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Puerto Rico Tourism: Out with the old, in with the new

April 25, 2019 by Forimmediaterelease

“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

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Senior tourist dies at Grand Canyon after fall

April 24, 2019 by Forimmediaterelease

A 70-year-old tourist fell to her death yesterday, Tuesday, April 23, 2019, at the Grand Canyon in the US state of Arizona. She is the second person to die at this popular tourist destination this year. The Grand Canyon national park sees 6 million visitors every year.

A call went out to park rangers that someone needed  help at the South Rim of the canyon, but by the time responders arrived, the person had fallen 200 feet below the rim. Her body was recovered using a helicopter. It is not known how the woman fell.

The Grand Canyon has designated trails and walkways as well as railings and fences at overlooks that will keep visitors at a safe distance from the rim’s edge. Anyone who chooses to venture beyond that is literally taking their lives into their own hands.

In 2015, 8 men were hopping from one rock to another or posing for pictures, including a 38-year-old father from Texas who was pretending to fall to scare his daughter, but then really did fall 400 feet to his death.

On March 14, 2017,  30-year-old Gom Dang, of Ankeny, Iowa, fell to his death off the rim west of Mather Point as he was posing for a photo when he lost his balance and fell backward to his death. His body was recovered approximately 280 feet below the rim.

In this day and age of the selfie, many people have lost their lives trying to get the perfect picture. A tourist from Hong Kong died falling into the canyon on the Hualapai reservation, just outside the park’s boundaries, on March 28, 2017. He was taking a photo at the time.

In that same year, 20 people fell to their death at the Grand Canyon. A 67-year-old man fell 400 feet from the South Rim and died on April 3. There were 290 search-and-rescues and 1,135 emergency medical service incidents.

Dying from heat or dehydration is more common than falling off the edge in the Grand Canyon, but it is still a major concern. On average, 2 to 3 deaths per year are from falls over the rim.

Travel News | eTurboNews

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UK Civil Aviation Authority issues warning to Hajj travelers

April 3, 2019 by Forimmediaterelease

With over 25,000 British Muslims expected to make the Hajj pilgrimage this August, the UK Civil Aviation Authority is launching a campaign to ensure that this often once in a lifetime trip is not ruined by booking through a disreputable company, or those falsely posing as reputable travel agents.

Travelers looking to book their Hajj pilgrimage this year are being warned against deals that seem too good to be true. The UK Civil Aviation Authority’s campaign is working to protect travelers after an increasing trend in the sale of illegal or fake package deals. In the worst cases, these illegal vendors have been prosecuted and imprisoned.

By researching, using a trustworthy and reputable company that will provide you with ATOL protection, consumers can travel with peace of mind. An Air Travel Organizers License (ATOL) protects travelers from losing their money or being stranded abroad. Travel firms selling air holiday packages must have an ATOL and must issue a certificate to travelers to prove that protection is in place.

Paul Smith, Director at the UK Civil Aviation Authority, said: “As we enter the busy booking period for Hajj travel, we are reminding consumers to research who they are planning to book with to ensure their important trip is protected.

“Using a recommended travel agent is helpful, but it is vital to check that your provider is ATOL protected despite any recommendation you may receive.”

Always follow these top five Hajj travel tips:

– Check for ATOL protection: Look for the ATOL logo on your travel company’s website, brochure, or shop front.

– Research the trip: Some companies will incorrectly claim to have ATOL protection. Check the company’s name on the online database at: packpeaceofmind.co.uk.

– Check if the travel package includes a visa: Appoint a licensed travel agent and ensure that they are arranging a visa as part of the travel arrangements.

– Watch out for hidden costs: Make sure to check the airport and accommodation fees, such as baggage allowance and accommodation transfers, to avoid any surprises.

– Check financial protection if booking with non-UK travel companies: There are some non-UK travel companies which offer Hajj travel to UK consumers, but these will often not be ATOL protected. Do research and check what financial protection they provide.

Travel News | eTurboNews

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