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UNWTO World Forum on Gastronomy Tourism to analyze sector’s potential

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The countdown begins for the 5th World Forum on Gastronomy Tourism to be held on 2 and 3 May in Donostia-San Sebastián, organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center (BCC). International experts will analyze and discuss the influence and capacity of gastronomy tourism to create employment and promote entrepreneurship and how to increase its potential in the future. Registration to attend the forum is still open here.

Stimulating employment

The Forum will explore how the most favorable frameworks can be created in order to stimulate job creation and entrepreneurship throughout the gastronomy tourism value chain. In addition, the speakers will try to identify the most relevant skills for this type of tourism, which should foster synergies among emerging companies, promote the inclusion of disadvantaged groups and take full account of digitalization. The event will bring together speakers and experts from all regions of the world, as well as internationally renowned Basque chefs such as Elena Arzak, who is a UNWTO Ambassador for Responsible Tourism and joint head chef of the restaurant Arzak, and Andoni Luis Aduriz.
In addition, the event will host the presentation of the UNWTO/BCC Guidelines for the Development of Gastronomy Tourism.

Sessions and startups

The forum will open with a high-level panel with ministers and secretaries of state from countries that have included gastronomy tourism as part of their strategies, such as Cyprus, Slovenia or Spain, among others. Under the theme, “Public policies as key ingredients to promote gastronomy tourism”, the participants will discuss the necessary political framework for the development of gastronomy tourism as well as its capacity to create jobs and promote entrepreneurship.

In addition to shedding light on the competencies needed to meet the demands of gastronomy tourists, the sessions will encourage the creation of environments that stimulate entrepreneurship, that connect emerging companies and better integrate disadvantaged groups in the labour market. Issues related to local communities or to under-represented groups, such as women, youth and persons with disabilities, will also be discussed. In addition, topics such as the digitalization of the sector will also be analyzed in order to identify the new opportunities they offer to companies. In addition, the latest advances in the creation of the necessary framework to stimulate entrepreneurship will be presented, connecting the different ecosystems with the startups that are part of the value chain of gastronomy tourism.

In this context, the five finalist startups of the First Global Gastronomy Tourism Startup Competition, organized by the UNWTO and the BCC, will present the most innovative projects in line with the UNWTO’s strategy and the contribution of gastronomy tourism to the sustainable development goals.

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Marriott International official hotel sponsor of Brand USA United Stories international campaign

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Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

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Four Sri Lankan nationals arrested at London Luton Airport by counter-terrorism police

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British counter-terror police have arrested four men on suspicion of being members of a banned organization hours after they flew into United Kingdom.

The four Sri Lankan nationals arrived at London Luton Airport on 10 April and were arrested by police the next day.

A Met Police spokesman said: “Detectives from the Met Police Counter Terrorism Command are investigating after four men at Luton Airport were arrested on suspicion of membership of a proscribed organization.

“The men, who are all Sri Lankan nationals, arrived on an international flight on the evening of Wednesday, 10 April.

“All four men are currently in custody at a police station in Bedfordshire. Enquiries are ongoing.”

The four remain in custody at a police station in Bedfordshire.

Membership of a proscribed organization is contrary to section 11 of the Terrorism Act 2000.

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UK Foreign Office urged to update UAE travel warnings

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British legal group Detained in Dubai has urged the UK Foreign and Commonwealth Office (FCO) to update its UAE travel warnings to UK tourists in an open letter penned by the organization’s head, Radha Stirling.

“We have frequently called upon the FCO to provide more accurate information to Britons about the many risks they face in the UAE which the current advisory does not cover,” Stirling said. “It is simply not enough to warn people to obey the laws and customs, when very often the legal system itself poses a threat even to law-abiding tourists who may be subjected to false arrests, fabricated cases, forced confessions, torture, and lack of representation.”

