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The next big thing in global tourism

April 16, 2019 by Forimmediaterelease

Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

Travel News | eTurboNews

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Global Champion Awards announced by WTTC

April 5, 2019 by Forimmediaterelease

The countries and leaders who have made a difference to increase the competitiveness of the Travel & Tourism sector within their countries have been recognized at the World Travel & Tourism Council (WTTC) Global Champions Awards at the WTTC Global Summit in Seville this week.

The inaugural WTTC Global Champions Awards recognizes those countries from 185 around the world which have used policy initiatives to create the conditions to promote the long-term sustainable growth of our sector.

The categories of awards and the recipients are as follows:

Security & Seamless Travel Experience which recognizes leadership in transforming border security and the traveler experience through the use of technology and facial recognition systems – awarded to Kevin McAleenan, Commissioner, Customs and Border Protection, USA.

Resilience which recognizes leadership by a country which has demonstrated success in recovery from adverse events – H.E. Dr. Rania Al-Mashat, Minister of Tourism, Arab Republic of Egypt.

Social Impact which recognizes leadership in enabling gender equality and diversity; engaging local communities and making the sector more attractive for future generations – awarded to Hon. Najib Balala, Cabinet Secretary for Tourism & Wildlife in the Government of Kenya.

Destination Stewardship which recognizes leadership for work undertaken to overcome seasonality as a way of improving the year-round tourism experience – H.E. Elena Kountoura, Minister of Tourism, Government of Greece.

Crisis Preparedness, Management & Recovery which recognizes leadership in disaster preparedness and having effective response systems at both national and local levels – H.E. Keiichi Ishii, Minister of Land, Infrastructure, Transport and Tourism, Government of Japan.

Innovation and Technology recognizes leadership in innovation and the implementation of technology that meets the needs of tomorrow’s travelers and fosters sustainable tourism growth – awarded to H.E. Maria Reyes Maroto Illera, Minister of Tourism, Government of Spain.

The awards ceremony took place at the Gala Dinner of the WTTC Global Summit which was held in Seville, Spain, and hosted by Ayuntamiento of Seville, Turismo Andaluz and Turespana.

Gloria Guevara, President & CEO, commented: “The WTTC Global Champions Awards are designed to recognize those countries and individuals whose policies or initiatives have made a significant contribution to the creation of jobs in our sector in a range of different ways.

“Promoting the long-term sustainable growth of our sector is critical and the winners will help those countries and individuals whose actions have had the greatest impact.”

Travel News | eTurboNews

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What is the discussion at the UNWTO / ICAO Ministerial Conference on Tourism and Air Transport?

March 28, 2019 by Forimmediaterelease

A Panel discussion is ongoing and a packed program are planned today for delegates in Sai Island, Cabo Verde attending the First UNWTO/ ICAO Ministerial Conference Tourism and Air Transport.

Air Transport and Tourism Policies: Regulatory convergence to maximize and balance their benefits

Air Transport and tourism depend heavily on each other and are essential engines of trade and economic growth for both developed and developing countries.

Despite the synergies, there can be conflicts between aviation and tourism policies due to the difficulties of States in balancing the interests of their airlines and the optimum development of their tourism industries. Separate sectorial policies result in a fundamental disconnect, which constitutes a severe deterrent towards the development of both sectors. How do we enhance policy coherence between the two sectors, harmonize the regulatory frameworks, and prevent separate sectoral policies? How can we strike a balance to maximize the overall benefits of tourism and air transport in the national economy?

What is the current status of Africa’s regulatory framework and what is its impact on tourism and air transport (the Lomé Declaration and the related Action plans both for Air Transport and for Tourism?

How can Africa benefit from and implement the joint UNWTO and ICAO Medellín Statement on Tourism and Air Transport for Development? How can the African Governments promote cooperation and compatible decision-making among transport and tourism authorities and other ministries in charge of related portfolios, including finance, economic planning, energy, environment and trade?

What are the challenges encountered by tourism stakeholders in reflecting tourism business interests in national and regional air transport policies?

Connectivity and Seamless Travel: Best practices to serve tourists and passengers

Aviation and tourism are a customer-focused economic sector.

While there is no single definition of air connectivity, it can be viewed as the ability of a network to move passengers involving the minimum of transit points, which makes the trip as short as possible with optimal passenger satisfaction at the minimum price possible. The realization of seamless travel can improve overall travel experience, which in turn fuels tourism demand.

With the recent launching of the Single Africa Air Transport Market (SAATM), open skies over Africa may soon be a reality, building the necessary regulatory framework to increase international intra-Africa travel.

How do we optimize the flow of passenger traffic through the air transport system? How can we generate sufficient demand for direct air services between African sub-regions, especially between the East-West coasts?

