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Seychelles Tourism Board Chief Executive featured at third Esquire Podcast and Seychelles x Esquire Middle East Gentleman’s Evening

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Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis, came aboard to the Esquire Q&A Studio at Dubai Media City for the third Esquire podcast last April 11, 2019 to speak about the tropical destination-Seychelles.


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The podcast centered about the Middle East tourism market’s relevance, destination wedding in Seychelles and Seychelles as a sustainable tourism destination. It was followed by media interviews with journalists from Esquire, Rake, CEO and Arabian Business.

The STB Office in Dubai was in collaboration with Esquire Middle East, the leading men’s magazine in the Middle East and local partner Six Senses Zil Pasyon hosted a networking event last weekend at the Palace Downtown outdoor viewing deck under the world’s tallest building, the Burj Khalifa and with the views over the Dubai Fountain.

The event saw the presence of STB Chief Executive Mrs. Sherin Francis and Esquire Middle East Editor Matthew Baxter-Priest along with dapper Esquire readers and the leading names in travel industry.

The astonishing location at The Palace Downtown’s Viewing Deck let guests enjoy stellar views while discussing their favorite travel destinations.

During the evening, Six Senses Zil Pasyon, an all-villa hideaway on a pristine private island, gifted two nights stay at the luxury boutique Indian Ocean Beach Resort.

Mrs. Sherin Francis mentioned her satisfaction to have featured on the third Esquire Podcast to talk about the destination, she further stated that the UAE and the Middle East is an important market for Seychelles and a constant presence on the territories is important for the destination.

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“As a small destination it is important that we keep in touch with our clients, we constantly need to find innovative ways to push the Seychelles product. The UAE is only four hours away from the Seychelles and present a great opportunity for quick weekend breaks given we are well connected with double daily flights and we have no visa requirements which provides a great advantage for our visitors,” said Mrs. Francis.

Present at the event, Esquire Editor Baxter-Priest admitted that while he is constantly on the go, “the Seychelles is one of my favorite places. Sun, sea, sand and a whole lot more – it is a delightful place.”

The representative of the STB office in Dubai Ahmed Fathallah, who was present at the event, mentioned, “We are truly elated on the response for Seychelles from this region. The steady growth of interest and knowledge of the people from this region for the destination will not be possible without the help of our trade and media partners. In return and in line with the vision, Seychelles Tourism Board Office in Dubai will continue to implement activities that can gain continuous support and further the awareness for the destination in the region.”

The Palace Downtown regaled the invitees to the finest canapés and drinks, while some of the city’s finest DJs entertained them.

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Norwegian Sun returns to Port Canaveral  for second year of Cuba cruises

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Norwegian Cruise Line’s Sun returns to Port Canaveral today for a second season of popular cruises from the Port to Cuba, as well as excursions to the Bahamas.

Starting Monday, April 15, the Norwegian Sun, which in 2018 became the first homeported cruise ship to sail from Port Canaveral to Cuba, will offer four-, five- and seven-day cruises to Havana, Cuba, with select sailings also calling to Key West during its four-day cruises. Ports of call during the Sun’s five- and seven-day voyages include Key West, Nassau, Bahamas, or Norwegian’s private island beach at Great Stirrup Cay, Bahamas.

“We are excited that the Norwegian Sun is returning for another season of cruises to Cuba,” Port CEO Capt. John Murray stated. “More than 30,000 guests sailed on cruises from the Port to Havana last year, and we’re pleased to be hosting more sailing opportunities this summer season.”

The 1,936-guest vessel will kick off its summer sailing season this afternoon with a three-night voyage to Key West and Grand Bahama Island, Bahamas.

For its four-night Cuba cruises, the Sun will depart the Port each Monday during the summer sailing season and return each Friday. Three-night cruises to the Bahamas sail on Fridays and return on Mondays.

In Cuba, the Sun will berth in Havana Harbor in the heart of Old Havana, a UNESCO World Heritage site. Guests can experience the culture and history of Cuba with OFAC (U.S.Treasury Office of Foreign Assets)-compliant shore excursions.

