The Seychelles Tourism Board (STB) maintains its commitment to educate trade partners about the destination as the team conducted a two-day destination Training in the city of Saint Gilles in Réunion to train Travel Trade professionals to become certified smart agents.
The Seychelles smart Certification program is designed to help travel trade professionals to become specialists of the destination- ensuring that potential visitors receive the full Seychelles exposure from very first point of contact.
The program requires the participants to complete a comprehensive training session about Seychelles Island, following which they have a period of one year to sell three Seychelles holiday packages.
An educational visit in Seychelles is the last step needed for them to be certified Seychelles smart agents.
This year’s Seychelles Smart certification-training program was conducted on the sidelines of the official mission of Mrs. Bernadette Willemin, the STB Regional Director for Europe in Réunion.
The STB Regional Director for Europe conducted the Seychelles Smart Certification Training involving some 33-trade partners. The Senior Marketing Executive in Reunion, Ms. Bernadette Honore, assisted her.
Following the success of the training session, Mrs. Bernadette Willemin stated on the importance of keeping the trade partners well-informed about the destination.
“It is imperative for a destination like ours whose majority of the business comes through the distribution channel to continue training the travel trade front liners ensuring that they are comfortable and confident in selling our products and also capable of converting enquiries into sell,” said the STB Regional Director for Europe.
The duo also conducted a series of sales calls meetings with Reunion tourism trade professionals marketing Seychelles as the ultimate versatile destination in the region.
Mrs Willemin and Ms. Honore also took the opportunity to gather further intelligence on the Reunion market development.
STB partner airline in Reunion, Air Austral -offering direct connectivity to Seychelles- also collaborated to the programme, firming up its support towards this program by joining with the STB to promote the Réunion-Seychelles route.