• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

Barbican beefs up sales team

April 24, 2019 by Forimmediaterelease

The Barbican, a conference and international arts venue located in London, has appointed Jenny Waller as head of sales. The expanded role will see Jenny managing the growing sales team, which includes a renewed focus on international and association markets. Jenny will be supported in her role by the newly-appointed deputy head of sales, Charlie Smith.

Jenny has been promoted from the role of senior account manager within the Barbican team, where she has already achieved a number of significant wins for the world-leading arts and conference venue. These include major corporate and association events due to take place over the coming 24 months. Prior to working at the Barbican Jenny spent four years developing industry knowledge and expertise at Park Plaza Hotels.

Charlie returns to the Barbican, where he worked as an account manager for two years between 2016 and 2018. Other experience includes time developing sales skills at both Dreamland and HMS President.

“The Barbican is going from strength to strength,” commented Jackie Boughton, head of business events at the Barbican. “Last year we opened and showcased our new cinema offering, comprised of two cinemas and supporting food and beverage, as well as exhibition or networking space capable of seating up to 150 for conferences, meetings and private screenings. When added to our wider offering it makes the Barbican one of Europe’s most comprehensive venues. This in turn has led to an increase in both association and international bookings. Jenny has been instrumental in that success over the last year and was therefore the perfect choice to take on the demanding role leading our sales team. It is also a real pleasure to welcome Charlie back to the team – his in-depth knowledge of the venue is already having a significant impact on new business development.”

Jenny responded by saying: “This is a new and exciting challenge for me. Over the course of the next year I am particularly looking forward to working alongside our association specialists as we develop that market, whilst supporting our work with a strong presence at major international trade shows and events. The UK of course remains our core market and we are delighted by the ongoing support we receive from domestic clients booking direct or via our agency partners. However, there is still significant opportunity for us to develop internationally – particularly given our ability to partner with the Barbican International Enterprises team to deliver truly inspiring content and theming. The addition of Charlie to the team ensures we have the ongoing experience and depth of knowledge needed to deliver to the highest standards for our clients.”

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, appointed, Arts, association, Barbican, beverage, Booking, bookings, Breaking Travel News, Business, Business Development, business events, challenge, Charlie, choice, cinema, clients, coming, conference, conferences, Content, corporate, course, deliver, deputy, Deputy Head, development, direct, domestic, due, Europe, Events, exhibition, expanded, experience, expertise, food, Forward, Growing, head, head of sales, highest, Hotels, impact, in, includes, increase, Industry, inspiring, International, international trade, internationally, IT, knowledge, last, leading, LED, located, London, looking, major, manager, Managing, Market, markets, meetings, MICE Industry News, months, most, needed, networking, New, newly, News articles, number, offering, ongoing, opened, opportunity, over, park, Park Plaza, particularly, partner, partners, Place, pleasure, presence, president, private, promoted, real, receive, remains, responded, returns, role, s, Sales, saying, seating, see, senior, shows, significant, skills, space, specialists, standards, strength, strong, success, support, supported, supporting, team, The World, time, to, Trade, trade shows, Travel Destination News, Travelwire News, turn, UK, UK Travel News, up, US, venue, venues, We, welcome, work, worked, working, World, year, years

Drink like a New Yorker

April 20, 2019 by Forimmediaterelease

If you live in New York, work in New York or are doing business in New York – there is only one appropriate drink to order…New York State wines.

New York State of Wine

The New York grape, grape juice and wine industries generate more than $4.8 billion in economic benefits annually for New York State. There are 1,631 family vineyards, over 400 wineries, producing 175,000,000 bottles of wine, generating $408 million in state and local taxes (www.newyorkwines.org). New York’s wineries also contribute to New York State’s exports and in 2012, 19.8% of the wine produced in the state was exported.

Wineries and satellite operations attracted more than 5.9 million tourist visits in 2012, spending $401+ million. The tourism industry (including wineries, hotels, restaurants, retailing, transportation) contributes over 6400 jobs to the state, for a total of $213+ million in wages. The tourist is particularly important to the farm wineries, with sales direct to consumers representing approximately 60 percent of total wine sales volume.

