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IMEX to deliver surprise and creativity with new Discovery Zone

April 15, 2019 by Forimmediaterelease

Holograms, robots, magic, music and art are among the surprises set to inspire and delight attendees at IMEX in Frankfurt, taking place 21- 23 May.

The show’s new Discovery Zone is packed with education and experiences to fire up the imagination of event planners and exhibitors alike. It’s designed to help them to question the conventional and explore fresh approaches to business events, with a strong emphasis on ‘experiential’.

Carina Bauer, CEO of the IMEX Group, explains: “There are some surprises in store for attendees this year! We don’t believe in ‘business as usual’ and are always evolving and looking for new and engaging ways to encourage innovation in the industry – our new Discovery Zone is the perfect way to do this.”

Robots and holograms

Many innovations at the Discovery Zone turn conventional thinking on its head. Think a piano is played using hands? Think again! ‘Mister Piano’ is a walking piano played using the feet and attendees can put their fancy footwork to the test to hit the right notes. Attendees can also go hands-on and tap into their inner artist at a painting party, craft their own bespoke luggage tags and even take part in fire-infused magic tricks. A talking robot, holographic show and 360degree photography booth are also among the engaging experiences this year.

Practical applications of event tech, diversity and a firm focus on future-thinking all form part of a packed program of sessions at The ZEUS Innovators Club. Attendees will also find the Inspiration Hub – the show’s learning powerhouse – in the Discovery Zone, with sessions covering hot topics such as sustainability and diversity to business skills and creative learning.

Tap into your creative streak at the new Discovery Zone

Fresh green grass and a swing

Prepare for sensory overload and explore the great outdoors while dining indoors at the show’s food court – this has been transformed into Central Park, complete with trees, grass and even a swing! Attendees can also kick back with table football, table tennis and other games for some purposeful rest and relaxation.

Carina Bauer continues: “We know our show delivers significant business benefit to buyers and exhibitors. We also know it’s important for them to have the time and space to experiment, discover new experiences and gather fuel for fresh, innovative ideas. Our new Discovery Zone is set to deliver a huge dose of creativity, with a few surprises along the way. Inspired by this year’s Imagination Talking Point, we asked….what if we wove more experiential and fun elements into the show? What if that translated into more business benefit for everyone attending?”

As well as exploring the new corners of the show, attendees can explore new corners of host city, Frankfurt, thanks to a new interactive accommodation booking map. The map on the IMEX website, powered by Stay 22, provides a simple and efficient overview of many of the independent accommodation options in and around the German city.

Some of the IMEX team took an extended day trip to Frankfurt earlier this year to sample hidden coffee shops, bars, museums and parks in the city. They share memories and tips here.

IMEX in Frankfurt takes place 21 -23 May 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry. EduMonday, its pre-show day of learning and development, is on 20 May (no charge to attend) at Kap Europa next to Messe Frankfurt. 

 

Travel News | eTurboNews

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St. Kitts shines in US Roadshow 2019

April 10, 2019 by Forimmediaterelease

A signature activity in US, the St. Kitts Tourism Authority conducted its 2nd annual Destination St. Kitts & Nevis US Roadshow 2019 from Monday, March 25 to Friday, March 29. The week-long series of 6 events were held in New York, New Jersey, Atlanta, Houston, Farmer’s Branch (Texas) and Dallas in order to grow visitor arrivals from these gateway markets and supporting flow markets. These events were designed to educate travel agents, tour operators, MICE buyers, wedding and honeymoon planners, media and experiential lifestyle consumers about everything the destination has to offer both business and leisure travelers.

“This year’s US Roadshow was a resounding success with record numbers of attendees for each event,” said the Hon. Lindsay F.P. Grant, Minister of Tourism for St. Kitts & Nevis. “Having attracted the sheer number of travel agents, MICE buyers, media and more who sell or publicize business and/or leisure travel demonstrates that there is growing interest and demand in these gateway markets for the tourism product that St. Kitts & Nevis has to offer.”

