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“Everyone’s here!” Collaboration and connections at IMEX America

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“It’s our first time at the show and we’re very excited. The reason we’re here is because the Ministry understands how much economic potential this industry has,” explained Daniella Garson from the Israel Ministry of Tourism. Meanwhile, Robin Miller, director of sales at the Abu Dhabi National Exhibition Center, said, “At my very first appointment today, we learned that somebody we’ve been talking to has decided to take the next step in going to come and see us. And we know that when people put their feet on the ground, we really start to move forward. Being at IMEX America means we can achieve a lot in a short period of time.”

Connections and collaboration spearheaded the second day of IMEX America, currently taking place in Las Vegas. David Meisner from Austin Marriott Downtown was one of the many exhibitors confirming business. “What a success! We have four or five really hot pieces of business. Everyone’s here! We’ve made so many valuable connections. The ROI is totally worth it,” he said.

The buyers were busy with appointments – “I’m in the process of confirming meetings and events in both Europe and the USA – a corporate group of 50 and a medical congress of 4,000,” explains hosted buyer Hugo Rosa from LKD Abatur in Mexico.

The power of positivity

Alongside the business on the show floor was expert-led education beginning with Michelle Gielan, MPI keynote. In The optimism quotient: changing our mindset, fueling success, she shared research showing the ripple effect that rational optimism can have on performance, profitability and happiness at work. “Being positive, optimistic and resilient drives every single educational, business and health outcome. It increases your productive energy by 31% and your chances of promotion by 40%.”

A dedicated technology education track covered the latest in smart project management, how to use speech recognition apps and presentation tools. “You need to consider how to use your event app strategically – turn it from a tool for attendees to a tool for yourselves” – this was the opening statement by Kate Gray from EventMobi in her session Rethink your event app: how to take your content and design to the next level. Kate shared examples of event apps and ideas on design, content and presentation.

One of the learning experiences at the Tech Zone, home to all the latest technology innovations, was a session by Tara Thomas from The Meeting Pool. In Understanding and leveraging the MarTech landscape, Tara recommended a goal-orientated approach to choosing and using tech and detailed specific measurement tools – “don’t invest in tech without having a plan,” she advised. Many buyers agreed on the increasingly important role of technology. “Technology helps to track and evaluate the process and make it much more manageable. When used properly, it can help to create remarkable customer experiences and really raise the bar,” said buyer Roxann Hendrickson from Hawaii Meetings+events.

“Being green used to be nice… now it’s imperative,” said Tammy Blount-Canavan, President and CEO of Monterey. Tammy joined forces with Fiona Pelham from Positive Impact Events to deliver the education session Future trends for the global event industry. Fiona described the UN Sustainable Development Goals and how events can be used to achieve them.

The learning opportunities at the show were welcomed by many attendees such as James Kim, corporate events manager at Netflix. He said: “Education is an important part of our company culture, our teams share knowledge and experiences to keep on top of trends. To see such a wide range of education here is a great aspect to the show.”

IMEX America continues until September 12 in Las Vegas.

#IMEX19

eTN is a media partner for IMEX America.

“Everyone’s here!” Collaboration and connections at IMEX America
The power of positivity
“Everyone’s here!” Collaboration and connections at IMEX America
Getting connected

IMEX AMERICA 2019

IMEX America 2019 is currently taking place September 10 – 12 at the Sands Expo® Convention Center preceded by Smart Monday, powered by MPI on September 9.

Exhibitor news can be found here.

For further press information, please visit us at the on-site press center (Upper Lobby, Level 2, Sands Expo® Convention Center) or contact:

Emma Blake (UK): [email protected]  

Norman Birnbach (US): [email protected]    

IMEX AMERICA 2020

IMEX America takes place in September again next year: September 15 – 17, 2020.

#IMEXcited. Why? Because IMEX America is celebrating its 10th birthday in 2020. More details to follow soon.

MEDIA CONTACTS: Emma Blake (UK): [email protected] ; Norman Birnbach (US): [email protected]     

FCM launches Marketplace travel content gateway

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FCM Travel Solutions  has created Marketplace, a virtual gateway to the travel management company’s extensive proprietary and specially-negotiated airfares, hotel rates, car rental, and rail booking options. The move underpins FCM’s approach to giving customers access to the widest choice of business travel content via multi-channel online and offline sources from across its global network.

