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Seychelles – the garden of Eden – welcomes 12 contestants to Miss Reunion Crown

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Passengers disembarking from the Air Austral flight on this Friday morning at the Seychelles International Airport had the pleasure of stepping under the Seychelles sun alongside 12 beautiful contestants to the Miss Reunion to be crowned in August this year.

Seychelles was this year’s first choice made by the Miss Reunion Committee to host the official photo shoot of the Miss Reunion competition in preparation of the candidates for their Grand finale to be held in August.


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Aside from the 12 beauty icons from Reunion, the delegation saw the presence of Miss Réunion 2018 also crowned third Princess at the Miss France 2018, Ms. Morgane Soucramanien.

The delegation composed of 25 people including Antenne Réunion television crew- Official broadcaster for Miss Reunion-, photographers of Miss Réunion, Make-up artists and designers, is headed by the President of Miss Réunion committee Mr. Aziz Patel and the director for the Miss Réunion pageant Mrs. Amida Hussein.

The STB representative in reunion Mrs. Bernadette Honore who collaborated with the Miss Reunion committee to make the project a success was also present on the flight. 

Speaking at the airport where she personally welcomed the contestant, Mrs. Sherin Francis Seychelles Tourism Board (STB) Chief Executive stated that she was pleased that the destination was chosen for their official preparation.

“It is an honour to have the Miss Reunion contestant here in Seychelles for the first time. Reunion is a flourishing market and their presence on the Island will help accentuate the visibility of the destination. It is undeniable that the media exposure Seychelles would receive through the broadcast of their journey in Seychelles will have excellent returns for the destination,” said Mrs, Francis.  

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Ketsia Marie, Miss Creole Des Iles Seychelles 2018 was also present at the airport alongside Mrs. Francis to welcome our Reunion guest.

On his part, the President of Miss Réunion committee Mr. Aziz Patel mentioned that this trip is an important part of the contestants’ journey as beauty ambassadors for Reunion.

He further mentioned that is an opportunity for the candidates to learn more about themselves live together and prepare themselves for the Grand finale.

During their stay in Seychelles, the Miss Reunion contestants will be photographed at various touristic places around Mahé, Praslin and La Digue including the Botanical Garden, Victoria town and the most popular beaches.

The Miss Reunion contestants will be leaving Seychelles on July 7, 2019 on Air Austral, the partner airline of the Miss Reunion.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Travel Trade Professionals from city of Saint Gilles in Reunion trained to be Seychelles experts

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The Seychelles Tourism Board (STB) maintains its commitment to educate trade partners about the destination as the team conducted a two-day destination Training in the city of Saint Gilles in Réunion to train Travel Trade professionals to become certified smart agents.

The Seychelles smart Certification program is designed to help travel trade professionals to become specialists of the destination- ensuring that potential visitors receive the full Seychelles exposure from very first point of contact.  

The program requires the participants to complete a comprehensive training session about Seychelles Island, following which they have a period of one year to sell three Seychelles holiday packages.

An educational visit in Seychelles is the last step needed for them to be certified Seychelles smart agents.

This year’s Seychelles Smart certification-training program was conducted on the sidelines of the official mission of Mrs. Bernadette Willemin, the STB Regional Director for Europe in Réunion.

The STB Regional Director for Europe conducted the Seychelles Smart Certification Training involving some 33-trade partners. The Senior Marketing Executive in Reunion, Ms. Bernadette Honore, assisted her.

Following the success of the training session, Mrs. Bernadette Willemin stated on the importance of keeping the trade partners well-informed about the destination.

“It is imperative for a destination like ours whose majority of the business comes through the distribution channel to continue training the travel trade  front liners ensuring that they are comfortable and confident in selling our products and also capable of converting enquiries into sell,” said the STB Regional Director for Europe.

The duo also conducted a series of sales calls meetings with Reunion tourism trade professionals marketing Seychelles as the ultimate versatile destination in the region.

Mrs Willemin and Ms. Honore also took the opportunity to gather further intelligence on the Reunion market development.

STB partner airline in Reunion, Air Austral -offering direct connectivity to Seychelles- also collaborated to the programme, firming up its support towards this program by joining with the STB to promote the Réunion-Seychelles route.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles highlighted in Reunion Senior Trade Fair

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The destination was featured in Reunion’s 3rd edition of the distinguished Senior Trade Fair held in Reunion between May 31 to June 2, 2019.

The Seychelles Tourism Board’s (STB) participation in the 3-day consumer event focused on reinforcing Seychelles as a leisure destination for group travelers. The event, which regrouped over 100 exhibitors including service-providing experts in leisure, travel, and technologies under one roof, is viewed as the fundamental event in Reunion.

The Senior Trade Fair designed for group travelers – 50 and above – remains an opportunity for the STB to make its presence significant in increasing the number of tourism arrivals from the Reunion territory.