The first event was a brunch held at The Castle Hotel & Spa in Tarrytown, New York, an affluent suburb north of New York City on Monday, March 25. The second event was a dinner held at the Pleasantdale Chateau in West Orange, New Jersey, an upscale neighborhood in the northern part of the state, also on March 25. On Tuesday, March 26, the third event was a dinner held at the Westin Buckhead, located in an affluent suburb just north of Atlanta. The fourth event was a luncheon held on Wednesday, March 27, at the Hess Club in Houston. A cocktail reception held on Thursday, March 27 at the Brookhaven Country Club in Farmer’s Branch, an affluent suburb of Dallas, Texas, was the fifth event in the Roadshow, while the sixth and final event was a luncheon held at III Forks Restaurant in Dallas.

All events supported St. Kitts’ non-stop flights and attracted a total of 300 attendees combined, all of whom were travel agents, MICE buyers, tour operators, wedding and honeymoon planners, media or experiential lifestyle consumers. Attendees were top travel professionals representing some of the most respected organizations in the business, including Maritz Travel, Cox Enterprises, Pro Travel International, Meetings Plus, Valerie Wilson Travel, Houston Style Magazine, Frosch, Questex LLC, Travel Impressions, and Westchester magazine.

“Developing lasting relationships with top travel professionals in our key gateway markets is a key component of our overall marketing strategy for the destination and our Roadshow provides us with the opportunity to connect with these individuals face-to-face,” added Racquel Brown, CEO of the St. Kitts Tourism Authority. “In order to continue growing arrivals, we need to maintain and expand our base of sellers to help fill our non-stop flights as we continue to build out new and increased airlift from the US.”

In addition to being treated to a meal and lively conversation with representatives from St. Kitts, the individuals played games, listened to presentations and won a variety of prizes from hotel stays to bottles of St. Kitts’ own Brinley Gold Shipwreck rum that were provided by participating local island tourism stakeholders. In addition, attending travel agents were offered a special $150 incentive for booking clients’ air only on the non-stop flights to St. Kitts or air in combination with a hotel reservation at participating destination hotels, all offering special Summer Sunsation rates, between now and May 17, 2019 for clients’ travel through August 17, 2019 when they log their productivity on St. Kitts’ website or via the Destination Specialist program with Travel Agent University. As a result, many attendees are now adding St. Kitts & Nevis as a featured destination they will sell to their clients.

The delegation from St. Kitts inclded: the Hon. Lindsay F. P. Grant, Minister of Tourism for St. Kitts & Nevis; Racquel Brown, CEO of the St. Kitts Tourism Authority; Ambassador Jonel Powell, Chairman of the Artist Selection Committee for the St. Kitts Music Festival; Annie Sinzinger, US Marketing Manager for the St. Kitts Tourism Authority; Denise Zimber, Christina Mucha and Shayna White, Marketing Consultants for the St. Kitts Tourism Authority; Tom Jaronski, Golf Consultant for the St. Kitts Tourism Authority; and Candice Kimmel, CEO and Founder of Adams Unlimited, PR & Marketing Agency in North America for the St. Kitts Tourism Authority.

A number of tourism stakeholders from St. Kitts & Nevis were also part of the delegation, including: Troy Hendrickson, Carib Journey Masters; Tawanna Wigley, Sales Representative, Ocean Terrace Inn; Richard Berridge, General Manager, Kayanjet; Jaana Kuntonen, Sunlinc; Christine Marshall, Sales Manager, Park Hyatt St. Kitts; Sylvia Martinez, Director of Sales and Marketing, St. Kitts Marriott; Tim Thuell, Nisbet Plantation; Cyndi Miller-Aird, President, Miller + Aird Destination Marketing for Belle Mont Farm; Jamar Wilkins, Travel Industry Sales Manager, Four Seasons Resort Nevis; and Darren Thompson, General Manager, Royal St. Kitts.

Travel News | eTurboNews

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Seychelles Tourism Board Chief Executive sits on Tourism Panel at the sixth Annual Destination Wedding Planners Congress in Dubai

April 4, 2019 by Forimmediaterelease

Seychelles was bestowed with high honours as the destination was represented at the Tourism Panel at the Destination Wedding Planners (DWP) Congress from March 27 to 29 2019, held in Dubai’s iconic five-star hotel and luxury resort, Atlantis the Palm.

The Seychelles delegation at the DWP event comprised of The Seychelles Tourism Board (STB) Chief Executive, Mrs. Sherin Francis and STB representative in Dubai, Ahmed Fathallah.

