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Seychelles Tourism Board in Reunion tap into up market luxury brands

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Seychelles Tourism Board (STB), geared up its presence in Réunion Island as the organisation participated in an upmarket consumer event to showcase the destination, present the accessible products and network with potential partners.  

The event dubbed ‘Rêve de Moka’ saw the presence of six luxury Brands comprising of Porche, Caviar.re, Moet & Chandon Champagne, Isautier and a properties investor Neovarim.


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‘Rêve de Moka,’ hosted in ‘Domaine de Moka’ one of Reunion Islands historical and long term conservation site attracted around 200 visitors, chosen from an exclusive database. 

The event which took place in a workshop format followed by animation and a touring of the property in a Porche.  

The event was attended STB Senior Marketing Executive based in Reunion, Ms. Bernadette Honore who represented the destination.

Seychelles extended its reach to Reunion potential visitors, as a luxury destination and gained exclusivity in the event as being the only destination present at the event.

STB was supported at the event by the presence of airline partner in Reunion -Air Austral, Réunion Tour operator-Bourbon voyages who contributed by their presence.

As part of its participation to the ‘Rêve de Moka’ event, Air Austral pressed its marketing as the only direct connection between the two islands.

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The airline partner also offered 2 airfare tickets to Seychelles as prize for a quizz game initiative, which was reinforced by Castello Beach Hotel as the company offered a two-night’s stay for two persons to complement the package.

Aside from having its representatives at the STB table at the event, Bourbon voyages, provided the invited visitors with additional information about the destination including activities and pricing of their services.   

Talking about the STB participation to the event, Ms. Bernadette Honore mentioned the importance for the destination to appear in upscale events and commented on her satisfaction at the interest generated by Seychelles’ presence. 

 “The upmarket luxury brand in Réunion is a segment market of potential to Seychelles. Seychelles earmarked as a high-end Island destination had the potential to capture this kind of clienteles. Our presence in such event does not only allow Seychelles Tourism Board to promote the destination, but it allows us to be presence where our segment market is for a greater visibility of Seychelles,’’ said Ms. Honore.  

MEDIA CONTACT: STB News Bureau, Tel: +248 4 671 354 / +248 4 671 313, stbnews@seychelles.travel  www.seychelles.travel

IGLTA honors ITB Berlin for its commitment to LGBT+ travel segment

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The reward for promoting awareness and acceptance of the LGBT+ Community in the global tourism industry: at the Annual Global Convention, which will take place from 24 to 27 April at the Hilton Midtown New York City, the International LGBT+ Travel Association (IGLTA) will present ITB Berlin with the Vanguard Award.

Every year, together with the IGLTA Foundation (www.iglta.org/The-IGLTA-Foundation), the public charity subsidiary of the IGLTA, the directors’ board presents the IGLTA Honors. The recipients are individuals, companies or organizations who have improved relations within the tourism community and raised awareness of LGBT+ travel around the world. The LGBT Travel Pavilion of ITB Berlin celebrated its debut back in 2010, and since then has become a highly-regarded role model for the presentation of the gay and lesbian travel segment at an international travel show. In addition to the extensive display area with its own conference venue, supporting events such as the LGBT+ Media Brunch, networking events, informative lectures, the LGBT+ ITB Convention Seminar – which since 2 years also includes the bestowal of an ITB Pioneer Award -, and, as of this year the International LGBT+ Leadership Summit, attract many visitors.

ITB’s commitment has made it possible to also position this segment at ITB Asia in Singapore and organize international ITB Academies on this topic as recently in Malta and Japan.

