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US Travel: Pulling CBP staff to US-Mexico border can hurt legitimate international travel

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U.S. Travel Association Executive Vice President for Public Affairs and Policy Tori Barnes issued the following statement on Customs and Border Protection’s announcement that it will reassign agents from airports and other entry points to the U.S.-Mexico border:

“The administration rightly points out the importance of security, but we believe security priorities and economic priorities go hand in hand.

“In pursuing its objectives on the southern border, we urge the administration to keep other entry points appropriately staffed and effectively secured. Aside from concerns about migration and border security, it is an immutable fact: travel is trade, and the U.S. economy and jobs base enjoy many billions of dollars in beneficial impact from legitimate international business and leisure visitors to the United States.

“Immigration and visitation are two separate points on the policy spectrum, each important in its own right. The American travel community stands ready to work with the administration to advance policies that are beneficial to both security and prosperity.”

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U.S. Travel applauds introduction of JOLT Act

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Have you heard of the JOLT Act? JOLT stands for Jobs Originated through Launching Travel.

The Executive Vice President of Public Affairs and Policy for the U.S. Travel Association, Tori Barnes  issued a statement on the introduction of the Jobs Originated through Launching Travel (JOLT) Act of 2019:

“International inbound travel is central to America’s job growth: in 2018, international travel spending directly supported 1.2 million American jobs and $33.4 billion in wages. The JOLT Act will do just as its name implies—provide a ‘jolt’ to the American economy and workforce with critical enhancements to inbound travel, including measures to increase both the security and efficiency of the U.S. visa process.

“The Visa Waiver Program—which the bill would re-designate as the Secure Travel Partnership—is one of the most important tools for increasing secure travel to the United States. Renaming the program will more precisely reflect its value as a national security instrument, and other provisions in the legislation will further strengthen the program while facilitating the arrival of qualified international visitors who bolster America’s economy.

“U.S. Travel applauds Representatives Quigley and Rice for recognizing the role that secure, robust international inbound visitation plays in America’s economic and jobs growth, and we are eager to work with Congress to advance this important bill.”

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U.S. Travel applauds introduction to rename Visa Waiver Program

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U.S. Travel Association Executive Vice President of Public Affairs and Policy Tori Barnes issued the following statement on the introduction of a bill to rename the Visa Waiver Program to the Secure Travel Partnership:

“Rebranding the Visa Waiver Program will have a lot of downstream benefits for both U.S. security and the U.S. economy. For many, the program has had the connotation of relaxed security standards, when in fact the opposite is true: membership in the VWP subjects entrants to rigorous pre-travel vetting, mandates other security enhancements such as un-counterfeitable biometric passports, and enables invaluable intelligence-sharing with our partners in the program. Just as good, facilitating travel for citizens of our closest security allies also entails billions of dollars in proven economic impact.

“Renaming the program the Secure Travel Partnership will much more precisely describe its crucial role and allow policymakers to focus on policies aimed at enhancing and expanding it in order to maximize its security and economic potential.”

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U.S. Travel Targets ad campaigns at top policymakers

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The U.S. Travel Association continues to put a huge premium on creative engagement with political leaders to ensure key industry priorities are top of mind for lawmakers even when they are outside the halls of the Capitol or the White House.

The organization has launched a multifaceted campaign promoting the economic benefits of travel, beginning with a four-story billboard in the outfield at Nationals Park installed for Opening Day. Its message highlights the importance of international inbound travel to the United States, and it will be up for the duration of the 2019 season.

During 2019, U.S. Travel ads will be seen in other key platforms and locations. From June 3 into the presidential election year, a billboard advertisement on Southern Boulevard in Palm Beach County, Florida will feature a variety of pro-travel messages. These ads are strategically located at the main access point from Palm Beach International Airport to Palm Beach Island—the location of Mar-a-Lago resort.

“We have a potent message—that travel is a key economic driver, jobs creator, and positive contributor to the U.S. trade balance—and we want leaders to be thinking about it even when they’re not at the office,” said U.S. Travel Executive Vice President for Public Affairs and Policy Tori Barnes.

U.S. Travel also ran a digital billboard during the Honda Classic in Palm Beach County at the end of February, and a week-long “geo-fence” social media campaign earlier in March targeting the area around Mar-a-Lago at the time of one of the president’s many visits. These ads emphasized the economic importance of international inbound travel to the United States.

The association is examining future ad opportunities at key sites associated with the 2020 election cycle, including pivotal primary states and convention and debate sites.

This is not the first time U.S. Travel has deployed advertising in strategic locations to support its federal policy objectives and elevate awareness of travel’s contributions to U.S. jobs and the economy.

During the 2016 election season, U.S. Travel released analysis and statistics in key primary states about the economic impact of campaign travel in their states. U.S. Travel targeted attendees of both the Republican and Democratic National Conventions with economic impact statistics, advertisements at airports and on trains used to access the sites, and sponsored items at POLITICO Hubs.

The association also placed a campaign at McCarran International Airport in Las Vegas, timed for the final debate between presidential nominees Donald Trump and Hillary Clinton.

U.S. Travel ran ads in Reagan Washington National Airport immediately following the 2016 elections to tout the association’s pro-connectivity, pro-growth, pro-traveler policy priorities—with the express intention that they be seen by members of the new administration and Congress arriving in the nation’s capital.

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