The STB Chief Executive who was present at the event as a destination speaker represented on the Tourism Panel, which was moderated by Conde Nast Traveller Editor-in-Chief in UAE Rhea Saran.

The panel also comprised of the Carlotta Ferrari, Director at the Destination Florence Convention and Visitors Bureau; Srisuda Wanapinyosak, Deputy Governor for the Tourism Authority in Thailand and Assistant Vice President for Dubai Tourism, Steen Jakobsen.

The discussions focused on the role of tourism boards in promoting destination weddings, collaboration with local suppliers and partners as well as the enhancement of the wedding industry in every destination.

During her intervention, Mrs. Francis reflected on the tourism board’s standpoint of the destination and its marketing in relations to Seychelles as a wedding and honeymoon destination. Presenting the archipelago as an ideal location to create perfect memories for occasions like wedding, honeymoons, anniversaries or impromptu romantic breaks.

“Seychelles is one place where beauty and year-round tropical warmth ensure that love is always in the air. For the last few decades, our clientele for weddings and honeymoon has been predominantly Europeans specially British, French, German and Italian. It has been a pleasure to note that recently there has been an expansion in our clientele and a shift in trends. We have noted wedding requests from the Americans, from India, and China. As a tourism board, we endeavor to remain one of the top destinations that one would think of to create special memories,” said Chief Executive Sherin Francis.

“Couples and honeymooners remain to be the top segment for getaways bound to Seychelles from the GCC market for the past year.

Thanks to the destination’s naturally romantic and unspoilt surroundings of pristine beaches, calm waters and year-round sunshine, the Seychelles truly offers the perfect location for a truly luxurious wedding or honeymoon destination. The Seychelles is not only well-worth a holiday, but are also the ideal destination for a wedding,” said Fathallah.

It is apparent that Seychelles remain to be a natural backdrop for weddings and honeymoons as the destination evokes romance.

Surrounded by granite outcrops, cloud-white sand and azure waters, this luxurious archipelago offers both romance and adventure for a wedding day. It is deliciously remote; brimming with picture perfect beaches and is quite simply a taste of paradise.

The DWP event is a premium business-to-business networking event and has cemented its position as one the Best Congress in the World for promoting Destination Wedding Tourism.

The DWP Congress industry organized by Dubai based QnA Global is a luxury invitation-only business platform that brings together more than 500 destination wedding specialists from over 70 countries under one roof.

Travel News | eTurboNews

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IMEX America returns this September powered by imagination

April 2, 2019 by Forimmediaterelease

Hello September! Registration is now live for IMEX America taking place September 10 – 12, 2019 at the Sands Expo and Convention Center at The Venetian® | The Palazzo®. With the show hitting the Strip a whole month earlier than previous editions, planners and exhibitors alike are encouraged to prepare for three days of premium business, learning and networking opportunities. IMEX America is again preceded by the popular Smart Monday, a dedicated day of learning powered by Meeting Professionals International, on September 9.

Imagination, IMEX’s Talking Point for this year, underpins the show, informing its content and education, and delivering fresh and surprising experiences along the way.

Carina Bauer, CEO of the IMEX Group, explains: “Our experience of delivering the show year after year shows that the magic happens in between the cracks – an unexpected business connection, piece of advice or new supplier that’s truly a result of meeting face to face. IMEX America allows planners to dive into the heart of the events industry, do business, update their skillset and make new discoveries along the way.”

Seeking bold, brilliant speakers

Expert speakers and presenters from around the world are now invited to apply to present an education session at IMEX America. The IMEX team uses a stringent blind-review process to ensure that all sessions that make the cut are relevant, relatable and deliver actionable insights.

This year the team is particularly interested in submissions relating to diversity & inclusion, imagination & curiosity, negotiating skills & difficult conversations, crisis management & contingency planning, networking and technology including Artificial Intelligence.

For more details and to see the speaker application criteria, see here. The deadline for applications is Monday, June 3.

IMEX America takes place September 10 – 12, 2019. Registration for the show is free of charge and open to all who work in the meetings, events and incentive travel industry.

eTN is a media partner for IMEX.