The winery industry directly employs approximately 62,450 people and generates an additional 14,359 jobs in supplier and ancillary industries which supply goods and services to the industry and whose sales depend on the wine industry’s economic vitality.

In excess of 101,806 jobs can be linked to the wine industry and these positions average $51,100 in annual wages and benefits. The total wages generated by direct, indirect and induced economic activity driven by the wine industry – $5.2 billon.

New York State Wines and Wineries (Curated)

At a recent Rockefeller Center/ Rainbow Room wine event sponsored by the Wine & Grape Foundation, Sam Filler, the Executive Director of the organization stated, “New York is home to the first bonded winery in the United States, making our state one of the oldest wine regions in the country.” The objective of the NY Drinks NY Grand Tasting, “…is to showcase the diversity, artistry and accessibility of New York’s wine and food landscape.”

The 8th Annual NY Drinks NY Grand Tasting offered access to over 200 wines from approximately 50 wineries across the state.

  1. Keuka Lake Vineyard. 2017. Turkey Run. Vignoles (Finger Lakes)

Located on the slopes above the southern end of Keuka Lake this winery showcases young vinifera and old hybrid plantings that range from 3-years (representing Cabernet Franc and Vignoles), to vines over 50-years of age (representing Leon Millot and Delaware vines).

Thanks to the Finger Lakes, the vineyard produces excellent fruit. The heat of the summer is retained by the lakes and moderates the extreme cold temperatures of the vineyards in winter. As spring approaches, the frigid waters moderate the warming air temperatures and act as a delay for bud break and lower the risk of frost damage.

The terroir is a glacial mix of glacially laid rocks, sand, silt and clay that has been deposited on the lower slopes above Keuka Lake providing for water drainage that is essential for vine balance and health.

Staci Nugent

The owner is Mel Goldman and the winemaker is Staci Nugent. Nugent attended Cornell and did graduate work in California in genetics. Making a career switch, she enrolled in the wine program at the University of California at Davis, receiving a Master’s degree in Viticulture and Enology. Nugent has worked with highly regarded wineries that include Ornellaia, Italy; Hardy’s Tintara Winery, South Australia; and William Selyem, Sonoma, California. Before joining Keuka Lake Vineyards (2008), she was a winemaker at Lamoreux Landing Wine Cellars.

Sustainable farming practices brings the Vignoles to our attention. The grape is made by crossing Seible and Pinot de Corton, is associated with the Finger Lakes and grows well in the gravel soils (glacial till).

Notes: Keuka Lake Vineyards. 2017 Turkey Run Vignoles

Light bright blonde to the eye, the nose is rewarded with lemons, honey, green grapes and sweet oranges, (lemons and oranges) while the palate enjoys citrus and other fruits with the sweetness tempered by a light acidity. Pair with seafood curry, Buffalo chicken wings, pepper and Swiss cheese.

  1. Red Newt Cellars. 2006. Legacy. Niagara Cream Sherry (Hector, New York)

Located on the east side of Seneca Lake (Hector, NY) in the Finger Lakes region, the winery started in 1998 by David and Debra Whiting and the 1998 vintage produced 1200 cases of Chardonnay, Riesling, Vida, Cayuga, Cabernet Franc, Cabernet Sauvignon and Merlot. The first white wines were released in July 1999.

Whiting is considered to be one of the top winemakers in the Finger Lakes Region. Current production of Red Newt Cellars is apprximately 20,000 cases with a white wine focus on aromatic varities: Riesling, Gewurztraminer and Pinot Gris. CIRCLE Rielsing is the most popular and widely distributed wine, made in a classic Finger Lakes style, with hints on tangerine and honeysuckle, citrus and peach on the palate.

