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Sandals & Beaches Resorts Hold Sandals Select Runcation Reggae Marathon LIV+ Event

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Sandals Select guests turned their vacation into a “Runcation” for the 19th annual Reggae Marathon in Negril, Jamaica

The Luxury Included® resort company recently concluded their Sandals Select LIV+ Runcation event planned around the 19th annual Reggae Marathon on December 8, 2019, in Negril, Jamaica. Thanks to an exclusive LIV+ package, Sandals Select guests staying at Sandals Negril and Beaches Negril could participate in Jamaica’s premier marathon, half marathon and 10K race situated along Negril’s famed 7-mile white sand beach while enjoying Luxury Included® perks along the way.

The LIV+ Runcation event, which took place from December 5-10, kicked off with a special welcome cocktail reception for runners to mix and mingle while picking up their Reggae Marathon packets and Sandals Select Team swag. To carbo-load before the big race, guests indulged in a pasta party at Sandals Negril’s delicious Cucina Romana. After completing   the race, runners headed to the Finish Line Beach Bash & Award Ceremony hosted by the Reggae Marathon, before unwinding at a post-marathon massage and “Spa-ty” with Sandals and Beaches’ award-winning Red Lane® Spa. Guests were then treated to a special awards dinner at Sandals Negril’s Bayside Restaurant before enjoying a full day dedicated to rest, relaxation and recovery. With over a dozen participants from North America and Europe, Sandals Select guests ran in all distances – the full marathon, half and 10K – with one participant in her late 60s notably completing her 46th half marathon, inspiring and motivating the entire group.

Sandals Select Rewards – Sandals and Beaches® Resorts premier rewards program – offers guests the chance to earn points redeemable toward future and free stays, special recognition and VIP gifts, amazing discounts and access to exclusive LIV+ packages like the Sandals Select Runcation event. Sandals® Resorts recently made enrolling in Sandals Select Rewards Program more attainable than ever by allowing anyone to join without previous bookings, making these exclusive add-ons just a click away.

Next year’s Sandals Select Runcation Reggae Marathon LIV+ event will take place December 3-8, 2020, for the 20th annual Reggae Marathon on December 6. For more information on next year’s Sandals Select event, please click here. 

MEDIA CONTACT: Alexa Mechanic for additional information or to arrange an interview with a spokesperson. 646-935-3999. alexa.mechanic@ketchum.com

J$1 Billion in Revenue generated from Reggae Sumfest, says Bartlett

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Jamaica Tourism Minister Hon. Edmund Bartlett has indicated that J$ 1Billion was generated at the just concluded Reggae Sumfest music festival held at Catherine Hall in Montego Bay.

“This year was arguably the largest Reggae Sumfest in terms of attendance from both local and overseas guests. On the visitor arrival side, we saw approximately 10,000 people coming to the island for the festival which is an increase of 3000 over last year.

More importantly we estimate the revenue impact from the festival to be $J1 Billion based on average room nights stay of locals and visitors and taxes,” said Minister Bartlett.

Reggae Sumfest, which began in 1993, has been described as the largest music festival in Jamaica and the Caribbean, taking place each year in mid-July in Montego Bay. It attracts crowds of all ages from all over the world and locally and has featured a variety of Jamaican reggae artists as well as international acts.

Jamaica Tourism Minister: Reggae Sumfest generates J$1 billion
Minister of Tourism, Hon. Edmund Bartlett (R) engages in discussion with Prime Minister, the Most Honourable Andrew Holness at the Jamaica Tourist Board booth at Reggae Sumfest held at Catherine Hall in Montego Bay. Minister Bartlett has indicated that the estimated revenue impact of the festival is J$1 Billion.

Minister Bartlett added that, “The success of entertainment festivals such as Sumfest augurs well for tourism as it boosts arrivals and has a major economic impact in and around Montego Bay.

Through these types of events, hotels both large and small, attractions and smaller players in the sector get to truly benefit from the extensive value chain of tourism.”

The weeklong festival usually kicks off with the Sumfest Beach Party  which is followed with a series of events including a free Street Dance. Then there are two nights of the main festival with live performances featuring some of the best Dancehall and Reggae Artists in the world.

Media Contact:

Corporate Communications

Ministry of Tourism

64 Knutsford Boulevard

Kingston 5

Tel: (876) 920-4926-30

Fax: (876) 906 1729