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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

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Magnitude 6.0 earthquake jolts South Sandwich Islands region

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Magnitude 6.0 earthquake rocked South Sandwich Islands region today. No tsunami warning issued.

Preliminary Earthquake Report:

Magnitude 6.0

Date-Time • 22 Apr 2019 14:49:07 UTC

• 22 Apr 2019 12:49:07 near epicenter

Location 56.265S 27.398W

Depth 95 km

Distances • 2414.1 km (1496.7 mi) SW of Edinburgh of the Seven Seas, Saint Helena
• 2549.7 km (1580.8 mi) ENE of Ushuaia, Argentina
• 2555.4 km (1584.3 mi) E of R�o Grande, Argentina
• 2749.7 km (1704.8 mi) E of R�o Gallegos, Argentina
• 2765.0 km (1714.3 mi) E of Puerto Deseado, Argentina

Location Uncertainty Horizontal: 5.1 km; Vertical 5.9 km

Parameters Nph = 63; Dmin = 618.5 km; Rmss = 0.61 seconds; Gp = 36°

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Top Easter season destinations for US travelers revealed

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Mexico, Canada and the United Kingdom are among the most popular destinations for travelers in the U.S.1 this Easter period, according to analysis conducted by travel experts.

As of 7 April 2019, more than 95,000 advanced bookings had been made2 in the U.S. through all global distribution systems (GDS) for return flights to Mexico scheduled between 16 April and 22 April 2019. Flight bookings to second placed Canada and third placed U.K stood at 44,975 and 32,515, respectively.

Amongst the top 10 most popular destinations, the ones which had seen the greatest year-on-year increase in Easter flight bookings were Spain, up 33.6% (+4615 bookings in 2018), Canada, up 25.7% (+9198 bookings in 2018) and a close third, Puerto Rico, up 25.6% (+4279 bookings in 2018).

Global distribution systems (GDS) are vast hi-tech reservation networks that allow travel agents, travel management companies and large corporations, among others, to search and book airline seats, hotel rooms, rental cars, and other travel related items.

“Mexico remains by far the most attractive destination in terms of volume, for travelers in the U.S. over the Easter period. A big reason for this is the proximity and great weather all-year round. The proximity, and some great tourist attractions land Canada at the second place. Breathtaking festive celebrations and shopping sales in U.K, boosted by affordable flight options, definitely make it a top destination.

Top Easter season destinations for travelers in Spain booked through global distribution systems

Destination Flight Bookings

Mexico 96,451
Canada 44,975
United Kingdom 32,515
Dominican Republic 32,229
Italy 25,311
China 24,636
Puerto Rico 21,008
France 20,780
Jamaica 19,215
Spain 18,369

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Marriott International official hotel sponsor of Brand USA United Stories international campaign

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Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

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WTTC Global Summit: Next stop San Juan

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Discover Puerto Rico, the Island’s first-ever and new Destination Marketing Organization, today announced that island will serve as the host for the World Travel & Tourism Council 2020 Global Summit, following the formal announcement made by WTTC at today’s closing ceremony of the 2019 Summit in Seville, Spain. Representing the global private sector of travel & tourism, the Global Summit is regarded as the most important worldwide event in the sector, and gathers significant global business leaders, yearly.

“We’re honored to have been chosen as host destination for the upcoming World Travel and Tourism Council 2020 Global Summit. Puerto Rico is a place where rich culture and natural wonders lay the foundation for an immense bounty of one-of-a-kind experiences. We’re thriving as a destination of global importance and hosting this Summit will elevate even further our tourism offering, positively impacting the local economy. We look forward to welcoming the global tourism industry next year to discover all that Puerto Rico offers,” said Brad Dean, Chief Executive Officer of Discover Puerto Rico.

In Puerto Rico, the travel industry employs roughly 77,000 people, contributes 6.5% to the Island’s GDP and impacts a noteworthy 17 additional sectors of the economy. This, on the rise given the Island’s increasing popularity as a must-visit destination on a global scale, and validated given the selection by the WTTC, as the first U.S. Island territory to host the respected event.

“We are delighted to bring next year’s Global Summit to the beautiful tropical Caribbean island of Puerto Rico, a welcoming and diverse destination that is attracting travelers from all over the world,” said Gloria Guevara Manzo, President and CEO of WTTC. “We’re particularly excited because the destination provides ease in traveling and doing business since Puerto Rico is a US territory yet has the allure of the Caribbean.”

The WTTC Global Summit will be held from April 21-23, 2020 at the District San Juan, a five-acre hospitality and entertainment district opening later this year. The complex is currently being designed and poised to be the most vibrant and popular setting for events, conventions and performances in the Caribbean.

