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Gold is out, blue is in: United Airlines unveils new fleet paint design

April 24, 2019 by Forimmediaterelease

Today, United Airlines is introducing customers and employees to a modernized aircraft livery, which will bring a refreshed look to its fleet. The design is a visual representation of United’s ongoing brand evolution while staying true to the history it has developed over the past 93 years of proudly serving customers around the world.

“As we improve and elevate our customer experience, we are changing the way people think and feel about United, and this branding captures that new spirit,” said Oscar Munoz, CEO of United Airlines. “Each improvement we’ve added to our service advances our evolution as an airline, furthering our effort to elevate and redefine customer service in the sky. This modernized design, especially our iconic globe, enhances the very best of United’s image and values while pointing in the direction of where we intend to go next in serving our customers.”

The next iteration of United’s livery prominently features the color most connected to the airline’s core – blue. Three shades – Rhapsody Blue, United Blue and Sky Blue – are used throughout the design in a way that pays respect to United’s heritage while bringing a more modern energy. The airline is keeping its iconic globe logo on the aircraft tail, which represents the carrier’s expansive route network of reaching 355 destinations in nearly 60 countries. The tail will be updated with a gradient in the three shades of blue, while the logo will now appear predominantly in Sky Blue. The engines and wingtips are also being painted United Blue, and the swoop that customers and employees have expressed fondness for on United’s Dreamliner fleet will be added to all aircraft in Rhapsody Blue. United’s name will appear larger on the aircraft body and the lower half of the body will be painted Runway Gray. United’s mission of “Connecting people. Uniting the world.” will also be painted near the door of each aircraft.

The new design features core colors from United’s updated brand palette, which was introduced last year as a step toward updating the brand’s visual identity. Blue continues to be the airline’s primary color, with various tones creating more depth and reflecting the colors customers and employees see when they look out the plane window at the sky. The airline’s new color palette also includes shades of purple, which is most recognizable as the color of the new United Premium Plus seats are being added to the fleet. When combined, the purple and blue tones create a soothing environment and a more relaxed travel experience. In updating its colors, United is reducing the use of gold, which was added to the brand palette almost 30 years ago. United’s new color palette can also be seen in the accent colors of the new uniforms that are being created for more than 70,000 front-line employees.

On average, United aircraft receive new paint jobs every seven years. The first aircraft painted with the new design is a Boeing 737-800, which will be joined by a mix of narrowbody, widebody and regional aircraft with the updated livery throughout the year. For more information visit united.com/brandevolution.

Travel News | eTurboNews

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Art Gallery or Hotel? Hotel Oriental Express in Tokyo Ginza

April 24, 2019 by Forimmediaterelease

Hotel Oriental Express in Tokyo Ginza is scheduled to open on July 26, 2019.

The concept of Hotel Oriental Express Tokyo Ginza is the “Art Gallery Hotel” where guests can experience an extraordinary stay in the whimsical atmosphere of Ginza artworks generated in collaboration with art galleries in Ginza. The hotel also aims to play a role for Japan based young talented artists to express their artworks to guests from all over the world.

The lobby and rooms, which are themed in white with an accent of silver or in Japanese, “Gin” for “Ginza,” are decorated with carefully selected wall art which express the four seasons of Japan. The lobby doubles as a gallery space, featuring beautiful artworks from partnered galleries in Ginza. Hotel guests can purchase their favorite artworks on the spot.

Experience the town of art Ginza

The lobby and rooms, which are themed in white with an accent of silver or in Japanese, “Gin” for “Ginza,” are decorated with carefully selected wall art which express the four seasons of Japan. The lobby doubles as a gallery space, featuring beautiful artworks from partnered galleries in Ginza. Hotel guests can purchase their favorite artworks on the spot.

  • Wall art designTop left: Wisteria in full bloom in early summer, gently blowing in the breezeTop right: Goldfish scooping at a summer festival; Fireworks reflecting on the water surface Bottom left: Melting snow ice, awaiting spring
  • Examples of wall art design in partnership with Nada Art Gallery
  • Wall Art Artist: Ms. Maya Ogata

Ms. Maya Ogata began her art career with a graphic design company after graduating from university. While working for this company, Ms. Ogata  was actively engaged in numerous solo and group exhibitions as a wall art artist. Ms. Ogata has painted walls of guest houses, stores, and event spaces as well as presented her art in live performances nationwide.

Revive Your Senses

Breakfast: On a daily basis, the breakfast buffet offers five types of seasonal soups. The hotel’s chef recommends this simple but nutritious breakfast to revive your senses and to start your day. The soups can also be made to go, so guests can enjoy their breakfast at their convenience.