Kelby Russell

Kelby Russell is the head winemaker at Red Newt and considered an expert in the art of cold-climate white wines. Thanks to the variable climate of the East Coast, he recognizes that the search for the “perfect wine” is a “false idol, “ finding that the role of the winemaker is to, “…artfully direct what comes into the winery into the best thing and the  most honest expression of the year that you possible can.”

At Harvard (Class of 2009) Russell majored in government and minored in economics, was a member of the Glee Club and thought his career would follow a path that would lead to orchestra management. During a study abroad experience in Tuscany he discovered the art and science of making wine.

After graduation, when a job with Jazz at Lincoln Center did not materialize, he visited Fox Run Vineyards and thought he had an interview. The staff was busy with the harvest so he was handed a shovel and offered the opportunity to help on the “crush pad.” This was the begnning of his unpaid internships and he got to spend winters in New Zealand and Australia and autumns in the Finger Lakes as an intern.

His first salaried position in 2012 was with Red Newt as an assistant winemaker. David Whiting, the co-founder and winemaker, promoted Russell to head winemaker and the rest is history. He currently directs the Red Newt house styles and reserves and develops his own Kelby James Russell label with a focus on small-batch wines, from dry rose to Australian-style dry Riesling.

Notes: Red Newt Cellars. 2006 Legacy. Niagara Cream Sherry (Niagara grapes)

The Niagara grape develops into a long-aged solera sherry, creating a complex palate experience.

Bright golden yellow to the eye (think daffodils) with the nose picking up hints of honey, raisins, oranges, apricots, yellow apples, and spices. The finish to absolutely delicious, delivering honey, lemons and spices. Perfect as a dessert course or pair with Blue cheese and pate.

  1. Damiani Wine Cellars (DWC)

DWC was started by Lou Damiani, a Cornell engineer specializing in energy conservation, and Phil Davis. Damiani had an interest in winemaking and his education started in the field of food science before switching to engineering. In the 1990s he returned to study winemaking and mentored under Phil Hazlitt.

In 1996 Damiani wanted to plant Cabernet Franc and Merlot and visited an old friend and college friend, Phil Davis, who was also a viticulturist. They started the project and in 1997 Hazlitt pulled out a hybrid vineyard and planted Cabernet Sauvignon, Pinot Noir and Merlot. When their vineyards started producing in 2003 the next step was to make world class red wines.

Damiani was the head winemaker from 2003 – 2011 and he trained Phil Arras to continue and improve the DWC tradition. In 2007 Glenn Allen joined as a Business Consultant and later became a partner in the enterprise. Today DWC has four main vineyard sites with approximately 40 acres of land under vine and a new tasting room that hosts events and is the retail outlet.

Phil Arras, originally from Philadelphia, moved to the Finger Lakes in 2003 to attend Cornell University and majored in philosophy and political science. Inspired by a class on wine appreciation, Arrras changed his career focus to winemaking. He was hired by Damiani Wine Cellars in 2009 as the assistant winemaker and began “on the job” training. In 2012, Arras became head winemaker.

Notes: Damiani Wine Cellars. NV Marechal Foch “Vino Rosso” Finger Lakes. (Varietal may be a cross between Goldriesling and a Vitis riparia/Vitis rupestris or a cross between Gamay Noir and Vitis riparia – Oberlin 595).

Deep ruby color to the eye, an undertone of tomatoes runs alongside notes of plums and apricots and the tannins are so soft as to be obscure. Pairings might include pasta, barbeque and smoked gouda cheese.

  1. Thirsty Owl Wine Company. 2017. Traminette

Ted Cupp purchased 150 acres of frontage on Cayuga Lake from Robert and Mary Plan, trailblazers who started the Cayuga Wine Trail in 2001. During 2001 and 2002 he began construction on the winemaking facility and tasting room for the Thirsty Owl. In 2002, in cooperation with Shawn Kime, he planted Cabernet Sauvignon, Syrah, Pinot Noir and Malbec. When the doors to the winery opened in 2002, Thirsty Owl had produced 1200 cases.