Puerto Rico’s unique history and offerings set it apart as a global destination, including a fusion of Taino Indian, Spanish and African cultures, seen vividly in the food, music and architecture. Found on the Island is El Yunque, the only tropical rainforest in the U.S. forest system; three of the world’s five bioluminescence bays; and El Monstruo, the longest zip line in the Americas. Visit DiscoverPuertoRico.com for more information on the destination and its variety of offerings and lodging options.

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Dame Alice Walker will headline Anguilla Lit Fest 2019

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The Anguilla Tourist Board is pleased to announce an impressive line-up of international artists scheduled to appear at the 8th annual Anguilla Lit Fest, taking place May 16 to 19 at Paradise Cove Resort, Anguilla. Hosted by the Anguilla Literary Foundation under the theme Books, Beaches & A Better You, this Literary Jollification promises to inspire, educate, motivate and uplift audiences with its unique mix of readings, workshops and cultural performances, set against the backdrop of Anguilla’s spectacular beaches.

In her first appearance at Lit Fest, legendary novelist, essayist, poet and activist, Dame Alice Walker will explore the themes of feminism, sexuality, identity and spirituality in her prolific writing and lived experience. Dame Alice is best known for her Pulitzer Winning novel, The Colour Purple (1982), the critically acclaimed Possessing the Secret of Joy (1992), and most recently a bilingual English/Spanish anthology of poetry Taking the Arrow Out of the Heart (2018).

Dynamic author/poet Jason Reynolds will also be featured in the 2-day literary limelight.  Reynolds enjoys a special appeal for those in their teens and twenties as well as for the young at heart.  His first book of prose, When I Was The Greatest (2014) won the Coretta Scott King/John Steptoe Award for New Talent, and most recently his acclaim skyrocketed with his New York Times best-selling Track series, Ghost (2016), Patina (2017) and Sunny (2018).

This year, the Anguilla Lit Fest also welcomes an inspiring cornucopia of Social Media Influencers and Speakers, including husband and wife team Tony A Junior and Sheri Gaskins, who will present Make it Work, 22 Time Tested Real Life Lessons for Sustaining a Happy Healthy Relationship (2019).  Tony is a highly regarded life coach, author and motivational speaker who has appeared on The Oprah Winfrey Show and TBN’s 700 Club. The distinguished roster includes Glory Edim, a literary advocate and founder of Well-Read Black Girl, a book club and online community that celebrates the uniqueness of Black literature and sisterhood, and whose first anthology, Well-Read Black Girl: Finding Our Stories, Discovering Ourselves, was published by Random House in 2018; Denene Millner co-writer with Steve Harvey of Act Like a Lady, Think Like a Man and Around the Way Girl, a memoir with actress Taraji P. Henson and founder of MyBrownBaby.com, and Editor of Denene Millner Books; novelist and motivational speaker, Sadeqa Johnson, who worked with JK Rowling and Bishop TD Jakes before becoming an author of novels such as And Then There Was Me (2017); and Journalist/Blogger Sarah Greaves Gabbadon, better known as JetSetSarah, whose captivating posts on Caribbean destinations, food and shopping inspire all that ‘follow’ her to follow in her footsteps.

Additional authors include: Patricia Marie “Pat” Cummings, esteemed writer and illustrator of over 30 books for children; Ira Sumner Simmonds, a native of St Kitts who has written From Siberia to St Kitts: A Teacher’s Journey; and Stephanie Stokes Oliver, author, editor and member of the Anguilla Literary Foundation, introducing her critically acclaimed anthology Black Ink, and notables from the publishing world such as Dawn Davis Publisher and Vice President of 37 INK, and Yona Des Hommes Associate Director of Publicity for Atria Books.

“We are intent on showcasing the richness and diversity of the Anguilla experience,” said Cardigan Connor, Anguilla’s Parliamentary Secretary for Tourism. “Anguilla LitFest is a perfect example of the depth and sophistication of our product, and the lure that Anguilla presents to leading literary icons. I congratulate the members of the Anguilla Literary Foundation on what promises to be their best event ever, and look forward to another amazing event,” he concluded.

The 2019 Anguilla Litfest: A Literary Jollification is an unrivalled opportunity for meeting authors, attending book signings and writing workshops.  Special vacation packages for the event will be offered by a number of Anguilla’s leading properties, including the host venue, Paradise Cove Resort, and sponsor hotel, The Reef by CuisinArt.

For more information on the Anguilla Lit Fest 2019 or to register for this year’s event, go to www.anguillalitfest.com, email info@anguillalitfest.com, or follow the Anguilla Litfest on Facebook or Instagram.   For information on Anguilla, please visit the official website of the Anguilla Tourist Board: www.IvisitAnguilla.com; follow us on Facebook: Facebook.com/AnguillaOfficial; Instagram: @Anguilla_Tourism; Twitter: @Anguilla_Trsm, Hashtag: #MyAnguilla.

