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Marriott International official hotel sponsor of Brand USA United Stories international campaign

April 16, 2019 by Forimmediaterelease

Today, Brand USA, the destination-marketing organization for the United States, announces Marriott International across the United States as the official hotel sponsor for United Stories. The sponsorship will help expand the global reach of the United Stories campaign, which aims to inspire international travelers to visit the USA through visual storytelling efforts. This new United Stories collaboration also provides Marriott International, one of Brand USA’s founding and diamond partners, fresh localized content and innovative ways to reach international customers.

Launched earlier this year in partnership with Beautiful Destinations, United Stories utilizes mobile content creation labs to track and share relatable, human stories to inspire lasting emotional connections between international travelers and people and places across the United States. Throughout the year, accomplished content creators, storytellers, and influencers will travel to various points of interest across the country in eye-catching, buzz-worthy vehicles branded with #UnitedStories.

“We are thrilled to collaborate with Marriott International on United Stories. Marriott’s strong international brand recognition and ongoing dedication to their customers makes them an ideal partner to expand the reach of this campaign,” said Tom Garzilli, chief marketing officer of Brand USA. “We believe in the power of storytelling to engage global audiences and highlight the diversity of real travel experiences in the USA. Our partnership will help deliver these inspiring stories to an even larger population of international travelers, extending the United Stories campaign to millions of people around the world.”

Marriott Bonvoy will be integrated within the United Stories campaign to generate awareness and create connectivity with its newly launched travel program. This includes branding of the mobile content creation labs and hosting influencers and content creators at hotels across the USA.

“The United Stories mission aligns with our passion for travel, said Kieran Donahue, vice president, marketing, The Americas. “Our sponsorship of United Stories is a great extension of our ongoing partnership with Brand USA. The mobile content labs allow us to show the breadth, depth, and variety of our brands, destinations, and hotels throughout the U.S., and most importantly, connect with our members and guests in a way that showcases how good travel can enrich and unite the world.”

The Marriott Bonvoy travel program is built on the belief that all travel is good travel; it enriches the individual and connects the world. The program offers a global footprint of extraordinary hotel brands, experiences for every passion on Marriott Bonvoy Moments, and the richest rewards and benefits.

The United Stories mobile content lab launched in January and has traveled to nine U.S. states and territories: Alaska, Arizona, Florida, Hawai’i, Puerto Rico, South Dakota, Tennessee, Texas, and Vermont. At each destination, United Stories content creators spotlight first-person perspectives of American culture via locals, influencers, and travelers.

Travel News | eTurboNews

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Official Hotel of Beijing 2022 Winter Olympics coming with new agreement

March 30, 2019 by Forimmediaterelease

Shougang Group and Shangri-La Group has announced a cooperation on a new hotel project at Shougang Park in Beijing. This is a strategic venture to develop an international luxury hotel at the Shougang industrial site. The hotel will be designated as the Official Hotel of Beijing 2022 Winter Olympics and it will host the Olympic event reception.

The hotel project is located in the central area of Shougang Park and is closely connected to the grand ski ramp of the 2022 Winter Olympics and the training center of the National Teams, known as the “Four Ices,” for ice hockey, figure skating, speed skating and curling. It is scheduled for completion and operations at the end of 2021.

Shougang Group and Shangri-La Group Signing on Shougang Park Hotel Project Cooperation (left to right: Liang Jie, Deputy General Manager of Shougang Group; Wang Shizhong, Deputy General Manager of Shougang Group; Ke Yongguo, Deputy Chief of Shijingshan District Government; Guo Huaigang; Director of General Administration, The Beijing Organizing Committee for the 2022 Olympic Winter Games; Zhang Gongyan, Chairman and General Manager of Shougang Group; Hui Kuok, Chairman of Shangri-La Group; Wang Yue, Deputy Chief of Beijing Culture & Tourism Bureau; Lim Beng Chee, Chief Executive Officer of Shangri-La Group; Paw Chuen Kee, Executive Vice President – Operations, North China.

Attending the signing ceremony were Zhang Gongyan, Chairman and General Manager of Shougang Group, Hui Kuok, Chairman of Shangri-La Group, Guo Huaigang, Director of General Administration, The Beijing Organizing Committee for the 2022 Olympic Winter Games, Wang Yue, Deputy Chief of Beijing Culture & Tourism Bureau, and Ke Yongguo Deputy Head of Shijingshan District Government. The hotel management agreement was signed between Liang Jie, Deputy General Manager of Shougang Group and Lim Beng Chee, Chief Executive Officer of Shangri-La Group.

Travel News | eTurboNews

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