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Destination Florence CVB partners with City of Florence for international tourism promotion

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Destination Florence CVB is the new official partner of the City of Florence to promote the destination and better the quality of tourism.

The Florence Municipality, The Florentine Chamber of Commerce and The University of Florence signed an agreement to outline new and effective strategies in the tourism field, relying on the governence of tourism and the ability to directly foster agreements between institutions and individuals, while defining and clarifying the roles of various on-site actors.

The agreement is dedicated specifically to the MICE tourism and to better the quality of tourism in all the Florenctine territories and it has the aim of choosing a partner to develop activities and strategies.

Thanks to the winning of a competition notice, Destination Florence Convention and Visitors Bureau has been selected as the unique partner of the City of Florence and its partners to promote the destination all over the world and acquire more conferences and events.

To develop the activities, the Municipality of Florence allocated 320.000 Euros per year for a total period of three years, to be renewed for two more years.

Destination Florence Convention and Visitors Bureau has been operating for over 20 years as a destination agency to attract large events, congresses, international marriages, and individual tourists. It represents a comprehensive outlet for tourism thanks to more than 300 partners, a network that makes it possible to have a synchronized bond with the territory and the operators functioning within, strengthened by signed agreements with trade associations of reference.

The Ministry of Tourism of the city of Florence, Cecilia Del Re, said “We are very proud to have selected a unique partner for the promotion of the city. Florence is a unique city to host conferences and events also thanks to the new tramvia, the huge renovation of our congress centre and the future major enlargment of our airport”.

Destination Florence CVB presented a project to better the tourism within the city of Florence thanks to specific activities and with two main goals: acquire more conferences and events and attract a qualified tourism.

OBJECTIVES OF THE PROJECT:

– Increase the number of winning bid and conferences to be held in the city
– Presence at primary Fairs and Events of the sector (ILTM Cannes, ATM Dubai…)
– Augment number of tourists with a qualified profile and high spending capacity
– Increase the average duration of stay within the territory
– Expand and diversify the range of services, products, and experiences
– Qualitatively enhance the image of Florence worldwide
– Promote qualified and certified tourist services in the city, including the greater metropolitan area, to include lesser-known concepts of great touristic value

Carlotta Ferrari, Director of Destination Florence CVB said: “Florence is one of the most attractive destination of the world in fact it is in the top five cities to host conferences and events. We will continue to promote Florence to acquire more conferences and events each year.”

“Also, thanks to the Destination Florence project, we will develop and promote tourism offerings, proposing a benchmark for a single, potential national model. We are working with the most innovative technology as our new chat bot that we will presented in the next months and we are also opening our official account on WeChat to promote Florence in the Chinese market.”

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Ottawa Tourism launches ThinkOttawa ambassador program

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Ottawa Tourism, Shaw Centre and Invest Ottawa are collaborating to launch a program to bring more conferences and conventions to Canada’s capital city through the creation of local ambassadors. In addition to attracting potential ambassadors, the ThinkOttawa program also offers a number of solutions and support services to help win and deliver events across the city.

The program appeals to potential ambassadors by asking if they are trailblazers in their industry and wish to be the sort of leader that leaves a legacy. In particular, to increase engagement, ThinkOttawa highlights four key benefits to becoming an ambassador:

• Raised Profile – hosting an international conference can heighten the visibility of an ambassador’s work – whilst potentially generating additional research funding.

• Impact an Industry – with many international events only ever visiting a city once, it is an opportunity to leave a legacy in the ambassador’s industry and the city as a whole.

• Networking – ambassadorship provides a unique opportunity to expand networks, develop relationships and build research partnerships locally and across the world.

• Recognition – be recognised for their efforts in championing an event at annual awards attended by peers, government leaders and other industry experts.

The program also demonstrates how much support Ottawa Tourism, Shaw Centre and Invest Ottawa can offer ambassadors throughout the organising process:

• Bid Development – ThinkOttawa will work with ambassadors to prepare a customised and polished bid document and presentation.

• Venue and Accommodation – as destination experts the ThinkOttawa team will recommend and source proposals from venues and accommodation providers.

• Government, Community and Partnership Support – letters of support can be obtained from key stakeholders, partners and municipal government where applicable to help both the bid and organising process.

• Marketing and Promotional Materials – access to promotional photos and videos that showcase the city and its unique offerings will help in the initial bid process as well as securing attendance at the event itself.

• Financial Support – Ottawa Tourism offers funding programs designed to assist eligible organisations with exhibition and meeting space rental costs as well as other areas of expenditure.

