• Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

For Immediate Release | Official News Wire for the Travel Industry

Where press releases are breaking news

  • Home
  • Post a press-release
  • Visibility packages
  • Subscribe email updates
  • Event Calendar
  • Contact

Ontario tourism sector set for Rural Tourism Symposium

March 28, 2019 by Forimmediaterelease

Tourism industry professionals from across Ontario will gather at Lang Pioneer Village in Keene this April for the second annual Rural Tourism Symposium. The one-day conference, with the theme “Redefining Success”, takes place 8:30 a.m. to 5 p.m. on Thursday, April 11, at the Peterborough County Agriculture Heritage Building at Lang Pioneer Village.

More than three million visitors visit Peterborough & the Kawarthas every year, including rural destinations such as Stoney Lake. Peterborough & the Kawarthas Economic Development is hosting tourism industry professionals from across Ontario on April 11, 2019 for the second annual Rural Tourism Symposium in Keene.

Hosted by Peterborough & the Kawarthas Economic Development (PKED) in partnership with Chatham-Kent Tourism, the event is also supported by Grey County Tourism, Simcoe County Tourism, Headwaters Tourism, Kawartha Lakes Tourism, and Kawarthas-Northumberland (Regional Tourism Organization 8).

There’s no question that tourism is an important economic driver in Ontario, particularly for rural communities. According to PKED’s director of tourism and communications Tracie Bertrand, Peterborough & the Kawarthas alone draws around three million visitors every year who contribute approximately $300 million to the local economy.

“Part of our region’s competitive edge is that we offer the best of vibrant city, complemented by rolling hills of farmland and famed Ontario cottage country,” Bertrand says. “There are more than a thousand tourism businesses located in our region, ranging from retail to restaurants and from accommodations to attractions.”

But the April 11 symposium is not just limited to Peterborough & the Kawarthas: it’s been specifically designed to raise the profile of tourism in rural Ontario, and will attract rural tourism stakeholders, destination marketing organizations, and tourism businesses from across the province.

“We’re hoping this event sparks conversation and builds momentum for rural tourism in the province of Ontario,” Bertrand explains. “Industry professionals, both locally and from away, will gain insight from our expert speakers to leverage efforts at the provincial and national level, capitalize on opportunities, and create partnerships for success.”

The symposium begins with a keynote presentation entitled “Leverage Your Reach with Destination Ontario” by Lisa LaVecchia, president and CEO of Destination Ontario.

Legally known as the Ontario Tourism Marketing Partnership Corporation, Destination Ontario is an agency of the Government of Ontario that markets the province as a preferred four-season tourist destination in a globally competitive tourism market. Under LaVecchia’s leadership, Destination Ontario has produced innovative and award-winning brand campaigns, including the ‘Epic Is ON’ campaign for the Pan Am/Parapan Am Games and the ‘Where Am I?’ campaign.

The symposium also includes:

A presentation by Beth Potter, president and CEO of the Tourism Industry Association of Ontario, entitled “Stronger Together. Presenting a United Front for Rural Tourism” on how tourism industry professionals can collaborate with the association to achieve success.

An “Agritourism Farm Table Chat” led by the Culinary Tourism Alliance’s director of food tourism innovation Trevor Benson who, along with special guests, will discuss how to build bridges between the agriculture and tourism industries.

A presentation by Jewel Cunningham, director of Ontario Waterways with Parks Canada, called “Partnering for Success”. Cunningham will describe how partnerships can create exceptional visitor experiences and powerful economic impact in even the smallest of communities.

A presentation entitled “Showcasing Rural Ontario to National & International Visitors” by David Robinson of Destination Canada (formerly the Canadian Tourism Commission), a federal crown corporation that helps the Canadian tourism industry reach international markets. Robinson will explain how Canada measures up as a competitive hot spot for international travelers.

Finally, the symposium is also a stop on Canada’s national series of Tourism Town Halls, a partnership between the Tourism Industry Association of Canada, Destination Canada, and local industry partners. The Tourism Town Halls provide an opportunity for small and medium-sized tourism businesses across Canada to better understand efforts being made on national tourism issues.

“This tourism town hall will be especially important given the announcement of last week’s federal budget and the importance it placed on tourism as a high-growth sector,” Bertrand says.

The Tourism Town Hall includes a panel discussion with representatives from Destination Canada, the Indigenous Tourism Association of Canada, Tourism Industry Association of Ontario, and Peterborough & the Kawarthas Tourism, moderated by Michele Harris, director of economic and community development with the Municipality of Grey Highlands.

Reducing the negative impact on the environment is an important element of tourism, particularly in rural destinations, so sustainability is a focus of this year’s symposium. Rather than having print materials available at the symposium, information will be delivered digitally through a downloadable app. Waste, especially food waste, will be limited throughout the day and attendees will be encouraged to bring reusable water bottles and their own notepads or devices for making notes.