Stirling’s letter specifically highlights the dangers inherent in the UAE’s Cybercrime laws, under which Laleh Shahravesh was prosecuted. In the letter to Permanent Under Secretary of State Sir Simon McDonald, head of the FCO, Stirling said:

“This warning is insufficient in light of the Shahravesh case, insofar as it does not explain that a British citizen can, in fact, be prosecuted if they ever visit the UAE, for posting material online in the UK which anyone inside the UAE may deem offensive.

It is vital for British citizens to be aware before traveling to the UAE that their entire social media history must adhere to UAE standards of acceptable content before they risk entering the country.”

The Cybercrime laws, she says, are irresponsibly vague and can easily be misapplied, as in Laleh’s case, in matters that have nothing to do with public endangerment, hate speech, or incitement to violence. “UAE Cybercrime laws subordinate the police, prosecutors, and courts to the tyranny of individual egos,” Stirling explained.

“If anyone in the UAE is offended by someone’s online content, even if they do not know that person, and even if that person posted the content in a different country; a criminal case can be made and an arrest warrant issued. It is an enormous threat to free speech well beyond the borders of the UAE.”

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Islands & climate change: Storm surges & coral bleaching affecting tourism

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Since Greta Thunberg, a Swedish schoolgirl and climate activist, brought the topic of climate protection onto the political and social agenda with her strikes, the negative effects of climate change have been discussed more and more. While climate change affects all areas of life, rising sea levels combined with storms that are steadily increasing in severity pose a direct threat to islands. Recently, the World Meteorological Organization (WMO) has announced that the average sea level in 2018 was 3.7 millimeters above that of the year before and has reached the highest level since satellite measurements.

In recent years, rainfall, storms, floods, and coastal erosion have increased in intensity and frequency due to climate change. While not all islands are affected to the same extent by the shifting weather patterns, most are aware of significant changes – including the Green Pearls® Island Partners. Instead of sitting idly by and waiting for the land to literally be washed away from under their feet, they are actively working to protect their homelands and their fragile ecosystems from the effects of climate change.

Climate Neutral in the North Sea

The North Sea island of Juist has set itself an ambitious yet necessary goal: to be completely climate-neutral by 2030. Even today, the consequences of climate change are already being felt on Juist. The increasing number of dikes intended to protect the land from storm surges is a tangible measure, and the island is also actively avoiding greenhouse gases by switching to car-free transport. For some time now, the city has been offering projects and activities that bring the concept of climate protection closer to visitors, both young and old, such as the “Juistus Climate Saver” program and the “University for Children.”

Colorful Coral Gardens for the Maldives

Climate change has also left its mark on the Indian Ocean. According to marine biologist Smrutica Jithendranath, responsible for the underwater world around the Reethi Faru eco-resort, rising sea levels have so far had little impact on the Maldives. However, the consequences of climate change can be clearly seen in the corals. In particular, rising water temperatures and increasingly fierce storms are causing severe damage to these tiny, sensitive animals, leading to coral bleaching and even coral death.

Based on these observations, the Reethi Faru Resort has launched a coral conservation project on Filaidhoo. In specially created underwater gardens, the resort propagates corals and plants them back into the house reef after about a year. The underwater gardens and house reefs also provide protection for the beaches and prevent them from being washed away. Within another of the many atolls of the Maldives, the North Malé Atoll, guests from the eco-resort Gili Lankanfushi can plant young corals under water in the gardens themselves and actively participate in the resort’s Coral Lines Project. After the guest’s departure, they also have the opportunity to follow the development of their corals on the resort’s blog.

Koh Samui Against Climate Change

The sustainable resort The Tongsai Bay on Koh Samui focuses on strategies to avoid greenhouse gases including non-motorized water sports, bicycle rental for island tours, carpooling, and avoiding cars on the hotel grounds. The resort has also supported the Green Island Foundation since its inception ten years ago. The organization’s main objectives are to protect the island’s climate and valuable ecosystems. For example, the Green Island Foundation has already organized car-free weeks on Koh Samui with the help of partners, such as The Tongsai Bay, to raise awareness of the need to reduce greenhouse gas emissions.