Jon Cupp, President

Today, the Thirsty Owl is synonymous with award winning wines, including the Governor’s Cup and the John Rose award for Rieslings. The Pinot Noir had the highest rated North American Pinot at the Taster’s Guild International Competition. Thirsty Owl produces Malbec and Syrah as well as blends, reds, whites and ice wine.

Shawn Kime

The winemaker and vineyard master, Shawn Kime, is originally from Romulus, New York and attended Morrisville College and Cornell University. Kime started to work in agriculture at the age of 14 and started winemaking after spending 2 years working with one of the earliest Finger Lake Vinifera growers.

The goal of the Thirsty Owl is to “…make changes in the vineyard and winemaking based on the year to produce wines that not only reflect our region but the growing season…. As a Finger Lakes native, I am proud of the fact that we are producing cool climate varietals that are on par with any region in the world.”

Notes: Thirsty Owl Wine Company. 2017 Traminette (cross between Gewurztraminer and Joannes Seyve 23.416).

To the eye, highlights of golden yellow. The nose finds apricots, peaches, pears, honey and fresh lemons as well as florals (especially roses and tulips) and a bit of spice. The palate is entertained with citrus and lemons, oranges and a bit of earth. The finish brings light acidity making it an interesting dessert wine.

Pair with spicy/sweet and sour sauces on chicken, pork and veal and Cheddar, Fontina and Gruyere cheese.

  1. Benmarl Winery. 2015 Baco Noir. Hudson River Valley

Benmarl (slate hill) Winery is located in Marlboro, NY and covers 37-acres and is considered to be the oldest vineyard in America (it holds New York Farm Winery license no.1). It was owned by magazine illustrator turned vintner Mark Miller from 1957 -2003. In 2006 Victor Spaccarelli purchased the vineyard and Matthew Spaccarelli is currently the winemaker

In the 17th century, wine was being made by the French Huguenots in New Paltz, New York. Andrew Jackson Caywood started his vineyard in the early 1800s. The community was incorporated as the Village of Marlborough, a cluster of grapes carved in its seal commemorated its major crop (1788).

Caywood became an important viticulturist and leading authority in the development of new grape varieties. The Miller family bought the Caywood property in 1957 and renamed it Benmarl. It was purchased in 2006 by the Spaccarelli family. They replanted many abandoned vineyards, refurbished the estate and carry on the tradition of experimentation, planting new hybrid varieties like Traminette as well as Old World vinifera.

Notes: Benmarl Winery. 2015 Baco Noir. Hudson River Valley

The Baco Noir, made from estate-grown fruit, brings dark plum hues to the eye, and delivers the aromas of dark plums, cedar and sage to the nose. On the palate are flavors of blackberry with hints of spice.  Tannins give it a structure that is delicious and the finish delivers spice and black berry fruits. Benmarl has been producing Baco Noir for 50 years.  Pair with pork roast, pasta with meat sauce, beef burgers with blue cheese.

The NY Drinks NY Event

The elegant Rainbow Room @ Rockefeller Center was the venue for the New York Drinks New York event. As an important wine trade events, many hundreds of wine buyers, sellers, sommeliers, wine educators, and writers convened to experience a wine-range of quality wines produced in New York State.

Wines of Distinction included:

Brotherhood Winery

Brotherhood Winery is the oldest continuously operating winery in America, producing wine for 180 years in Hudson Valley. It features one of the most modern bottling facilties for wine on the East coast, with a capacity of 1.5 million cases er year. A wine current featured focuses on low calories (approximately 90 calories per glass).

Glenora Wine Cellars

Glenora Wine Cellars produces award-winning Finger Lakes wines for over 40 years with a focus on sparkling wine and Riesling, sourcing grapes from 13 growers across four of the Finger Lakes. Glenora opened the first winery on Seneca Lake (1977).

Saltbird Cellars

Robin McCarthy is the owner and winemaker at Saltbird Cellars that started in 2014 and, based on the unique maritime terroir, developed Stainless Steel Sauvignon Blanc, Migratus Barrel Fermented Sauvignon Blanc and Stainless-Steel Chardonnay.

