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Antigua and Barbuda launch new global summer campaign: #WhatCoolLooksLike

March 25, 2019 by Forimmediaterelease

The Antigua and Barbuda Tourism Authority has unveiled its new global summer campaign, #WhatCoolLooksLike, which is expected to convey the trendiness of the destination and its appeal as the ideal summer vacation spot for visitors looking for enjoyable experiences. The campaign draws on what makes the country special and seeks to depict in a creative and engaging way the “coolness” of the destination.

Antigua and Barbuda’s Minister of Tourism & Investment, The Honorable Charles ‘Max’ Fernandez has high praises for the creative team, adding that the new campaign is timely and reinforces the messages the islands have been promoting in recent years. “Antigua and Barbuda’s weather during the summer is so much cooler than in other regions, our beaches are serene, and while there are numerous events to enjoy, the pace remains unrushed. The #WhatCoolLooksLike summer campaign brings to life what we have been saying for years, and we thank the team for helping us convey this message in a vivid and imaginative way to potential visitors across the globe. The campaign is being executed in all our major source markets with consumers being enticed to visit Antigua and Barbuda to take advantage of the cool summer savings on offer, as well as the destination’s cool climate,” notes Fernandez.

The multi-faceted summer campaign includes a combination of traditional and digital media and will utilize a variety of tactical trade and consumer activations to ensure the success of the initiative.

The #WhatCoolLooksLike Summer Campaign offers consumers major savings on their vacation to Antigua and Barbuda for travel during the periods April-October 2019.  The savings will be available at participating tour operators, airlines and hotels.

A key element of the campaign is the #WhatCoolLooksLlike Ambassador Program, which comprises a carefully curated selection of local influencers who the Authority believes encompass what “cool” looks like. These Ambassadors have been commissioned to utilize their social media presence and their country, Antigua and Barbuda as their backdrop during the six-month run of the campaign, to share the wealth of awe-inspiring experiences provided in the twin-island state.

Another initiative is the Global Sweepstakes launched today which runs through May 21. Entrants will be asked to opt-in by location in order to upload a video or photo that depicts what cool looks like. At the end of the two-month contest, two random winners will be chosen: One from our overseas source markets will win a complimentary 4-day/3-night stay at the Verandah Resort and Spa in Antigua; while one local will win a 2-night, 3-day stay at the Harbour Island Residences in Jolly Harbour. The local element of this campaign was so designed to allow for local participation and engagement, creating a platform where local Antiguans and Barbudans become advocates for the destination.

The Antigua and Barbuda Ministry of Tourism and the Antigua and Barbuda Tourism Authority will host a variety of events, including The Antigua Sailing Week, The Optimist World Championships, The Antigua and Barbuda Sportfishing Tournament, Antigua and Barbuda Restaurant Week and Antigua’s Carnival: The Caribbean’s Greatest Summer Festival, providing additional enticements for visitors to travel this summer.

Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards  Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere.  Find information on Antigua & Barbuda at visitantiguabarbuda.com and follow us on: Twitter, Facebook, and Instagram.

For information on our #WhatCoolLooksLlike Ambassadors, go to visitantiguabarbuda.com.

Travel News | eTurboNews

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The Balmoral hotel announces Head Chef at its Michelin-starred restaurant

March 25, 2019 by Forimmediaterelease

The Balmoral, a Rocco Forte hotel in Edinburgh, announced Mark Donald as the new Head Chef of Number One – the hotel’s one Michelin star restaurant. The Scottish born chef’s homecoming follows a 13 year stint abroad honing his skills on the international culinary scene working with some of the most respected chefs in the industry.

Mark joins Number One, named after the hotel’s iconic address 1 Princes Street, from Sydney, Australia where he was Head Chef at Bentley Restaurant and Bar. Prior to this he worked at a number of internationally renowned two Michelin star establishments including senior roles at Claude Bosi’s flagship Hibiscus restaurant in London and at Restaurant Andrew Fairlie at Gleneagles in Perthshire. Mark also spent a significant stage at Noma in Copenhagen – the San Pellegrino World’s Best Restaurant at that time.

Mark oversees a team of 13 chefs in Number One and has created an innovative new menu inspired by Scotland and flavoured by his and the team’s international travels. New dishes on the menu include oysters with smoked kipper and parsley; hand dived scallops with Iberico pork and black garlic ketchup and Scottish wood pigeon, green juniper and blood and potato cake. An exciting new partnership has placed Highland Wagyu beef on the menu for the first time at Number One, served with beetroot and smoked bone marrow.

Commenting on the new appointment, The Balmoral’s Executive Chef Jeff Bland said:

“Mark brings a fantastic grounding in fine-dining having worked at some incredible world renowned establishments. His approach to fusing the best of Scottish produce with international flavours brings a fresh new style to Number One. Mark will take Number One to new heights as he respects the restaurant’s ethos of continually innovating and surprising our guests.”

Mark added: “After traveling and working in some incredible locations, I felt it was time to come home to beautiful Scotland. The Balmoral is such an iconic property steeped in history and I’m thrilled to have the opportunity to work with such a fantastic team in the heart of Edinburgh.”

Mark and his team have also developed relationships with many local producers to elevate the different offering. Together with his pastry team, he has created individual bread loaves using local East Lothian barley served with Perthshire apple vinegar, Highland rapeseed oil and Mark’s home-made cultured butter with cream from Kelso dairy farms. Standout desserts include Pink Lady apple tart, Amedei chocolate mille feuille and blood orange, pumpkin and buttermilk.

World class Scottish hospitality is at the heart of Number One. Guests also have the chance to experience the team’s inherent fun side with a final treat in the form of a sweetie trolley.

Enjoy a rhubarb and custard macaron, foie gras chocolate truffle or a traditional piece of Scottish tablet with a coffee and a dram.

Travel News | eTurboNews

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