Tucked away in the northern Caribbean, Anguilla is a shy beauty with a warm smile. A slender length of coral and limestone fringed with green, the island is ringed with 33 beaches, considered by savvy travelers and top travel magazines, to be the most beautiful in the world.

Anguilla lies just off the beaten path, so it has retained a charming character and appeal. Yet because it can be conveniently reached from two major gateways: Puerto Rico and St. Martin, and by private air, it’s a hop and a skip away.

Romance? Barefoot elegance? Unfussy chic? And untrammeled bliss?   Anguilla is Beyond Extraordinary.

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Cebu Pacific airline to fly Shanghai – Cebu 

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The Philippines air carrier, Cebu Pacific, will begin regular flights between Shanghai and Cebu starting April 15, 2019 as it boosts its route network from key tourism markets in North Asia to prime leisure destinations in the Philippines.

The new Shanghai route is also in line with the carrier’s plans to ramp-up capacity in its Cebu hub by as much as 20% in 2019. Flights between Shanghai and Cebu will run 6 times weekly (Monday to Saturday).

China is the fastest-growing tourism market of the Philippines, with destinations such as Cebu and other neighboring islands among the most popular. In 2018, Central Visayas—which includes prime tourist destinations such as Cebu, Bohol, Dumaguete and Siquijor – welcomed over 8 million tourists, of which 17% were Chinese.

Cebu offers direct connections to Siargao, Camiguin, Puerto Princesa and 19 other domestic destinations. Aside from Shanghai, Cebu Pacific flies direct between Cebu, Hong Kong and Macau in China, as well as Narita, Japan; Incheon, Korea; and Singapore.

Cebu Pacific operates flights out of 7 other strategically-placed hubs in the Philippines: Manila, Clark, Kalibo, Iloilo, Cebu, Cagayan de Oro (Laguindingan) and Davao. In 2018, CEB flew 20.3 million passengers on over 2,130 weekly flights across 37 domestic and 26 international destinations.

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Puerto Princesa City in Philippines worried about Chinese Tourists and illegal gambling

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Puerto Princesa is a popular tourist city with many beach resorts and seafood restaurants. It has been acclaimed several times as the cleanest and greenest city in the Philippines.  The city is located in the western province of Palawan, and westernmost city in the Philippines and has about a quarter of a million people living there.

Many in this town feel the town is overrun by Chinese nationals, mostly tourists. There are many newly organized establishments catering to tourism forms the backdrop of this seeming trend which has prompted City Hall officials to call for an investigation.

In Manila and other major cities, the reported involvement of Chinese nationals in online casino gambling has come to a head and has enforcement agencies having their hands full trying to curtail cybercrime activities.

The recent growth of tourism in Puerto Princesa City has been fueled by unprecedented waves of arrivals of Asian visitors, mainly from Korea and China. What has been otherwise a slumping sector has recently become a vibrant business to local establishments catering to tourists.

It is not certain what has triggered such sudden boost, particularly in Chinese arrivals, but it is well worth noting that all these have happened within the backdrop of the present administration’s diplomatic pivot towards Beijing.

There are certain red flags that needed to be raised concerning this trend, particularly because of the unique situation of Palawan being the territorial doorstep to the disputed West Philippine Sea. With Beijing aggressively maintaining its physical dominance over the region, and with Manila displaying a laissez-faire foreign policy stance, Palawan needs to take care of its own backyard.

As City Hall is set to conduct a probe on illegal Chinese gambling activities, in the wake of recent arrests of certain Chinese nationals, these broad questions of national security also need to be raised.

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Holland America Line explores Mexican Riviera in 2019-2020

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Holland America Line guests looking to bask in the Mexican Riviera’s sun-kissed climate and vibrant culture will have 20 cruises and three ships to choose from between October 2019 and April 2020. A seven-day series of itineraries will be offered aboard Oosterdam and Eurodam, while Maasdam’s popular EXC In-Depth Voyages expand to Mexico in 2020. All of the regular-season cruises conveniently sail roundtrip from San Diego, California.

Each itinerary features three Mexican ports of call, including an overnight at Puerto Vallarta, providing extra time to take a zip-line tour through the lush Sierra Madre Mountains, go whale-watching in Banderas Bay or take a side trip to one of Mexico’s enchanting Pueblos Magicos. All cruises also include calls at the popular Mexican ports of Mazatlán and Cabo San Lucas.