”ITB Berlin is proud to occupy a pioneering role in this important subject, and to be the recipient of such a prestigious award for its continuing efforts to promote international recognition of LGBT+ travel“, said Rika Jean-François, CSR officer of ITB Berlin and responsible for this segment. ”What began as a few community pioneers exhibiting here and there around ITB Berlin has over the years become a recognized platform. Together with our partner Diversity Tourism we have created a globally unique forum.“

”We have got to the point now where at ITB Berlin we have created one of the liveliest and most diverse LGBT+ Travel Pavilions possible, with exhibitors and people taking part in discussion rounds from around the world“, is how Thomas Bömkes, LGBT+ consultant for ITB Berlin and Managing Director of Diversity Tourism GmbH described this market’s rising prospects. Rika Jean-François added: ”This award will give us the strength to continue defending LGBT+ travelers against discrimination in every country in the world and to ensure that they, just like any other travelers, can visit places where also local people are respected regardless of their sexual orientation.” Thomas Bömkes pointed out, that the economic potential of this travel market cannot be underestimated: “Studies have shown that accepting diversity can contribute significantly to a destination’s economic success.“

LGBT tourism has been represented at ITB Berlin since the Nineties. As a result of ITB Berlin’s CSR policy which promotes diversity and defends human rights in tourism and due to the keen interest expressed by exhibitors and visitors, Gay & Lesbian Travel was officially declared a segment in its own right at ITB Berlin 2010. Openness, creativity and lively interaction are the dominant features of this segment that has become one of the most wide-ranging at ITB Berlin. The LGBT Travel Pavilion currently boasts the world’s largest display of products for the gay and lesbian travel market of any trade show in the world.

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Somatheeram, world’s first Ayurvedic resort, will join anniversary 25th edition of OTDYKH Leisure 2019

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Somatheeram will, once again, participate at the leading B2B travel exhibition OTDYKH Leisure, which will take place September 10-12, 2019.

Held in Moscow each year, OTDYKH leisure is a perfect start for the upcoming winter season on the Russian inbound and outbound market.

Somatheeram Ayurveda Group in Kerala, India is the foremost resort group in the world for authentic Ayurvedic treatments, Yoga and Meditation.

Founded by Baby Matthews in 1985, today Somathreeram has five deluxe Ayurvedic resorts in Kerala and enchanting houseboats in the backwaters.  The mission of the Group is “to offer the essence and soul of the ancient medical science of Ayurveda and the art of Yoga and Meditation.”

AYURVEDA is a 5000 year old Indian traditional system of medicine. The healing power of Ayurveda has the answer to almost every known ailment.   It is considered to be the oldest form of health care in the world. Ayurveda maintains good health and corrects unstable health. It ensures an honest balance between you, your body and nature.  Ayurveda medicines and supplements are composed only of substances taken from nature. Because they have no side effects, patients do not become physically or psychologically dependent on them.

Somatheeram offers all Ayurveda clinical treatments and treatment packages.  You can choose from rejuvenation therapy, detoxification/body purification, slimming/weight reducing, anti-stress/stress management and beauty care.

Somatheeram is one of over 900 companies participating in the exhibition from every corner of the globe. Once again, OTDYKH team is expecting an outstanding Indiana exposition. In 2018 the expo welcomed India with a record-breaking number of companies. The country was represented by the collective stands of India Tourism and by regional stands of Kerala, Andhra Pradesh, Goa, Indian Railway Catering and Tourism Corporation as well as by private resorts, hotels, hospitals and companies such as Caper, Sita Somatheeram etc.

Every year Somatheeram is using its presence at OTDYKH International Travel Market to showcase its wide and varied spectrum of Ayurveda treatments procedures.

Somatheeram team is looking forward to meet you at OTDYKH Leisure 2019, Moscow, Expocentre Fairgrounds, Pavilion 2, Hall 1.

Download a Somatheeram brochure.

If you are considering attending the show from September 10-12, 2019, please register free of charge online.

For information on exhibiting please contact Ms. Anna Huber at a.huber@euroexpo-vienna.com, International office: +43 1 230 85 35

eTN is a media partner for OTDYKH.

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UNWTO World Forum on Gastronomy Tourism to analyze sector’s potential

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The countdown begins for the 5th World Forum on Gastronomy Tourism to be held on 2 and 3 May in Donostia-San Sebastián, organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC). International experts will analyze and discuss the influence and capacity of gastronomy tourism to create employment and promote entrepreneurship and how to increase its potential in the future. Registration to attend the forum is still open here.

