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Cross border tourism promoted in India

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Realizing the untapped potential of cross border tourism, the Nepal Tourism Board (NTB) along with HAN Chitwan and HAN Siddharthanagar who led a group of 21 travel trade companies of Chitwan and Lumbini, organized a business session with their counterparts of Lucknow, Varanasi, and Patna on June 17, 19 and 21, respectively, coinciding with the forthcoming VNY 2020 and existing Visit Lumbini Year 2018/19. 

The cities were chosen considering Lucknow, the center of administrative and political power during the Mughals and British rule, to be famous for the Nawab, Kabab and Biryani and a sense of refined sensibility in terms of lifestyle in poetry, culture and affluent travel people;  Varanasi and Patna on the other hands were  because they were amongst the oldest cities of India welding considerable amount of influence in culture, history and pilgrimage activities along with the affluent traveling population.

The underlying strategy for the Sales Mission was to connect cross border tourism hub of Chitwan and Lumbini with cities of UP and Bihar, reach out to media for coverage, to make bookings, capitalize on the pleasant weather of Kathmandu and Pokhara along with the hill stations like  Palpa and Nagarkot with special packages and lucrative offers and put Nepal on advantageous footing for leisure travel to Nepal this summer.

During the Sales Mission more than 200 tour operators, not less than 60 tour operators in each of the cities were updated and apprised with special  packages ranging from 2 nights and 3 days and also Lumbini tours for visitors entering Nepal by Land. During the events, a wide range of packages ranging from – pilgrimage, adventure, leisure, shopping, casinos were also offered to Indians who comprise of single largest visitors which grew by 25 percent in 2018. 

To make the event exciting and participatory, around 10 winners in all the three cities, all comprising of travel trade, were awarded travel packages to Nepal to experience the destination and services.

Prominent local media attending the event and taking updates were Hindustan Times, Dainik Jagran, Pioneer Hindi and English, Prabhat Khabar Patna, UP Live News, Aaj Varanasi, Webzone Media, Farooqui Tanzeem Patna, Travel TV News, Amar Ujala, PTI, Hindustan Times, Travtalk, traveltv.news, UNI and others.  Regional languages press are very strong and influential in the region.

In the current scenario that the Indian market has opened up to a wide range of possibilities comprising of highly competitive airfare for Indians to  Malaysia, Thailand, Singapore and Dubai and the domestic packages offered by highly competitive low budget Indian domestic airlines making air travel possible to all , now Nepal is left with the challenge to offer best packages and services and also ease travel barriers by accepting not only Passport and Election ID Card but other  documents like  Aadhar Card and others issued by India government and making group travel for youths and MICE segment more easier.

The prospects of cross border tourism is very bright since the roadways are very good and vehicles are affordable in India. To add to that, we are linking the movement of Indian Travelers with railway Junction, where Lucknow is connected to Nepalgunj, Raxual is connected to Birgunj, and Gorakhpur to Bhairahawa. 

Currently the air connectivity of Buddha Air from Kathmandu to Varanasi and  Kolkatta and in the future from Kathmandu to Guwahati; of Air India from Kathmandu to Kolkatta carries immense significance to tap the market with proper marketing activities and sustainable plan. 

Ms. Heena Sheeraz, Director Sheeraj Travel, Lucknow, Mr. Pradeep K. Roy, Senior official of Varanasi Tourism Association, Dr. Hari P. Adhikari, Vice Chairman of Pashupati Temple Trust in Varanasi, Mr. Sanjay Sharma, President of Tourism Association of Bihar and Dr. Kaulesh  Kumar, Secretary General of Association of Buddhist Tour Operators also shared their experiences on Nepal’s tourism.

HAN Chitwan President Mr. Suman Ghimire and HAN Sidharthanagar President Mr. CP Shrestha and HAN Sidharthanagar General Secretary Mr. Rabindra Sharma Ghimire welcomed the guests and highlighted their packages whereas Mr. Bimal Kadel, Manager, made destination presentations. Ms. Janaki Upadhyaya and Ms. Srijana Nepali both Officers NTB also participated in the events.   

MEDIA CONTACT: Sudhan Subedi (Mr.), Sr. Officer, Phone +977-1-4256909 (Ext. 182), PR & Publicity Department, Nepal Tourism Board, P.O. 11018, Bhrikutimandap, Kathmandu, Nepal, URL: http://www.welcomenepal.com/

Visit Nepal2020 Campaign entices strong support in Zurich-Paris-Brussels 2019

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The Nepal Tourism Board along with leading Nepali Tour Operators organized the Nepal Sales Mission in the major tourist generating cities of Europe: Zurich, Paris and Brussels from June 17-21, 2019. The Representative of Nepal to the Permanent Mission to the United Nations, H.E. Mani Prasad Bhattarai, the Ambassador of Nepal to France, H.E. Dipak Adhikari, and the Ambassador of Nepal to Belgium, Netherlands and Luxemburg, H.E. Lok Bahadur Thapa delivered the welcome address in Zurich, Paris and Brussels respectively.