“Mexico continues to be a top cruise choice among our guests because it offers such a rich experience, from warm weather and beautiful beaches to diverse cultural and culinary landscapes,” said Orlando Ashford, president of Holland America Line. “By visiting several iconic ports within this captivating country, we’re able to provide guests with an authentic, immersive experience that leaves them with a deeper understanding of this colorful part of the world.”

Oosterdam kicks off the season Oct. 6, 2019, with one of 14 seven-day cruises offered through April 18, 2020, including two holiday departures Dec. 21 and Dec. 28. Guests can enjoy an identical itinerary aboard Eurodam Oct. 19, Nov. 2 and Nov. 9, 2019. Cruisers interested in a longer sailing can extend Eurodam’s Oct. 19 voyage by embarking four days earlier at Vancouver, British Columbia, Canada, for an 11-day cruise that adds a call at Santa Barbara, California.

For an even deeper exploration of the Mexican Riviera, Maasdam’s 12-day EXC In-Depth Voyage departs April 3 and April 15, 2020, and includes seven Mexican ports that rim the Sea of Cortez. Along with Cabo San Lucas, Mazatlán and Puerto Vallarta, guests will enjoy La Paz, Loreto, Guaymas and Topolobampo. Maasdam’s April 15 departure can be extended for an 18-day Collectors’ Voyage that also visits Santa Barbara, Monterey and San Francisco, California, before arriving at Victoria then Vancouver, British Columbia, Canada, where guests will disembark.

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Maroon 5, Ozuna, Gladys Knight, Third World announced for Curaçao North Sea Jazz 2019

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Curaçao announced first names for the ninth edition of the Curaçao North Sea Jazz Festival. This year Maroon 5, Ozuna, Gladys Knight and Third World will make their appearance at the festival at the World Trade Center at Piscadera Bay. The organization is still busy with various other artists who will be announced in the course of the coming months. The festival opens on Thursday, 29 August with free concerts of Havana D’Primera and Aymee Nuviola.

American band Maroon 5 has sold over 20 million albums and received three Grammy Awards. Their debut album, Songs About Jane, became their big breakthrough and its successor, It Won’t Be Soon Before Long, did even better. Hits were aplenty: Harder To Breathe, This Love, She Will Be Loved, Makes Me Wonder, Moves Like Jagger featuring Christina Aguilera… the list goes on. Their latest album, Red Pill Blues, was released at the end of 2017 and contained the number 1 hit single Girls Like You, featuring Cardi B. This past January, Maroon 5 had the honor of performing during the Super Bowl Half-Time Show.

Juan Carlos Ozuna Rosado, known simply by his surname Ozuna, is a Puerto Rican reggaeton and Latin trap singer. In early 2016, Ozuna rose to prominence for his appearance on the single La Ocasión, going from strength to strength ever since. He has released two albums to date; 2017’s Odisea and 2018’s Aura, and won two Billboard Music Awards and three Latin American Music Awards, among others. In 2017, he made his acting debut in the film Que León.

Six years after making her debut in Curaçao the ‘Empress of Soul’ Gladys Knight is returning to the island. With her band The Pips she had great hits, such as I Heard It Through The Grapevine, Midnight Train To Georgia, and Baby Don’t Change Your Mind, in the 1960s and 1970s. At the end of the 1980s Knight started her solo career and found instant success with the James Bond title track License To Kill. Her latest album, Where My Heart Belongs, was released in 2014 and is a bona fide gospel album, on which The Pips also performed. Knight now has seven Grammy’s and numerous other awards to her name.

Jamaican band Third World celebrated its 45th anniversary last year. Calling themselves ‘Reggae Ambassadors’ and describing their sound as reggae fusion, Third World mix reggae with many other genres such as soul, funk, and disco. Their biggest hit to date was 1978’s Now That We Found Love. Their success has brought them all over the world and put ten Grammy nominations to their name. Their latest single, Loving You Is Easy, was produced by Damian Marley and released earlier this year.

Cuban Timba band Havana D’Primera was founded by Alexander Abreu in 2008, the band was formed by a collective of musicians in the Cuban music scene, numbering 17 members in total. Abreu is considered one of the best trumpeters of his generation, and is also a skilled composer, singer, and bandleader. Fusing rhythms across salsa, jazz, funk, and Afro-Cuban, the band have released four studio albums so far. The latest is 2018’s Cantor Del Pueblo, which landed them their second Latin Grammy nomination for Best Salsa Album.

Aymée Nuviola, nicknamed ‘La Sonera del Mundo’, is a well-respected singer from Cuba who trained at the Manuel Saumell Conservatory in Havana. Nuviola is one of the biggest Cuban stars of today, and she even recorded a song with American legend Jackson Browne. As a young singer Nuviola moved to Miami where her solo career really took off. Last year she won her first-ever Latin Grammy Award for her 2017 album Como Anillo Al Dedo.

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