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Seychelles Tourism Board in Reunion tap into up market luxury brands

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Seychelles Tourism Board (STB), geared up its presence in Réunion Island as the organisation participated in an upmarket consumer event to showcase the destination, present the accessible products and network with potential partners.  

The event dubbed ‘Rêve de Moka’ saw the presence of six luxury Brands comprising of Porche, Caviar.re, Moet & Chandon Champagne, Isautier and a properties investor Neovarim.


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‘Rêve de Moka,’ hosted in ‘Domaine de Moka’ one of Reunion Islands historical and long term conservation site attracted around 200 visitors, chosen from an exclusive database. 

The event which took place in a workshop format followed by animation and a touring of the property in a Porche.  

The event was attended STB Senior Marketing Executive based in Reunion, Ms. Bernadette Honore who represented the destination.

Seychelles extended its reach to Reunion potential visitors, as a luxury destination and gained exclusivity in the event as being the only destination present at the event.

STB was supported at the event by the presence of airline partner in Reunion -Air Austral, Réunion Tour operator-Bourbon voyages who contributed by their presence.

As part of its participation to the ‘Rêve de Moka’ event, Air Austral pressed its marketing as the only direct connection between the two islands.

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The airline partner also offered 2 airfare tickets to Seychelles as prize for a quizz game initiative, which was reinforced by Castello Beach Hotel as the company offered a two-night’s stay for two persons to complement the package.

Aside from having its representatives at the STB table at the event, Bourbon voyages, provided the invited visitors with additional information about the destination including activities and pricing of their services.   

Talking about the STB participation to the event, Ms. Bernadette Honore mentioned the importance for the destination to appear in upscale events and commented on her satisfaction at the interest generated by Seychelles’ presence. 

 “The upmarket luxury brand in Réunion is a segment market of potential to Seychelles. Seychelles earmarked as a high-end Island destination had the potential to capture this kind of clienteles. Our presence in such event does not only allow Seychelles Tourism Board to promote the destination, but it allows us to be presence where our segment market is for a greater visibility of Seychelles,’’ said Ms. Honore.  

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

Reunion Island breaks tourist arrivals record

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Despite a difficult end to the year, 2018 was profitable and even historic for Reunion tourism as more than 574,000 outside visitors were welcomed . This is 4.1% more than in fiscal 2017, which had already had an unprecedented inflow of visitors.

In 2018, 35 ships and 39,433 cruise passengers landed on the island, which was satisfactory, although slightly lower as several companies were forced to review their routes in November and December.

Nevertheless, with revenues still increasing and amounting to more than 432 million euros, also a new record for the destination, the tourism sector confirms its preponderant place in the economy of Reunion.

Reunion’s neighbors in the Indian Ocean remain fond of the destination. Arrivals from the Indian Ocean area remains above 60,000 tourists in 2018, after a spectacular increase of 46% recorded in 2017. Within this Indian Ocean zone, Mauritius remains the main source market since it represents more than 30,000 tourists, or 5.8% of total arrivals to Reunion.

The communication and promotion actions carried out on the main European markets, other than France, have also been fruitful, as this visitor source market now accounts for 7.4% of total arrivals, compared to 6% in 2017. In total, 39,664 visitors came from the rest of Europe in 2018 which is 4.2% more than last year!

Unsurprisingly, the leisure clientele represents an overwhelming majority of arriving visitors with 90.8% of the overall volume of arrivals on the island, supplemented by 8.5% of business tourism.

The average length of stay of these foreign tourists is 17 days and remains unchanged compared to 2017, a figure particularly important for a long-haul destination such as Reunion.

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Reunion Island NRL viaduct: Now that’s a road trip!

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“The new NRL 974 – the Didier Robert Highway as it is referred to across the island – is a secure road far from the danger of falling stones … nearly 1500 jobs … innovations … ingenuity … perseverance and respect to preserve the environment of the island,” says remarks from social media about this massive Reunion Island project.

The work of the “Nouvelle Route du Littoral” (the new coastal road) is nearing its end on the north side. Motorists traveling along the coastal road watch every day the progress of the work of laying the big posts in the sea.

This Friday marks the last hours of mobilization of the huge machine “Zourite,” used for two years for the installation of the big posts at the bottom of the sea and the first parts of deck assembled in stages. Since the start of work at sea, the machine has reached the construction work at the rate of two of these big posts per month. The total height of these posts varies from 24 to 38 meters on the entire route at sea. The bases of the posts are between 12 and 15 meters below sea level, or between 3 and 8 m below the ocean floor.

48 posts in total

The route stretch of the deck, whose weight of the elements can go up to 670 tons and are conveyed by the “launcher” to be assembled. As for the route on supports, they are much heavier, they weigh up to 2400 tons and are routed and set up on site by Zourite. The height of the segments to be transported varies from 3.80 to 7.30 meters.

Zourite thus completes in this month of March 2019 the installation of the very last of the posts of the viaduct which includes 48 between the Large boat and the advancement at sea in Saint-Denis.

A progress report is made at this very moment on site by a delegation of the regional authority. Taking stock of the progress of the work, the President of the Region was also asked about the prospects for the other achievements that will follow the work of the NRL, starting with the guided regional transport network. “The first phase of 12 km will involve Saint-Denis and Sainte-Marie, plus 2 phases: a first towards Saint-Benoît, and the second towards the west since you know that the New Coastal Road provides for to be able to host a regional guided transport network,” said Didier Robert.

NEO after the NRL

As for the total delivery of the NRL, the president of the Region spoke about the schedule adopted to date. “We are on a 2022 perspective for the overall delivery of the project,” he said, also answering the question of the possibility of a partial delivery. “It’s part of the elements of reflection but it does not integrate today the approach of our community because it is a global work of 12 km, so the goal is to deliver this project on its entirety.”

The subject of NEO Saint-Denis was also mentioned. “For the past two or three years, we have been choosing to co-manage with the City of Saint-Denis for the Nouvelle Entrée Ouest, and we are working together to ensure that there is extension and that Saint-Denis can benefit from the regional commitment with a level of traffic that is more acceptable. It will be finalized in a first time the new bridge of the Saint-Denis River in 2020-2021, so at the same time as the finalization of the viaduct “which prefigures the” new face of Barachois “in a second time,” said the president of Reunion.

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