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United Airlines Chief Digital Officer named one of 2019 Top 50 Most Powerful Women in Technology

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Today, United Airlines Executive Vice President and Chief Digital Officer, Linda Jojo, was recognized by the National Diversity Council as one of the 2019 Top 50 Most Powerful Women in Technology. This prestigious list recognizes women who are shaping the future of technology with their insight and leadership. Jojo is the only airline executive to receive this award.

Since joining United in 2014, Jojo has played a critical role in differentiating the company’s operations and customer experience by using innovative data analytics, digital products and e-commerce. Under her leadership, United has issued over 60,000 mobile devices to its pilots, flight attendants, gate agents and technicians to increase mobility and arm employees with real-time data in order to provide more personal and caring service to its customers while improving the airline’s operation. Her team has also recently redesigned united.com and released a new, upgraded mobile app to provide intuitive assistance along every step of their journey. These enhancements have maintained United’s status as the number one downloaded app in the industry and delivered accelerative revenue growth through digital channels.

“The entire United family is incredibly proud of Linda for being recognized as one of the Top 50 Most Powerful Women in Technology,” said United’s Chief Executive Officer, Oscar Munoz. “This award is a true testament to her outstanding leadership abilities and the impact she is making not only at United, but across the corporate landscape. She has accomplished a lot in her time at United, and I look forward to all she and her team will do in the future as our airline continues to grow and excel.”

Jojo was selected for the 2019 Top 50 Most Powerful Women in Technology Award based on the following criteria:

• Top leader in her organization and profession
• Directly contributes to business growth or strategic direction of the organization
• Effective role model who inspires other women and is active in mentoring
• Operates with the highest integrity and ethical behavior
• Demonstrates a commitment to corporate citizenship

In addition to her work at United, Jojo is passionate about preparing young people for careers in Science, Technology, Engineering and Math (STEM). She is vice chair of the Board of Trustees of the Adler Planetarium in Chicago, an organization with a mission to connect young people to STEM fields through exploration of space and the stars. She is also a member of the Rensselaer Polytechnic Institute board of trustees. Jojo holds a bachelor’s degree in computer science and a master’s degree in industrial engineering from Rensselaer Polytechnic Institute.

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Oxford Economics: Brand USA’s marketing initiatives drove record international visitor spending

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Today, Brand USA, the destination marketing organization for the United States, announced that a study by Oxford Economics shows Brand USA’s marketing efforts are generating a high return on investment (ROI) and driving significant incremental international visitation and spend, which is helping to fuel the nation’s economy. The report shows Brand USA has consistently driven strong results over the past six years, including record results in Fiscal Year 2018 (FY2018) for incremental international visitor spending, tax revenues generated, and total economic impact.

Highlights of the study show Brand USA’s marketing efforts in FY2018 alone (October 1, 2017 – September 30, 2018) helped drive:

• 1.13 million incremental international visitors to the USA who spent
• $4.1 billion on travel and fare receipts with U.S. carriers, and generated
• $1.17 billion in federal, state, and local taxes and
• $8.9 billion in total economic impact, and supported
• 52,305 incremental U.S. jobs

The resulting FY2018 marketing ROI was 32:1—meaning that every $1 Brand USA spent on marketing generated $32 in spend by international visitors.

The study also shows that the cumulative results of Brand USA’s marketing efforts over the past six years (FY2013 through FY018) has helped bring:

• 6.6 million incremental visitors to the USA who spent
• $21.8 billion on travel and fare receipts with U.S. carriers, and generated
• $6.2 billion in federal, state, and local taxes, and
• $47.7 billion in total economic impact, which has supported, on average,
• Nearly 52,000 incremental U.S. jobs each year

The six-year results equate to an average marketing ROI of 28:1.