“Ambassador programs are not unusual in the world of association conferences and congresses but we wanted to go the extra mile and create a truly bespoke offering for those individuals wanting to get involved,” comments Ottawa Tourism’s Vice President, Meetings and Major Events, Lesley Mackay.

“Specifically, we are looking to help those individuals become leaders, share knowledge, connect, introduce ThinkOttawa and identify opportunities for the city. As Canada’s capital we are home to national and international association representatives all looking to host events in creative and inspiring spaces. We want to show them why Ottawa is the perfect destination and how easy it is to hold events here.”

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Travel Leaders Network embarks upon major international expansion

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Travel Leaders Network, North America’s largest travel agency organization, in partnership with sister company Travel Leaders Corporate, has embarked upon a large-scale international expansion program to expand opportunities and provide enhanced service to corporate customers. To date, 40 major travel agencies from Europe, Latin America, the Middle East and Asia have become new members of Travel Leaders Network. Many more agencies are expected to join over the coming months.

“We are creating a network of agencies that will serve as connective tissue enabling us to respond to larger opportunities both regionally and internationally,” said Roger E. Block, CTC, President of Travel Leaders Network. “These agencies, now backed by the scale, technology and tools available through Travel Leaders, are positioned to provide an even more customized, personalized and superior level of service to existing and new clients within their respective geographies.”

New members, some of which are among the largest corporate travel agencies in their countries, join several existing international members of Travel Leaders Network. Combined, the network now has agency representation in nearly 50 countries. Additionally, Travel Leaders Group agencies across the U.S., Canada, the UK and Mexico, inclusive of CTS (Corporate Travel Services), will play a significant role in the international expansion.

“Our plan is to sign one exclusive Travel Leaders representative in key countries around the globe. We are engaging partners who can offer a full portfolio of corporate, leisure and events services and are recognized in their country and by their peers as service-oriented, successful agencies,” said Block.

The newly-joined international members will have access to Travel Leaders’ comprehensive suite of resources. Those include online booking tools, a wide variety of marketing programs, the company’s extensive hotel program, including its highly curated SELECT Hotels & Resorts Program, international destination company (DMC) network and access to a vast array of education and training resources. Additionally, members will be able to support both international accounts and local customers through Travel Leaders’ end-to-end technology suite that provides profile management, online trip authorization, data consolidation and analytics, meetings technology and customer reporting tools. International partners will also have access to some of the marquee leisure programs offered by Travel Leaders Network.

“This expansion program is transforming both Travel Leaders Network and Travel Leaders Corporate into more robust international players with stronger abilities and reach enabling true multi-national account management based upon a highly personalized service model on an international scale,” said Gabe Rizzi, President of Travel Leaders Corporate. “Clients will be serviced by local agencies who are leaders in their markets providing premium corporate travel services supported by a vast array of technology. These innovative agencies are now backed by one of the largest travel agency networks in the world. We’re not a call center operation and neither are they. That’s our sweet spot and our competitive difference.”

Member support will be provided on a regional basis with key positions located in each region, including Latin America; Europe, the Middle East and Africa; and Asia Pacific. “We have hired regional sales professionals in the areas of sales, operations, technology and account management to create a more localized support structure to best serve the needs of our international members,” Rizzi added.

Angeles Yugdar, Senior Vice President of International Markets for Travel Leaders Group, is leading the expansion efforts and overseeing the new regional team members. Kevin Brown, Vice President of International Sales for Travel Leaders Corporate, is also serving in a key role. New regional team members include:
•Carina Fernandez Grenno, Regional Partner Management Director, Latin America
•Susan Lancaster, Regional Partner Management Director, Europe, Middle East and Africa
•Pat Siow, Regional Partner Management Director, Asia Pacific

New international agency members include:

Armenia

Global Travel Club LLC

Brazil

Travel Leaders Brazil

Bulgaria

Jamadvice

Burma

Supported by Vietnam

Cambodia

Supported by Vietnam

China

Travelux Limited

Colombia

Trafalgar Tours SAS

Costa Rica

Rutas Aereas S.A.

Croatia

Supported by Serbia

Egypt

Travel Leaders Egypt

France

Marietton Development SAS (Havas Voyages / Ailleurs Business)

Greece

Kyvernitis Travel

Guatemala

Grupo Travel

Hong Kong

Travel Leaders Hong Kong

Indonesia

Travel Leaders Indonesia

Israel

Lachish Tours

Japan

Toppan Travel Service Corp.

