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Malaysian airline Firefly signs agreement with Sabre

April 11, 2019 by Forimmediaterelease

Sabre Corporation today announced a new content distribution agreement with Firefly, a leading regional carrier in Southeast Asia, and a subsidiary of Malaysia Airlines. As average tourism growth in Southeast Asia continues to exceed international averages, Firefly will take advantage of Sabre’s extensive global travel marketplace to enhance their presence throughout the region.

“Firefly plays an instrumental role in introducing travelers to the wonders of Southeast Asia. Joining Sabre’s leading Global Distribution System (GDS) will enable us to reach our growth objectives, and to improve our distribution metrics, beyond the markets where we’ve been operating in recent years,” said Philip See, CEO, Firefly.

Based out of the Penang and Subang hubs in Malaysia, Firefly provides connections to various points within Malaysia, Southern Thailand, Singapore, and Indonesia. Under this agreement, Firefly will further strengthen its alignment with the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) agenda, a cooperation initiative to accelerate economic and social transformation across the three countries. The increased presence that Firefly will enjoy by joining the Sabre GDS will certainly deliver benefits to international travelers and travel agents alike.

“Sabre is pleased to develop a strategic alliance with Firefly, who have selected us as their first GDS. By connecting the airline to our rich global travel marketplace, reaching over 425,000 Sabre-connected agents around the world, this new agreement will directly contribute to expanding the airline’s presence across the region and the globe,” said Rakesh Narayanan, vice president, regional general manager, South Asia and Pacific, Travel Solutions Airline Sales.

Travel News | eTurboNews

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Bots, A.I, wearables and VR to create billion-dollar savings in the tourism industry

March 20, 2019 by Forimmediaterelease

The impact of disruptive technologies on the tourism industry is set to create multi-billion dollar savings through the use of IoT, robotics, artificial intelligence (A.I), Virtual Reality (VR) and wearable technology according to data published ahead of Arabian Travel Market (ATM) 2019, which takes place at Dubai World Trade Centre from 28 April – 1 May 2019.

The latest research from Colliers International, in partnership with ATM 2019, reveals that in addition to vast cost savings, the customer experience is set to be more streamlined with travel set to become better, smoother and more personalised with travel bookings on VR platforms, AI chatbots guiding customers through the booking process and IOT providing internet based inter-connectivity between everyday devices.

Danielle Curtis, Exhibition Director ME, Arabian Travel Market, said: “Technology, and the use of technology, is evolving every day. The tourism industry is at the very forefront of tech innovation with companies investing huge sums of money to improve the customer journey and experience.

“Airports and airlines accounted for US$30 billion of investment in IT in 2018, however this will be offset by the implementation of technology that will see fuel savings alone top US$30 billion in the next 15 years.

“We’ve seen incredible developments in recent years, SITA, the multinational tech company to the air transport industry for example, is using robots to check travelers onto flights and to transport their luggage, while, although in the infancy stage, robots have been used in some hotels to welcome guests and show them to their room.”

ATM 2019 has adopted cutting-edge technology and innovation as its main theme and this will be integrated across all show verticals and activities, including focused seminar sessions.

Running throughout the event, professionals from across the industry spectrum will discuss the ongoing unprecedented digital disruption, and the emergence of innovative technologies that will fundamentally alter the way in which the hospitality industry operates in the region.

Discussing the defining evolutions of hospitality technology, the Travel Tech Show will return to ATM 2019 with 45 dedicated international exhibitors and an influential agenda of discussion and debate in the Travel Tech Theatre – sponsored by Sabre Corporation.

Launching this year will be the inaugural Arabian Travel Week, an umbrella brand which comprises four co-located shows: ATM 2019; CONNECT Middle East, India and Africa – a new route development forum, ILTM Arabia and new consumer-led event – ATM Holiday Shopper.

Curtis said: “The success of both ATM and ILTM Arabia has provided us with the platform to not only introduce two new events for 2019 – but to create a travel week which encompasses the Middle East’s inbound and outbound markets for general leisure tourism and luxury travel as well as providing a dedicated networking forum, CONNECT  Middle East India & Africa 2019 for the region’s top airline specialists, aviation authorities, tourism boards, airports and tour operators.”

Another debutant this year is the Arabia China Tourism Forum at ATM which takes place on the Global Stage on Sunday 28th April. With China set to account for a quarter of international tourism by 2030, an expert panel will discuss how destinations around the world can capitalise on this growth. The forum will also include a 30-minute networking session with over 80 Chinese buyers.

Once again, we are delighted to be working with our partners UNWTO and welcoming back the UNWTO Ministers Summit which will also take place on the Global Stage on Sunday 28th April.

Other Global Stage highlights will include a focused seminar on Saudi Arabia’s tourism potential, the Global Halal Tourism Summit and the debut ATM Hotel Industry Summit which will host various expert panels to debate and provide an insight on the latest hotel developments and innovative digital infrastructure shaping the future of the hospitality sector.

Following a successful launch last year, the second edition of ATM Student Conference – ‘Career in Travel’ will return on the final day of ATM. This programme allows students and graduates to listen to a range of guest speakers and travel industry leaders. It will also help provide a greater understanding of the industry and potential career paths.

As well as the ultra-innovative Travel Tech Show at ATM, other features returning to the show repertoire this year include the Digital Influencers and Buyers’ Speed Networking Events which will feature 20 Chinese buyers for the first time, the ATM Best Stand Awards and the Travel Agents Academy.

ATM, considered by industry professionals as a barometer for the Middle East and North Africa tourism sector, welcomed over 39,000 people to its 2018 event, showcasing the largest exhibition in the history of the show, with hotels comprising 20% of the floor area.

For more information on Arabian Travel Market 2019, please log on to:  https://arabiantravelmarket.wtm.com/.

 

Travel News | eTurboNews

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