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Visitor surety is a top priority for Jamaica Tourism. Dr. Andrew Spencer, Executive Director of the Tourism Product Development Company Ltd. (TPDCo) appointed Dr. Peter Tarlow, Partner of certified.travel, as the head of the new National Jamaica Tourism Security team. TPDCo is the organization charged with the responsibility for Destination Assurance under the directive by its Honorable Minister, Edmund Bartlett, MP.

This follows a number of meetings between Dr. Tarlow and the Hon. Edmund Bartlett, Jamaica Minister of Tourism, with Jamaica Minister of National Security, the Hon. Dr. Horace Chang, and senior members of the Ministry of Tourism (MOT) and its agencies.

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Certified.travel is a joint subsidiary of the eTN Corporation and Tourism & More. Dr. Tarlow is a leading industry professional with specific expertise in such areas as:

The impact of crime and terrorism on the tourism industry
Event and tourism risk management
Tourism and economic development
Development of response models for security threats
Tourism police and private security personnel and the development of TOPPs units
Reputational repair or enhancement as needed

Visitor surety means for Jamaica:

The providing of a safe and secure environment for the Jamaica’s visitors and for those who work in its visitor industry
Protection of the its tourism sites and infrastructure
Perceptions of Jamaica including how these perceptions impact its reputation
The protection of the nation’s economy vis-à-vis its tourism industry

TPDCo’s destination assurance initiatives and strategies are geared towards the following:

Jamaica National Development Plan, specifically, Jamaica’s 2030 Vision goal; The Jamaican society is secure, cohesive and just
Ministry of Tourism Strategic Business Plan Ensuring the safety, security, and sustainability of the natural and built environments
MOT Tourism Pillar of Growth; New Partnerships

Dr. Peter Tarlow pointed out: “Tourism is the world’s leading peaceful industry and a major economic development tool. The tourism industry is also security (crime and terrorism) sensitive, and a lack of tourism surety has a major impact on tourism and event-oriented economies. Additionally, when public officials are tourism-sensitive, they offer the general public better service, economic opportunities, and an improved standard of living.

“The hospitality industry’s number one job is to protect its guests, and visitors demand safety and security by well-trained professionals. If the tourism industry fails in this regard, all else becomes irrelevant.

“Real security involves training, education, investments in software and the understanding that security is not a simplistic discipline or a passing phase. Tourism security personnel need continual training and must be flexible enough to adjust their procedure to a constantly-changing environment. One of the propositions to note is that as customer service increases, so does tourism security, and a better tourism product has the potential to increase national productivity, quality of life, and economic wellbeing. Security plus service and value for money will become the basis for 21st century tourism success!”

eTN Corporation President Juergen Steinmetz said: “We are excited to work with Jamaica Tourism on this important project. Adding Dr. Peter Tarlow to our portfolio of services and in forming certified.travel as a joined partnership is a game changer for the eTN Corporation, eTurboNews, and TravelMarketingNetwork.”

Unfortunately, within the last few months, Jamaica has had to deal with several incidents that have challenged the perception of its security in relation to visitation safety. These incidents have impacted the perception of Jamaica’s tourism product both locally and globally.

Jamaica’s Tourism Minister, Hon. Edmund Bartlett, said: “We must safeguard the key aspects of destination assurance such as security, safety, and seamlessness of our tourism product. Dr. Peter Tarlow and the team will help us take a step in the right direction and provide insight in legislation that may be implemented to make the industry safer, as well as help us develop a new program on how to better relate and interact with international guests. His visit comes at a crucial point in the development of our product.”

More information on the eTN Travel & Tourism Security Program : www.certified.travel

Safety and security are becoming the center point and the basis of a new way forward for the visitors’ industry on this Caribbean Island nation according to Jamaica’s Tourism Minister, the Hon. Edmund Bartlett.

Dr. Tarlow reports from Kingston:

I spent Yesterday in meetings dedicated to innovative ideas regarding tourism surety, that is the point where safety and security meet economic development and reputation. During the day I had the chance to meet not only with the minister of tourism but also the minister of public safety and security.

We discussed a great many issues: From tourist security to security for Jamaica’s citizens, from technology to the need for police raises, from the fact that in the long-run prevention is less expensive than crisis management. What we meant by that last statement was that the best way to handle a crisis is to avoid it if at all possible. This discussion leads to the question of risk, and the reality that to be alive is to deal with risk.

Many of these same discussions are being held around the world.

What I have found unique here in Jamaica is not only the open dialogue, but the willingness intellectually to debate the issues and the realization that a tourism center must always seek ways to reinvent itself. Tourism dare not be satisfied with past success but must also think creatively about future problems.

An example of the rapid changes faced by the world of tourism is the knowledge that we live not only in a world of social media but also in a hyper-connected world.

Ours is a new world where a smartphone can create a revolution, and where the solving of one problem all too often produces new problems and unintended consequences. For those who have studied Hegelian philosophy, we see that tourism, like society, is a constantly changing dynamic and perhaps the industry’s biggest threat is the fear of meeting new situations, analyzing them, and seeking solutions in a world without permanent solutions.

What I have learned once again here in Jamaica is that in life there are no easy solutions, but despite this reality, we dare not flee from the challenges of an ever-changing world; to do less is to run from the ethical and enter into a den of paranoia.

Having debated great issues all day with Jamaican colleagues I have come to understand that the real beauty of this land goes beyond its mountains and its beaches but in the creative spirit of its people.

They have taught me once again that change is a part of life and that either we control the change or it will control us.

Best wishes from Jamaica!

Dr. Peter Tarlow is leading the new eTN Travel & Tourism Safety Training Program, a partnership between Tourism & More, Inc. and the eTN Group. Tourism and More has been working for over 2 decades with hotels, tourism-oriented cities and countries, and both public and private security officers and police in the field of tourism security. Dr. Tarlow is a world-renowned expert in the field of tourism security and safety. He leads the eTN Travel Security and Safety Training team. For more information, visit travelsecuritytraining.com.