Jordan

Dakkak Travel Agency (DTA)

Kuwait

KAPICO Travels and Tourism Co. WLL

Laos

Supported by Vietnam

Latvia

TAS Baltics Ltd.

Lithuania

JSC Vestekspress

Luxembourg

Select Travel S.A.

Madagascar

Arcadia Travel

Malaysia

Travel Biz & Tours

Mauritius

Arcadia Travel

Montenegro

Supported by Serbia

Netherlands

Business + Travel Group

Panama

International Meetings and Conventions Panama Inc.

Paraguay

Compania de Desarrollo Turistico SRL – Comdetur

Peru

Promotora De Viajes Nuevo Mundo

Romania

Aerotravel

Russia

IBC Corporate Travel International Business Centre Ltd.

Serbia

Travel Leaders Serbia

Switzerland

STC Travel Swiss SARL (Havas Voyages)

Thailand

Travel Leaders Thailand

Ukraine

Sky Travel Holdings Limited (Ukraine)

Uruguay

Travel Leaders Uruguay

Venezuela

Molina Agencia De Viajes C.A.

Vietnam

HG Group

The above agencies join Travel Leaders Network’s existing international members which include:

Bahrain

Cozmo Travel

India

Greaves Travel Pvt Ltd and Orchid Voyages Pvt Ltd

Ireland

Travel Management International

Qatar

Cozmo Travel

Saudi Arabia

Cozmo Travel

United Arab Emirates

Cozmo Travel

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The Travel & Adventure Show San Francisco, USA

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The Seychelles Islands marked its presence through its marketing body Seychelles Tourism Board (STB), as it exhibited at the Travel & Adventure Show 2019 edition.

The event took place in the city of San Francisco, in Northern California, on March 21-22, 2019.

The STB team was represented by the Regional Director for Africa & the Americas, David Germain, was present at the Show on the organisation’s behalf to showcase Seychelles as an extraordinary holiday destination to the 9,500 consumers, travel trade and Media who visited the exhibition at the Santa Clara Conference Center.

Mr. Germain mentions STB’s participation to the event is in line with its marketing efforts in the USA for increased arrivals from North America in 2019.

“Destination awareness and visibility is central to all we endeavor to do as Seychelles Tourism to grow our country’s market share in North America, and on the entire continent,” said Mr. Germain.

The annual participation by the STB at the Travel and Adventure shows in different cities of the United States each year, allow the STB to showcase Seychelles to a wide audience of consumers in the United States, creating awareness of the destination.

Viewed as one of North Americas largest consumer show for tourism and leisure, it is the place for holidaymakers to find information and offers about the latest travel trends, new destinations, among others.

In the prospect of raising the destination’s profile, the STB continues to increase its marketing efforts in North America during 2019, with marketing activities in different major cities in the United States during the year.

Mr. Germain further mentioned that as part of the marketing activities planned for the market for the year, media trips and agent’s familiarization visits to Seychelles would take place during the year, in collaboration with airline partners.

Mr. Germain explained that through the current available flight connectivity between North America and most major airlines, the destination has become even more accessible with easy connections to the archipelago via either Africa, Europe or the Middle East.

“Through our constant presence on the United States Market, Seychelles is today more known to the affluent North American travellers than in the last decade and the current visitor arrival figures from the Americas to the archipelago confirm that the North American market is one with great potential” said David Germain.

For the past 15 years, the Travel & Adventure Show has conducted more than 80 events in the major cities of the United States of America, connecting over 1.5 million travel enthusiasts, with over 3,700 unique travel professionals, facilitating face-to-face dialogue, which has resulted in more than 2.1 billion dollars in travel bookings worldwide.

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Tourism Clubs launched for primary and secondary students 

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Students of primary and secondary schools around Mahé, Praslin and La Digue can now be part and parcel of the booming tourism industry as the Ministry for Tourism and its partner the Seychelles Hospitality and Tourism Association launch the Tourism Clubs for Seychellois students.

The initiative launched on Friday March 22, 2019 at the AVANI Seychelles Barbarons Resort and Spa on Mahé is the result of a long preparation germinating from discussions held during the Tourism Festival organized by the Tourism Department last year.

The aim of the project is to educate students about the tourism industry and trigger their interest for a career in hospitality and tourism.

The launch was conducted by the Minister for Tourism, Civil Aviation, Ports and Marine, Mr.  Didier Dogley and Mrs. Jeanne Simeon, Minister for Education and Human Resource Development.