Built in 2001, the 78,309 gross-ton Sun underwent an extensive three-week dry-dock refurbishment in May 2018, emerging with updated staterooms, restaurants and public spaces, as well as three new venues – Los Lobos Cantina, Bliss Ultra Lounge and Spinnaker Lounge. The cruise ship offers 14 dining options, bars and lounges, onboard shopping, the Mandara Spa, the Sun Club Casino and entertainment. All guests sailing aboard the Norwegian Sun’s Cuba or Bahamas cruises from Port Canaveral can enjoy unlimited complimentary beverages included in their cruise fare as a part of the ship’s all-inclusive program.

The Sun, which was homeported at Port from 2010 to 2012, will be berthed at Cruise Terminal 10 as it was in 2018. CT-10 recently received more than $35 million in renovations.

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Centara launches Grand Beach sale at luxurious resorts in Thailand and Maldives

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Centara Hotels & Resorts, Thailand’s leading hotel operator, has launched the Grand Beach Sale – an enticing new promotion that offers generous discounts at its stunning collection of Centara Grand beach resorts.

Valid for bookings made between April 8-21, 2019, this limited-time promotion promises an amazing 25 percent discount on every room type at five luxurious resorts in Thailand and the Maldives.

This additional discount is ON TOP of whatever rate, promotion or package the guest books – with no hidden catches, blackout dates or restrictions! So with the Grand Beach Sale, guests are guaranteed an awesome deal.

Guests can choose to take a blissful beachfront break at Centara Grand Beach Resort Phuket, which is nestled directly on the soft sands of Karon Beach, overlooking the Andaman Sea; Centara Grand Beach Resort Samui, the idyllic island retreat on Chaweng Beach; or Centara Grand Beach Resort & Villas Krabi, the secluded seafront resort which is accessible only by boat.

Alternatively, magical Maldivian vacations are available at a choice of two private island resorts: the family-friendly Centara Grand Island Resort & Spa Maldives or the adults-only Centara Ras Fushi Resort & Spa Maldives, both of which feature a choice of spectacular beachfront and overwater villas.

Whichever Centara Grand beach resort they choose, all guests will enjoy accommodation in a spacious room, family-friendly suite or villa, plus complimentary Wi-Fi and fitness centre use throughout their stay. Up to two children can stay free-of-charge with their parents.

To take advantage of this attractive promotion, guests must be a member of CentaraThe1, the group’s highly rewarding, free-to-join loyalty program. Not a member yet? CLICK HERE to sign up instantly.

The Grand Beach Sale ends on April 21, 2019, so book your next beachfront vacation today! For more information and reservations, please CLICK HERE.

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Tourism for Tomorrow Awards: WTTC makes the 2019 announcement

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The World Travel & Tourism Council (WTTC) is delighted to announce the 2019 leaders in sustainable tourism at the Tourism for Tomorrow Awards ceremony. The Awards, now in their 15th year, took place at a special ceremony during the WTTC Global Summit in Seville, Spain, to celebrate inspirational, world-changing tourism initiatives from around the globe.

The 2019 WTTC Tourism for Tomorrow Award Winners are highly commended and recognized for business practices of the highest standards that balance the needs of ‘people, planet and profits’ within the Travel & Tourism sector. Our 2019 Winners promote inclusive growth and illustrate a strong commitment to supporting change and transformation in business practices and consumer behavior towards a more environmentally conscious sector.

The Winners of the 2019 Tourism for Tomorrow Awards are:

  • Climate Action Award – Bucuti & Tara Beach Resort, Aruba
  • Investing in People Award – Lemon Tree Hotels Limited, India
  • Destination Stewardship Award – St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • Social Impact Award – Awamaki, Peru
  • Changemakers Award – SEE Turtles, USA

The Awards are judged by a panel of independent experts, led by Prof. Graham Miller, Executive Dean, Professor of Sustainability in Business, University of Surrey.  The panel included academics, business leaders, NGO and governmental representatives who narrowed down the list of 183 applications to just fifteen finalists. The three-stage judging process included a thorough review of all applications, followed by on-site evaluations of the Finalists and their initiative.