In their approach to the Reunion public, STB and Thomas Cook did not only share a co-branded stand to promote Seychelles as a holiday destination, the Reunion Travel Trade professional partner also proposed to all visitors special promotional offers for Seychelles. The features of the promotion custom-made a package specifically for this segment of travelers.

In addition, Thomas cook collaborated with its Destination Management Company in Seychelles, Mason’s Travel offering 2 nights at Indian Ocean Lodge and 2 nights at Carana Beach hotel in a draw held during the 3-day stand. Mason’s Travel also offered other prizes such as excursions and transfers.

Speaking about  the importance of STB’s participating to the Senior Trade Fair, STB Senior Marketing Executive based in Reunion, Ms. Bernadette Honore mentioned the remarkable turnout which will provide increased visibility for Seychelles as a destination that can be explored by group travelers for leisure

“Firming up our continued collaboration with Thomas Cook on this annual consumer trade fair highlighted the desire of Reunion Travel Trade professionals to grow this segment market to Seychelles. Reunion elderly population continued to be on the increase. Travelling is also one of their preferred hobbies. STB plans to continued working with this group travelers for leisure ensuring Seychelles capture part of this business,” said Ms. Bernadette Honore.

The STB representative also mentioned presence of important media such as Le Quotidien and Reunion Première at the Seychelles stand providing added visibility to the destination.

According to information gathered on an annual basis, 50 years and above are among one of the key potential travelers for leisure in Reunion, representing one quarter of Reunion population or around 62,000 people.

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Seychelles Tourism Board in Reunion tap into up market luxury brands

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Seychelles Tourism Board (STB), geared up its presence in Réunion Island as the organisation participated in an upmarket consumer event to showcase the destination, present the accessible products and network with potential partners.  

The event dubbed ‘Rêve de Moka’ saw the presence of six luxury Brands comprising of Porche, Caviar.re, Moet & Chandon Champagne, Isautier and a properties investor Neovarim.

‘Rêve de Moka,’ hosted in ‘Domaine de Moka’ one of Reunion Islands historical and long term conservation site attracted around 200 visitors, chosen from an exclusive database. 

The event which took place in a workshop format followed by animation and a touring of the property in a Porche.  

The event was attended STB Senior Marketing Executive based in Reunion, Ms. Bernadette Honore who represented the destination.

Seychelles extended its reach to Reunion potential visitors, as a luxury destination and gained exclusivity in the event as being the only destination present at the event.

STB was supported at the event by the presence of airline partner in Reunion -Air Austral, Réunion Tour operator-Bourbon voyages who contributed by their presence.

As part of its participation to the ‘Rêve de Moka’ event, Air Austral pressed its marketing as the only direct connection between the two islands.

The airline partner also offered 2 airfare tickets to Seychelles as prize for a quizz game initiative, which was reinforced by Castello Beach Hotel as the company offered a two-night’s stay for two persons to complement the package.

Aside from having its representatives at the STB table at the event, Bourbon voyages, provided the invited visitors with additional information about the destination including activities and pricing of their services.   

Talking about the STB participation to the event, Ms. Bernadette Honore mentioned the importance for the destination to appear in upscale events and commented on her satisfaction at the interest generated by Seychelles’ presence. 

 “The upmarket luxury brand in Réunion is a segment market of potential to Seychelles. Seychelles earmarked as a high-end Island destination had the potential to capture this kind of clienteles. Our presence in such event does not only allow Seychelles Tourism Board to promote the destination, but it allows us to be presence where our segment market is for a greater visibility of Seychelles,’’ said Ms. Honore.  

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Reunion Island breaks tourist arrivals record

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Despite a difficult end to the year, 2018 was profitable and even historic for Reunion tourism as more than 574,000 outside visitors were welcomed . This is 4.1% more than in fiscal 2017, which had already had an unprecedented inflow of visitors.

In 2018, 35 ships and 39,433 cruise passengers landed on the island, which was satisfactory, although slightly lower as several companies were forced to review their routes in November and December.

Nevertheless, with revenues still increasing and amounting to more than 432 million euros, also a new record for the destination, the tourism sector confirms its preponderant place in the economy of Reunion.

Reunion’s neighbors in the Indian Ocean remain fond of the destination. Arrivals from the Indian Ocean area remains above 60,000 tourists in 2018, after a spectacular increase of 46% recorded in 2017. Within this Indian Ocean zone, Mauritius remains the main source market since it represents more than 30,000 tourists, or 5.8% of total arrivals to Reunion.

The communication and promotion actions carried out on the main European markets, other than France, have also been fruitful, as this visitor source market now accounts for 7.4% of total arrivals, compared to 6% in 2017. In total, 39,664 visitors came from the rest of Europe in 2018 which is 4.2% more than last year!

Unsurprisingly, the leisure clientele represents an overwhelming majority of arriving visitors with 90.8% of the overall volume of arrivals on the island, supplemented by 8.5% of business tourism.

The average length of stay of these foreign tourists is 17 days and remains unchanged compared to 2017, a figure particularly important for a long-haul destination such as Reunion.

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