Travel News | eTurboNews

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Do Millennials want “the Grands” along when they travel?

March 26, 2019 by Forimmediaterelease

It’s no surprise that Millennials love to “do it for the ‘gram.” But when it comes to travel buddies, it’s Millennials’ desire to travel with Grandpa and Grandma that may surprise you.

According to a new survey from Visit Anaheim, the official destination organization for Anaheim, multigenerational vacations are top-of-mind with travelers when it comes to reliving memories, while also creating new ones, with the next generation. The survey, conducted by OnePoll for Visit Anaheim, polled a sample of 1,000 Americans and found that Millennial respondents (aged 25-34) lead the category when it comes to wanting more multigenerational trips, coming in at a whopping 83 percent.

“While Visit Anaheim knew that families loved reliving childhood experiences by having grandparents tag along on vacation, we were surprised by the enthusiasm that the Millennial survey respondents had for this ‘Grandtravel’ trend,” said Jay Burress, president & CEO of Visit Anaheim. “Millennials often have a close relationship with their parents and are now becoming parents themselves. The Baby Boomer grandparents are incredibly active, so they can easily keep up with the grandkids. Additionally, as many smart parents have figured out, having Grandpa and Grandma around means Mom and Dad can escape to check out the local nightlife or less kid-friendly attractions, knowing the kids are in great hands.”

In fact, two thirds (66 percent) of respondents have traveled with three or more generations of their family, making vacations with grandparents, their adult children, and grandchildren, a travel trend with no signs of slowing down. In fact, the majority plan on taking more extended family trips.

Nostalgia is one of the main reasons the trend keeps growing. Many parents and grandparents love reliving memories. The majority (56 percent) “strongly agree” that multigenerational trips are more special when visiting somewhere their parents or grandparents have been before and 53 percent report being “very happy” when they take trips to places they’ve previously been with their parents or children.

VISIT ANAHEIM’S GRANDTRAVEL CONTEST

With Spring vacation around the corner and Summer vacation planning in the works, Visit Anaheim is kicking off their first-ever Grandtravel contest. One lucky family of six will win an Anaheim vacation, including accommodations at Great Wolf Lodge and tickets to Knott’s Berry Farm – perfect for a family of four, plus two grandparents. Contest starts Tuesday, March 26, 2019 and ends Tuesday, April 30, 2019. Enter to win here. Find rules and regulations available here.

Actress, activist and mom to four kids, Holly Robinson Peete, is helping to kick-off the contest by encouraging families to take Grandma and Grandpa along for the vacation fun.

“Anyone who watches us on ‘Meet the Peetes’ knows that my mom is a big part of our lives – and that includes vacation time,” said Robinson Peete. “Whether it’s a girls weekend in New York City visiting my daughter, Ryan, or escaping for a quick staycation to somewhere fun like Anaheim, having grandma along for the journey is something the entire family looks forward to every chance we get.”

Additional Survey Highlights

Other noteworthy Visit Anaheim survey results include:

  • LET’S HIT THE ROAD – Multigenerational trips are most likely to be either a road trip (69 percent), traveling to see family (67 percent), or a flight to a major destination (48 percent)
  • PARENTAL PLANNERS – When planning a multigenerational (grandparents, parents, kids) trip, parents are most likely to choose the flights (46 percent), set the dates (38 percent), pick the hotels/lodging (44 percent) and pay for the trip (41 percent)
  • GRANDPARENT TRAVEL PERKS – Top benefits of traveling with three generations are:
    • Allows bonding time/memories to be built between grandparents and grandchildren (67 percent)
    • Spending more quality time together (65 percent)

Though packing up the minivan with three generations can be fun, over half of the respondents (51 percent) have taken a trip where Grandpa and Grandma took the grandkids on vacation – sans their adult children. Many wanted one-on-one time with their grandchild(ren)/grandparent(s) (48 percent), others celebrated a special event or milestone (45 percent), and some believed it created a different dynamic when parents are not there (41 percent).

“Getting to spend time with your grandkids is always special, but being able to vacation with them is truly a treat,” said Dolores Robinson, Holly Robinson Peete’s mom. “My grandkids affectionately call me everything from ‘Gorgeous’ to ‘G-Money.’ It’s because we’ve carved out time to create memories that we have such a close bond. Visit Anaheim’s survey is proof that families love to travel with grandparents. And I love that they’re giving a family a chance to win a vacation to Anaheim – including spots for Grandma and Grandpa. How fun!”

