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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

The next big thing in global tourism

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Enchanting tourist attractions, unique diplomatic stature and a thriving airliner have placed Ethiopia, Land of Origins, on top of the world when it comes to tourism growth.

According to the World Travel & Tourism Council’s (WTTC) annual review, the country saw the highest tourism growth in the world (48.6%), surpassing the global average growth rate of 3.9% and the African average of 5.6%. During the period, the sector supported 2.2 million jobs and contributed US$7.4 billion to Ethiopia’s economy, an increase of US$2.2bn on 2017.

The timeless charm of Ethiopia’s natural, cultural and historical tourist attractions has been driving an influx of tourists from far and wide. As the land where mankind, coffee and the Blue Nile trace their roots, Ethiopia has always been a fascinating destination for holidaymakers.

The country’s UNESCO-registered heritages including the majestic obelisks of Axum, the rock-hewn churches of Lalibela and the fortified historic town of Harar, among others, have always remained tourist magnets, drawing visitors in droves. And add to this the magnificent scenery and the unique wildlife riches, some of which are found in the country only.

As the Meetings, Incentives, Conferencing & Exhibitions (MICE) tourism blossoms around the world, Ethiopia is also uniquely positioned to reap the benefits, owing to its unique place in Africa’s diplomatic landscape. Ethiopia today the city stands among the top capitals in the world, hosting major regional and global conferences.

As the main hub of the Pan-African carrier, Ethiopian Airlines, Ethiopia also enjoys convenient air connectivity with multiple destinations in Africa and the rest of the world, making travel to the country easier than ever before. The connectivity options the airline offers to travelers has made Ethiopia ever more accessible to the whole world, and has facilitated the influx of tourists.

The airline’s catalyst role has never been more impactful, especially in promoting tourism, as alluded to by Gloria Guevara, President & CEO of the World Travel & Tourism Council concerning the exceptional growth of Ethiopia’s tourism. “Ethiopia’s Travel & Tourism boom was one of the great success stories of 2018. It has exceeded our sector’s global and regional comparisons to record the highest level of growth of any country in 2018”, Gloria Guevara notes. “This has been driven by the very strong performance of aviation in the country and the development of Addis Ababa as a dynamic and growing regional hub.” Africa’s largest carrier today spreads its wings to 120 destinations throughout the world, with half the destinations in Africa. Thanks to Addis Ababa’s strategic location at the center of the East-West lane and the ever-expanding service of Ethiopian Airlines, the city has emerged as the major gateway into Africa surpassing Dubai.

Besides its wide connectivity and multi-award winning signature services, the flag carrier’s cutting –edge technologies are adding a definite wow factor that is enabling the influx of tourists savor the beauty of the nation and designate the east Africa’s nation as a home away from home! Ethiopian Mobile App enables international travelers secure eVisa within 4 hours and elevates travelers to a high degree of personalization and end to end travel experience through mobile devices.

Global passengers can apply e-Visa and book their flights, pay online using credit or debit cards, mobile money, e- Wallet and bank transfer. They can also check-in and issue boarding pass as well as self-board. Passport and Ethiopian App suffice all the way to experience seamless travel to and from Ethiopia. The excellence of Ethiopian is also manifest in its hospitality and award winning service. The carrier has been certified by SKYTRAX as Four Star Global Airline.

As Ethiopia keeps leveraging its edge as a destination of choice for holidaymakers, and as Addis Ababa continues to augment its place as the diplomatic capital of Africa and the flourishing hub of Ethiopian Airlines, the sky will be the limit to its tourism growth in the years to come.

Travel News | eTurboNews

Thailand: The 1,000 Spire Pagoda

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Tourists in Thailand visiting Ko Khao Yai at Ban Bo Chet Luk, which is part of the Ko Phetra National Park of Satun province, will be greeted by a mass of nearly a thousand bizarre-looking spire-like rocks. This spectacular site is like a bridge connecting us to the pre-human evolutionary age. During the summer low tides, the seawater recedes below the sandy ground revealing gigantic tunnel-like cavities. To the locals, this mass of rocks is known as ‘The 1,000-Spire Pagoda’.

The presence of reddish Cambrian sedimentary rocks and grey Ordovician limestone has convinced geologists to speculate that this area could have been the first landmass of Thailand. Thanks to this unique feature, Ko Khao Yai became Thailand’s first geological site to be declared a UNESCO World Geological Site.

Ko Khao Yai’s tourism is community-managed.  Local residents proposed ideas, implemented them and designed tourism programmes that conform to their original way of life. Today, the ‘1,000-Spire Pagoda’ is amongst Thailand’s most perfectly conserved natural attractions. An ideal site for studies in geology, natural history and cultural anthropology, Ko Khao Yai is a piece of well-recorded evidence of sub-oceanic conditions of 500 million years ago.

“The Seasons Episode 6: The Ancient Stone” is part of the 12- episode travel documentary series that reveal the untold stories of the unique way of life of the Thai people and the amazing scenery of natural attractions in different regions. There are four episodes for each of the three seasons that Thailand has in a year: rainy, cool and summer.

Travel News | eTurboNews

5 places to visit on your bucket list

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While everyone’s ultimate travel bucket list is different, there are certain destinations that really shouldn’t be missed, from American and Canadian destinations to places around the world, including these.

Ireland

The Emerald Isle is truly magical, even if leprechauns aren’t real, or are they? You can visit the Leprechaun Museum in Dublin to find out, but the highlight here is the scenery, and the castles, the music, the people. Visit ancient sites like Newgrange, even older than Stonehenge, constructed in 3200 BC, making it older than even the Great Pyramids of Giza too. Haunting castles and castle ruins dot the lush, green landscape, and there are beautiful beaches along the rugged coasts. Some of your favorite times might be found in the pubs, many of which host live music almost every night of the week, along with plenty of Guinness and craic.

Nashville, Tennessee

Music lovers especially should visit Nashville. Known as the “Music City,” it’s home to hundreds of live music venues that draw well-known names as well as up-and-coming artists. And, while you’ll find plenty of country, that’s not all. Its most famous venue is Grand Ole Opry, and at the historic Ryman Auditorium, visitors can even attend a live recording. The city also boasts a booming rock scene, with venues big and small, including The Basement, an intimate venue hosting everything from metal to acoustic shows.

Grand Canyon National Park, Arizona

America’s top attraction with foreign visitors, the Grand Canyon is one of the seven wonders of the natural world. Up to 18 miles wide, a mile deep and 227 miles long, the canyon walls are made up of a stunning array of colors and erosional forms, made even more impressive at sunrise and sunset. You’ll want to do more than peer over the edge, though. You can enjoy an unforgettable adventure by riding a mule to the bottom, or head out to explore one of its more remote regions, making the long but rewarding trek to gaze at one of the world’s most breathtaking sights, Havasu Falls.

Antarctica

The ultimate bucket list destination, when your vessel gets through the waters of Orne Harbor, you’ll be welcomed by hundreds of squawking penguins tending their young in a desolate frozen landscape where iceberg peaks soar as much as 300 feet from of the sea. Minke and humpback whales, fur and leopard seals, are just a few of the other creatures you’re likely to encounter in one of the world’s last true frontiers.

Iceland

While its name might lead you to believe that it’s all about icy landscapes here, it’s anything but. The winters are similar to what you’d experience in major cities on America’s east coast, and the summer months are incredible with countless roaring waterfalls and hot springs in an otherworldly place of epic fairytale proportions. Soak in the legendary Blue Lagoon with its milky blue mineral-rich waters, or head to one of the more remote hot springs where you can soak in seclusion.

Travel News | eTurboNews