A key driver within Marketplace is FCM’s team of over 500 global travel procurement specialists, one of the largest content teams in the travel industry. Each team member is responsible for a specific sector of supplier relations, from air and hotel to rail and ground transport and has at least 10 years’ experience in supplier negotiations. The team leverages FCM parent company Flight Centre Travel Group’s global stature, which includes US$11 billion air revenue and 5 million rail transactions, to ensure customers gain the best savings and tailored content for their travel program.

As a result of the team’s negotiation power, FCM clients have access to specialist fares from 420 airline partners, 112 global rail providers, and car hire deals in 97 countries. The expertise of FCM’s procurement team, combined with that of dedicated travel consultants managing individual booking requirements, results in an average saving of 12 percent on air tickets within FCM clients’ global travel programs. In terms of hotels, Marketplace offers 20 million room rates including 5M negotiated rates at 650,000 properties globally and 2.3M exclusive promotional room night rates at 60 hotel brands worldwide. This unrivaled range of travel content options is available to FCM customers via any of the travel management company’s booking channels including online booking tool Seeqa or offline via their dedicated travel consultant.

“Travel content is vast and covers a huge array of choice which can be confusing for the corporate customer,” explains Mick Heitzinger, Product Director, FCM EMEA “Travel buyers are frequently concerned about whether they are getting the best value, the widest choice of air content, hotel rates, and so on, in order to achieve cost-savings and ROI on their travel program. At FCM, we have recognized the need to deliver all types of travel content from multiple sources in a way that the corporate wants to see it and consume it, whether manager, traveler or booker.

“At the same time, the distribution landscape is becoming increasingly fragmented as new entrants have disrupted the market and online travel agents have added confusion. This has added complexity and cost to corporates,” continued Heitzinger. “Travel managers and procurement directors want to ensure that they have the best fare or rate. They want price parity across channels. They want choice for their travelers and be safe in the knowledge that they can capture data from all bookings made outside of corporate channels in order to satisfy the duty of care. Ultimately, they want content in one place.

“Not only does Marketplace give our customers access to FCM’s exclusive and vast range of global content all in one place, but it also embraces disrupters and new entrants to the distribution landscape to ensure our customers have full availability and visibility. Our core purpose with Marketplace is to provide our customers with the widest travel content in a way that no other TMC can so that they benefit from unparalleled choice and savings,” said Heitzinger.

Source: www.fcmtravel.com

Media Contact: [email protected]

Relive the spirit of the Renaissance during Brussels’ Carolus V Festival

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From May to September, the Carolus V Festival is an opportunity for Brussels to relive the spirit of the Renaissance. Among the countless activities offered, the talks and guided walks through the capital of Europe let visitors explore the time of Charles V, the most powerful emperor of the 16th century. This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, several new activities have recently been added to the festival’s extensive programme.

The Carolus V Festival programme is part of the cultural network ‘European routes of Emperor Charles V’. This tourist and historical route is recognised by the European Council’s European Institute of Cultural Routes. It reunites the places that marked the reign of Charles V and the cities he passed through.

The heritage and history of Europe in the 16th century are thus highlighted thanks to a series of festive, cultural and family-oriented activities organised in several spaces throughout the Brussels Capital Region. Through tours and outings, visitors relive various aspects of life under the reign of Charles V.

This year, to celebrate the 450th anniversary of the death of the great Flemish master Bruegel, the festival will offer visitors a variety of original exhibitions and activities. This is the perfect occasion to (re)discover the monumental work of the greatest Flemish painter of the 16th century.

Here is a quick snippet of the guided tours and talks from this special year:

GUIDED TOURS

Brussels in the time of Erasmus – FR

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Dates: 22/06 & 21/09 at 2 pm

Bruegel the Elder and the secret of the two keys

Let’s stroll through Brussels where, beginning in 1562, Bruegel lived and created his most beautiful paintings. A true alchemist, did he know the secret of the two keys?
Dates: 14/07 & 08/09 at 2.30 pm

Bruegel and his Marollen – FR

Come on this walking journey and discover the Marollen of the 16th century… and more specifically the protagonist of our artistic culture: Pieter Bruegel.
Date: 02/06 at 2 pm

Charles V and Brussels Golden Age in the Renaissance – FR – EN

Starting at the Place Royal in the Sablon neighbourhood, then moving toward the Grand Place, you can admire parks and churches, palaces or plain facades and the statues and fountains that bring back memories of Charles V.
Dates:
FR: 06/06 at 11 am
EN: 21/06 at 11 am

Behind the scenes at the Ommegang, part 1 – FR

Dive into 1549 with a guide in period costume and find out how the show is put together. We invite you behind the scenes of the Ommegang to witness its frantic preparations.
Date: 09/06 at 2 pm

Habits and customs of the Renaissance: Brussels, a walled city – FR This ‘route’ will lead you from a seigneurial area to a bourgeois area.

