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Puerto Rico Tourism: Out with the old, in with the new

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“Since our inception last July, we hit the ground running to accelerate the tourism economy,” said Brad Dean, CEO of Discover Puerto Rico. “This brand campaign follows a strong publicity effort that set up Puerto Rico as the top place to visit in 2019 and a recently revamped website, DiscoverPuertoRico.com.

“The creative highlights our two strongest assets – our culture and our people – and will help us strengthen traveler’s familiarity with what makes our Island one-of-a-kind.”  The campaign officially launches today across digital channels via digital banners, social, pre-roll and a follow-up TV spot that will launch in coming weeks in key markets. Additional marketing support is expected throughout the rest of 2019, to attract visitors to the Island during the summer travel season.”

Discover Puerto Rico, Puerto Rico’s newly-established Destination Marketing Organization (DMO), announced today the rollout of Puerto Rico’s brand campaign called “Have We Met Yet?” which draws inspiration from Puerto Rico’s cultural and natural offerings and at its essence, focuses on the hospitable and welcoming nature of its people. By posing the question “Have We Met Yet?” the creative re-introduces the Island to the world and brings to life the exotic yet familiar essence of Puerto Rico. As the U.S. mainland’s “neighbor to the south,” the new campaign showcases through Puerto Rico’s iconic doors how the Island welcomes visitors with open arms.

Following extensive research that showed that Puerto Rico’s brand identity was neutral in the minds of travelers, this new campaign is this next phase of Discover Puerto Rico’s brand repositioning process, enabling the Island to fully capitalize on its rich tourism product offerings and emerge as a leading Caribbean destination. The creative repositions the island as that neighbor that one dreams of – with the festive flair, the ocean view, the incredible art collection, the delicious food. Puerto Rico is the neighbor you’ll laugh with, celebrate with, and maybe even fall in love with.

“Puerto Rico’s people, its rich culture and unparalleled natural offerings, combined with the fact that it’s a U.S. territory and easily accessible, were key factors that led to this creative. We’re excited to debut this brand campaign as it opens the door, literally, to endless possibilities that showcase the spirit of the Puerto Rican people and everything the Island has to offer,” said Leah Chandler, CMO of Discover Puerto Rico.

Travelers exposed to the new brand campaign will be immediately drawn by the colorful vibrant doors and stunning imagery found throughout the Island. The creative highlights many aspects that make Puerto Rico a unique destination—ranging from its people, its cuisine, its festive spirit, its natural attractions, and much more.

“The campaign invites travelers to visit Puerto Rico and meet us, the neighbor that you can’t live without,” said Chandler. “Puerto Rico was named the #1 Place to Visit in 2019 by the New York Times and has topped over 20 other notable lists of places to visit this year,” she added. “We want to send a message to all travelers that this is THE year to visit Puerto Rico. The entire island is eager to welcome them.”

The creative was ideated and produced by Beautiful Destinations, with support from local production crews who traveled throughout the Island to capture the beautiful scenery, thousands of colorful doors, and welcoming faces of the Puerto Rican people.

To view the “Have We Met Yet?” creative online, visit YouTube.com/DiscoverPuertoRico and be on the lookout for additional campaign creative coming soon.

Travel News | eTurboNews

SITA: Tracking airline passenger bags drives 66% improvement in baggage delivery

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Airlines that are adding tracking at more points of the baggage journey are enjoying a huge improvement in bag delivery globally. The SITA 2019 Baggage IT Insights – officially launched at an event in Abu Dhabi International Airport today – shows that where tracking is done at check-in and loading onto the aircraft, the rate of improvement is as high as 66%.

These results come as the record drop in the baggage mishandling rate achieved globally over the past decade plateaus, with the rate steady at around 5.7 bags per thousand passengers over the past three years. In 2018, the rate was 5.69 per thousand passengers.

Over the past year, an increasing number of airlines and airports have started to introduce tracking at key points in the journey – check-in, loading onto the aircraft, transfers and arrival – to improve baggage management and further reduce the chances of a bag being mishandled. SITA’s research provides the first glimpse of the success of this tracking. It reveals that where bags were being tracked when loaded onto the aircraft, the rate of improvement ranged between 38% and 66% depending on the level of tracking introduced.

Peter Drummond, Director of Baggage at SITA, said: “While the mishandling rate has started to plateau over the past few years, this comes against a continued growth in passenger numbers and their bags. In 2018, 4.36 billion travelers checked in more than 4.27 billion bags. More bags makes things more challenging. Everyone across the industry needs to look beyond the process and technology improvements made in the past decade and adopt the latest technology such as tracking to make the next big cut in the rate of mishandled bags.”

Ahmed Juma Al Shamsi, Acting Chief Operations Officer at Abu Dhabi Airports, said: “For our passengers the timely delivery of baggage is key to ensuring a seamless passenger experience and therefore an area in which we continue to make further improvements. Looking forward, baggage tracking is fundamental to driving more accurate bag delivery not only at Abu Dhabi International Airport but across the entire passenger journey. We have led the way with the introduction of tracking on arrival and we have already seen significant improvements.”