“International visitation is an important driver for the nation’s economy—benefiting a wide range of industries well beyond travel and tourism,” said Christopher L. Thompson, president and CEO of Brand USA.

According to the U.S. Department of Commerce, international travel to the United States is the nation’s top services export and represents 11 percent of all U.S. exports, contributing a $77.4 billion trade surplus.

“The FY2018 ROI study reinforces the effectiveness of our promotional campaigns and how our efforts are supporting communities and employment throughout the country. The United States provides international travelers more value in its diversity of experiences than any other place in the world, and we look forward to continuing to work with our partners to market the USA as the ultimate travel destination,” added Thompson.

Each year, Brand USA deploys a number of market-driven platforms and programs as part of its mission to increase incremental international visitation, spend, and market share for the United States in order to fuel the U.S. economy and enhance the image of the USA with worldwide travelers.

Brand USA also collaborates with federal partners to communicate U.S. visa and entry policies and correct misperceptions about those policies as required by the Travel Promotion Act.

The Oxford Economics study includes an analysis of Brand USA’s work in nine markets – Australia, Brazil, Canada, China, Germany, Japan, South Korea, Mexico, and the United Kingdom—and also considers the organization’s total impact in other international markets where Brand USA’s marketing was active during the year via consumer, trade outreach, and cooperative marketing programs.

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UNWTO: Balearic Islands first tourism destination developed under 2030 Agenda

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Deploying new resources and actions for the progressive adaptation of the Balearic Islands (Mallorca, Menorca and Formentera) to the objectives of the 2030 Agenda, is one of the main objectives of the agreement signed between the World Tourism Organization (UNWTO) and the IMPULSA BALEARS Foundation. Its aim is to jumpstart the process of the strategic reformulation of tourism in order to make an effective contribution to sustainable development.

The planning and execution of new projects focused on local sustainability taking into account the tourism production and consumption patterns of the Balearic Islands, close relations with regional actors, harnessing public-private synergies, and the generation of strategic knowledge on the part of the foundation, are among the key features of this cooperation with the UNWTO, as the United Nations agency responsible for promoting tourism as a vehicle for sustainable development.

The establishment of circular economy guidelines in the hotel sector of the Islands and the identification of best practices already being implemented in this regard are among the first initiatives of the agreement. The objectives are to establish a specific approach to the relationship between hotel activity and its surrounding environment, to obtain intelligence that facilitates decision-making in the implementation of responsible consumption and production measures in line with the 2030 Agenda, and to lay down a strategic framework to activate the network of companies in the sector and other stakeholders.

The memorandum of understanding, signed by UNWTO Secretary-General Zurab Pololikashvili, and the President of IMPULSA BALEARS, Carmen Planas, will be in force until 31 December 2021.

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Travel Leaders Network embarks upon major international expansion

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Travel Leaders Network, North America’s largest travel agency organization, in partnership with sister company Travel Leaders Corporate, has embarked upon a large-scale international expansion program to expand opportunities and provide enhanced service to corporate customers. To date, 40 major travel agencies from Europe, Latin America, the Middle East and Asia have become new members of Travel Leaders Network. Many more agencies are expected to join over the coming months.

“We are creating a network of agencies that will serve as connective tissue enabling us to respond to larger opportunities both regionally and internationally,” said Roger E. Block, CTC, President of Travel Leaders Network. “These agencies, now backed by the scale, technology and tools available through Travel Leaders, are positioned to provide an even more customized, personalized and superior level of service to existing and new clients within their respective geographies.”

New members, some of which are among the largest corporate travel agencies in their countries, join several existing international members of Travel Leaders Network. Combined, the network now has agency representation in nearly 50 countries. Additionally, Travel Leaders Group agencies across the U.S., Canada, the UK and Mexico, inclusive of CTS (Corporate Travel Services), will play a significant role in the international expansion.