How well do current air service agreements (ASAs) contribute to connectivity and what are the prospects of air transport liberalization? What constitute the bottlenecks and slowdowns of seamless travel in the air transport system? What regulatory schemes can be used or developed to assure essential air services to Least Developed Countries (LDCs), Landlocked Developing Countries (LLDCs) and Small Island Developing States (SIDS)?

What are the existing best practices and how could they be extended and adapted to other regions? What are the factors influencing airline choices for different market segments (the intercultural dimension)?

Funding and Financing for Development: Pragmatic measures to build a transparent, stable and predictable investment climate

Infrastructure deficiencies in the aviation and tourism sectors have long been an issue in Africa. While plans are in place to develop and modernize aviation infrastructure, relief is years away at best.

In the meantime, there will be lost opportunities for creating jobs and spurring economic growth. Another issue is the proliferation of taxes on tourism and air transport despite the fact that the industry recovers a vast majority of its own infrastructure costs through payments of user charges, rather than being financed through taxation.

Revenue raised by taxes can often be outweighed by the relinquished economic benefits as a result of dampened demand for air travel.

This Session will focus on

a) the creation of good governance and enabling the environment to build business confidence and encourage investments, and

b) the consolidation of planning and development efforts for aviation and tourism infrastructure in multi-modal and urban planning initiatives. What are the challenges of financing development projects related to the tourism and air transport sectors, particularly in LDCs, LLDCs, and SIDS?

What are the success stories in financing tourism and air transport projects? How do consumers perceive taxes, charges, and others levies and how to ensure transparency of taxes and charges to passengers and tourists?

Why is the limited volume of international public finance and assistance for development currently available for aviation and tourism infrastructure projects?

Travel Facilitation: Advancing visa facilitation in supporting economic growth 

Travel facilitation aims at maximizing the efficiency of border clearance formalities while achieving and maintaining high-quality security and effective law enforcement. Allowing passengers/tourists to cross international borders safely and efficiently contributes significantly to stimulating demand, enhancing the competitiveness of States, creating jobs and fostering international understanding.

In spite of the great strides made in recent decades in facilitating tourist travel in Africa, there is still room for considerable progress. For example, electronic visa processes and delivery could make travel more accessible, convenient, and more efficient without a diminution of national security.

States should also look into increasing cooperation on bilateral, regional and international travel facilitation regimes. How can new technologies be used to make travel more accessible, convenient and efficient? How to define and implement policies which facilitate international travel and tourism while ensuring the security and integrity of traveler identification and border controls?

How well do e-passports, e-visas and other documentation deal with emergent threats to security? How could the African States learn from other effective best practices?

Travel News | eTurboNews

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International Happiness Day: How Abu Dhabi Airports celebrates

March 20, 2019 by Forimmediaterelease

In celebration of International Happiness Day on March 20, Abu Dhabi Airports has announced the results of the Abu Dhabi Airport’s “happiness index” for 2018. The company’s happiness indicator revealed that 82% of passengers were happy with their experience at Abu Dhabi International Airport (AUH) last year. In addition, 89% of passengers reported their happiness with the airport’s services in March 2018, and 88% in October 2018, which are exceptionally high monthly figures for an international aviation hub.

Abu Dhabi Airports also measures its customers’ satisfaction through its implementation of the Airports Council International’s (ACI) Airports Service Quality (ASQ) survey program since 2006. The company officially started measuring happiness in October 2017 with the implementation of the Interactive Feedback system and additional surveys, where both results are combined and averaged with the aim of achieving a passenger happiness rate of more than 75% by 2019.

Abu Dhabi Airports records the happiness of its customers by requesting their input at feedback mounts installed throughout Terminals 1 and 3 at AUH, in addition to conducting monthly surveys in the terminals. Both the feedback mounts and surveys ask passersby if they are happy or unhappy with their overall experience at the airport.

Bryan Thompson, CEO of Abu Dhabi Airports, said: “Providing our customers and passengers with an exciting experience and making sure they are happy with our services and their overall travel experience is among our foremost priorities. We continue to launch initiatives to ensure the happiness and comfort of our passengers and staff, as this is an important part of our commitment to excellence and forms a part of our vision of becoming the world’s leading airports group.”

Abu Dhabi Airports is committed to enhancing its customer experience by celebrating national holidays, providing travellers with special services and the opportunity to win prizes, and making available exceptional offers at its retail and food and beverage outlets. Furthermore, the company launched last year its Customer Happiness Ambassador Program designed to showcase Abu Dhabi’s unique brand of Arabian Hospitality.

In addition, Abu Dhabi Airports continues to ensure a seamless travel experience through the provision of premium and exclusive services such as ultra-fast Super-Fi internet access, remote check-in, and U.S. Customs and Border Protection pre-clearance services, available exclusively in the region at Abu Dhabi International Airport.

Travel News | eTurboNews

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