Hosmer Winery

Hosmer Winery is located on Cayuga Lake in the Finger Lakes. Grapevine plantings date back to the 1970s and early experiments with plantings of classic Vinifera started in 1985. The 70-acre estate includes Rieslings, Chardonnays, Cabernet Francs as well as French-American hybrid varieties.

For additional information: @NYWineGrapeFdn and NYWineGrapeFdn

© Dr. Elinor Garely. This copyright article, including photos, may not be reproduced without written permission from the author.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: American Travel News, amp, ancillary, and, annual, appreciation, art, Assistant, attend, Australia, Australian, author, authority, average, award, award-winning, balance, based, benefits, best, billion, Bit, black, BlackBerry, break up, Breaking Travel News, Business, busy, buyers, California, capacity, caption, Career, carry-on, center, Century, changed, changes, cheese, chicken, Circle, class, classic, climate, club, Cluster, co-founder, coast, cold, College, Color, community, company, competition, complex, conservation, construction, consultant, consumers, continue, contributes, cooperation, Cornell, country, course, crossing, crush, current, currently, curry, damage, dark, date, Delaware, delay, Delicious, Dessert, development, direct, directly, director, diversity, doing, Dr, drink, drinks, Drinks NY, early, Earth, East, east coast, economic, economics, Education, elegant, end, energy, energy conservation, Engineering, enterprise, ER, essential, estate, event, Events, Excellent, excess, executive, Executive Director, experience, expert, exports, extreme, facility, false, Family, farming, Feature, Features,, finding, first, follow, food, Food Travel News, foundation, founder, FOX, French, Fresh, Friend, fruit, glass, Glee, goal, golden, goods, Got, government, Governor, graduate, graduation, Grand, grapes, green, Growing, Harvard, harvest, head, HEALTH, Heat, help, highest, highlights, history, home, hosts, Hotels, house, Hudson, Hudson River, ice, ID, important, improve, in, included, includes, including, indirect, Industries, Industry, information, inspired, interest, International, Interview, IT, Italy, Jazz, job, Jobs, John, joined, joining, Land, landing, landscape, later, lead, leading, legacy, license, light, like, linked, live, local, located, low, lower, magazine, Main, major, Make, malbec, management, maritime, Master, materialize, May, meat, member, million, modern, most, most popular, moved, New, new york, New York State, New Zealand, News articles, Niagara, North, North American, notes, NY, NY Drinks, only, opened, Operating, operations, opportunity, order, organization, out, over, owner, PAR, particularly, partner, path, People, percent, permission, Phil, Philadelphia, philosophy, photos, plan, plant, planted, political, popular, position, positions, practices, president, production, program, project, promoted, property, proud, pulled, purchased, quality, range, rated, receiving, recent, recognizes, Red, refurbished, region, regions, released, renamed, representing, reserves, restaurants, retail, Risk, river, Robert, rockefeller, rocks, role, Romulus, room, rose, s, Sales, sand, satellite, science, seafood, search, season, services, Sherry, showcase, sites, slopes, small, South, South Australia, Southern, sparkling, spending, Spice, spring, staff, started, State, stated, states, structure, study, Style, summer, supplier, supply, sustainable, Sweet, SWISS, switch, tasting, taxes, TED, temperatures, the United States, The World, think, to, TO BE, today, tomatoes, top, total, tourism, Tourism Industry, tourist, Trade, tradition, trail, training, Transportation, Travel Destination News, Travelwire News, Turkey, Tuscany, unique, United, United States, university, unpaid, up, valley, venue, victor, village, vine, vineyards, vino, visited, visits, wages, warming, water, waters, We, were, white, whites, WHO, wine, Wine News, Wine Trail, Winemakers, winery, wines, Wings, winter, work, worked, working, World, writers, year, years, Yellow, York, young, Zealand

Skål International and Biosphere Tourism: Taking Sustainable Tourism Awards to the next level

April 6, 2019 by Forimmediaterelease

a partnership agreement was signed by Skål International and Biosphere Tourism in the frame of the 2019 Skål Sustainable Tourism Awards.

