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Diamond Live Concert Series honored by American Resort Development Association

April 17, 2019 by Forimmediaterelease

Diamond Resorts was recognized by the American Resort Development Association with one of the vacation ownership industry’s top awards for its groundbreaking Diamond Live Concert Series.

Mike Flaskey, Chief Executive Officer of Diamond Resorts, and Chris Brock, Senior Vice President of Global Marketing, accepted the award during the annual ARDA World Awards Gala in Orlando, Fla.

“To say I am proud of our talented team members is an understatement,” said Mike Flaskey, Chief Executive Officer of Diamond Resorts. “Our team is consistently pushing the envelope and developing innovative ways to enhance vacation experiences for our members, owners and guests.”

“The Concert Series began several years ago as a little idea and our team has taken it very far, growing the platform into a full series of private concerts with some of country music’s top artists,” Flaskey added. “I am very grateful that our industry has recognized our team’s innovation.”

ARDA, the Washington D.C.‐based trade association representing the vacation ownership and resort development industries, annually recognizes resorts and industry members at the ARDA World Convention & Expo in categories that include overall professional excellence, outstanding sales and marketing accomplishments, product design, advertising and staff.

Diamond Resorts has won awards each year, and was named finalists in 23 categories ahead of the 2019 event.

In addition to the ACE Innovator Award, Diamond took home 11 other awards:

•Sales Verification Loan Officer/Quality Assurance Officer – Annette Stultz
•Business Administration Manager: Finance & Accounting – Yash Dubal
•Training and Development Manager or Team – University of Excellence and OD Team
•Call Center Leader – Kayla Czapla
•Activities Program Team – Virginia Beach Activities Team
•Safety/Security Manager/Team – Edwin Brooks
•Resort Assistant Manager – Leonardo Olachea
•Newsletter – The Club Newsletter
•Multi Media Campaign – All Access Pass Sweepstakes
•Social Media Campaign – #DRIGolf Campaign
•Refurbishment: HOA – Liki Tiki Village Lobby

Attracting more than 1,700 participants from more than 35 countries, ARDA World offers companies prime exposure to vacation ownership industry professionals and provides quality networking opportunities and expert insight on the latest industry trends. Strengthen relationships with your current customers and seek out new opportunities to expand your business and increase your company’s visibility in the ARDA World Marketplace.

Travel News | eTurboNews

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Maldives Tourism: Changes needed say local travel industry leaders

March 27, 2019 by Forimmediaterelease

The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

Travel News | eTurboNews

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Allegiant Airlines’ ancillary revenue initiatives among most innovative in the world

March 19, 2019 by Forimmediaterelease

Allegiant is based in Las Vegas, but it has never relied upon the notion of “luck” as part of its business strategy. The airline was born in 1997 and immediately challenged all the rules of how to start an airline.

Allegiant maintains its industry leading margins by distancing itself from competitors, and by being very different from everyone else. This distinctive style includes innovative ways to generate ancillary revenue:

• Allegiant’s Sunseeker Resort development in Florida is projected to contribute ancillary revenue in excess of $6 per passenger on a systemwide basis.

• The carrier’s new family entertainment centers allow it to build deeper customer relationships and capture more leisure spending within Allegiant’s network of smaller cities.

• More than $16 per passenger is generated by baggage revenue policies, which include fees for large carry-on bags, and allow those without large carry-on bags to board first.

• The Allegiant World Mastercard provides a free inflight beer or wine for cardholders and is expected to generate annual earnings (EBITDA) of $50 million by 2020.

• The installment payment option (pay monthly) yields online shopping carts nearly 300% larger than those paid in full.

Travel News | eTurboNews

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