“Our plan is to sign one exclusive Travel Leaders representative in key countries around the globe. We are engaging partners who can offer a full portfolio of corporate, leisure and events services and are recognized in their country and by their peers as service-oriented, successful agencies,” said Block.

The newly-joined international members will have access to Travel Leaders’ comprehensive suite of resources. Those include online booking tools, a wide variety of marketing programs, the company’s extensive hotel program, including its highly curated SELECT Hotels & Resorts Program, international destination company (DMC) network and access to a vast array of education and training resources. Additionally, members will be able to support both international accounts and local customers through Travel Leaders’ end-to-end technology suite that provides profile management, online trip authorization, data consolidation and analytics, meetings technology and customer reporting tools. International partners will also have access to some of the marquee leisure programs offered by Travel Leaders Network.

“This expansion program is transforming both Travel Leaders Network and Travel Leaders Corporate into more robust international players with stronger abilities and reach enabling true multi-national account management based upon a highly personalized service model on an international scale,” said Gabe Rizzi, President of Travel Leaders Corporate. “Clients will be serviced by local agencies who are leaders in their markets providing premium corporate travel services supported by a vast array of technology. These innovative agencies are now backed by one of the largest travel agency networks in the world. We’re not a call center operation and neither are they. That’s our sweet spot and our competitive difference.”

Member support will be provided on a regional basis with key positions located in each region, including Latin America; Europe, the Middle East and Africa; and Asia Pacific. “We have hired regional sales professionals in the areas of sales, operations, technology and account management to create a more localized support structure to best serve the needs of our international members,” Rizzi added.

Angeles Yugdar, Senior Vice President of International Markets for Travel Leaders Group, is leading the expansion efforts and overseeing the new regional team members. Kevin Brown, Vice President of International Sales for Travel Leaders Corporate, is also serving in a key role. New regional team members include:
•Carina Fernandez Grenno, Regional Partner Management Director, Latin America
•Susan Lancaster, Regional Partner Management Director, Europe, Middle East and Africa
•Pat Siow, Regional Partner Management Director, Asia Pacific

New international agency members include:

Armenia

Global Travel Club LLC

Brazil

Travel Leaders Brazil

Bulgaria

Jamadvice

Burma

Supported by Vietnam

Cambodia

Supported by Vietnam

China

Travelux Limited

Colombia

Trafalgar Tours SAS

Costa Rica

Rutas Aereas S.A.

Croatia

Supported by Serbia

Egypt

Travel Leaders Egypt

France

Marietton Development SAS (Havas Voyages / Ailleurs Business)

Greece

Kyvernitis Travel

Guatemala

Grupo Travel

Hong Kong

Travel Leaders Hong Kong

Indonesia

Travel Leaders Indonesia

Israel

Lachish Tours

Japan

Toppan Travel Service Corp.

Jordan

Dakkak Travel Agency (DTA)

Kuwait

KAPICO Travels and Tourism Co. WLL

Laos

Supported by Vietnam

Latvia

TAS Baltics Ltd.

Lithuania

JSC Vestekspress

Luxembourg

Select Travel S.A.

Madagascar

Arcadia Travel

Malaysia

Travel Biz & Tours

Mauritius

Arcadia Travel

Montenegro

Supported by Serbia

Netherlands

Business + Travel Group

Panama

International Meetings and Conventions Panama Inc.

Paraguay

Compania de Desarrollo Turistico SRL – Comdetur

Peru

Promotora De Viajes Nuevo Mundo

Romania

Aerotravel

Russia

IBC Corporate Travel International Business Centre Ltd.

Serbia

Travel Leaders Serbia

Switzerland

STC Travel Swiss SARL (Havas Voyages)

Thailand

Travel Leaders Thailand

Ukraine

Sky Travel Holdings Limited (Ukraine)

Uruguay

Travel Leaders Uruguay

Venezuela

Molina Agencia De Viajes C.A.

