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IMEX shines a light on diversity and inclusion

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IMEX shines a light on diversity and inclusion

“Organizations which embrace diversity will see positive repercussions throughout their business – from staff motivation and engagement, heightened innovation and a boosted bottom line. Diversity means diversity of people, minds, ideas, and approaches and it’s something we value at IMEX and recognize as crucial to the future success of the events industry – that’s why it forms a core part of our offering at IMEX in Frankfurt this year”, Carina Bauer, CEO of the IMEX Group, explains the show’s spotlight on diversity ahead of International Women’s Day this Friday, 8 March.

IMEX in Frankfurt, taking place 21 – 23 May, offers a wide range of experiences, education and experts enabling planners to discover the latest best practice in business, as well as developments in diversity and inclusion.


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A session taking place on EduMonday, a dedicated afternoon of education taking place the day before the show on Monday 20 May, focuses on cultural diversity. Cultural differences and their impact on destination management explores how to prepare for a culturally different client as well as the principles that should guide planners globally, regardless of local customs.

She Means Business

Also taking place on EduMonday is She Means Business, created in partnership with tw tagungswirtschaft, a conference celebrating the role of women in the events industry. As one of the inspiring speakers debating the crucial issues facing women today, Gernot Sendowski, Director of HR Global Diversity & Inclusion at Deutsche Bank AG, delivers a male perspective on gender equality and female empowerment as well as exploring the German and European diversity charters. Angela Dern, Head of Diversity & Inclusion at PricewaterhouseCoopers (PwC), talks about gender equality as an economic imperative and details the UN Women 10x10x10 Impact Commitment, an initiative engaging 10 governments, corporations and universities around the world.

Inspiring inclusivity

Developing leadership skills to manage and motivate a diverse team is covered in Industry best practices on how to be an inclusive leader, one of the many education sessions taking place on the show floor during the three days of the show. The session at the Inspiration Hub explores the best practices and communication models required to become an inclusive leader.

The design of an event can impact inclusivity and this is discussed in Redesigning inclusive events by overcoming unconscious bias. The session shows planners how to uncover their unconscious bias and discover practical ways of designing events to embrace diversity and inclusion.

Planners, buyers and other visitors can explore destinations, venues, tech providers and more at IMEX in Frankfurt from 21 – 23 May 2019. Among the many exhibitors already confirmed are New Zealand, Senses of Cuba, Barcelona Convention Bureau, Visit Brussels, Kempinski Hotels, Meliá Hotels and Latvia.

During the three days of the IMEX trade show, buyers can meet and making appointments with more than 3,500 suppliers from every sector of the global meetings and events industry.

She Means Business, part of EduMonday, takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter once you’ve registered for IMEX in Frankfurt.

Registration for the show is free of charge and open to all in the meetings, events and incentive travel industry.

International Women’s Day is on 8 March and celebrates the social, economic, cultural and political achievements of women.

Everyone counts – ‘She Means Business’ digs into diversity at IMEX 2019

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Anne Kjaer Riechert, keynote speaker at She Means Business

Carina Bauer, CEO of the IMEX Group, says: “The meetings industry has both a desire and a need to understand and reflect human diversity more fully. I believe that over the past few years, we have seen much greater interest in, and understanding of, these issues and opportunities. The next step is to start to more consciously and consistently factor in a more diverse range of people into meetings, events and conference programmes, with the goal that this becomes second-nature for all of us over time.”

Diversity and inclusion are the linchpin of She Means Business, created in partnership with tw tagungswirtschaft and part of EduMonday, a programme of free learning and development taking place on Monday 20 May, the day before IMEX in Frankfurt opens.

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Anne Kjær Riechert, co-founder of a non-profit social enterprise teaching digital skills to refugees and migrants, launches She Means Business – and EduMonday – with a keynote, sponsored by H-Hotels and open to all EduMonday attendees. In her keynote ‘Grit and Grace’ Riechert will share the story of how she founded and grew the ReDI School of Digital Integration and her work as mentor and ambassador for the Grace Female Accelerator which supports female-led start-ups.