Cafe: During the daytime, the restaurant area is exclusively open to all hotel guests to be used at their leisure. Guests can freely relax and enjoy their time surrounded by artworks, with a drink of their choice from the hotel’s selection of coffee, herbal tea, green tea etc.

Enhance your sensitivity

Music: All guest rooms are equipped with a Bluetooth speaker and embellished with carefully selected wall art depicting beautiful flowers of each season in Japan. Guests can look, feel, and embrace the art and sounds while spending a relaxing time in their room.

https://tokyoginza.hotelorientalexpress.com/

 

Travel News | eTurboNews

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Myth-Mania: Stories of men, heroes and indigenous world at MarTa

April 22, 2019 by Forimmediaterelease

The National Archaeological Museum of Taranto (MarTa) celebrated the return of important finds back home. Myth-Mania, rediscovered stories of men and heroes, speaks of objects taken from necropolises by grave robbers, and illegally smuggled out of the country.

Fourteen precious finds – Apulian red-figure vases, now displayed at the MarTa, have been returned to Italy by the Paul Getty Museum in Malibu, the Cleveland Museum of Art, the Museum of Fine Arts in Boston and the Metropolitan in New York, thanks to the investigative work of the Command of the Carabinieri for the Protection of Cultural Heritage, and diplomatic negotiations of the MiBAC in synergy with the State Attorney and the Ministry of Foreign Affairs.

The vases were produced on the turn of the fourth century BC in ancient Apulia, destined to satisfy the claims of refinement of the natives, who populated the lands around the Greek cities of southern Italy.

The volute krater- a vase originally intended for the symposium – at a time when men, according to the Greek fashion, at the end of the banquet mixed wine with water, honey and spices in this container and then poured it into the cups – it was used later for grave goods and testified to the wealth and sophistication of the burial owner.

Even the subjects that decorate the sides of the vases are funerary subjects. At the center of one of the two sides there are often stelae or small temples with statues, which reproduce the funerary monuments most in use at the time in Apulia.

The images painted on the vases can go back to telling stories of men and heroes who use the language of myth not for a simple “mania”, as the title of the exhibition provocatively suggests, but as a tool for sharing values and building identities among Greeks.

The director of MarTa highlighted the work she carried out for two years for the restoration of the vessels, following their finding in the MarTa’s museum storage shortly after taking office in 2016:

“Our museum is a great tourist attraction, explains the director. It boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese. Thanks to European funds (2.5 million euros), we are working at the Marta 3.0 project, which concerns the digitalization of the cataloging of over 40 thousand open data and open source exhibits, which means making an archaeological and artistic heritage available to all among the largest and most valuable in the world.

A FabLab is also being set up to allow the most representative works to be reproduced in 3D prints, thus activating valuable merchandising that will be supported by our internal boutique”.

Next to the exhibition of vases is the entire museum structure which on three floors houses exhibits of rare beauty: one above all the athlete’s sarcophagus.

A tourism promotion project.

The image of Taranto, always identified as an industrial and military (Navy) city, was destroyed following the environmental disasters caused by the Ilva industry.

For the last two years, the city has been experiencing a period of rebirth, explains the director Eva Degl’Innocenti, and in the absence of a tourism plan, the need to involve local authorities and private entrepreneurship to create a system for tourist reception with the revival of itineraries of Magna Graecia, involving Paestum, Naples and Reggio Calabria has become apparent.

The MarTa, is one of the richest archaeological museums in Italy, especially with regard to finds from the Greek-Roman period, including the famous collection of gold and silver found in the province of the famous city of Magna Grecia (Taranto) between the IV and the 1st century BC.

Having remained dormant for many years, the MarTa has implemented a revival by hosting highly successful exhibitions. Today museum is a great tourist attraction and boasts an annual turnout of 80,000 visitors including Russians, English, Americans and Chinese.

Travel News | eTurboNews

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Tallest modular hotel in the world will be built in New York City

April 18, 2019 by Forimmediaterelease

The world’s tallest modular hotel – which will carry a brand of Marriott International – is on track to be stacked in late fall in New York City with prefabricated and pre-furnished guestrooms. Once erected over a 90-day period, the 360-foot-tall tower will represent a milestone for Marriott’s ongoing initiative to encourage hotel developers in North America to embrace modular for new construction projects. To be topped with a modular roof and modular rooftop bar, the world’s tallest modular hotel is expected to open in late 2020 as the AC Hotel New York NoMad.

“In North America, the construction process hasn’t changed significantly in 150 years and it’s ripe for innovation,” said Eric Jacobs, Marriott International, Chief Development Officer, North America, Select and Extended Stay Brands. “The world’s tallest modular hotel in one of the world’s greatest destinations will act as a game-changing symbol to ignite even greater interest in modular among the real estate and lending industries.”