The NTB showcased Nepal as much more than just mountains, focusing on the vast cultural, heritage, spiritual, natural aspects of Nepal and elaborated on the enhancements and new tourism products being introduced especially in the VNY2020. Emphasizing that Nepal is characterized by natural and cultural unity and diversity and the unique contrast of tradition and modernity is sure to offer visitors from all over the world a Lifetime Experience.

The audience was enthralled with the multitude of tourism offerings beyond adventure activities and very appreciative of the hiking trail for differently abled in Pokhara and the efforts made by Nepal in doubling the tiger population and conservation and expressed full support for the VNY2020 campaign. The numbers from the Benelux countries have shown a positive growth of over 31% in 2018 and we are confident that the numbers will grow strongly in the coming years. NTB was represented by Ms. Nandini Lahe-Thapa, Sr. Director – Marketing and Promotion, and Mr. Nabin Pokharel, Manager-TMP.

MEDIA CONTACT: Sudhan Subedi (Mr.), Sr. Officer, Phone +977-1-4256909 (Ext. 182), PR & Publicity Department, Nepal Tourism Board, P.O. 11018, Bhrikutimandap, Kathmandu, Nepal, URL: http://www.welcomenepal.com/

Nepal promoted as a “Fountain of Buddhism” in Vietnam, Cambodia and Thailand

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Nepal Tourism Board (NTB), in coordination with Society of Travel and Tour Operators Nepal (SOTTO-Nepal), organized Nepal Sales Missions in Hanoi, Phnom Penh and Bangkok, the major cities of Vietnam, Cambodia and Thailand on June 10, 12 and 14, 2019 respectively. The Sales Missions were focused on promoting Nepal as a “Fountain of Buddhism” as well as a premiere holiday destination in the emerging source market.

‘Nepal Presentation’ featuring on major tourism attractions and activities of Nepal was made by NTB officials in the Nepal Evening Programs in Phnom Penh and Bangkok. The Presentation was also highlighted on Visit Nepal Year 2020 Campaign and Lifetime Experiences that tourists can have in Nepal. Nepal promotional video that was screened in the programs drew the attention of the audiences and awared them about destination Nepal. Mr. Ghanshyam Upadhyaya, Joint Secretary of Ministry of Culture, Tourism and Civil Aviation, in his remarks amid the audiences tried to enhance the confident of the local travel trade people by emphasizing the priority concern of Government of Nepal for tourism development. Nepal promotional video made by SOTTO-Nepal was also screened in the programs. Mr. Madhusudhan Upadhyaya, President of SOTTO-Nepal, addressing the audiences requested the local travel trade to join in hands with Nepali counterparts to sell Nepal as a destination choice for Buddhist pilgrims.

The participating travel trade companies from Nepal had business to business (B2B) meetings with the local buyers. The buyers were found interested in selling Buddhist site specific packages of Nepal. The meeting helped to enhance confident among the local outbound operators to keep Nepal in their travel itineraries.

In the Nepal Evening Program in Bangkok, His Excellency Mr. Ganesh Prasad Dhakal, Ambassador of Nepal to Thailand, expressing his satisfaction over the remarkable diplomatic relations existing between the countries since last 60 years, appealed the local travel agents to incorporate Lumbini in their outbound packages. Mr. Bikram Pandey, Goodwill Ambassador for Lumbini, had an insightful presentation on ‘Buddhist Circuits on Buddha’s Life across South Asia’. The program in Bangkok was coordinated by The Embassy of Nepal, Bangkok.

Thus, the Sales Missions have provided an opportunity to showcase tourism products of Nepal amid a gathering of local media and outbound travel companies of those countries, to educate them about Nepal as a must travel destination and finally create a strong network among the operators. It is hoped that more tourists will be visiting from these countries in the year 2020, when Nepal is celebrating Visit Nepal Year 2020.

These three countries are Buddhist dominant countries. So, Nepal can be a must visit destination for people of these countries. In the year 2018 around 12,454 tourists from Vietnam, 3,790  from Cambodia and 53,250 from Thailand visited Nepal. Nepal is well connected with these countries via Bangkok. Nepal Airlines operates three flights a week in Kathmandu-Bangkok-Kathmandu Sector. Similarly, Thai Airways and Thai Lion Air operate daily flight in the sectors.

Nepal Tourism Board was represented by Managers Mr. K. B. Shah and Mr. Suman Ghimire. Similarly, Immediate Past President of SOTTO-Nepal Mr. Anil Lama and 1st Vice President of NATTA Mr. Achyut Prasad Guragain were the special delegates along with other delegates form Nepali travel trade companies.

MEDIA CONTACT:  Sudhan Subedi ssubedi@ntb.org.np