Men – your voices are important too

She Means Business then continues with an afternoon of sessions where women – and men – from across the world will share their experiences and lessons on gender equality or other diversity challenges. Senior Executives from organizations including PWC, Deutsche Bank and Lufthansa HR Management, Eurometropole de Strasbourg, Rwanda Convention and Melbourne Convention will be among the speakers.

Planners, buyers and other visitors can then explore destinations, venues, tech providers and more at IMEX in Frankfurt from 21 – 23 May 2019. Among the many exhibitors already confirmed are New Zealand, Senses of Cuba, Barcelona Convention Bureau, Visit Brussels, Kempinski Hotels, Meliá Hotels and Latvia.

During the three days of the IMEX trade show, buyers can meet with more than 3,500 suppliers from every sector of the global meetings and events industry.

She Means Business, part of EduMonday, takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter once you’ve registered for IMEX in Frankfurt.

IMEX Frankfurt: Gain a head start with EduMonday

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Gain a head start with EduMonday

“Inspiration is one of our core values – we’re firm believers in the power of bringing people together to learn new skills, co-create fresh ideas and innovate. Every year IMEX sets out to lead from the front by offering high value, memorable experiences – EduMonday is fast becoming one of those special ingredients.”

This year’s EduMonday delivers this, with a free program of high quality learning designed to inspire attendees to create incredible events”, Carina Bauer, CEO of the IMEX Group, introduces EduMonday, an afternoon of free professional education taking place the day before IMEX in Frankfurt, 21 -23 May 2019.

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EduMonday takes place on Monday 20 May and begins with the keynote at She Means Business, created in partnership with tw tagungswirtschaft. After this attendees can stay and be part of She Means Business, celebrating the role of women in the events industry, or mix and match from a program of 20 general sessions designed around professional or personal developments.

Fresh formats and free learning opportunities for all

There are premium learning opportunities for everyone coming to IMEX – both buyers and exhibitors. Education in both English and German taps into the latest trends and issues, covering business skills, innovation, sustainability, crisis management as well as wellbeing and personal development. With emotional intelligence increasingly incorporated into event planning, IMEX is offering the Event Design Certificate Program free of charge.

All education is delivered with a fresh approach using both time-honored and pioneering new learning methods – enabling attendees to learn in small informal groups and through immersive deep dives.

Attendees can also relax and recharge in the Be Well Lounge offering wellbeing sessions and quiet space to pause, reflect and digest.

Tailor-made learning

Event professionals from all sectors and all levels can explore topics and trends via a number of dedicated events within EduMonday, all specifically curated for various audiences. Association professionals from around the world are invited to Association Day and Evening, to share best practice and connect with peers. The Agency Directors Forum is a strategic exchange for small to mid-size meetings and events agencies. There’s also education and networking exclusively for corporate/in-house meeting and event executives at Exclusively Corporate.

Bauer concludes: “Learning and making the right connections are key to keeping up to date with rapid developments in our industry and for boosting confidence, personal brand and authority. Our preshow EduMonday allows attendees to gain a head start, soaking up insider knowledge from leading experts and mixing and meeting with others – and that’s all before the show has even begun!”

Attendees can then explore destinations, venues, tech providers and more at IMEX in Frankfurt from 21 – 23 May 2019. Among the many exhibitors already confirmed are New Zealand, Senses of Cuba, Barcelona Convention Bureau, Visit Brussels, Kempinski Hotels, Meliá Hotels and Latvia. During the three days of the trade show, planners can meet with more than 3,500 suppliers from every sector of the global meetings and events industry.

EduMonday takes place on Monday 20 May, the day before IMEX in Frankfurt, 21 -23 May 2019. It’s free to enter following registration for IMEX in Frankfurt. Registration for the show is also free of charge and open to all.