The Skål Sustainable Tourism Awards were launched in 2002 to spotlight best practices in terms of sustainable and responsible tourism around the world, enhance the visibility and grant recognition to entities from the tourism industry.

In its 18th edition, a special Skål Biosphere Award will be presented to one of the submissions received. The selection of the winner will be based on the pillars of sustainability of the Responsible Tourism Institute (RTI).

Applications for the 2019 Sustainable Tourism Awards are open until 31 May. All public and private sector companies, educational institutions, NGOs and government agencies are welcome to enter.

The official announcement of the winners will take place on 15 September during the Opening Ceremony of the 80th Skål World Congress, to be held onboard the Royal Caribbean “Symphony of the Seas” from 14 to 21 September 2019.

Biosphere Tourism develops certifications to guarantee an adequate long-term balance between the economic, socio-cultural and environmental dimensions of a Destination, reporting significant benefits for a tourism entity, society and the environment. This certification is granted by the Responsible Tourism Institute (RTI), an international non-profit NGO, in the form of an association, which has promoted, for more than 20 years, responsible tourism at an international level, helping all the actors involved in the tourism sector develop a new way of traveling and of knowing our Planet.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, announcement, applications, around the world, association, award, Awards, balance, based, benefits, best, best practices, biosphere, Biosphere Tourism, Breaking Travel News, Caribbean, ceremony, certification, companies, Congress, cultural, Destination, economic, edition, Educational, environment, environmental, form, government, grant, guarantee, held, Helping, in, Industry, Institute, International, International Travel News, launched, May, New, new way, News articles, NGO, Non, official, onboard, open, opening, opening ceremony, partnership, partnership agreement, Place, planet, practices, private, private sector, profit, promoted, public, received, recognition, reporting, responsible, responsible tourism, Responsible Tourism Institute, royal, Royal Caribbean, sector, selection, September, signed, significant, society, Special, Sustainability, sustainable, sustainable tourism, Sustainable Tourism Awards, taking, term, terms, The World, to, TO BE, tourism, tourism awards, Tourism Industry, tourism sector, Travel & Tourism Organizations News, traveling, Travelwire News, way, welcome, were, winner, winners, World, World Congress, years

Indian Association of Tour Operators appoints new Chief Operating Officer

April 4, 2019 by Forimmediaterelease

In a move to strengthen the association, the Indian Association of Tour Operators (IATO) has appointed a Chief Operating Officer (COO) to enlarge the scope and area of operations in the 1600-member body.

Rahul Chakravarty has been appointed to the post, taking over on April 1. He has extensive experience in the Federation of Indian Chambers of Commerce and Industry (FICCI) where he looked after tourism for 15 years.

Gour Kanjilal, who was the Executive Director of IATO for the past 14 years, has resigned, citing age and other considerations for his departure.

At the IATO meeting today on April 3, the leadership, including Pronab Sarkar, E. M. Najeeb, and Rajesh Mudgal, lauded the services of Kanjilal who had earlier served in the Tourism Ministry in India and abroad.

The IATO leadership is confident that Rahul, with his vast experience, will help the organization to grow.

The monthly meeting of IATO discussed some other issues, such as the visa, various committees to boost the association, and greater awareness of the association in the country and abroad.

The September travel mart in Delhi will also be promoted by the association.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, appointed, appoints, April, area, association, Awareness, body, boost, Breaking Travel News, Chambers, chief, chief operating officer, citing, commerce, committees, COO, country, Delhi, departure, director, earlier, executive, Executive Director, experience, extensive, federation, FICCI, greater, grow, help, IATO, in, including, India, India Travel News, Indian, Indian Association, Industry, issues, Kanjilal, lauded, leadership, M, mart, meeting, member, ministry, move, New, new Chief Operating Officer, News articles, officer, Operating, operations, operators, organization, over, past, People in Travel, POST, promoted, September, services, taking, to, today, tour, Tour Operators, tourism, Tourism Ministry, Travel, Travel & Tourism Organizations News, Travel Destination News, travel mart, Travelwire News, visa, WHO, years