Fans can watch Holly, grandma Dolores, Holly’s husband – NFL veteran quarterback Rodney Peete, and their four kids, embark on their newest adventures on season two of “Meet the Peetes,” which debuted on the Hallmark Channel in late February and airs Monday at 10 p.m./9 Central.

For more information on Anaheim and to begin planning a memorable family-friendly vacation, please visit: visitanaheim.org

Travel News | eTurboNews

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Five challenges confronting Meetings Industry in 2019

March 25, 2019 by Forimmediaterelease

Tight meeting budgets, time pressures, organizational issues, a lack of creativity from hotels, increasingly complex and costly mandates in catering, a need for more dynamic and enriching experiences and resistance to change – these are among the major challenges confronting the meetings industry in 2019.Teneo Hospitality Group surveyed 150 meeting planners and hoteliers on the challenges they faced in effectively competing in today’s changing and complicated marketplace. Interestingly, some of the challenges planners faced are internal, within their own organizations. All identified limited meetings budgets, lack of time and somewhat inflexible corporate cultures that gave rise to additional problems such as a lack of innovation and poor cost control.

“‘Many of these challenges – and their solutions – are interdependent,” says Teneo President Mike Schugt. He notes that meeting professionals are saying that they have concerns within their organization and corporate cultures which contribute to resistance to change, resulting in budgets that are impacted negatively. Planners are also saying that these challenges, coupled with the many demands on time, inhibit creative strategies that could otherwise help solve the obstacles pointed out in Teneo’s most recent survey.

“Teneo and its hotel and DMC members have a unique opportunity to step up and help solve the challenges of our planner partners,” says Mike Schugt. “We can introduce creative, time-saving offerings that can also meet their bottom line. By understanding the needs that go beyond rates, dates and space, hotels can provide innovative, solutions to the challenges planners face behind the scenes.”

Challenge #1 Budgets. Inadequate budgets headed the challenge lists for all survey participants. Planners cited rising costs, especially concerning food and beverage, with no comparable increase in budgets. The complexities of gaining budget increases from various corporate departments impact every aspect of the meeting process from training staff to negotiating contracts. Despite a strong economy, some planners reported budget cuts. Respondents noted that the inability to obtain adequate funding reflected a lack of understanding of the profound changes in the meetings industry that demanded more, not less, investment. Needs of attendees are very different today, especially among Millennials and Generation Z who require a high degree of technical services, greater engagement and entertaining activities – needs that are difficult to meet on a tight budget. Yet management and attendees had extremely high expectations.

Suggested Solution: The fundamental way planners can achieve their budget is to be transparent and in open communication with a property. Though the tendency may be to play one’s cards close to the vest, transparency from the beginning of negotiations is key to effective planning and keeping costs in check. While many planners feel they must keep back some of their budgetary concerns until further on in the planning process, an honest and comprehensive view of the meetings objectives and resources will enable hoteliers to present a realistic budget.

Challenge #2 Lack of Time. Time pressures impact every business and organization, but some concerns have particular ramifications for the meetings industry. Virtually all respondents cited a lack of time and identified challenges that could have far-reaching consequences. With sweeping advances in technology impacting the industry, hoteliers and planners noted that they often lacked the time to keep up with technical developments. This problem was amplified when attendees were ahead of the planners and hotels in their own use of technology. Training a new generation of meeting planners and hotel staff is key to the industry’s progress. But few had time to develop effective programs, tailored to meet the different viewpoints and technical skills of a new generation. Most significantly, respondents worried that the overwhelming details of day-to-day work left little time for long-term, strategic planning. And the top time waster? Too many unnecessary e-mails.

Suggested Solution: Hotels are often inundated with leads and may not always be able to reply in 24 hours. Planners are encouraged to indicate their timeline for response up front so hotels and resorts can offer a higher quality of response. For planners, they can then gather their lead responses all at one time and be assured that the quality of response is going to be higher if a little more time is allocated to the properties of interest. Planners that source more than 6 or 7 hotels per lead and in multiple cities will tend to be taken less seriously by a hotel. So planners can save time and drive up quality of response by reducing the number of hotel sources they contact.