The Winner of each category was determined by the WTTC Tourism for Tomorrow Awards 2019 Winners’ Selection Committee, chaired by Fiona Jeffery OBE, Founder & Chairman, Just a Drop, and composed of Wolfgang M. Neumann, Non-Executive Director and Strategic Advisory, Global Hospitality, Travel & Tourism Sector; John Spengler, Akira Yamaguchi Professor of Environmental Health and Human Habitation, Harvard T.H. Chan School of Public Health; and Louise Twining-Ward, Senior Private Sector Specialist, Global Tourism Team, World Bank.

WTTC represents the global private sector of Travel & Tourism. Its Global Summit is the most important event in the sector worldwide each year.

Gloria Guevara, President & CEO, WTTC, commented: ‘The finalists in this year’s Tourism for Tomorrow Awards showcase the many ways in which our industry is dedicated to sustainable growth. In 2018, the Travel & Tourism sector contributed 10.4% of global GDP and supported 319 million jobs across the world. It is therefore essential that we continue to grow in the most sustainable and responsible way possible. The new award categories for this year are aligned with WTTC strategic priorities and illustrate that all members of this industry play a key role in driving the sector forward to a more responsible future. I congratulate them all on their fantastic accomplishments and leadership.’

 Fiona Jeffery, OBE, Chair, WTTC Tourism for Tomorrow Awards, said: ‘The aim of the WTTC Tourism for Tomorrow Awards is to showcase some of the most exceptional examples of sustainable tourism practices in the world, and inspire and encourage our industry to make a positive impact for both current and future generations. Over 15 years, we have seen the industry make great strides towards achieving these goals and we can see positive change happening. Our recent survey results show that 67% of travellers would consider a travel company’s sustainability agenda when booking a trip, whilst 48% of travellers would now pay more money to travel sustainably. Whilst there is still more to be done, we must harness the momentum for change to protect the product that sustains our very own industry.’

Jeff Rutledge, President and CEO, AIG Travel, Headline Sponsor of the Awards, stated: ‘From socially-inclusive employment initiatives to establishing one of the first rewilding projects in the Philippines, this year’s WTTC Tourism for Tomorrow Awards finalists have proved to be an incredibly diverse group of changemakers from around the world. They have demonstrated that, regardless of the size or purpose of business, all members of the Travel & Tourism industry can afford to make sustainability a priority, and become part of our collective journey towards a greener future.’

For more information on the Tourism for Tomorrow Awards and all the Winners, please visithttp://wttc.org/t4tawards

Full list of Winners and Finalists:

Climate Action Award, for organisations undertaking significant and measurable work to reduce the scale and impact of climate change:

  • WINNER: Bucati & Tara Beaach Resort
  • FINALIST: The Brando, Tetiaroa Private Island, French Polynesia
  • FINALIST: Tourism Holdings Limited, New Zealand

Investing in People Award, for organisations demonstrating leadership in becoming an exciting, attractive, and equitable employer in the sector:

  • WINNER: Lemon Tree Hotels Limited, India
  • FINALIST: Reserva do Ibitipoca, Brazil
  • FINALIST: Shanga by Elewana Collection, Tanzania 

Destination Stewardship Award, for organisations helping a place to thrive and bring forward its unique identity for the benefit of its residents and tourists: 

  • WINNER: St. Kitts Sustainable Destination Council, St. Kitts and Nevis
  • FINALIST: Grupo Rio da Prata, Jardim and Bonito, Brazil
  • FINALIST: Masungi Georeserve, Philippines

Social Impact Award, for organisations working to improve the people and places where they operate:

  • WINNER: Awamaki, Peru
  • FINALIST: Intrepid Group, Australia
  • FINALIST: Nikoi Island, Indonesia

Changemakers Award, this year focused on organisations fighting the illegal wildlife trade through sustainable tourism: 

  • WINNER: SEE Turtles, USA
  • FINALIST: Kelompok Peduli Lingkungan Belitung (KPLB), Indonesia
  • FINALIST: The Cardamom Tented Camp, Cambodia

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Maldives Tourism: Changes needed say local travel industry leaders

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The Corporate Maldives blog recently published an interesting analysis on how tourism leaders in the Indian Ocean Island Republic think.

