are competent on the job but not certified.

Some 650 high-school students across the island are also benefitting from the JCTI’s $100-million Hospitality and Tourism Management Program (HTMP), which will see them gaining internationally recognized certification in the industry.

We have also forged a partnership with the University of the West Indies for a Graduate School of Tourism at its Western Jamaican Campus, which will open next September.

Another critical policy we have put in place to ensure a better future for our tourism workers, is the recently passed Tourism Worker’s Pension Scheme, which is a defined contributory scheme embracing some 350,000 workers across the sector.

Prioritizing human capital development is an absolute necessity, as we seek to improve employment opportunities in the sector and sustain our award-winning and globally competitive tourism product. It is for this reason, we are proud to join the world in celebrating a day, which embraces the theme, “Tourism and Jobs: a better future for all.”

I wholeheartedly thank my team at the Ministry of Tourism as well as our very important stakeholders, for the contribution they have made to the development of this sector – particularly in the provision of training opportunities and a variety of jobs for the people of this great nation of Jamaica.

Hon. Edmund Bartlett, CD, MP
Minister of Tourism

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

Bartlett meets with Embassy officials regarding Security Audit Report

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Jamaica Minister of Tourism, Hon. Edmund Bartlett, today met with key Embassy officials to discuss the recent security audit report. The Embassy officials, which included representatives from the United States, United Kingdom and Canada, were updated by Minister Bartlett on the sector’s strategic plans to create a new architecture for security and next steps.

“The meeting was critical as we engaged key stakeholders from our major source markets on the next steps to ensuring safety, security and seamlessness within the sector. They were informed that these next steps include the recent appointment of a new director of Visitor Safety and Experience, Major Dave Walker, an experienced security expert, who will further review this initial report and provide recommendations.”

The meeting also included a technical team from the Ministry and its agencies: the Tourism Product Development Company (TPDCo), which led the island wide security audit and the Tourism Enhancement Fund; as well as internationally recognized security expert Dr. Peter Tarlow of safertourism.com.

“I also highlighted the creation of a Manual on Tourism Ethics, a first of its kind, which will guide our security infrastructure in the sector and how we interface with each other. This manual will be an operational game changer for Jamaica’s tourism as it will be the first time we have a comprehensive guide on this area,” said Minister Bartlett.

Major Walker has been tasked by Minister Bartlett to complete the Manual on Tourism Ethics and recommendations on security for the sector by the end of the year. The aim of the audit, which received support from internationally recognized security expert, Dr. Peter Tarlow, will identify gaps and ensure a strategy of a safe, secure and seamless destination for visitors and locals alike.

Media contact:

Corporate Communications

Ministry of Tourism

64 Knutsford Boulevard

Kingston 5

Tel: (876) 920-4926-30

Fax: (876) 906 1729

Minister Bartlett addresses global tourism leaders at 2019 World Travel and Tourism Council

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As a part of a panel of the 2019 World Travel and Tourism Council (WTTC), held on Tuesday, June 11 in New York City, Minister of Tourism, Honorable Minister Edmund Bartlett spoke about the importance of corporate social responsibility (CSR), and how private-public partnerships serve as catalysts for economic growth and the transformation of local communities in tangible ways.

Minister Bartlett, who participated in a panel discussion titled “From Doing CSR to Being CSR,” said, “CSR must seek to create the balance between the idea of ‘me,’ and the definition of ‘we,’.” The Minister added, “In Jamaica we are working closely with our private sector partners to ensure that the ‘we,’ – meaning the residents of Jamaica – will experience the benefits of social and economic resilience. From our point of view, CSR is about enhancing and improving the quality of our lives locally.”

Minister Bartlett has been an ardent supporter of engaging the private sector to advance the sustainable development of tourism in Jamaica and globally. Under his leadership, Jamaica’s Ministry of Tourism has formed private-public partnerships and alliances that span a range of sectors, including transportation, agriculture, health and wellness, manufacturing, and small business. Some of these partnerships have taken the form of foreign direct investment, particularly in the area of accommodation.

In Jamaica and across the Caribbean, several international resorts are engaging in CSR practices in areas such as community outreach, housing renovations and donations to local schools. In Jamaica, Sandals Resorts is an example of how the private sector can take CSR one step further – beyond corporate philanthropy – by developing sustainable projects with direct linkages to local communities.

For example, Sandals Resorts has been working with local Jamaican farmers by donating seeds, and then offering a direct market for the reaped produce. In fact, 90 percent of all produce used in Jamaica is procured locally. Sandals Resorts is also investing in climate-related agricultural training at trade schools and in university programs across the country.

“The people of Jamaica are seeing the benefits of these CSR models, and so we are committed to expanding these social enterprise initiatives with our private sector partners to enhance Jamaica’s capacity to derive more from the growth of tourism in our country,” said Minister Bartlett.