“We are excited to welcome tourism stakeholders from across the province and show them how we are redefining success in tourism in our communities,” Bertrand says. “We are equally excited to have our tourism operators come out and celebrate what makes our industry unique, right here in our own backyard at the Agriculture Heritage Building at Lang Pioneer Village.”

Travel News | eTurboNews

Share this:

  • Twitter
  • Facebook

Filed Under: Press Release Tagged With: amp, and, announcement, annual, App, April, association, attendees, attract, attractions, award, award-winning, best, better, brand, Breaking Travel News, bridges, budget, build, building, businesses, campaign, campaigns, Canada, Canada Travel News, Canadian, Canadian tourism, Canadian Tourism Commission, capitalize, celebrate, CEO, city, come, commission, communications, communities, community, competitive, conference, Corporation, country, County, create, crown, culinary, day, delivered, designed, Destination, Destination marketing, Destination Marketing Organizations, Destination Ontario, Destinations, development, devices, director, director of tourism, Discuss, discussion, driver, economic, economic development, economic impact, Economy, Edge, efforts, Element, encouraged, environment, Epic, even, event, experiences, expert, federal, food, food tourism, games, globally, government, Growth, guests, Hall, helps, heritage, high, Hills, hosting, Hot, hot spot, impact, importance, important, in, includes, including, indigenous, indigenous tourism, Industries, Industry, information, innovation, innovative, insight, International, international markets, international travelers, international visitors, issues, IT, just, Kent, keynote, last, leadership, LED, Limited, local, locally, M, Market, Marketing, marketing partnership, markets, materials, measures, Medium, meetings.travel, MICE Industry News, million, million visitors, momentum, national, national tourism, negative, negative impact, News articles, notes, offer, Ontario, Ontario Tourism, operators, opportunity, organization, organizations, out, Pan AM, panel, parks, particularly, partners, partnership, partnerships, pioneer, Place, Preferred, presentation, presenting, president, president and CEO, professionals, Profile, province, raise, ranging, region, regional, Regional tourism, Regional Tourism Organization, restaurants, retail, right, rural, rural tourism, s, says, season, second, sector, series, show, showcasing, small, speakers, Special, stakeholders, stop, stronger, success, Sustainability, symposium, theme, thousand, through, to, tourism, tourism association, tourism businesses, tourism industries, Tourism Industry, Tourism Industry Association of Canada, tourism innovation, Tourism Market, tourism marketing, tourism operators, tourism sector, tourism stakeholders, tourist, tourist destination, town, Travel & Tourism Organizations News, Travel Destination News, travelers, Travelwire News, unique, United, up, village, visit, visitor, visitors, waste, water, waterways, We, week, welcome, WHO, year

Search




Recent Articles

  • Sandals Resorts delivers authentic vacations
  • Seychelles makes remarkable presence at Spain’s FITUR 2023
  • The St. Regis Venice celebrates romance
  • Luxury romantic Valentine’s Day package from Blossom Hotel Houston
  • Ministry of Tourism and Hidden Worlds launch student art contest
  • ITP Media Group visits Seychelles Islands for luxury experience
  • Spanish hoteliers commit to assist in building 2,000 homes for hotel workers
  • GTRCMC to strengthen ties with Development Bank of Latin America (CAF)
  • Appointment of Latia Duncombe as Director General of Bahamas Ministry of Tourism, Investments and Aviation
  • Experience the Caribbean – Sandals Resorts style

Subscribe to daily email update

RSS eTN Articles

  • Trendiest cities to visit this year
  • Ethiopian Airlines flights to China booming
  • JetASAP: Charter rates decrease 4%
  • Aircastle Appoints New COO
  • Uzbekistan Airways orders 12 Airbus A320neo jets
  • Mystery Order for 15 Embraer E195-E2s
  • Best Online Car Auctions
  • Best Shopping Travel Destinations in the World of Tourism
  • Cancer Treatment is a Medical Tourism Opportunity for Iran
  • American post-COVID travelers booking fun destinations

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022
  • April 2022
  • March 2022
  • February 2022
  • January 2022
  • December 2021
  • November 2021
  • October 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021
  • December 2020
  • November 2020
  • October 2020
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • June 2019
  • May 2019
  • April 2019
  • March 2019
  • February 2019
  • January 2019
  • December 2018
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • March 2018
  • February 2018
  • January 2018
  • December 2017
  • November 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • November 2016
  • October 2016
  • August 2016

Content

and Breaking Travel News Business CEO experience first free hotel Hotels in including Industry International International Travel News IT minister most New News articles only over People s said sandals The World through time to TO BE tourism Tours Transportation News Travel Travel & Tourism Organizations News Travel Destination News Travelwire News up We were WHO World World News year years

Copyright © 2023 · Metro Pro on Genesis Framework · WordPress · Log in