Fully finished guest rooms

The 168-room, 26-story AC Hotel New York NoMad is scheduled to rise at 842 Sixth Avenue with prefabricated guestrooms arriving at the hotel site fully constructed, inside and out. Besides finished, painted walls, each “module” will contain a fully outfitted guest room – with beds, sheets, pillows, flooring and even toiletries. The hotel’s roof and rooftop bar are expected to be produced using modular construction, and its more customized public areas such as the restaurant and lobby are expected to be constructed using traditional methods.

Prefabrication is a process that Marriott has found typically reduces the construction timeline, curbs site waste and noise, and results in a higher-quality product produced with factory level precision. The time savings comes from the ability to perform two crucial functions simultaneously – building the public spaces on site while manufacturing the guest rooms offsite.

“This is the moment where modular construction takes center stage,” says Danny Forster, a leading modular building advocate whose firm, Danny Forster & Architecture, designed the project. As he explains it, “This hotel takes every advantage of off-site manufacturing, as you might expect. But it does so in a way that defies expectation. We wanted to demonstrate that modular building can do more than just harness the efficiencies of the factory. It can produce a graceful and iconic tower. And yes, it can do so at the rate of an entire floor a day.”

Marriott sees a modular future

Marriott, which has the largest pipeline of hotels in North America, began researching modular construction in 2014 to offset lengthening hotel construction times – a trend attributed to the nation’s building boom and resulting labor shortages. Since 2011, Marriott has seen the average time to build and open a hotel in North America increase by as much 50 percent, depending on factors such as location and size of property.

Since 2015, Marriott has been educating owners, franchisees, architects, lenders, consultants, general contractors and other stakeholders across the industry about the benefits of modular by hosting town halls, factory tours and stacking events. The company also worked with leading modular manufacturers to help them better understand the untapped demand that hotel development companies represent.

Since the launch of Marriott’s initiative, the company’s development partners in North America have opened 31 Marriott-brand hotels – all low-rise structures – that incorporate prefabricated guestrooms and/or bathrooms, including a Fairfield by Marriott Inn & Suites in Folsom, Calif.; a Courtyard by Marriott in Pullman, Wash., and three AC Hotels in Oklahoma City, Louisville, Ky., and Chapel Hill, N.C. To date, the largest Marriott-branded modular-built to open is the 354-room, dual-brand Courtyard and TownePlace Suites by Marriott property in Hawthorne, Calif., while the first to also incorporate a prefabricated elevator bank was the Fairfield by Marriott Inn & Suites in Prairie, Wisc. Later this year, a developer will start stacking the first modular-built Moxy hotel in the United States in downtown Oakland, Calif.

The company continues efforts to support developers interested in leveraging prefabrication, most recently launching modular versions of its prototypes for four of its higher-volume brands: Courtyard by Marriott, Fairfield by Marriott, SpringHill Suites by Marriott and TownePlace Suites by Marriott. Underscoring its commitment to igniting demand for modular construction, Marriott this year is offering an incentive to development companies that leverage prefabrication for guestroom construction.

Travel News | eTurboNews

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Brussels Tourism: A street art trail about Bruegel

April 13, 2019 by Forimmediaterelease

visit.brussels, in collaboration with the Brussels collective Farm Prod has been working on a street art trail to pay homage to the Flemish old master Pieter Bruegel right in the heart of the Belgian capital. Visitors will be able to see a first work by the French artist Lazoo in the Marolles neighburhood, while finishing touches are being put to another on the Rue Baron Horta.

Brussels and Bruegel are inextricably linked. The artist spent most of his life in Brussels, where he is also buried. Brussels was a great source of inspiration for Bruegel, in fact twothirds of his works were painted here. His influential patrons lived in Mont des Arts, a short walk from his house. Today, it houses a significant part of Bruegel’s work. After the Kunsthistorisches Museum of Vienna, the Royal Museums of Fine Arts of Belgium have the largest collection of Bruegel’s paintings and the Royal Library has no less than 90 engravings.

Brussels had to dedicate a number of events to this world-renowned artist to mark the 450th anniversary of his death. visit.brussels, in collaboration with the collective Farm Prod, has also paid homage to Pieter Bruegel by developing a street art trail in the heart of the city. The route takes in institutions, passing through places with some notable Bruegel connections (historical links and permanent collections, etc.).

A first glimpse of the work on this trail can already be seen on Rue Haute, close to the Porte de Halle. It is a work by the French artist Lazoo, inspired by the “The Wedding Dance”. A second monumental work is currently in progress, close to BOZAR on the Rue Baron Horta.

From mid-June onward, at least eleven frescoes, also painted by artists forming part of the collective together with famous invited artists, will be able to be admired along the trail. A great opportunity to discover Bruegel in a different light.

Travel News | eTurboNews

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