The ceremony also saw the presence of Mrs. Anne Lafortune, Principal Secretary for Tourism, Principal Secretary for Early Childhood, Primary and Secondary Education, Dr Odile de Commarmond, and Seychelles Hospitality and Tourism Association Chairperson, Mrs. Sybille Cardon alongside Martin Kennedy.

In his opening statements, Martin Kennedy who presided the event’s proceedings mentioned that all the respective ministries, stakeholders and educators equally have a role in helping the young Seychellois to imagine themselves as a major successful partner in the tourism industry.

Speaking at the launch the Minister for Education and Human Resource Development, Mrs. Jeanne Simeon commended the stakeholders of the Tourism sector for their active commitment in providing an extra-curricular activity that would not only benefit the development of students but also impact on their life choices.

“As a country we should not underestimate the importance of the Tourism Industry as the major pillar of our economy and it is of utmost importance that this is transmitted to our children from primary. Tourism should be seen as a sector that helps builds our country’s brand and value,” said Minister Simeon.

Minister Dogley supported the statement as he addressed the gathering emphasizing that it is his pride that Seychellois manage more than 60 percent of the small hotel establishments.

“I thank all the partners, especially ministry for Education and Human Resource Development, the private sector and club coordinators as we all work towards building the next generation of hoteliers and educating them about the importance of keeping our local tourism industry’s standard high in order to maintain our reputation as a destination,” said Minister Dogley.

Mrs. Sybille Cardon, also present, expressed her satisfaction to see the project concretize. She mentioned that with the implementation of the tourism clubs, the industry is hoping to see a very positive response.

With the tag line “We are Tourism,” the call for our responsibility as Seychellois is once again called upon to raise the profile of our Destination and the standard of our Tourism industry.

The event concluded with presentations made from students from Mont-Fleuri Primary School and Beau-Vallon Secondary School.

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United: Top-ranked LGBTQ airline

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United Airlines today announced that for the eighth consecutive year, it has received a perfect score of 100 percent on the 2019 Corporate Equality Index (CEI), a premier benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign (HRC) Foundation.

“United is proud to receive this recognition as it speaks to our focus on building a more inclusive and caring workplace and customer experience,” said Human Resources and Labor Relations Executive Vice President Kate Gebo. “We believe that advocating for inclusion is at the heart of connecting people and uniting the world, and United is determined to continue working with organizations such as the Human Rights Campaign to help champion LGBTQ inclusion.”

“The top-scoring companies on this year’s CEI are not only establishing policies that affirm and include employees here in the United States, they are applying these policies to their global operations and impacting millions of people beyond our shores,” said HRC President Chad Griffin.

The 2019 CEI evaluates LGBTQ-related policies and practices including non-discrimination workplace protections, domestic partner benefits, transgender-inclusive health care benefits, competency programs and public engagement with the LGBTQ community. United’s efforts in satisfying all of the CEI’s criteria results in a 100 percent score and the designation as a Best Place to Work for LGBTQ Equality.

United has worked with the Human Rights Campaign on its training initiatives including teaching employees about preferred pronouns and the persistence of gender norms and other steps to make United an inclusive space for both customers and employees. The airline’s latest efforts include developing comprehensive training modules and exercises to continue employee education on how to be a better ally in both the workplace and to customers. Over the past year, United has also opened more LGBTQ Business Resource Groups across the country, reaching more employees.

This recognition follows the airline’s recent announcement that United became the first U.S. airline to offer non-binary gender options throughout all booking channels in addition to providing the option to select the title “Mx.” during booking and in a MileagePlus customer profile. United customers and employees have the option to identify themselves as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

Alongside partner organizations, customers and employees, United will continue working to build the world’s most inclusive airline. For more information on United’s commitment to diversity and inclusion, click here.

Every customer. Every flight. Every day.

In 2019, United is focusing more than ever on its commitment to its customers, looking at every aspect of its business to ensure that the carrier keeps customers’ best interests at the heart of its service. In addition to today’s announcement, United recently released a re-imagined version of the most downloaded app in the airline industry and made DIRECTV free for every passenger on 211 aircraft, offering more than 100 channels on seat back monitors on more than 30,000 seats. The multimillion-dollar investment in improving inflight entertainment options will benefit the more than 29 million people expected to fly United’s DIRECTV-enabled planes this year.

