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Hotelbeds confirms strategic partnership with KILIT HOSPITALITY GROUP

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Hotelbeds has announced today a strategic distribution partnership with KILIT HOSPITALITY GROUP, Turkey’s largest leisure hotel company and the owners of Crystal Hotel Chain, Amara World Hotels and Nirvana Lagoon Luxury.

Building on over 10 years of working together, the recently signed and significantly expanded partnership takes the form of a preferred agreement that will provide Hotelbeds with exclusive access to KILIT HOSPITALITY GROUP’s Ultra All-Inclusive 5-star hotels that offer guests 24-hours-a-day service.

The partnership provides KILIT HOSPITALITY GROUP with access to world’s largest distribution of high value clients provided by Hotelbeds with +60,000 tour operators, points redemption schemes, airlines, and retail travel agents from more than 140 source markets.

As a result of this Hotelbeds’ clients will have access to KILIT HOSPITALITY GROUP’s portfolio of more than 25,000 beds across 17 hotels that operate under various sub-brands in prominent Turkish tourist locations such as Side, Belek, Kemer and Bodrum.

Additionally, through this partnership KILIT HOSPITALITY GROUP will be able to distribute its hotel rooms via both the wholesale channel, which operates under the ‘Hotelbeds’ name, and the retail travel agent channel, which operates under the ‘Bedsonline’ brand – all united under one contract.

Arzu Harley, Regional Manager of Hotelbeds, Turkey, comments: ““We are hugely excited to confirm that we have significantly expanded upon our longstanding partnership with KILIT HOSPITALITY GROUP, the leading and biggest operator of all-inclusive hotels in Turkey.

“Today’s news reflects our long-term commitment to Turkey, despite the market facing some challenges in recent years, as a premier tourist destination. This commitment has recently proven more than worthwhile, following the continued rebound in hotel bookings for Turkey that we’ve seen over the last year – summer 2019 already looks set to be a record. We are committed to growing our business model in Turkey and our partnership with KILIT HOSPITALITY GROUP will help us reach this goal together.”

Umman Cetinbas, CEO of Crystal Hotels Brand, stated: “Despite being the largest operator of all-inclusive beach and resort hotels in Turkey, we still have ambitious plans to grow further locally. Today’s news forms part of a strategic plan and we look forward to working with Hotelbeds as we not only grow overall bookings together, but more importantly grow high-value bookings.

“After careful consideration we felt that the bedbank distribution channel should be a core part of our growth strategy and following many years of partnering successfully, Hotelbeds was naturally our first choice.”

Travel News | eTurboNews

Ethiopia, Rwanda and Uganda: Top 10 improved world travel destinations

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Three Eastern African nations have emerged among the top ten fastest-growing destinations for tourism in the world.

The 2019 annual report compiled by the World Travel and Tourism Council (WTTC) shows that Ethiopia is the fastest-growing travel destination in the world with Rwanda in sixth place and Uganda holding a twelfth position on the list.

Ethiopia’s tourism sector grew by a staggering 48.6 percent in 2018, making up 9.4 percent of the economy and creating 2.2 million jobs. Over 8 percent of Ethiopia’s total workforce now works in tourism.

Rwanda also saw growth rates of 13.8 percent and Uganda 11.3 percent, with all 3 showing the pull of East Africa both in terms of its wildlife, history, and beaches, the Nation Media Group reported from Nairobi.

Kenya also saw a big growth in 2018  at 5.6 percent  which had created 1.46 million jobs and made up 8.8 percent of the total annual economy.

Kenya stands as the leading tourist hub in Eastern Africa, taking an advantage of its rich wildlife, historical sites, and beaches on the Indian Ocean coast and improved tourist services, mostly hotels and air transport facilities.

In its annual analysis quantifying the global economic and employment impact of travel and tourism in 185 countries and 25 regions, the World Travel and Tourism Council’s research reveals that the sector accounted for 10.4 percent of global GDP and 319 million jobs, or 10 percent of total employment in 2018.

It adds that travel and tourism’s growth in 2019 is expected “to remain resilient” despite a slowing global economy.

“Our forecasts point to a 3.6 percent expansion for travel and tourism, faster than an expected global economy growth of 2.9 percent in 2019,” the report says.

It adds that one in 5 of all new jobs were created by travel and tourism over the past 5 years showing the growing importance of the sector to the global economy.

Travel and tourism GDP grew by 5.6 percent in 2018, significantly above the African economic growth rate of 3.2 percent.

This places Africa as the second fastest-growing region in 2018, behind only Asia-Pacific.

Such growth is partly explained by North Africa’s rebound from security crises as well as the development and implementation of policies that stimulate travel promotion.

Travel News | eTurboNews