The WTTC represents the travel and tourism private sector globally. Its members include more than 170 CEOs, Chairmen and Presidents of the world’s leading Travel & Tourism companies from all geographies, covering all industries.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

The Development and Promotion of MICE in Thailand

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The Thailand Convention & Exhibition Bureau (TCEB) is leveraging the development of Thai MICE business in long haul markets in collaboration with foreign chambers of commerce representing Australia, UK, USA and Germany.
​Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, disclosed, “The signing of this MOU – The Development and Promotion of MICE –  between TCEB and Foreign Chamber Alliance (FCA), comprising 4 chambers of commerce representing our main target countries, which are Australia, UK, USA and Germany.
It’s considered another remarkable step of TCEB in altering our role to leverage MICE by serving as a business partner who joins hands with foreign organisations to promote the development of Thai MICE in international markets, as well as to penetrate into long haul MICE markets in Oceania, Europe and the USA, side by side with our main short haul target markets in Asia.
“Indeed, the collaboration is a new dimension of promoting Thai MICE business in long haul markets with concentration on Oceania, Europe and the USA. This is the very first time that the Foreign Chamber Alliance – FCA, which represents Australia, UK, USA and Germany, signed an MOU with a Thai government agency. Interestingly, FCA has more than 20,000 members that include businessmen, investors, entrepreneurs from business, industrial and service sectors, such as Minor Hotels Group, AccorHotels Group, Marriott Hotels Group, convention centres business, as well as oil, mining, pharmaceutical, automobile and other industries,” he added.
“These are considered high potential business groups for propelling the national economy and are included among the targeted industries that the Thai government is keen to encourage in line with the 4.0 Policy. For this reason, this is a lucrative opportunity for us to collaborate to develop and raise the competitiveness of Thai MICE. The 4 chambers of commerce have recognised the importance of using MICE as the gateway to the development of commerce and investment in Thailand and ASEAN,” he said.
With this MOU, the framework for the development of MICE business will embrace 5 dimensions of operation:
• The sharing of MICE statistics and events
• MICE business development
• MICE market promotion
• MICE business research
• MICE personnel development.
Mr. Chiruit further said, “The initial collaboration to mutually promote MICE business will mainly focus on hospitality service, because members of the FCA have long records of investment in Thailand, which have been running alongside their nationwide service businesses. Hence, they have eyed to extend collaboration with Thai government agencies, as they believe the endeavour will open a new door to operate MICE business in Thailand and ASEAN.
“This, in turn, will allow them to study about the dynamics and direction of the Thai MICE market. By joining with TCEB in formulating a marketing development scheme, the synergy will open a new door to connecting with other alliances who relate with the promotion of Thai MICE business in targeted countries. Moreover, there will be co-operation in drawing international events into Thailand, marketing promotion and provision of support for events previously held in Thailand,” he said.
“Target groups and alliances will be invited to participate to strengthen the potential of MICE events held here in Thailand. The FCA will join with us in the exchange of marketing information related to targeted industries held by allied chambers of commerce and TCEB will exchange information on Thai MICE business, including statistics and events, to fully bolster mutual MICE business development,” said the TCEB President.

​He went on to say, “Nevertheless, the FCA expects the Thai government to leverage the competitiveness of Thai MICE business in order to serve global competition. For example, facilitation of customs and immigration procedures; development of infrastructure and transportation; construction of convention centres; development of MICE personnel that meets international standards, and establishment of One-Stop-Service MICE centres. All of which will open a new door to the holding of MICE events in Thailand by efficiently offering enhanced convenience for MICE entrepreneurs and organisers,“ he declared.

Proposals to establish MICE service centres has been included in TCEB’s earlier strategic plan, and the Ease of Doing Business project as well  as the draft of a national strategy of NESDB (National Economic and Social Development Council).
​Mr. Chiruit went on to explain, “After the completion of MOU signing, TCEB is set to discuss with the FCA on the preparation of Phase I work plan, which lasts two years. Both parties will encourage practical co-operation in a rapid and consistent manner. Initially, we have planned to attract events and provide support to the holding of events that relate to targeted industries according to the government’s 4.0 Policy, particularly in the provinces governed by the administration of EEC (Eastern Economic Corridor),” he said.

​“TCEB expects that the collaboration will not only leverage the competitiveness of Thai MICE in long haul markets in Oceania, Europe and the USA, but will also help to attract international events into several regions in Thailand, especially those considered main markets in MICE City project, which are Bangkok, Pattaya, Phuket, Chiang Mai and Khon Kaen. Definitely, we believe the rapport will encourage transfers of technology and knowledge of each industry among one another, and thus will promote advancement in all regions and stimulate income distribution to communities nationwide,” concluded Mr. Chiruit.

Mr. Benjamin Krieg, Vice President, Austcham, explained, “The role of the Foreign Chamber Alliance (FCA) in Thailand and the purpose of signing the MOU combines key Foreign Chambers and their members through this important collaboration, we provide a common voice on advocacy to develop and grow opportunities that can benefit our members and the country of Thailand,” he said.