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Ontario tourism sector set for Rural Tourism Symposium

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Tourism industry professionals from across Ontario will gather at Lang Pioneer Village in Keene this April for the second annual Rural Tourism Symposium. The one-day conference, with the theme “Redefining Success”, takes place 8:30 a.m. to 5 p.m. on Thursday, April 11, at the Peterborough County Agriculture Heritage Building at Lang Pioneer Village.

More than three million visitors visit Peterborough & the Kawarthas every year, including rural destinations such as Stoney Lake. Peterborough & the Kawarthas Economic Development is hosting tourism industry professionals from across Ontario on April 11, 2019 for the second annual Rural Tourism Symposium in Keene.

Hosted by Peterborough & the Kawarthas Economic Development (PKED) in partnership with Chatham-Kent Tourism, the event is also supported by Grey County Tourism, Simcoe County Tourism, Headwaters Tourism, Kawartha Lakes Tourism, and Kawarthas-Northumberland (Regional Tourism Organization 8).

There’s no question that tourism is an important economic driver in Ontario, particularly for rural communities. According to PKED’s director of tourism and communications Tracie Bertrand, Peterborough & the Kawarthas alone draws around three million visitors every year who contribute approximately $300 million to the local economy.

“Part of our region’s competitive edge is that we offer the best of vibrant city, complemented by rolling hills of farmland and famed Ontario cottage country,” Bertrand says. “There are more than a thousand tourism businesses located in our region, ranging from retail to restaurants and from accommodations to attractions.”

But the April 11 symposium is not just limited to Peterborough & the Kawarthas: it’s been specifically designed to raise the profile of tourism in rural Ontario, and will attract rural tourism stakeholders, destination marketing organizations, and tourism businesses from across the province.

“We’re hoping this event sparks conversation and builds momentum for rural tourism in the province of Ontario,” Bertrand explains. “Industry professionals, both locally and from away, will gain insight from our expert speakers to leverage efforts at the provincial and national level, capitalize on opportunities, and create partnerships for success.”

The symposium begins with a keynote presentation entitled “Leverage Your Reach with Destination Ontario” by Lisa LaVecchia, president and CEO of Destination Ontario.

Legally known as the Ontario Tourism Marketing Partnership Corporation, Destination Ontario is an agency of the Government of Ontario that markets the province as a preferred four-season tourist destination in a globally competitive tourism market. Under LaVecchia’s leadership, Destination Ontario has produced innovative and award-winning brand campaigns, including the ‘Epic Is ON’ campaign for the Pan Am/Parapan Am Games and the ‘Where Am I?’ campaign.

The symposium also includes:

A presentation by Beth Potter, president and CEO of the Tourism Industry Association of Ontario, entitled “Stronger Together. Presenting a United Front for Rural Tourism” on how tourism industry professionals can collaborate with the association to achieve success.

An “Agritourism Farm Table Chat” led by the Culinary Tourism Alliance’s director of food tourism innovation Trevor Benson who, along with special guests, will discuss how to build bridges between the agriculture and tourism industries.

A presentation by Jewel Cunningham, director of Ontario Waterways with Parks Canada, called “Partnering for Success”. Cunningham will describe how partnerships can create exceptional visitor experiences and powerful economic impact in even the smallest of communities.

A presentation entitled “Showcasing Rural Ontario to National & International Visitors” by David Robinson of Destination Canada (formerly the Canadian Tourism Commission), a federal crown corporation that helps the Canadian tourism industry reach international markets. Robinson will explain how Canada measures up as a competitive hot spot for international travelers.

Finally, the symposium is also a stop on Canada’s national series of Tourism Town Halls, a partnership between the Tourism Industry Association of Canada, Destination Canada, and local industry partners. The Tourism Town Halls provide an opportunity for small and medium-sized tourism businesses across Canada to better understand efforts being made on national tourism issues.

“This tourism town hall will be especially important given the announcement of last week’s federal budget and the importance it placed on tourism as a high-growth sector,” Bertrand says.

The Tourism Town Hall includes a panel discussion with representatives from Destination Canada, the Indigenous Tourism Association of Canada, Tourism Industry Association of Ontario, and Peterborough & the Kawarthas Tourism, moderated by Michele Harris, director of economic and community development with the Municipality of Grey Highlands.

Reducing the negative impact on the environment is an important element of tourism, particularly in rural destinations, so sustainability is a focus of this year’s symposium. Rather than having print materials available at the symposium, information will be delivered digitally through a downloadable app. Waste, especially food waste, will be limited throughout the day and attendees will be encouraged to bring reusable water bottles and their own notepads or devices for making notes.

