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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Visa waiver leads to spike in bookings to Brazil

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Brazil’s visa waiver policy announced in March is already generating positive results. Recent data from a study done by Amadeus Group shows a significant increase in the number of reservations made in the United States, as well as in Canada, Japan and Australia, the other three other countries benefiting from the new policy. Amadeus is one of the 10 largest technology companies in the world and one of the three largest in the travel segment.

In the United States, the increase was 53% in the number of trips confirmed for June and 97% in July compared to the same period of last year. In Canada, growth was 86% for June, 54% for July and, expressive, 135% for August this year.

“The numbers show that visa exemptions for strategic countries are a good measure, which generates jobs and income in Brazil. It is time for the country to take advantage of all its tourism potential”, said Marcelo Alvaro Antonio, the Brazilian Minister of Tourism.

Here are some suggestions of amazing destinations in Brazil for all tastes:

• Historic Cities: If you like your vacations with a heavy dose of culture, Brazil should definitely be on your list. We have several historic cities, with a heritage dating back to its colonial period. In Minas Gerais State, you can find cities like Ouro Preto and Diamantina – the center of gold mining in Brazil in the 18th century. In the Northeast state of Bahia, you will find Salvador, the first capital of Brazil, and a city that also has a rich history of its African heritage. A few miles from Salvador, in the State of Pernambuco, you will find the city of Olinda. Founded by the Portuguese in the 16th century, the city is linked to the sugar cane industry, with gorgeous Baroque churches, convents, and views to die for.

• Sun and Beach: With more than four thousand miles of coast, its exuberant nature bordering the beaches with coconut trees, and tropical forests, Brazil has options for all travelers looking to spend time outdoors. Most know the famous urban beaches of Rio de Janeiro, Florianópolis or Fortaleza, but there are also small beach towns like Trancoso, Boipeba, and Jericoacoara that can offer unique spots to get a tan. You can even find a stretch of sand in the Amazon, in the beaches near Manaus, along the Rio Negro.

• National Parks: Brazil’s natural beauties go beyond beaches and forests. The country is also blessed with great diversity, which includes waterfalls, canyons, wetlands and many different types of ecosystems throughout its many national parks. Think- Iguazu Falls, one of the most important forest reserves in South America. Another highlight is the Pantanal, in the central region of the country, home to hundreds of endangered species. And of course, the Amazon Rainforest.

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Jamaica’s Tourism Minister Bartlett named PATWA advisor

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Tourism Minister, Hon. Edmund Bartlett has accepted an invitation to become an advisor to international travel writers’ group — Pacific Area Travel Writers Association (PATWA).

The invitation was made by the group’s Secretary General, Sagur Ahluwalia last Friday, who shared that the Minister’s rich experience will be beneficial to the organization.

In expressing his gratitude, Minister Bartlett said, “It is an honour to have been selected as an advisor to the prestigious PATWA organization. I offer my services to the organization and hope that we are able to share ideas which will have a positive impact on the growth of tourism both regionally and internationally.”

PATWA is a professional organisation of travel writers which was founded in 1998, at the Pacific Area Travel Association (PATA) Conference in Colombo, Sri Lanka. Its founding philosophy is to support PATA’s primary objectives of being a catalyst for responsibly developing the travel and tourism industry in the Asia Pacific region.

Minister Bartlett was this year awarded the Pacific Area Travel Writers Association’s (PATWA) Tourism Minister of the Year for Sustainable Tourism for 2018 in Berlin, Germany
During the awards presentation, Jamaica also received PATWA’s International Travel Award for Destination of the Year.

The awards recognised ¬individuals and organisations that have excelled and/or are involved in the promotion of ¬tourism from different sectors of the travel trade and service ¬providers related directly or indirectly to the industry.

MEDIA CONTACT: Jamaica Ministry of Tourism, Corporate Communications, 64 Knutsford Boulevard, Kingston 5, Tel: 920-4926-30, Fax: 920-4944

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PM Hotel Group to manage new TownePlace Suites by Marriott in Austin, Texas

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PM Hotel Group, one of the industry’s leading hotel management companies, has been selected to operate the new TownePlace Suites by Marriott in Austin, Texas. This new hotel represents the first TownePlace by Marriott property in the PM Hotel Group portfolio and further expands the company’s relationship with Marriott International.