Maldives Tourism: Changes needed say local travel industry leaders

March 27, 2019 by Forimmediaterelease

The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: and, apps, audience, beach, beauty, better, biggest, blog, Breaking Travel News, bringing, busy, celebrations, change, changed, changes, cheap, Christmas, Christmas tree, classes, come, companies, competition, competitors, concept, contribution, corporate, countries, country, CROSSROADS, Cultural Travel News, cut, day, delivered, demand, Destination, Destination marketing, development, digital, Digital Marketing, director, Discuss, down, due, Easter, end, even, existing, expensive, explained, Feature, find, finding, first, FIT, Forward, found, GDP, getaway, greater, grow, high, high-end, host, Hotel Travel News, in, increasing, Indian, Indian Ocean, Industry, industry leaders, information, inspiration, Interviews, introduced, island, island resort development, islands, issued, IT, join, just, keep, largest, leaders, learn, Let, light, like, local, looking, Luxury, M, Make, maldives, maldives resort, maldives resorts, Maldives tourism, Maldives travel news, Maldivian, Market, Marketing, markets, Mauritius, media, most, Mr, name, need, needed, New, new concept, new year, News articles, occupancy, ocean, offer, only, open, opened, opportunity, order, over, passing, People, People in Travel, phone, population, position, private, private island, professionals, project, promote, promoted, published, rates, recognize, republic, research, resort, resort development, resorts, retail, rich, rooms, running, s, Sales, Secret, services, show, social, social media, sorts, space, Special, strategies, strategy, Sun, Sun Resort, supply, team, The World, things, think, through, time, times, to, TO BE, TO DO, tourism, Tourism Industry, tourism leaders, tourism professionals, tourists, Travel, Travel Destination News, Travel Industry, Travelwire News, tree, unable, up, US, use, used, Velavaru, views, visit, visiting, ways, We, were, WHO, work, working, World, worth, year

  • 1
  • 2
  • Next Page »

Search




Recent Articles

  • What’s new in The Bahamas in February 2023
  • Introducing the Masquerade Suite at The St. Regis Venice in conjunction with Venice Carnival 2023
  • Malta, in the Heart of the Mediterranean, Offers a Jam-Packed Schedule of Musical Events and Festivals in 2023 Starting with Il-Karnival ta’ Malta in February   
  • Keeping Seychelles as the top choice of holiday destination for Nordic travelers
  • Sandals Resorts delivers authentic vacations
  • Seychelles makes remarkable presence at Spain’s FITUR 2023
  • The St. Regis Venice celebrates romance
  • Luxury romantic Valentine’s Day package from Blossom Hotel Houston
  • Ministry of Tourism and Hidden Worlds launch student art contest
  • ITP Media Group visits Seychelles Islands for luxury experience

Subscribe to daily email update

RSS eTN Articles

  • Free Wifi on more Airlines: A New trend?
  • Türkiye tourism strategy unveiled for next 5 years
  • The St. Regis Venice Masquerade Suite welcomes during Carnival
  • Made in Italy must link tourism as key to promotion
  • Hotels to jewelry: Most luxury obsessed US destinations
  • No more passenger extortion at Entebbe International Airport
  • Lufthansa Group: New CEO at Brussels Airlines
  • US Immigration issues new Green Card and Work Permit
  • What’s new in Nice France hotels
  • Former Grenada Tourism Authority official joins new team

Archives

  • February 2023
  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • November 2016
  • October 2016
  • August 2016

Content

and Breaking Travel News Business CEO experience first free hotel Hotels in including Industry International International Travel News IT minister most New News articles only over People s said sandals The World through time to TO BE tourism Tours Transportation News Travel Travel & Tourism Organizations News Travel Destination News Travelwire News up We were WHO World World News year years

Copyright © 2023 · Metro Pro on Genesis Framework · WordPress · Log in