“We are excited to welcome tourism stakeholders from across the province and show them how we are redefining success in tourism in our communities,” Bertrand says. “We are equally excited to have our tourism operators come out and celebrate what makes our industry unique, right here in our own backyard at the Agriculture Heritage Building at Lang Pioneer Village.”

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Beverly Hills SLS Hotel appoints new sales leader

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The SLS Hotel, a Luxury Collection Hotel, Beverly Hills welcomed Jake Megrikian as director of sales and marketing, following the property’s $22 million investment in redesign timed to its 10-year anniversary in 2018. Megrikian will oversee revenue production for the hotel’s newly-upgraded guestrooms and suites; meetings and events across 30,000 square feet of indoor and outdoor space, including the refreshed Garden Terrace; and the hotel’s critically-acclaimed restaurants, including The Bazaar by José Andrés and Somni.

“Mr. Megrikian joins our team during a new chapter for the hotel, and we are thrilled to have him at the helm of our new identity in luxury,” says General Manager Christophe Thomas. “His understanding of the inner workings of a high-profile hotel, coupled with an innate marketing prowess will continue to position the SLS Beverly Hills as the city’s premier modern luxury destination on a global scale.”

Megrikian’s experience in hospitality began at age 15, working from the ground up in the food & beverage and banquet departments at the Hotel Marriott Armenia Yerevan. Within eight years of moving to the United States, Megrikian acquired management positions in room operations as well as events and sales across Marriott International and Hilton brands.

In 2011, Megrikian joined the InterContinental Los Angeles Century City at Beverly Hills team as a senior sales manager. As the youngest director of sales & marketing across InterContinental Hotels & Resorts worldwide when appointed, Megrikian proved an invaluable asset with record-breaking revenue production for both leisure and business bookings at InterContinental Los Angeles. By working closely with the Los Angeles and California tourism boards, Megrikian emphasized and positioned the hotel as a destination to major international markets.

Earning numerous accolades for leadership and development throughout his career, Megrikian received the 2014 SITE (Society for Incentive Travel Excellence) Kevin Forde Spirit Award and served as co-chair of SITE’s Young Leaders program, which brings together future leaders of the incentive and meetings industries. In 2017, Meetings Today Magazine spotlighted him on a list of “Meetings Trendsetters,” highlighting his passion and dedication to exceptional service in meetings and events.

His personal interests are in travel, aviation, and of course, spending time with his family. Megrikian’s global perspective is underscored by travel to over 33 countries and proficiency in three languages. He currently serves on the Los Angeles Tourism & Convention Board’s international sales committee.

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United Airlines: Non-binary gender booking options

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United Airlines today announced it has become the first U.S. airline to offer non-binary gender options throughout all booking channels in addition to providing the option to select the title “Mx.” during booking and in a MileagePlus customer profile. Customers now have the ability to identify themselves as M(male), F(female), U(undisclosed) or X(unspecified), corresponding with what is indicated on their passports or identification.

“United is determined to lead the industry in LGBT inclusivity, and we are so proud to be the first U.S. airline to offer these inclusive booking options for our customers,” said United’s Chief Customer Officer Toby Enqvist. “United is excited to share with our customers, whether they identify along the binary of male or female or not, that we are taking the steps to exhibit our care for them while also providing additional employee training to make us even more welcoming for all customers and employees.”

As part of implementing these new changes, United has worked with the Human Rights Campaign and The Trevor Project on employee training initiatives. These initiatives include teaching employees about preferred pronouns and the persistence of gender norms, LGBT competency in the workplace and other steps to make United an inclusive space for both customers and employees.

“At the Human Rights Campaign, we believe being acknowledged as the gender you identify with is part of treating everyone with dignity and respect,” said Beck Bailey, acting director of the Workplace Equality Program. “By providing non-binary gender selection for ticketing and the gender-inclusive honorific ‘Mx’ in user profiles, United Airlines is taking an important step forward for non-binary inclusion.”

“The Trevor Project is grateful for United Airlines’ support of our life-saving work on behalf of LGBTQ youth,” said Amit Paley, CEO & Executive Director of The Trevor Project. “We are thrilled to bring Trevor’s expertise on the mental health of LGBTQ people to United to ensure its employees maintain safe and inclusive spaces for LGBTQ employees and guests.”

Alongside partner organizations, customers, and employees, United will continue working to build the world’s most inclusive airline. The changes to the booking process are now currently available.

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