Transferring baggage from one aircraft, or airline, to another remains a pinch point in the journey and in 2018 it was again the main reason for bags being mishandled. Transfer bags accounted for 46% of all mishandled bags.
Drummond added: “Transfer is by far the most difficult stage to track a bag as there are multiple airlines and airports involved. However, data from this year’s report shows that tracking at key points in the journey, such as transfers, will go a long way to eliminating mishandling and will allow airlines and their passengers to keep tabs on where their bags are at every step of the way.”

Over the past decade, total number of mishandled bags per annum has plummeted 47% from 46.9 million in 2007 to 24.8 million in 2018, while the annual bill footed by the industry has shrunk 43% to $2.4 billion, down from $4.22 billion in 2007.

Travel News | eTurboNews

Vietjet launches Hong Kong-Phu Quoc route

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New-age carrier Vietjet has officially launched Hong Kong – Phu Quoc route, making it the first airline to operate the direct services between the two destinations, contributing positively to the promotion of air travel and trade between Vietnam and Hong Kong as well as across the region. This is also Vietjet’s second route to Hong Kong from Vietnam following its Ho Chi Minh City – Hong Kong route. Passengers on the special inaugural flights surprisingly received lovely souvenirs from Vietjet.

The Hong Kong – Phu Quoc route will operate return flights with a frequency of four flights per week, starting from April 19, 2019. With a flight time of 2 hours and 45 minutes per leg, the flight departs Phu Quoc at 10:50 in the morning and lands in Hong Kong at 14:35. The return flight departs from Hong Kong at 15:40 and arrives in Phu Quoc at 17:25 (all local times).

Known as “the Pearl Island”, Phu Quoc is the biggest island in Vietnam. As one of the most talked-about tourism destinations in Asia with beautiful beaches and friendly local people, Phu Quoc has attracted strong levels of investment in hotels and resorts in recent years and become one of the most popular holiday destinations in Vietnam. Adding to the island’s appeal, international travelers are exempt from visas for visits of 30 days or less. Hong Kong people can enjoy the beach holiday in this resort paradise.

With a network of 113 routes, Vietjet operates safe flights with a technical reliability rate of 99.64% — the highest rate in the Asia Pacific region.

Travel News | eTurboNews

SBC Travel Group announces new Chief Digital Officer

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SBC Travel Group, a technology company, has officially appointed Chief Digital Officer Anthoney Jayasekera. He steps into this role with more than 18 years of experience within the hospitality sector, having worked in digital marketing and online distribution for several leading global brands including Minor Hotels, Crown Melbourne and Aitken Spence Hotels where he was in charge of driving digital strategies.

“SBC Travel excites me as they have a passion for embracing new technology and building solutions for travel,” Mr. Jayasekera says. “Being with hospitality and travel for the last 18 years, I’ve been able to see the paradigm shift from traditional to digital platforms.  It’s exciting to see the transformation from then to now. However, there’s still more opportunity to improve and disrupt current processes so they can be secure, faster, novel, and cost-effective with the use of new advancements in technology.”

In his new role with SBC Travel Group, Mr. Jayasekera will direct the overall digital strategy for all business units within SBC Travel, manage the website and social presence and manage all digital marketing initiatives.

For more information on SBC Travel, please visit sbctravel.io.

Travel News | eTurboNews

Mr. C Coconut Grove: South Florida’s newest boutique hotel officially opens

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Mr. C Coconut Grove, the first Mr. C hotel to debut in Florida, has officially opened its doors to begin welcoming guests. Mr. C Coconut Grove is the third property operated by the Cipriani brothers, who currently operate a 138 key luxury property in Beverly Hills, California and a 66 key luxury property located in the lower Manhattan neighborhood of the Seaport District New York.

“We are excited to officially welcome guests to experience Mr. C Coconut Grove and Bellini in the heart of one of Miami’s most culturally-rich neighborhoods,” said Ignazio Cipriani, Founder/President of Mr. C Hotels. “Our partners, staff, and management are proud to contribute to the revitalization of the Coconut Grove community.”

Accommodations at the well-appointed hotel include 100 guestrooms and suites with unmatched views of Biscayne Bay and the Coconut Grove skyline from the furnished room terraces. From its interior, the hotel draws inspiration from Italy’s iconic coastal style and hints at the aesthetic elements of a classic yacht. Interior design includes high gloss timber paneling, leather-upholstered blue and caramel headboards, nautical style dressers, playful and comfortable sofas and armchairs in a range of soft and airy blue and white fabrics throughout the space. Acclaimed architecture and design firm, Arquitectonica, in conjunction with the Martin Brudnizki Design Studio, combined the stylish European glamour and nautical aesthetic Mr. C Hotels are best known for with the tropical surroundings of South Florida.

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