If planners can share flexibility with dates early in the process, they will save time and the hotels can provide multiple options, which will likely have differences in pricing leading to greater value with the budget. Giving the hotel as much information as possible saves everyone time and can save on the budget.

Challenge #3 Keeping Up with Technology. In a technological environment that is moving at lightning speed, staying current and knowledgeable of technology’s impact on meeting productivity can be daunting. Realizing that millennial attendees may be way ahead in their technical knowledge, technology applications and expectations can be intimidating. Even leadership within select organizations don’t always seem to grasp how technology is revolutionizing the meetings experience today.

Suggested Solution: Staying current and out front with technological progress is critical to the successful outcome of every meeting, conference or social gathering. Yes, some long-term practices are still prized such as white boards and LCD players. But engaging with attendee devices puts the meeting’s learning literally in the hands of conferees in a way that resonates within a generation who grew up on texting, social media posts, interactive apps and more. These are the tools they use for their everyday living, and should be the tools they can expect to use within meetings important to their and their employer’s success.

Challenge #4 Lack of Creativity. Big brand hotels’ corporate bureaucracy partially accounts for planners’ demand for greater creativity in the meeting process, and a far more flexible business environment. Larger hotel brands often have corporate policies that may place limits on pushing the boundaries of creating the ultimate meeting experiences for planners. But the need for innovation and original events, imaginative use of technology, effective teambuilding exercises, new experiences in even the most tried and true destinations, and diverse, sustainable and healthy food cannot be ignored.

Suggested Solution: Partner with a hotel or resort that creatively works with planners and groups to construct a meeting itinerary customized to a specific group and set of meeting objectives. Independent and small brand properties, by the very nature of their independence, have proven to be expert in creatively discovering and helping plan for achieving meeting goals of professional planners and groups, doing so with out-of-the-box thinking, highly unique group initiatives, and far from run-of-the-mill teambuilding programming. Private destination management companies can also be an important resource, and Teneo suggests partnering with them to help make a city or destination come alive for meeting guests by maximizing local resources and attractions in a way that is meaningful to the group.

Challenge #5 Increasing Complexity and Rising Costs of Food & Beverage. As the population becomes more diverse, food preferences and dietary requirements have become more complicated. Growing awareness of wellness and sustainability issues add to a mix that could become more problematic and costlier. Paleo, keto, pescatarian, vegan and religious dietary requests are among the newest trends in conference dining in 2019. Respondents also called for better management of food ordering to keep costs down and eliminate waste.

Suggested Solution: This is an area where independent and small-brand hotels can get ultra-creative for the planner as they are in a more entrepreneurial and creative mode, less restricted by big-brand requirements and constraints. They can typically offer a more creative product with reduced costs. By working with chefs and banquet managers from these properties at the beginning of the planning process and being candid about budget constraints, it’s possible to obtain serious savings on food and beverage while achieving maximum creativity.

Travel News | eTurboNews

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IMEX Policy Forum puts future city development front and center

March 21, 2019 by Forimmediaterelease

Policy makers from national and regional governments worldwide will explore The Business of Placemaking with leading business events industry professionals at this year’s IMEX Policy Forum.

This year the annual Forum will take place at the InterContinental Hotel Frankfurt on Tuesday 21 May, the first day of IMEX in Frankfurt 2019.

The IMEX Policy Forum is where the business events world and public policy makers annually connect and share insights into how events such as conferences, meetings and incentive travel can make a major contribution to national and regional economies.

The enormity of this contribution has now been quantified. According to the Global Economic Significance of Business Events, the first ever worldwide study from the Events Industry Council (EIC) and conducted by Oxford Economics, the direct spend of the meeting and event industry worldwide in 2017 was more than US$1.03 trillion, matching the consumer electronics sector in size.

Leveraging the link between business events and the innovation economy

All participants have the opportunity to visit the IMEX exhibition in the morning. In the afternoon, invited ministers and senior political representatives will take part in a national government discussion in collaboration with the United Nations World Tourism Organization (UNWTO) chaired by Martin Sirk of Sirk Serendipity. At the same time Professor Greg Clark CBE, the world-renowned advisor on cities will facilitate a city workshop specifically designed for local, municipal and regional policy makers and destination representatives, exploring ‘business meetings and the innovation economy.’

