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For Immediate Release | Official News Wire for the Travel Industry

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Boston-Logan Airport: New international routes

April 2, 2019 by Forimmediaterelease

The last 24 hours have brought 2 new international flights to Boston Logan International Airport, thanks to Delta joint venture partners KLM and Virgin Atlantic – setting the stage for a year of growth and expansion for Delta in the Northeast.

Delta Air Lines and its partners KLM, Virgin Atlantic, and Korean Air will offer up to 149 daily departures to more than 50 destinations from Boston-Logan Airport in 2019, an increase of nearly 30 daily departures compared to 2018. New routes include Amsterdam, London-Heathrow, Lisbon, Edinburgh, and Seoul.

KLM – Amsterdam

On March 31, KLM began flying between Boston and Amsterdam, adding to the two daily flights to Amsterdam already operated at Logan Airport by Delta. KLM CEO Pieter Elbers joined officials from Massport, Delta leaders, customers and employees at the airport in a ribbon-cutting ceremony ahead of the outbound flight across the Atlantic.

Virgin Atlantic – London-Heathrow

And on April 1, Virgin Atlantic launched its daytime service from Boston to London-Heathrow – a morning departure that will better enable in-flight workday productivity for London-bound business travelers. Virgin and Delta together now offer three daily flights to Heathrow Airport from Boston.

Delta – Lisbon and Edinburgh

Later this spring, Delta will begin its own seasonal Boston service to Lisbon and Edinburgh, rounding out a full slate of new international destinations now directly accessible to Boston customers. Through this and an extended summer season to Dublin, by May Delta and its partners will offer the most international seats from Boston with flights to up to 19 international destinations — more than ever before.

Korean Air – Seoul-Incheon

A third partner, Korean Air, will start new service in Boston on April 12, when it begins nonstop flights to Seoul, one of the first additions to that joint venture’s transpacific network since Delta and Korean Air launched their partnership last May.

This new Boston flying comes as Delta continues to reinforce its position as the city’s leading carrier and deepen its investment at Logan Airport and in the greater Boston community. Overall, the airline and its partners will offer up to 149 daily departures to more than 50 destinations from Logan in 2019, an increase of nearly 30 daily departures compared to 2018.

Delta has doubled domestic daily departures out of Boston since 2013 and this year will serve four additional domestic destinations — Cleveland, Chicago, Washington-Reagan, and Newark-Liberty — while also adding more frequencies in another seven key domestic markets. Overall, the airline and its partners will offer up to 149 daily departures to more than 50 destinations from Logan in 2019, an increase of nearly 30 daily departures compared to 2018.

In addition to Delta’s network growth, the airline is also investing in Boston in other ways. With Massport’s partnership, Delta plans to assume operations at all gates at Logan’s Terminal A by the third quarter of 2019, growing its airport footprint by five gates. Delta also plans by 2020 the expansion of one of its Delta Sky Clubs, including new showers, expanded seating and a reimagined food and beverage area.

Travel News | eTurboNews

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U.S. Travel Targets ad campaigns at top policymakers

March 28, 2019 by Forimmediaterelease

The U.S. Travel Association continues to put a huge premium on creative engagement with political leaders to ensure key industry priorities are top of mind for lawmakers even when they are outside the halls of the Capitol or the White House.

The organization has launched a multifaceted campaign promoting the economic benefits of travel, beginning with a four-story billboard in the outfield at Nationals Park installed for Opening Day. Its message highlights the importance of international inbound travel to the United States, and it will be up for the duration of the 2019 season.

During 2019, U.S. Travel ads will be seen in other key platforms and locations. From June 3 into the presidential election year, a billboard advertisement on Southern Boulevard in Palm Beach County, Florida will feature a variety of pro-travel messages. These ads are strategically located at the main access point from Palm Beach International Airport to Palm Beach Island—the location of Mar-a-Lago resort.

“We have a potent message—that travel is a key economic driver, jobs creator, and positive contributor to the U.S. trade balance—and we want leaders to be thinking about it even when they’re not at the office,” said U.S. Travel Executive Vice President for Public Affairs and Policy Tori Barnes.

U.S. Travel also ran a digital billboard during the Honda Classic in Palm Beach County at the end of February, and a week-long “geo-fence” social media campaign earlier in March targeting the area around Mar-a-Lago at the time of one of the president’s many visits. These ads emphasized the economic importance of international inbound travel to the United States.

The association is examining future ad opportunities at key sites associated with the 2020 election cycle, including pivotal primary states and convention and debate sites.

This is not the first time U.S. Travel has deployed advertising in strategic locations to support its federal policy objectives and elevate awareness of travel’s contributions to U.S. jobs and the economy.

During the 2016 election season, U.S. Travel released analysis and statistics in key primary states about the economic impact of campaign travel in their states. U.S. Travel targeted attendees of both the Republican and Democratic National Conventions with economic impact statistics, advertisements at airports and on trains used to access the sites, and sponsored items at POLITICO Hubs.

The association also placed a campaign at McCarran International Airport in Las Vegas, timed for the final debate between presidential nominees Donald Trump and Hillary Clinton.

U.S. Travel ran ads in Reagan Washington National Airport immediately following the 2016 elections to tout the association’s pro-connectivity, pro-growth, pro-traveler policy priorities—with the express intention that they be seen by members of the new administration and Congress arriving in the nation’s capital.

Travel News | eTurboNews

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