“We are thrilled to have been selected to manage the TownePlace Suites- Austin, which expands our footprint in Texas,” said Joseph Bojanowski, President of PM Hotel Group. “Austin is a rich and exciting city, and with this new project we are thrilled to be broadening our relationship with another valued ownership group, Scenic Capital Advisors.”

Currently under construction and scheduled to open in October, the 103-room hotel is conveniently located minutes from the Austin International Airport and downtown attractions.

“The south Austin corridor is growing rapidly, and we are excited to bring a new extended-stay Marriott product to a location that is conveniently located to all that Austin has to offer,” said Thomas Chen, Principal of Scenic Capital Advisors. “Expanding our partnership with PM Hotel Group has been tremendously rewarding, and we eagerly anticipate future opportunities.”

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Mr. C Coconut Grove: South Florida’s newest boutique hotel officially opens

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Mr. C Coconut Grove, the first Mr. C hotel to debut in Florida, has officially opened its doors to begin welcoming guests. Mr. C Coconut Grove is the third property operated by the Cipriani brothers, who currently operate a 138 key luxury property in Beverly Hills, California and a 66 key luxury property located in the lower Manhattan neighborhood of the Seaport District New York.

“We are excited to officially welcome guests to experience Mr. C Coconut Grove and Bellini in the heart of one of Miami’s most culturally-rich neighborhoods,” said Ignazio Cipriani, Founder/President of Mr. C Hotels. “Our partners, staff, and management are proud to contribute to the revitalization of the Coconut Grove community.”

Accommodations at the well-appointed hotel include 100 guestrooms and suites with unmatched views of Biscayne Bay and the Coconut Grove skyline from the furnished room terraces. From its interior, the hotel draws inspiration from Italy’s iconic coastal style and hints at the aesthetic elements of a classic yacht. Interior design includes high gloss timber paneling, leather-upholstered blue and caramel headboards, nautical style dressers, playful and comfortable sofas and armchairs in a range of soft and airy blue and white fabrics throughout the space. Acclaimed architecture and design firm, Arquitectonica, in conjunction with the Martin Brudnizki Design Studio, combined the stylish European glamour and nautical aesthetic Mr. C Hotels are best known for with the tropical surroundings of South Florida.

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Ninja Museum to open in Odawara Castle Park

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A new attraction complex “Odawara Castle NINJA Museum” in Odawara Castle Park will be open on April 20th, 2019. This complex will utilize a refurbished exhibition area of the former museum “Rekishi-Kenbunkan Museum,” offering visitors a hands-on experience to play the role of feudal-era secret agent “Fuma ninja.” Fuma ninja is said to have served the five successive lords of the Odawara Hojo clan known as “Hojo Godai” during the warring states period in the 15th to 16th centuries.

Odawara Castle NINJA Museum Overview

Through an experience-based exhibition utilizing visual displays and digital technologies, this new facility can be enjoyed by a variety of visitors from children to foreign tourists.

In the entrance, you will learn about the history of Odawara Castle and will grasp the mind-set of Fuma ninja through wall illustrations and tool displays.

In the first zone called Warring States Theater, while learning the history and achievement of the Hojo Godai through a 3-minute movie, you will be handed a mission to save Odawara Castle from the warlord Toyotomi using ninjutsu (ninja skills).

In the second zone Ninjutsu Experience, you will enjoy a number of attractions including how to quickly walk across lotus leaves on an artificial pond, then sneak into a “karakuri yashiki” (ninja trick house) with secret doors, stairs, swords, walking as quietly as possible through the corridors. In the “hiding tactic” attraction, you will enjoy the method to hide yourself so that enemies are unaware of your presence with “konoha-gakure (hiding behind tree leaves),” “kusaba-gakure (hiding behind grass),” and “uzura-gakure (quail hide).”

In the final zone Fighting, you will fight enemy ninjas appearing on a screen and prove your skills from what you have learned in the previous zones by using on-screen shuriken (throwing stars).

Odawara Castle NINJA Museum

・Open Date: April 20th, 2019
・Business Hour: 9:00 a.m to 5:00 p.m (Admission until 4:30 p.m). Closed on December 31st, January 1st.
・Address: 3-71, Odawara Castle Park, Odawara-City, Kanagawa, Japan
・Access: 10-minute walk from Odawara Station East Exit

Odawara City is in southwest Kanagawa Prefecture, a short train trip from Tokyo. It is best known for the beautiful Odawara Castle, where the Hojo family, rulers of the Kanto region during the Sengoku Period (the warring states period) resided. Odawara is a compact seaside city with a rich history, many cultural sites, and delicious foods to experience. Odawara is also a transportation hub for the area, where major railways such as the JR Tokaido Shinkansen Line, the Odakyu Line, and Hakone Tozan Line all meet. It is also the gateway to the Hakone hot springs resort area, and the Fuji-Hakone National Park.

