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For Immediate Release | Official News Wire for the Travel Industry

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Gold is out, blue is in: United Airlines unveils new fleet paint design

April 24, 2019 by Forimmediaterelease

Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.

Travel News | eTurboNews

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The perplexing search for purplicious luggage and the perils of windmills

April 12, 2019 by Forimmediaterelease

April is Stress Awareness Month, but it is also National Humor Month, so I thought I’d go out on a limb and talk about something that stresses a travel bargain’s aficionado. I have Scandinavian blood, so just like the Vikings, I have a natural inclination to go out and explore the world. But I’m part Scottish, so I don’t want to pay for it.

I watch google flights like a hawk – I grab dirt-cheap first-class tickets when I see the price drop to the $500 range from Honolulu to anywhere in the Great Lakes region. First class comes with 2 bags per person, up to 70 pounds per suitcase. I have 400 Aloha-themed Christmas cards I bought for 75 to 90 percent off in January, plus all kinds of other Hawaiiana treasures to take back to the mainland.

My perplexing search for Parisian goods at Scottish prices yielded over 100 possibilities on Facebook Marketplace; however, every single seller I encountered was a scam artist. Everything I looked at was counterfeit Louis Vuitton brought over from Shanghai where the seller probably paid $20 for each piece. The Facebook ads read “Authentic Louis Vuitton,” but upon inspection, it only took 30 seconds to see these were illegal knockoffs. Realistically, what real person buys 10 Louis Vuitton suitcases for $2,700 each, then turns around and sells them for $1,000 each on Marketplace before even using them once? Nobody does that. But people do buy $20 counterfeit Louis Vuitton items in China, then illegally sell them to unsuspecting Facebook buyers in Hawaii – at an obscene mark up.

So I turned to a reputable store, one which is very popular in the American South, called Belk. They specialize in products that Baptist women with really big hair love to purchase. At least that’s what my Baptist aunts with 3-feet tall hair told me. You know, the taller the hair, the closer to God.

I found a great bargain: purple luggage set of 3, regularly $160, on clearance for $19.99. The description says the luggage “is featured in a vibrant purple hue so you never have to worry about your belongings or loosing [sic] your luggage on the baggage claim belt.” What exactly does that imply? Is it such a hideous shade of purple that nobody would caught dead with it? I don’t mind purple – the symbol of Scotland is the purple thistle, so with a few decals and gaudy embellishments they would make the perfect accessory for a red hat lady or a gay Scot.

I know a lot of women who love purple. The last time I bought a suitcase from the Aloha Swap Meet, it was purple, with hibiscus, and had the words “Aloha” and “Hawaii” printed on it. After using it to fly to Detroit, I placed an ad to sell it online – and it sold in under one minute.  So maybe purple suitcases would be something I should carefully reconsider, especially if they are prone to getting brodied by big-haired women.

When I read Belk’s small print for this item I noticed the warning: “This product may contain chemicals known to the State of California to cause Cancer and Reproductive Harm.” Are they referring to pregnant women, or are they referring to my little soldiers under the category of “reproductive harm”?  I have to keep my little soldiers unharmed just in case Dolly Parton asks me to marry her. I know she’s 73 and probably has no plan to reproduce with me, but she’s got big hair and she would really appreciate my Pride of Dixie Belk luggage. And she’s the only woman on the planet who could turn me straight. Well, maybe Jane Seymour could, but I’d need to consult my shrink first. The $64,000 question, or the $19.99 question: are the purple suitcases worth getting cancer?

There has been much buzz about Mr. President’s announcement that windmills cause cancer. I guess that’s why all the people in Holland are dead. He said it had something to do with the spinning motion.  Now, these suitcases are “spinners” meaning you can spin them 360 degrees.

I’m Scottish by culture, but my DNA is Scandinavian. Scandinavians always place a high value on safety, which is why I bought a Volvo C70 convertible. Being both Scandinavian and Scottish led me to a great existential crisis – who am I – a cheap Scot or a safety-conscious Scandinavian? Is the bargain worth the stress of possibly getting cancer?

For a few minutes I pondered the issue. Maybe the cancer was caused by the spinning action. I thought, well, if I spin them backwards, would it cure cancer?

Having lost both grandmothers to cerebral tumors, I have a lot of emotional baggage when it comes to that topic. Except for basal cell carcinoma (a common problem for blue-eyed blond Scandinavians living in Hawaii) I have lived pretty much unscathed by cancer’s evil.

In the end, the Scandinavian “safety first” side of me won out. As much as I love bargains, I might have gotten more than I bargained for from this luggage set. There is always the Aloha Stadium Swap Meet to top off my 280 pound (4 suitcases) first-class checked-baggage allowance.  Any excuse to go to the Swap Meet is a Scot’s delight.

Travel News | eTurboNews

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