Analyzing the business opportunity for urban placemaking

The Business of Placemaking will be put into the spotlight when the keynote speech is presented by Dr Julie Grail, a leading expert and commentator on partnership and place management and a special adviser on Business Improvement Districts at the Institute of Place Management at Manchester Metropolitan University. Julie, who has been involved in managing places for two and a half decades, has in recent years worked on international assignments in Australia, New Zealand, South America, Europe and the United States.

New this year, the interactive Leadership Discussion will feature an invited panel who will present case studies from the perspective of political, urban planning and destinations stakeholders who have all played influential roles in placemaking success stories. The discussion will be moderated by leading business journalist and media advisor Ursula Errington and will provide plenty of opportunity for everyone present to contribute to the discussions.

Each year the political representatives who take part acclaim the event, saying how valuable it is to learn from their peers in other countries and from the meetings industry experts about the benefits to economic development and business tourism that investment in business events can bring.

Carina Bauer, CEO of the IMEX Group commented; “Placemaking is a concept that’s long been understood and embraced by some city planners and developers alike but now the meetings and events industry understands the power and importance of being part of these conversations. This year’s agenda reflects what feels like a tipping point: a recognition that the business events industry can – and should – speak up to influence any city planning or placemaking decisions. This year’s Forum will guide by example and show the way. With its new format everyone can contribute fully to a lively discussion and gain valuable insights from the case studies.”

Organized under the auspices of the Joint Meetings Industry Council (JMIC), the IMEX Policy Forum’s advocacy partners are Association Internationale des Palais de Congres (AIPC), European Cities Marketing (ECM), ICCA, The Iceberg and UNWTO. The Forum is sponsored by Turisme de Barcelona, Business Events Sydney, German Convention Bureau, Geneva Convention Bureau, Messe Frankfurt and the Meetings Mean Business Coalition.

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Hilton University of Florida Conference Center at Gainesville joins Benchmark Resorts & Hotels portfolio

March 19, 2019 by Forimmediaterelease

Benchmark has added the Hilton University of Florida Conference Center at Gainesville to the company’s Benchmark Resorts & Hotels brand portfolio. The recently renovated, 248-guest room property is located on the University of Florida campus, close to Gainesville’s Central Business District. The property serves a growing market of visiting alumni, parents and students, academics, and guests affiliated with the university. Its IACC-approved conference center, with 25,000 square feet of meeting space, attracts a significant number of meetings and events. The Hilton University of Florida Conference Center at Gainesville is Benchmark’s tenth property in Florida, and the third hotel located on a major college campus within the United States.

“We are honored to be chosen by Hilton Hotels & Resorts to manage this exceptional property,” says Benchmark CEO Alex Cabañas. “We are also delighted to again expand our presence in Florida, where both our Gemstone Collection and Benchmark Resorts & Hotels brands are represented throughout the Sunshine State,” he said. Benchmark recently added two hotels in St. Pete Beach to its portfolio, expanding its presence to Southwest Florida.

Mr. Cabañas also noted the growing importance of conference center hotels to a university. “These hotels serve as a campus ‘guest house’, providing an authentic, on-campus experience while sharing ideas and resources,” he said.

The non-smoking, pet-friendly hotel includes 248 guest rooms and suites featuring HDTV, desks for work/study-related activities, and complimentary WiFi. Guests can enjoy the property’s outdoor pool and whirlpool and a 24-hour fitness center.

The University of Florida is a prominent research university, set on 2,000 acres in Gainesville, in North Central Florida. It offers a wide range of undergraduate and graduate programs in law, medicine, business and engineering.

The University of Florida campus offers an array of services and attractions, including an art museum, concerts, lectures, theater, libraries and sports events. Guests can enjoy collegiate football at the nearby Ben Hill Griffin Stadium, home of the Florida Gators. Other local attractions include the Butterfly Rainforest, the Florida Museum of Natural History and the Gainesville Raceway. The surrounding region offers opportunities for biking, canoeing, paddle boarding, swimming and wildlife viewing at one of seven nearby Florida State parks.

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