The information sheds some light on what tourism professionals think, do and what issued they have in running the largest industry in the country during politically difficult times.

Tourism is the largest industry in the Maldives making the biggest contribution to the GDP of the country. In order to further understand the views of those who are not from the country on Maldives, our team conducted a research through social media. Our research showed that many people thought of Maldives as an intense and expensive destination that only the rich can afford. Due to this, we had a sit-down with Mr. Ibrahim Inad, former Director of Sales at Velaa Private Island Island to discuss ways to change the mindset of such people and to market Maldives in the most effective ways possible. Below listed are the 5 key components he believes are required to be changed in order to properly promote our destination.

1. Finding a new concept in destination marketing

Maldives resorts are mainly made to fit into the concept of one Resort in one Island. Every resort markets itself as a seclusive getaway to get away from the hustle and bustle of the busy world. Mr. Inad believes that it is more than about time that this concept changes and we get introduced to newer concepts. He acknowledged the CROSSROADS project as it is a multi-island resort development project. He requested other companies to find inspiration from the CROSSROADS project and bring about a change in the concept of Maldivian resort tourism.

CROSSROADS project which spans 9 islands and boasts 1,300 rooms and a retail space of over 11,000 sq m

2. Recognize demand level to know how to supply

With each passing year, more and more resorts are being opened, hence increasing the competition within the industry. However, how many of us actually took the time to think about whether or not we actually needed all these new resorts or not? According to Mr. Inad, with regards to the amount of tourists that visit Maldives on a yearly basis, we do not exactly need to open newer resorts every year without being able to have proper occupancy rates in the existing ones. He added that we should first let the demand grow to a point where we are unable to host anymore tourists, and that’s when newer resorts should join the market.

Angsana Velavaru

3. Know your competitors

When looking to promote the tourism industry of Maldives, we also need to consider that we have competitors who offer similar services in similar environments. Mr. Inad explained that it is wisest to keep an eye on our competitors to learn about their moves in order to come up with better strategies in marketing Maldives.

Sugar Beach, Sun Resort in Mauritius

4. Promote celebrations for special occasions

Mr. Inad shared that while working in Velaa, he found that many chose to visit Maldives for occasions such as their birthdays, Christmas, Easter, New Year and more. It is not a secret that so many resorts host exciting and marvelous celebrations for the previously mentioned occasions. This could be used as a point in our marketing strategy and in creating a position for ourselves in the market. Once we are able to develop ourselves as such a destination, we will be able to make ourselves a name in this cut-throat competition the industry puts forward.

Christmas tree at Kuredu Island Maldives Resort

5. Make use of digital marketing

While conducting the social media research, one thing we were able to gather was how people of our competing countries, used any opportunity to promote the cheap services available at their countries. They made sure to prove to convince people that their country was worth visiting. According to Mr. Inad, this sort of digital marketing is one aspect we really need to work on. If we, as individuals, promoted all sorts of tourism in the Maldives, it would reach a greater audience and hence, aid in bringing in more tourists to the country.

A phone displaying social media apps which can be used in digital marketing

So many more things need to change in order for our country to keep developing. We need to do proper marketing and show the world that we have the luxury to offer for all classes rather than just the high-end population of the world. We should make them feel like they do not need to have a luxury branded things in order to access the beauty Maldives has to offer. Once the correct message has been delivered, even more tourists will keep visiting the country and we shall keep improving more and more. Maybe one day will be able to become a destination able to compete with the biggest markets in the world.

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