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Allegiant Airlines’ ancillary revenue initiatives among most innovative in the world

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Allegiant is based in Las Vegas, but it has never relied upon the notion of “luck” as part of its business strategy. The airline was born in 1997 and immediately challenged all the rules of how to start an airline.


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Allegiant maintains its industry leading margins by distancing itself from competitors, and by being very different from everyone else. This distinctive style includes innovative ways to generate ancillary revenue:

• Allegiant’s Sunseeker Resort development in Florida is projected to contribute ancillary revenue in excess of $6 per passenger on a systemwide basis.

• The carrier’s new family entertainment centers allow it to build deeper customer relationships and capture more leisure spending within Allegiant’s network of smaller cities.

• More than $16 per passenger is generated by baggage revenue policies, which include fees for large carry-on bags, and allow those without large carry-on bags to board first.

• The Allegiant World Mastercard provides a free inflight beer or wine for cardholders and is expected to generate annual earnings (EBITDA) of $50 million by 2020.

• The installment payment option (pay monthly) yields online shopping carts nearly 300% larger than those paid in full.

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WTTC: African tourism sector booming

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Travel & Tourism in Africa is booming, growing 5.6% in 2018 compared to the global average of 3.9% and the broader African economy rate of 3.2%. This places Africa as the second-fastest growing tourism region behind only Asia-Pacific.

Such growth is partly explained by North Africa’s rebound from security crises as well as the development and implementation of policies that promote travel facilitation.

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For over 25 years, the World Travel & Tourism Council (WTTC), which represents the global private sector of Travel & Tourism, has produced the authoritative research on the economic contribution of the sector. Our research also shows that in 2018:

  • Travel & Tourism contributed $194.2 billion to the region’s economy, representing 8.5% of the continent’s GDP
  • The sector contributed 24.3 million African jobs, or 6.7% of total employment.
  • 71% of tourism spending across Africa was leisure-driven and 29% business
  • Domestic spending accounted for 56% of the tourism economy versus 44% for international
  • International tourism spending comprised 9.6% of the region’s total exports, worth $58.5bn

Ethiopia stands out not only as Africa’s fastest growing travel economy but indeed the world’s, growing by 48.6% last year to be worth $7.4bn. Notably, international Travel & Tourism spending made up a massive 61.0% of exports in the country. This stunning growth can be attributed, in part, to Ethiopia’s improved connectivity as a regional transport hub and to recent visa relaxation policies.

Then, Egypt’s tourism sector has demonstrated considerable resilience, growing by 16.5% last year with international visitor spending accounting for 27.3% of exports. This follows huge safety improvements in the country and in key destinations such as Sharm El-Sheikh, helping to entice international tourists back to the northern coast.

WTTC President & CEO Gloria Guevara commented, “In 2018, the World Travel & Tourism Council hosted its first ever Africa Leaders Forum in Stellenbosch, South Africa, recognising the increasing significance and power of this great region’s travel economy.

“We commend the tourism leaders in Africa who are helping to boost connectivity, promote travel facilitation and ensure traveller safety – all of these measures make for supreme growth; the kind of growth that we are now witnessing across the continent and that provides millions of good jobs.”

WTTC is the body which represents the Travel & Tourism private sector globally. Members consist of CEOs of the world’s Travel & Tourism companies, destinations, and industry organisations engaging with Travel & Tourism.

WTTC has a history of 25 years of research to quantify the economic impact of the sector in 185 countries. Travel & Tourism is a key driver for investment and economic growth globally. The sector contributes US$8.8 trillion or 10.4% of global GDP, and accounts for 319 million jobs or one in ten of all jobs on the planet.

For over 25 years, WTTC has been the voice of this industry globally. Members are the Chairs, Presidents and Chief Executives of the world’s leading, private sector Travel & Tourism businesses, who bring specialist knowledge to guide government policy and decision-making and raise awareness of the importance of the sector.

Global Tourism Resilience Centre Board of Governors announces 2019 projects

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Tourism Minister, Hon. Edmund Bartlett joins Board Members and associates of the Global Tourism Resilience and Crisis Management Center (GTRCMC) after their second meeting, which was held in Berlin, Germany on March 08, 2019. The team discussed their major projects for 2019

Board Members and associates of the Global Tourism Resilience and Crisis Management Center (GTRCMC) had their second meeting, in Berlin, Germany today to discuss their major projects, which will be completed this year.

Speaking at the board meeting, Tourism Minister and Chairman of the Center, Hon. Edmund Bartlett said, “I am very happy to announce that we are ahead of schedule for many of the plans that we have for the establishment and operations of this very important global institution. Our partners have been very active in securing important potential investors, as well as in the development of our key initiatives.
Tourism Minister, Hon. Edmund Bartlett greets Chairman pro-tem of the Global Tourism Resilience and Crisis Management Centre, Dr Taleb Rifai

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The major 2019 projects include the appointment of the Professorial Chair in Resilience and Innovation at University of the West Indies (UWI); the development of the Global Tourism Resilience and Crisis Management Tool-Kit; and the development of the Global Tourism Resilience Measurement Framework for Global Tourism Resilience Readiness. They also intend to develop an appropriate Global Indices for Tourism Resilience Readiness, as well as the official GTRCMC Academic Journal.