Date: 23/06 at 2 pm

Behind the scenes of the Ommegang, part 2 – FR

Two hours before the Ommegang, you can wonder at and experience the last preparations of this commemorative show.
Date: 28/06 at 7 pm

Guided tours. Brussels in the time of Erasmus – EN

From the Petit Sablon square to the Erasmus House garden, this tour allows you to follow in the footsteps of Erasmus and the century in which he lived.
Date: 22/06 at 2 pm

Guided tours of the Erasmus House – FR – NL

As part of the Heritage Days, discover the Erasmus House with our seasoned guides!
Dates: 14 & 15/09, 10 am – 6 pm

For several of these visits, group visits are also available on demand for the duration of the festival (according to availability of guides) in multiple languages (FR, NL, EN, DE, ES), and certain visits in French are adapted for those with vision impairments.

Talks that history enthusiasts will love

During May and June, history buffs can attend talks to better understand the realities of the period and to learn more about Brussels in the time of Bruegel.

Bruegel, a Brussels painter? – FR

It was during the 1560s and in Brussels that Bruegel created the majority of the paintings that we attribute to him today. The awareness of the ties between the artist and the city provide quite a different story about who he was or what the city where he lived and worked was like. It’s shocking how much recent research is providing us with new information on the Brussels of this master. If he did not in fact live where we always suspected he had, it can’t be far off. It is likely that Dull Gret, his most important work preserved in Antwerp, was not made in Antwerp but in Brussels.

Useful information:
Date: 23/05
Time: 6.30 pm
Speaker: Roel Jacobs
Location: Bibliothèque des Riches-Claires – 1000 Bru
Price: Free

Brussels in the time of Bruegel – FR-NL

The 1560s are one of the most important decades in Brussels’ history, and it is also the period in which Pieter Bruegel lived in the city. You will understand how important the city was in Bruegel’s life just by learning about the history of the city during that period.

Useful information: Dates: 20/06 NL
27/06 FR
Speaker: Roel Jacobs Time: 6 pm
Length: 1.5 hours
Price: Free
Location: Maison du Roi – Grand – Place 1000 Bru Info &

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Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

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Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand USA’s marketing efforts are generating a high return on investment (ROI) and driving significant incremental international visitation and spend, which is helping to fuel the nation’s economy. The report shows Brand USA has consistently driven strong results over the past six years, including record results in Fiscal Year 2018 (FY2018) for incremental international visitor spending, tax revenues generated, and total economic impact.

Highlights of the study show Brand USA’s marketing efforts in FY2018 alone (October 1, 2017 – September 30, 2018) helped drive:

• 1.13 million incremental international visitors to the USA who spent
• $4.1 billion on travel and fare receipts with U.S. carriers, and generated
• $1.17 billion in federal, state, and local taxes and
• $8.9 billion in total economic impact, and supported
• 52,305 incremental U.S. jobs

The resulting FY2018 marketing ROI was 32:1—meaning that every $1 Brand USA spent on marketing generated $32 in spend by international visitors.

The study also shows that the cumulative results of Brand USA’s marketing efforts over the past six years (FY2013 through FY018) has helped bring:

• 6.6 million incremental visitors to the USA who spent
• $21.8 billion on travel and fare receipts with U.S. carriers, and generated
• $6.2 billion in federal, state, and local taxes, and
• $47.7 billion in total economic impact, which has supported, on average,
• Nearly 52,000 incremental U.S. jobs each year

The six-year results equate to an average marketing ROI of 28:1.

“International visitation is an important driver for the nation’s economy—benefiting a wide range of industries well beyond travel and tourism,” said Christopher L. Thompson, president and CEO of Brand USA.

According to the U.S. Department of Commerce, international travel to the United States is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.

“The FY2018 ROI study reinforces the effectiveness of our promotional campaigns and how our efforts are supporting communities and employment throughout the country. The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.

Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.S. economy and enhance the image of the USA with worldwide travelers.

Brand USA also collaborates with federal partners to communicate U.S. visa and entry policies and correct misperceptions about those policies as required by the Travel Promotion Act.

The Oxford Economics study includes an analysis of Brand USA’s work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization’s total impact in other international markets where Brand USA’s marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.

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