Stimulating employment

The Forum will explore how the most favorable frameworks can be created in order to stimulate job creation and entrepreneurship throughout the gastronomy tourism value chain. In addition, the speakers will try to identify the most relevant skills for this type of tourism, which should foster synergies among emerging companies, promote the inclusion of disadvantaged groups and take full account of digitalization. The event will bring together speakers and experts from all regions of the world, as well as internationally renowned Basque chefs such as Elena Arzak, who is a UNWTO Ambassador for Responsible Tourism and joint head chef of the restaurant Arzak, and Andoni Luis Aduriz.
In addition, the event will host the presentation of the UNWTO/BCC Guidelines for the Development of Gastronomy Tourism.

Sessions and startups

The forum will open with a high-level panel with ministers and secretaries of state from countries that have included gastronomy tourism as part of their strategies, such as Cyprus, Slovenia or Spain, among others. Under the theme, “Public policies as key ingredients to promote gastronomy tourism”, the participants will discuss the necessary political framework for the development of gastronomy tourism as well as its capacity to create jobs and promote entrepreneurship.

In addition to shedding light on the competencies needed to meet the demands of gastronomy tourists, the sessions will encourage the creation of environments that stimulate entrepreneurship, that connect emerging companies and better integrate disadvantaged groups in the labour market. Issues related to local communities or to under-represented groups, such as women, youth and persons with disabilities, will also be discussed. In addition, topics such as the digitalization of the sector will also be analyzed in order to identify the new opportunities they offer to companies. In addition, the latest advances in the creation of the necessary framework to stimulate entrepreneurship will be presented, connecting the different ecosystems with the startups that are part of the value chain of gastronomy tourism.

In this context, the five finalist startups of the First Global Gastronomy Tourism Startup Competition, organized by the UNWTO and the BCC, will present the most innovative projects in line with the UNWTO’s strategy and the contribution of gastronomy tourism to the sustainable development goals.

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Seychelles present at Access Luxury Travel Show Workshop in capital city of Czech Republic

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The Seychelles Tourism Board (STB) was present at the seventh Edition of the Access Luxury Travel Show Workshop held on Monday March 11, 2019, at the Kaiserstejnsky Palac in the city of Prague.

The opportunity gave the STB team the chance to meet major partners on the Czech market, which is one of the strongest economies in Central Europe and has shown growing interest in luxury travel over the past few years.

The workshop, which was attended by about 86 participants including Tour Operators, Travel Agents and airline companies was a series of pre-scheduled one on one meetings, presentations and free flow workshop. The evening ended with a networking cocktail and a Raffle draw.

Ms. Myra Fanchette, Paris based STB Senior Marketing Executive represented the organisation at the event, during which she presented Seychelles as a multi-faceted holiday destination offering a plethora of possibilities for leisure and relaxation.

The Destination’s representative through STB, stood alongside 19 other exhibitors including the Constance Hotels & Resorts, few Destination Management Companies, hotel representative from Maldives and the Jamaica Tourism Board.

Ms. Fanchette mentioned that STB’s participation at the Access Luxury Travel Show Workshop opened doors for new business relationships between the service providers from the Czech Republic and STB.

“It was an ideal platform for STB to meet with new Travel Agencies and Tour Operators, which so far Seychelles does not appear in their portfolio and they have demonstrated great interest in new destinations. We also maximised on our presence at the event to meet with our existing partners who wanted to know about any latest developments on the destination and discussed plans and activities for the year,” said Ms. Fanchette.

The Czech Republic has seen an increase of 43% on the visitor’s arrival from January to March 2019, compared to the same period last year. This is very encouraging and our continuous efforts to enhance the growth on the Eastern European markets are ongoing with various activities planned for the year, the next STB appearance will be on a dedicated Eastern Europe Roadshow, which will be held from May 27 to 30, 2019 in four different cities.

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