Vietnam

HG Group

The above agencies join Travel Leaders Network’s existing international members which include:

Bahrain

Cozmo Travel

India

Greaves Travel Pvt Ltd and Orchid Voyages Pvt Ltd

Ireland

Travel Management International

Qatar

Cozmo Travel

Saudi Arabia

Cozmo Travel

United Arab Emirates

Cozmo Travel

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Marriott’s Arne M. Sorenson named 2019 CEO of the Year

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Chief Executive magazine announced today that Arne M. Sorenson, the President and Chief Executive Officer of Marriott International, has been named 2019 Chief Executive of the Year by his peer CEOs.

“He’s a global leader, a man with a conscience, a person who connects with his people,” said Fred Hassan, the former Chairman of Bausch & Lomb and Partner at Warburg Pincus, and a member of this year’s selection committee.

“I have tremendous respect for Arne Sorenson, for his global leadership and for his outstanding track record amid a very challenging marketplace,” said Marillyn A. Hewson, the Chairman, President and CEO of Lockheed Martin Corporation and 2018 CEO of the Year, who also served on the selection committee.

Mr. Sorenson joined Marriott in 1996 and held a number of positions before serving as President and Chief Operating Officer. He became Chief Executive Officer in 2012, the first person to hold the post without the Marriott family name.

Since becoming CEO, Mr. Sorenson has led a vast expansion of the business, including the acquisition of Starwood Hotels & Resorts Worldwide in 2016. The company now has more than 7,000 properties across 130 countries and territories and 30 brands. An outspoken corporate leader, he has advocated for environmental sustainability, a more open, safe and inclusive workplace, and a welcoming culture around the world.

“I am deeply honored by this tremendous recognition, and I thank my peer CEOs for the nomination,” said Mr. Sorenson. “I stand on the shoulders of an icon, Bill Marriott, and the 730,000 people around the world who wear a Marriott name badge. Together, we work each day to uphold a legacy of creating opportunities—for our guests, our associates and the local neighborhoods where we operate.”

The selection committee cited Sorenson’s outstanding performance running one of the most complex, global businesses in the world in the face of daunting cultural and technological change.

“There are few people who have driven innovation in the way that Arne has and…been able to lead such a large organization, and to be able to keep them focused on excellent execution and also the responsibilities that they have for each other, the environment and on social issues,” said Neal Keating, President and CEO, Kaman.

Over the past 33 years, Chief Executive of the Year winners have been a who’s who of American business leadership, including Bill Gates, Jack Welch, Michael Dell, A.G. Lafley, John Chambers, Bob Iger, Anne Mulcahy, Larry Bossidy, Andy Grove and Herb Kelleher, among others.

The Chief Executive of the Year was selected by a committee of distinguished peer CEOs in a meeting held in March at the Nasdaq MarketSite. The 2019 committee consists of Marillyn A. Hewson (Chairman, President and CEO of Lockheed Martin Corporation), Dan Glaser (President and CEO, Marsh & McLennan), Neal Keating (President and CEO, Kaman), Fred Hassan (former Chairman, Bausch & Lomb; Partner, Warburg Pincus), Tamara Lundgren (President and CEO, Schnitzer Steel), Max H. Mitchell (President and CEO, Crane Co.), Bob Nardelli (CEO, XLR-8), Tom Quinlan III (Chairman, President and CEO, LSC Communications), Jeffrey Sonnenfeld (CEO, The Yale Chief Executive Leadership Institute) and Mark Weinberger (Global Chairman and CEO, EY Global). Ted Bililies, Ph.D., Chief Talent Officer, Managing Director, AlixPartners, is the exclusive advisor to the 2019 Selection Committee.

Sorenson’s selection as 2019 CEO of the Year will be celebrated at an invitation-only event hosted by Chief Executive Group at the Nasdaq MarketSite in New York in late July.

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