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XS, S, M, L or XL: What is your ideal river ship size?

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All those with the hearts of wanderers will appreciate the appeal of a river cruise; an experience rich in culture, made possible by ability to disembark and re-embark at leisure, an option not available on sea-faring cruises. These cruises are made even more popular because most are all-inclusive voyages, offering countless amenities.

River cruise ships range from very private eight-person barges all the way up through very large (for a river cruise) ship with more than 400 passengers. Vacationers need only choose the ship size that best reflects the river cruise experience they desire.

Cruise experts have categorized all the river ships, by size:

Extra Small: 8-74 Passengers

• AmaWaterways – MS Zambezi Queen
• Avalon Waterways – Avalon Myanmar, Avalon Saigon, Avalon Siem Reap
• Scenic – Scenic Aura, Scenic Spirit
• Viking River Cruises – Viking Mekong, Viking Mandalay, Viking Orient, Viking Ra
• Uniworld Boutique River Cruise Collection – Ganges Voyager II, River Orchid

Small: 75-149 Passengers

• AmaWaterways – MS AmaVida, MS AmaCello, MS AmaDolce, AmaDouro, MS AmaLyra, AmaDara
• American Cruise Line – American Star, American Spirit, Independence, Queen of the West, Queen of the Mississippi
• Avalon Waterways – Avalon Artistry II, Avalon Poetry II, Avalon Visionary, Avalon Felicity, Avalon Luminary, Avalon Affinity, Avalon Creativity, Avalon Imagery II, Avalon Tapestry II, Avalon Tranquility II
• Emerald Waterways – Emerald Liberte, Emerald Radiance
• Scenic – Scenic Azure, Scenic Tsar, Scenic Gem, Scenic Diamond
• Uniworld Boutique River Cruise Collection – Queen Isabel, River Ambassador, River Baroness, River Queen, River Countess, River Duchess, River Empress, River Princess, Bon Voyage, Joie de Vivre, River Tosca
• Viking River Cruises – Viking Astrild, Viking Beyla, Viking Fontane, Viking Helgrim, Viking Hemming, Viking Osfrid, Viking Schumann, Viking Torgil

Medium: 150-224 Passengers

• AmaWaterways – MS AmaBella, MS AmaVerde, MS AmaCerto, MS AmaPrima, MS AmaReina, MS AmaSonata, MS AmaSerena, AmaSiena AmaManga, AmaMora, AmaLea, AmaKristina, AmaStella, AmaViola, AmaVenita
• American Cruise Line – America, American Constellation, American Constitution, American Harmony, American Pride, American Song
• American Queen Steamboat Company – American Duchess, American Empress
• Avalon Waterways – Avalon Expression, Avalon Illumination, Avalon Impression, Avalon Passion, Avalon Panorama, Avalon Vista, Avalon Envision, Avalon View
• Emerald Waterways – Emerald Dawn, Emerald Destiny, Emerald Sky, Emerald Star, Emerald Sun
• Imperial River Cruises – Tikhi Don, Chekhov, Excellence Katharina, Rachmaninoff, Volga Star
• Scenic – Scenic Sapphire, Scenic Ruby, Scenic Crystal, Scenic Amber, Scenic Jade, Scenic Jasper, Scenic Jewel, Scenic Opal, Scenic Pearl
• Uniworld Boutique River Cruise Collection – SS Antoinette, River Beatrice, S.S. Catherine, Maria Theresa, River Victoria
• Viking River Cruises – Viking Aegir, Viking Akun, Viking Alruna, Viking Alsvin, Viking Alta, Viking Baldur, Viking Bestla, Viking Bragi, Viking Burl, Viking Delling, Viking Egil, Viking Einar, Viking Eir, Viking Eistla, Viking Embla, Viking Forseti, Viking Freya, Viking Gefjon, Viking Gullveig, Viking Heimdal, Viking Helgi, Viking Herja, Viking Hermod, Viking Hild, Viking Hlin, Viking Idi, Viking Idun, Viking Ingvar, Viking Ingvi, Viking Jarl, Viking Kadlin, Viking Kara, Viking Kvasir, Viking Legend, Viking Lif, Viking Lofn, Viking Magni, Viking Mani, Viking Mimir, Viking Modi, Viking Njord, Viking Odin, Viking Prestige, Viking Rinda, Viking Rolf, Viking Rurik, Viking Sigrun, Viking Sigyn, Viking Sineus, Viking Skadi, Viking Skirnir, Viking Tialfi, Viking Tir, Viking Tor, Viking Truvor, Viking Ullur, Viking Vali, Viking Var, Viking Vidar, Viking Vilhjalm, Viking Vili