The Center, with the assistance from East Park Drive and partners, has also engaged several potential investors to fund other projects. Some of these include the Tourism Seismic Readiness Study of International Airports across the Caribbean; Tourism Climate Resilience Awareness Campaign for Small and Medium Size in Small Island Developing States (SIDS); and the Tourism Health and Wellness Audit among SIDS.

The Global Tourism Resilience and Crisis Management Center (GTRCMC) was launched on January 30, 2019 at the Montego Bay Convention Center and is housed at the UWI.

The focus of the Center includes: Risk Assessment, Mapping and Planning; Cyberspace Policy and Counter-Terrorism; Resilience-Related Research Collaborations; Development of Innovation Systems; Coordinating resilience policies with the government, Resource Mobilization, Capacity Building and Cross-Border Intelligence-sharing.

It will also provide research fellowship opportunities for individuals seeking to either expand their knowledge or, gain experience in tourism resilience and crisis management, through postdoctoral research, and internships for undergraduate and graduate students in fields of study related to tourism resilience and crisis management.

The first Board meeting was held on November 4, 2018 at the Chesterfield Mayfair Hotel in London, UK. The Board discussed among other things: the thematic focus of the Centre; the location of the Center and, possible satellites in the Americas, Asia, Africa, Europe, the Mediterranean, the Middle East as well as Oceania.

Minister Bartlett was accompanied by Dr. Lloyd Waller, Senior Advisor/Consultant and Gis’elle Jones, Research and Risk Management in the Tourism Enhancement Fund, who acted as secretary for the Board of Governors Meeting on the Global Tourism Resilience and Crisis Management Center. eTN Corporation President Juergen Steinmetz also attended the board meeting.

The team is expected to return to the island on March 09, 2019.

Visit Nepal 2020 Launch to Honor the Life of a Tourism Hero

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Nepal is known as a country of beauty and resilience when it comes to the travel and tourism industry. Nepal is also known to have some of the most dedicated people running their nation’s tourism industry. Many of them will be attending the ITB travel trade show in Berlin from March 6-10 to celebrate one of their own tourism heros, the late Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari.

The Nepal Tourism Board in cooperation with the Nepal Embassy in Berlin, has planned a launch event of “Visit Nepal 2020” at a VIP dinner on March 7 on the sidelines of ITB and organized by the eTN Corporation.

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There will be 252 VIPs in attendance, including several ministers of tourism including Jamaica Tourism Minister Edmund Bartlett, who is the person behind the global tourism resilience initiative. There will be ambassadors, the former UNWTO secretary general Taleb Rifai, top Nepal travel suppliers (buyers and sellers), and media from around the world who have registered to attend.

The ITB launch for “Visit Nepal 2020” will be dedicated to the late Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari.

He was instrumental in the finalization of “Visit Nepal 2020” and had been working endlessly until last week to make this important milestone a success.

The late Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari, was to attend the dinner in Berlin, but less than a week before the launch, he passed away in a tragic helicopter accident after visiting a new airport project and a temple in Southern Nepal.

Nepal Minister for Culture, Tourism, and Civil Aviation, Rabindra Adhikari.

Nepal Tourism officials put great thought into whether or not they should move forward with the event at ITB or if it would be appropriate to delay due to the Minister’s death. After careful consideration, it was decided that the hard work of their late minister would be his best legacy, and they came to the consensus to go forward with the “Visit Nepal 2020” event on Thursday.

In honor of Minister Adhikari’s vision, this planned evening of culture and Nepalese cuisine will now also be an evening to gather and remember the late Minister Rabindra Adhikari with respect for his tireless efforts and gratitude for his foresight for the future of Nepal’s tourism industry.

After taking the helm at the Ministry in February of last year, Adhikari, 49, had undertaken a series of policies to reform Nepal’s civil aviation sector. He took prompt steps to improve conditions at Nepal’s only international airport, Tribhuvan International Airport, and pursued the reactivation of several domestic airports. Adhikari also held several rounds of talks with the European Aviation Safety Agency (EASA) which recognized some of the steps he had taken on the safety of Nepal travel.

The year 2020 was chosen as the national tourism year of Nepal after the year 2011 which was the primary authority tourism year of the new Federal Democratic Republic of Nepal. The government and tourism department of Nepal authoritatively reported that Nepal will take the year 2020 as “Visit Nepal 2020,” a year committed to the tourism industry of Nepal with the vision of making a reasonable brand picture of Nepal as a travel and vacation destination. This vision supports the tourism foundation of Nepal, enhances the growth of the nation’s tourism industry, and enriches local tourism as a supportable industry.

Beginning in 2016 and 2017, the government began making arrangements and laying a foundation to formally initiate the open connection program for “Visit Nepal 2020.”

The legislature aims to accommodate more than two million visitors amid the year of this important Tourism program.

For more information on the launch event, go to buzz.travel/nepal.