“The MICE industry is growing, and will also continue to grow in importance and contribution to the overall tourism sector within Thailand, and of course the greater Thai economy. Our primary aim is to continue to increase and grow the competitiveness of Thailand as a leading destination for MICE not only within Asia, but the world, further complimenting the amazing tourism industry that we already are so fortunate to be a part of,” concluded Mr. Krieg.

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A new Tourism potential in Tanzania: The Southern Circuit

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A new Tourism potential is about to be unlocked In Tanzania. All roads and international air routes will in the near future, be leading to the Southern circuit, as the tour operators have major plans to open new tourism revenue streams.

Complimenting the Government’s drive to transform the Southern tourism circuit, the key tourism players are currently scouting for apt partners to invest heavily in accommodations as part of a strategy to open up the area for travel.

It is understood, the Fifth Government under President Dr John Pombe Magufuli is working overtime to put up hardware infrastructures as it seeks to unleash the full economic potential of the area.

Impressed by the government move to designate Iringa as the Southern circuit hub, Tanzania Association of Tour Operators (TATO) last week deployed a delegation led by its Vice-Chairman, Mr Henry Kimambo to identify new potential members in its effort to establish a chapter in the area to cater for the entire Southern circuit.

“We want to replicate the best practices from the northern tourism circuit to Southern shred,” Mr Kimambo told the tour operators in Iringa during the engagement meeting.

He revealed that TATO plans to bring its services close to its members in Southern circuit, comprising Morogoro, Iringa, Njombe and Mbeya anytime soon.

This implies that the 36-year-old advocacy agency for a multi-billion dollar industry, with its base in northern safari capital of Arusha, will soon have a liaison office in Iringa to take care its Southern circuit members.

Mr Kimambo said that his association was aware that the Southern circuit based tour operators not only have their own different issues but also need strong ties with their northern tourism circuit peers if the tourism potential is to be unleashed.

Presenting the benefits before the Southern Circuit tour operators, TATO Chief Executive Officer, Mr Sirili Akko said lobbying and advocacy is a core service offered by his association.

“Members enjoy the conducive business environment as TATO represent a collective voice for private tour operators in lobbying and advocate towards the common goal of improving the business climate in Tanzania” Mr Akko explained.

TATO also provides unparalleled networking opportunities for its members, allowing individuals tour operators or company to connect with their peers, mentors, and other industry leaders and policymakers.

As a member, one is in the unique position to attend conventions, seminars, award dinners and other related events with like-minded professionals in the field. These events are attended by the brightest minds and are a hotbed of ideas and collaborative efforts.

“An association’s annual General meeting represents an incredible opportunity for members to meet and network with the largest gathering of their peers during the year” Mr Sirili explained.

TATO also trains its members on key issues such as labour laws, tax compliance, corporate social responsibility, conservation issues, among others, he noted.

As if that was not enough, TATO members also enjoy the service of having a platform where they channel their operational or policy related challenges to the government for a solution.

Members are also bonded together as they advocate for their peers and share their challenges and triumphs with one another, TATO CEO explained.

“Indeed, TATO provides members with a competitive advantage because they become active, informed members of their industry” Mr Sirili said, stressing that his members also get updates on all issues on tourism and related sectors by providing resources, information, and opportunities they might not have had otherwise.

Thanks to USAID PROTECT Project for building the capacity of TATO, an umbrella organization with over 300 members, for it to become an efficient advocacy agency for the tourism sector.

Project coordinator, Mr Jumapili Chenga said the scaling up membership base for TATO is one of his scheme’s components.

Iringa Region Tourism Officer, Ms Hawa Mwichaga was grateful that at the long last a strategy to unlock the Southern tourism circuit has stepped up a gear.

Tour operators from Iringa, Mbeya and other regions namely Ernest Luwala, Nancy Mfugale, Modestus Mdemu, Serafina Lanzi supported the idea of joining TATO as a concrete step to spur tourism in southern circuit.

Natural Resources and Tourism Ministry’s officer-in-charge for Southern Circuit, Ms Tully Kulanya said her zone has a great potential for tourism business.

“The Southern Parks are the perfect destinations for travelers looking for plentiful and rare wildlife in a remote area of Africa” Ms Kulanya noted.

The national parks namely Mikumi, Udzungwa, Kitulo Ruaha, as well as Selous Game Reserve, have fewer visitors and give the feeling of being all-alone. Activities include game drives in open vehicles, boat safaris, and walking safaris. These safaris include flights between the parks.

Tanzania’s earnings from tourism jumped 7.13 percent in 2018, helped by an increase in arrivals from foreign visitors, the government has said.

Tourism is the main source of hard currency in Tanzania, best known for its beaches, wildlife safaris and Mount Kilimanjaro.

Revenues from tourism fetched $2.43 billion for the year, up from $2.19 billion in 2017, Prime Minister, Mr Kassim Majaliwa said in a presentation to parliament.

Tourist arrivals totaled 1.49 million in 2018, compared with 1.33 million a year ago, Majaliwa said.

President John Magufuli’s government said it wants to bring in 2 million visitors a year by 2020.

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