Large: 225-299

• Imperial River Cruises – m/s Dnieper Princess, Ivan Bunin, Tchaikovsky
• Viking River Cruises – Viking Emerald

Extra Large: 300+

• American Queen Steamboat Company – American Queen

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Princess Cruises returns to Tahiti in 2020

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In 2020, Princess Cruises guests will enjoy the welcoming spirit and idyllic islands of French Polynesia when the cruise line returns to Tahiti with the intimate Pacific Princess, offering a series of roundtrip cruises for the first time since 2015. Tahiti and French Polynesia cruises open for sale on April 17, 2019.

Guests will discover a trove of unspoiled treasures with sparkling lagoons and white-sand beaches available on five, 10-day Tahiti & French Polynesia departures, sailing roundtrip from Tahiti (Papeete). Every voyage includes overnight calls in Tahiti’s capital Papeete and romantic Bora Bora, as well as a late-night stay in Raiatea. Additional ports includes Huahine, Rangiroa, and Moorea. Cruise vacations begin Oct. 5, 15, 25 and Nov. 4 and 14, 2020 starting at $1,999.

“Tahiti and French Polynesia lure travelers from all over the world seeking pure unspoiled paradise, snorkeling, swimming adventures and relaxation,” said Jan Swartz Princess Cruises president. “With our return to Tahiti in 2020, Princess Cruises offers the best way to explore this remote island life aboard our intimate Pacific Princess.”

Small ship cruising on Pacific Princess with just 670 guests offers casual elegance, signature Princess Cruises features, warm welcoming service and the special camaraderie that guests always find when sailing with others who share their passion for travel.

“Princess Cruises has a long history with Tahiti and is a highly valued partner showcasing the diversity of our islands, the rich authentic local culture, and the great variety of experiences that await discovery,” notes Paul Sloan, Tahiti Tourisme, Directeur Général and CEO. “We are eagerly looking forward to next year and welcoming Pacific Princess back to The Islands of Tahiti.”

With four Grand Adventure & Crossings itineraries, Pacific Princess also offers longer sailings for guests to experience the Aloha spirit of the Hawaiian Islands or discover the treasures of South America, including Easter Island with its mysterious Moai. A 19- or 29-day Hawaii & Tahiti Grand Adventure cruise departs Vancouver Sept. 16, 2020 and a 25- or 35-day Tahiti, South America & Panama Canal Crossing departs Tahiti on Nov. 14 or 24, 2020.

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‘Most Nationalities in a Swimming Pool’: Yas Waterworld earns Guinness World Records title

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Following an initiative held by the World’s Leading Waterpark to celebrate the Year of Tolerance, which took place on Friday April 12, Yas Waterworld succeeded in its attempt to grab the Guinness World Records title for ‘Most Nationalities in a Swimming Pool.” The event kicked off at 10:00AM and was held in the presence of Guinness World Records representative as well as Farah Experiences and Yas Waterworld senior management, seeing over 102 nationalities come together to represent their home countries and celebrate the values of co-existence and tolerance that the UAE has long embraced.

Commenting on the record-breaking event, Leander De Wit, General Manager of Yas Waterworld said: “It fills me with an immense amount of pride to be able to celebrate this milestone record in honor of the Year of Tolerance, which was made possible thanks to the co-existence of cultures and rich diversity that we are blessed to have in the UAE. On behalf of the entire team at Yas Waterworld, I’d like to express our gratitude to our beloved guests who joined us on this momentous day to help us achieve the record title of ‘Most Nationalities in a Swimming Pool’.”

Showcasing a deep sense of community, Yas Waterworld guests reveled in the celebratory atmosphere as they held their countries’ flags while standing in Amwaj Wave Pool to help take the waterpark to Guinness World Records fame. The waterpark’s guests from across the globe then went on to enjoy a day filled with family-friendly adventures, including complementary face painting and the park’s 40 exhilarating rides, slides and attractions.

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